The document provides an overview of fundamentals in agribusiness, food processing, and entrepreneurship management. It discusses key concepts like business models, resources, capabilities, and measurement. It also outlines agribusiness value chains from production and distribution to consumption. Examples are provided of companies operating in various segments, from farm equipment rentals and B2B agri-market platforms to food processing businesses and quick commerce startups focused on fast delivery. Decision-making factors in agribusiness are examined, highlighting priorities around quality, order quantity, inventory, shelf life, and competition. The document aims to conceptualize agribusiness and food industries and locate related management programs.
13. NECS 2016 Opportunities in agro - food processing Mr.S.BhattacharjeeFICCINorthEast
Presentation made at 3rd Northeast Connectivity Summit,2016 on Opportunities in Agro - food processing by Mr.S.Bhattacharjee, Executive Director, NERAMAC
In today's world, where farming is becoming increasingly important, it is crucial to have affordable and efficient equipment to aid in the processing of crops. This presentation aims to shed light on various cost-effective farm processing equipment options available in the market
Integrating vegetables into maize based-farming systems in Babati District, T...africa-rising
Presented by Victor Afari-Sefa, Inviolate Dominick, Philipo Joseph (AVRDC), Danny Coyne (IITA), Ben Lukuyu and Leonard Marwa (ILRI) at the Africa RISING East and Southern Africa Review and Planning Meeting, Malawi, 14-16 July 2015
13. NECS 2016 Opportunities in agro - food processing Mr.S.BhattacharjeeFICCINorthEast
Presentation made at 3rd Northeast Connectivity Summit,2016 on Opportunities in Agro - food processing by Mr.S.Bhattacharjee, Executive Director, NERAMAC
In today's world, where farming is becoming increasingly important, it is crucial to have affordable and efficient equipment to aid in the processing of crops. This presentation aims to shed light on various cost-effective farm processing equipment options available in the market
Integrating vegetables into maize based-farming systems in Babati District, T...africa-rising
Presented by Victor Afari-Sefa, Inviolate Dominick, Philipo Joseph (AVRDC), Danny Coyne (IITA), Ben Lukuyu and Leonard Marwa (ILRI) at the Africa RISING East and Southern Africa Review and Planning Meeting, Malawi, 14-16 July 2015
Integrated livestock feed interventions in the maize-based systems of Babati ...africa-rising
Presented by Ben A. Lukuyu, Leonard Marwa, Gregory Sikumba and David Ngunga at the Africa RISING East and Southern Africa Review and Planning Meeting, Malawi, 14-16 July 2015
Increase major staple food crop (cassava, yam, maize, banana/plantain, soybean, and cowpea) yields by 60%
Increase average farm income by 50%, lifting 25% of poor households above the poverty line (over 11 million Africans)
Reduce the number of malnourished children by 30%
Restore 40% of farms to sustainable resource management (revitalizing over 7.5 million hectares of degrading farmlands)
Career Opportunities in Veterinary Science with special focus in India (Covers different professional fields/disciplines that a graduate can choose after completion of B.V.Sc&A.H).
Integrated livestock feed interventions in the maize-based systems of Babati ...africa-rising
Presented by Ben A. Lukuyu, Leonard Marwa, Gregory Sikumba and David Ngunga at the Africa RISING East and Southern Africa Review and Planning Meeting, Malawi, 14-16 July 2015
Increase major staple food crop (cassava, yam, maize, banana/plantain, soybean, and cowpea) yields by 60%
Increase average farm income by 50%, lifting 25% of poor households above the poverty line (over 11 million Africans)
Reduce the number of malnourished children by 30%
Restore 40% of farms to sustainable resource management (revitalizing over 7.5 million hectares of degrading farmlands)
Career Opportunities in Veterinary Science with special focus in India (Covers different professional fields/disciplines that a graduate can choose after completion of B.V.Sc&A.H).
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Intl Agribusiness Political Environment
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Political environment for international agribusiness
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The political environment for international agribusiness can be complex and dynamic. It encompasses a range of factors including government policies, regulations, trade agreements, geopolitical tensions, and local political stability.
For example, policies related to agricultural subsidies, tariffs, and trade barriers can significantly impact the international agribusiness sector. Additionally, geopolitical tensions or conflicts in certain regions can disrupt supply chains and market access.
It's crucial for international agribusinesses to closely monitor political developments, engage in advocacy efforts, and adapt strategies to navigate this environment effectively. Establishing strong relationships with government agencies, industry associations, and stakeholders can also be beneficial in addressing political challenges.
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Political environment risks
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The political environment presents several potential risks for businesses, including:
Policy Changes: Shifts in government policies and regulations can directly impact businesses. This could involve changes in taxation, trade tariffs, environmental regulations, or labor laws.
Political Instability: Countries experiencing political instability, such as protests, civil unrest, or changes in government, can disrupt operations and pose risks to personnel safety.
Legal and Regulatory Risks: Changes in legislation or regulations can affect how businesses operate. This might include new compliance requirements, licensing restrictions, or changes in intellectual property laws.
Trade Disputes and Tariffs: Trade tensions between countries can lead to the imposition of tariffs or trade barriers, affecting international business operations and profitability.
Corruption and Bribery: Operating in regions with high levels of corruption increases the risk of encountering unethical business practices, which can lead to legal repercussions and reputational damage.
Economic Policy Changes: Shifts in economic policies, such as changes in interest rates or inflation rates, can impact business costs, financing, and profitability.
