TrendsMore readers look at the digital version on a tablet rather thanphone or computer. -Financial Times readership in the UK 9pm-midnight, Nov 2011“On smartphones, you see people snacking for a few minutes.On an iPad, they’ll watch a whole program or a Premier LeagueTV game”. -Jeremy Darroch, BSkyB CEO, Nov 2011Magazine Publisher Future had 6 million downloads of digitalmagazines in its ﬁrst month of launch of iPad Newsstand. -London Evening Standard, Nov 2011 Source: Nielsen, May 2011
DOs Put user ﬁrst Simplify, focus functionality Design for touch Use the screen real estate Exploit rich media Develop in Agile sprints Experiment with monetization
DON’Ts Design apps as websites Build universal apps Design ﬁxed layout apps Design apps that require instruction Make it hard ﬁnd navigation
Learned ...theHardWay No matter what the client says*, design for full auto rotation No matter what the developer says**, build a native iPad app Prototype/wireframe quickly, cheaply using simple iPad presentation templates (Powerpoint or Keynote) Learn xcode (especially if you’re a manager) * With very few exceptions** HTML 5 and Hybrid apps are legitimate options, but know the trade offs.
Learned ...theHardWayToo!Use animation to show immediate appresponsivenessSwipe instead of tapThe ﬁnger is not accurate...size taptargets appropriately!Design for lack of Internet connectivity(what to store locally)Design for social sharing, useraccomplishments
Learned Test, usability test, retest - don’t leave it ...theHardWayAgain! to the developer!! Really plan for how you would demo the app remotely. It’s not easy Off-shore development at your own peril. Just don’t do it!* Manage the content with discipline. Use workﬂow, automate renditions There are lots of tricks and patience in play to get your app actually approved on the app store* With very few exceptions...
When It Counts... “If we didn’t have Armedia working on this, we would have failed.” “We got to market in 110 days. A serious feather in Armedia’s cap is that we started in March and went live in June.” “This is the only time I’ve seen Documentum products really be successful and I credit that almost 100% to Armedia.” “We were pleased with Armedia’s response to our urgent call, their understanding of the Pharma Industry, and their ability to quickly stabilize and update our document management system.”Source: Aligned Action LLC | Independent Market Research for Armedia LLC
$500+Millioncumulative budget of projects delivered by Armedia
Armedia www.armedia.com Jim Nasr, CEO e: email@example.com t: @jnarm o: (678) 337-1010 x110