The document discusses seven principles for effective business communication: completeness, conciseness, consideration, concreteness, clarity, courtesy, and correctness. It provides tips for applying each principle such as including all relevant details, using concise language and active voice, focusing on the recipient's needs, using specific examples and facts, choosing clear straightforward words, being tactful, and ensuring accuracy.

1. Seven Cs BEME-1

2. Completeness Sender Receiver Communication experiences Background status emotions attitude

3. Way to make your message complete Who What When Where Why How

4. Conciseness To achieve conciseness: Eliminate wordy expressions Include only relevant statements Avoid unnecessary repetition

5. Do the following Omit trite, unnecessary expression, such as “ allow me to say”, “in reply I wish to state”, “Please find enclosed or attached” use concise statements like “attached are” “Enclosed is”

6. Do the following Omit “that” or “which” clauses She bought desks which are of executive type. She bought executive-type desks. The receipt that is enclosed documents your purchase. The enclosed receipt documents your purchase.

7. Do the following Whenever possible, use a verb in the present tense and active voice The total balance due will be found on page 2 of this report. The total balance due will be found on page 2 of this report. The balance due is found on page 2 of this report.

8. Conciseness Do you need the information at this time. Do you need the information at this time Now I will leave early due to the fact that I am not well. I will leave early due to the fact that I am not well. because

9. Wordy/concise It was known by Mr. Smith that the house has been sold off. Mr. Smith knew that the house has been sold off. There are four rules that must be observed. Four rules must be observed.

10. Wordy/concise The issue of most relevance is teamwork. The most relevant issue is teamwork.

11. Consideration Empathy for others Focus on ‘ you ’ instead of “I” or “We” Emphasize the positive, pleasant facts.

12. Consideration “ We ” attitude I want to send my congratulations for …….. We pay 8 %interest on …. You –attitude Congratulations to you on your.. ………… You earn 8% interest on……..

13. Negative /pleasant It is impossible to open an account for you today We don’t refund if the returned item is soiled and unsalable As soon as your signature card reaches us ,we will gladly open an …….. We refund when the returned item is clean and resalable

14. Concreteness Use specific facts and figures Our product has won several prizes… Our new range of pens has won first prize in four national contests within the past three years

15. Active versus passive voice Passive Tests were made by us. A full report will be sent to you by the supervisor. A decision has been made Active We made the tests. The supervisor will send you a full report. The board of directors decided

16. Concreteness The function of this office is collection of payments and compilation of statements. This office collects payments and compiles statements. Seven Deadly verbs Be, give, make have, put Hold, take

17. Concreteness Mr. Jones will give consideration to the report. They held the meeting in the office. We will take a look at your record. Mr. Jones will consider the report. They met in the office. We will look at your record

18. Concreteness Literal (dull) She is usually the one to get things started. He came down the street. Figurative She is usually the spark plug of the organization. Ali ran down the Fleet Street.

19. Concreteness Active verbs help make your sentences more: 1-Specific “ The board of directors decided” compare it with: A decision has been made 2- Personal “ You will note”……… “It will be noted” 3- Concise The passive requires more words and thus shows both writing and reading. Compare “Figure shows” with “it is shown by figures.”

20. Concreteness Emphatic Passive verbs dull action. Compare the child ran a mile with a mile was run by the child

21. Concreteness When to use passive voice When you want to avoid personal blunt accusations or commands. You did not include the July check The July check was not included

22. Concreteness You are invited is better than We invite you. When the doer isn’t important in the sentence. Three announcements were made before the meeting started The emphasis is on the announcements not on who gave them.

23. Concreteness Concrete nouns Consideration was given to the fact that…… Termination of the insurance contract will be in June…. Analysis of the situation suggests that Mr. Smith is right. Abstract nouns The committee considered …… The insurance contract ends in June…. I think Mr. Smith is right.

24. Concreteness You can build a more realistic and interesting word picture by adding well-chosen adjectives and adverbs. The camera has a system that gives you good pictures. Properly exposed true-colour pictures

25. Clarity Getting your message across so the receiver will understand what you are trying to convey. You want that person to interpret your words with the same meaning you have in mind. To make your message clear: Choose short familiar conversational words Construct effective sentences and paragraphs Chose examples, illustrations and other visual aids

26. Clarity A plumber wrote the National Bureau of Standards to tell them hydrochloric acid is good for cleaning out clogged drains. In reply a technical specialist of the bureau wrote The efficiency of hydrochloric acid is indisputable, but the corrosive residue is incompatible with metallic permanence.

27. COUTESY TACT INSTEAD OF Tactless Your letter is not clear at all; I cannot understand it. Apparently you have already forgotten what I wrote you two weeks ago BLUNTNESS tactful If I understand your letter correctly …. As mentioned in my May 15 letter to you…

28. Clarity Being an excellent lawyer, I am sure you can help us. Being an excellent lawyer, you can surely help us. After planting 10000 berry plants, the deer came in to the botanist’s farm and crushed them. After our botanists had planted.

29. Correctness Use the right level of language Informal Expect Ascertain Interrogate Check accuracy of figures facts and words Formal Anticipate Find out Ask