Geopolitical Tensions: Conflicts or tensions between countries or regions can disrupt supply chains, impact market access, and increase operational risks.
Cybersecurity Threats: Government-sponsored cyberattacks or changes in cybersecurity regulations can pose significant risks to business operations and data security.
Environmental Regulations: Changes in environmental policies can affect businesses, especially those in industries like energy, manufacturing, and agriculture.
Human Rights Concerns: Businesses operating in regions with poor human rights records or issues may face reputational risks and ethical dilemmas.
It's crucial for businesses to conduct thorough political risk assessments, stay informed about global and lo
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3. Opening examples (2/2)
TRRINGO is India’s foremost tractor &
farm equipment rental service. It is a
one-stop shop for all farm
mechanization needs
Driverless Tractor
What’s Important in AB, P, F, & E Mgmt.
•Business Model
•Resources (raw material, people, etc.)
•Capabilities
•Measurement
5. Conceptualizing Agri/Food-business (2/3)
Agri/ Food Business involves
• Production Distribution
Consumption of food,
clothing, and even shelter
• Economic activities
o input supply industries,
o agricultural production,
o post-harvest,
o value-added activities
(commodity processing,
food manufacturing, &
food distribution)
6. Conceptualizing Agri/ Food-business (3/3)
• Inputs—(e.g., seeds,
fertilizer, financing,
equipment)-that are used in
production
• Intermediate activities— (e.g.,
grading, storage, processing,
packaging, distribution, pricing,
marketing)
• Final consumption
activities—(e.g., restaurants,
groceries, cloud kitchens)
7. Locating the Three PGDM Programs
Farmland & Farmer
• Agriculture & Horticulture
• Plantation (Tea, Coffee,
Rubber, Spices, etc.)
Food Processing
• Production & Quality Control
• Value-addition (Form,
Packaging, etc.)
Agri-Inputs
(Fertilizers, Seeds, Feedstuffs,
Farm Machineries, Others)
Consumer (Value-added
Products)
• Local & National
• International
Consumer (Raw Produce)
• Local & National
• International
Primary Processing & Inbound Logistics
(Intermediaries)
Outbound Logistics
(Intermediaries &
Exports)
Outbound Logistics
(Intermediaries)
R
E
T
A
I
L
Blue line Indicates PGDM-ABPM
Red line Indicates PGDM-FPBM
Violet line indicates PGDM-AEBM
8. Business with wheat?
ITC wants to get an entry into the staples market.
How should they go about it?
Nurture through Nature
We understand how important it
is for you to provide the best for
your family. And it has been our
constant endeavor to help you do
just that. That's why we make
sure our product ingredients are
carefully nurtured and processed
through our 4-step advantage
process.
10. Agriculture/ Food value chains (2/3)
Crofarm (F2B- Farm to Business)
• over 10,000 farmers in its network
• partnered with Reliance Retail,
Grofers, Big Basket, Jubilant
Foodworks, Big Bazar and Metro Foods.
• generates revenue through
commission, (5% for less perishables
like potato & onions; 15% for green
vegetables; 20-25% for fruits and
exotics.)
• procures products with longer shelf life
from national sourcing zones; other
products from regional sourcing zones.
Ninjacart (B2B agri-market platform)
• built a cost-efficient, reliable and
scalable supply chain to handle
300+ tonnes a day.
• it moves 60+ tonnes of produce a
day from farm to store in less than
14 hours at a cost lower than
traditional supply chains.
• 2,000 farmers sell more than 80
vegetables and fruits every day to
800+ retailers & restaurants in
Bengaluru
• claims to have less than 4% wastage
in the entire chain.
12. Decision-making in the Agri/Food Business
Consumers (B)
• C Pakoda
• O Bhajji
• Aam Ras
• O/M/C/T
Farmer(s) AP
• Onion (O)
Farmer(s) AP
• Mango (M)
Farmer(s) AP
• Chilli (C)
Farmer(s) AP
• Tomato (T)
Pesticides
Fertilizers
Seeds/ Saplings
Farm M/c
Animal Feed
Cloud Kitchen (B)
• O/M/C/T
Entrepreneur
• FPO/ FPC
• Others
Intermediaries
• Comm. Agent
• W/S
• Dealers
• Retailers
Decision Parameters
• What?- Quality
• How much?- Order
• Where?- Inventory
• When?- Shelf life
• Who else?- Competition
B2B Customer (B)
• Value-added Products • O/M/C/T
• T sachets
• T sachets
• T sachets
Processor
• T Ketchup
Delivering
Value
• Packaging
• 1/2/3/4/5PL
What’s Important (Comparative)
• Reliability (Efficiency)
• Responsiveness (Effectiveness)
• Assurance (Credibility)
• Relationship (Trust)
13. What can you do with spices!!
Pure Spices
Chilli
Turmeric
Coriander
Cumin
Pepper
Tamarind
Asafoetida
Bay Leaf
Clove
Cardamom
Cinnamon
Tulsi Leaf
Others
Blended Spices
Garam Masala
Non-Veg Masala
Kitchen King and Sabzi Masala
Chole and Channa Masala
Chat Masala
Sambhar and Rasham Masala
Paneer and Curry Masala
Pav Bhaji Masala
Jaljeera Masala
Others
Breakup by Application
Veg Curries
Meat and Poultry Products
Snacks and Convenience Foods
Soups, Sauces and Dressings
Bakery and Confectionary
Frozen Foods
Beverages
Others
Breakup by Form
Packets
Sprinkler
Crusher
Breakup by Region
South India
North India
West & Central India
East and North-East India