Lecture 8: Facebook for Business (E- C.V.)


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Lecture 8: Facebook for Business (E- C.V.)

  1. 1. Facebook for Business<br />Lecture 8<br />
  2. 2. Outline<br />Homework<br />Assignment Guidelines<br />Examples<br />Work on Assignment<br />
  3. 3. Homework<br />Find five researchers/scientists in your field and follow them. <br />Tweet @JessL reasons why each has been followed (i.e. one tweet per researcher = 5 tweets. <br />Be sure to include the Twitter alias in your tweets. <br />
  4. 4. Assignment<br />Create a Facebook Profile or Page about You<br />A Facebook Page, sometimes referred to as a "Fan Page," is a single page that you can create off of the Facebook.com domain for anything you want...a particular subject you like: a celebrity, a business profile, whatever your heart desires (as long as you have the legal rights to do so). <br />Think of it as a one-page business card/meeting place, with information, links, a message forum box, RSS and anything else you want. <br />DUE DATE: Extended to Monday 17:00 <br />
  5. 5. Facebook Page<br />http://www.facebook.com/pages/create.php<br />Choose a category (Artist/Band/Public Figure) – you can edit it later<br />
  6. 6.
  7. 7. 1<br />Profile Picture: This picture is a permanent fixture on the upper left corner of your Page. It also represents you whenever you post information or links on the page.<br />Your Facebook Page picture is important. Think of it this way: its the image representation of your page and everything in it. When people search Facebook and look for Pages, one of the first things that will attract their eyeballs is the Page icon you chose.<br />Now that you can see how important this image is, make it count. Create a great image that represents what the Page's subject matter is about!<br />
  8. 8. 2<br />"About" Section: This small area allows you to include a very brief description of what your page is about, and should be used as a greeting for brand new visitors.<br />
  9. 9. 3<br />"Likes" Showcase: This often overlooked area is actually a big way to promote your other pages (or those of other Facebook Pages).<br />This is how to do it: visit a Facebook Page that you really like (maybe one of your other Pages) and click the link on the left-hand side that says "Add to My Page's Favorites." A dialog box pops up, and you can choose which Page of yours that you want it to appear on. Make a selection, save, and it's done.<br />
  10. 10. 4<br />Page Title & Category: Your page is as good as what it's named. Once you reach a certain number of users, it's permanent. The category, however, can be edited anytime.<br />you can always edit this by simply clicking "Edit Info" to the category of your Page, which is located directly under the title at the top of the page.<br />
  11. 11. 5<br />Page Body: The main event of your page. This is where you post new information or calls to action, and where your Page fans respond to them.<br />
  12. 12. 6<br />Administrative Links: As an admin, only you can see everything within this region. This is where you'll be able to edit how and what the page displays.<br />
  13. 13. Publishing your Page<br />Lots of new Facebook Page administrators often see a list of "to-do"s when they visit their newly created page (see the image on the right) and get frustrated. Why isn't the page showing? I thought I had done everything necessary?<br />Here are two things you should check in this case:<br />Did you "fan" your own Page?: Seems obvious, but if a page has "0 fans," it's not going to get published. Give it a little jumpstart.<br />Did you add any content?: Facebook won't see you as being a serious Page owner if your Page has no content in the body area. Add a handful of things - a few posts, a picture, a video, etc.<br />
  14. 14. Information to Include<br />Personal Information (name, address – city- contact number)<br />Job Goals (1 sentence, what type of job you are looking for)<br />Related Skills (abilities, skills, work, volunteer experience, hobbies)<br />Education (start with most recent)<br />Work Experience (companies you have worked for, with the location and the dates)<br />Additional Experience (languages, software)<br />Interests/Activities (achievements, awards, transferable skills)<br />References (someone that an employer can contact)<br />