ArmediaBest Practices for Developing Content    Rich Applications for the iPad
I
specificallyWhy iPad          User behavior          Richness of possibilities          Relevancy of market          Relev...
iPAD & Content        App relevancy tied to        content        Rich range of content        Content in chunks        Co...
iPAD = Seismic shift     = Design     = Content     = Engage     = Direct
TrendsMore readers look at the digital version on a tablet rather thanphone or computer.   -Financial Times readership in ...
II
Use Cases
DOs  Put user first  Simplify, focus functionality  Design for touch  Use the screen real estate  Exploit rich media  Devel...
DON’Ts   Design apps as websites   Build universal apps   Design fixed layout apps   Design apps that require   instruction...
Learned                                                           ...theHardWay             No matter what the client says...
Learned                                    ...theHardWayToo!Use animation to show immediate appresponsivenessSwipe instead...
Learned          Test, usability test, retest - don’t leave it                                                          .....
III
SoLoMO                                      Social. Local. Mobile.Source: John Doerr, Kleiner Perkins
Source: AIIM
Future
IV
When It Counts...      “If we didn’t have Armedia working on this, we would have failed.”      “We got to market in 110 da...
$500+Millioncumulative budget of projects delivered by Armedia
Armedia www.armedia.com       Jim Nasr, CEO       e: jnasr@armedia.com       t: @jnarm       o: (678) 337-1010 x110
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Apple iPad Publishing Best Practices | Jim Nasr | Armedia

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iPad Publishing Best Practices. Presented by Armedia CEO, Jim Nasr, at Gilbane Boston Conference, Nov 30, 2011.
www.armedia.com

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  • This is useful. I like the lessons learned section though I'm in the HTML 5 camp.
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Apple iPad Publishing Best Practices | Jim Nasr | Armedia

  1. 1. ArmediaBest Practices for Developing Content Rich Applications for the iPad
  2. 2. I
  3. 3. specificallyWhy iPad User behavior Richness of possibilities Relevancy of market Relevancy of content
  4. 4. iPAD & Content App relevancy tied to content Rich range of content Content in chunks Content repurposing, restyling Variety of renditions Fast-paced content workflow
  5. 5. iPAD = Seismic shift = Design = Content = Engage = Direct
  6. 6. TrendsMore readers look at the digital version on a tablet rather thanphone or computer. -Financial Times readership in the UK 9pm-midnight, Nov 2011“On smartphones, you see people snacking for a few minutes.On an iPad, they’ll watch a whole program or a Premier LeagueTV game”. -Jeremy Darroch, BSkyB CEO, Nov 2011Magazine Publisher Future had 6 million downloads of digitalmagazines in its first month of launch of iPad Newsstand. -London Evening Standard, Nov 2011 Source: Nielsen, May 2011
  7. 7. II
  8. 8. Use Cases
  9. 9. DOs Put user first Simplify, focus functionality Design for touch Use the screen real estate Exploit rich media Develop in Agile sprints Experiment with monetization
  10. 10. DON’Ts Design apps as websites Build universal apps Design fixed layout apps Design apps that require instruction Make it hard find navigation
  11. 11. Learned ...theHardWay No matter what the client says*, design for full auto rotation No matter what the developer says**, build a native iPad app Prototype/wireframe quickly, cheaply using simple iPad presentation templates (Powerpoint or Keynote) Learn xcode (especially if you’re a manager) * With very few exceptions** HTML 5 and Hybrid apps are legitimate options, but know the trade offs.
  12. 12. Learned ...theHardWayToo!Use animation to show immediate appresponsivenessSwipe instead of tapThe finger is not accurate...size taptargets appropriately!Design for lack of Internet connectivity(what to store locally)Design for social sharing, useraccomplishments
  13. 13. Learned Test, usability test, retest - don’t leave it ...theHardWayAgain! to the developer!! Really plan for how you would demo the app remotely. It’s not easy Off-shore development at your own peril. Just don’t do it!* Manage the content with discipline. Use workflow, automate renditions There are lots of tricks and patience in play to get your app actually approved on the app store* With very few exceptions...
  14. 14. III
  15. 15. SoLoMO Social. Local. Mobile.Source: John Doerr, Kleiner Perkins
  16. 16. Source: AIIM
  17. 17. Future
  18. 18. IV
  19. 19. When It Counts... “If we didn’t have Armedia working on this, we would have failed.” “We got to market in 110 days. A serious feather in Armedia’s cap is that we started in March and went live in June.” “This is the only time I’ve seen Documentum products really be successful and I credit that almost 100% to Armedia.” “We were pleased with Armedia’s response to our urgent call, their understanding of the Pharma Industry, and their ability to quickly stabilize and update our document management system.”Source: Aligned Action LLC | Independent Market Research for Armedia LLC
  20. 20. $500+Millioncumulative budget of projects delivered by Armedia
  21. 21. Armedia www.armedia.com Jim Nasr, CEO e: jnasr@armedia.com t: @jnarm o: (678) 337-1010 x110
  22. 22. Questions?

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