The art of storytelling and how it can help make a better world(mostly) TRUE THINGS
"Storytelling the most powerful way to put ideas into the world today," according to master storyteller Robert McKee. This power point is about why story matters in a world of constant change and so much information to absorb at ever-increasing speed, and the importance of learning the art of story for maximum impact on the listener. Presented at the Applied Improvisation Network annual conference in Montreal on Sept. 28, 015.
Breve apresentação sobre e-commerce e e-business, apresentada na disciplina de sistemas de informação do professor Rodrigo Terra de Souza. Curso de Tecnólogo em Marketing, FTEC Bento Gonçalves - RS - Brasil.
The art of storytelling and how it can help make a better world(mostly) TRUE THINGS
"Storytelling the most powerful way to put ideas into the world today," according to master storyteller Robert McKee. This power point is about why story matters in a world of constant change and so much information to absorb at ever-increasing speed, and the importance of learning the art of story for maximum impact on the listener. Presented at the Applied Improvisation Network annual conference in Montreal on Sept. 28, 015.
Breve apresentação sobre e-commerce e e-business, apresentada na disciplina de sistemas de informação do professor Rodrigo Terra de Souza. Curso de Tecnólogo em Marketing, FTEC Bento Gonçalves - RS - Brasil.
Shiran Sanjeewa is the CEO and Founder of @H2OFlame A Creative Agency based in Colombo. and a Design Consultancy firm He possess extensive International Expertise on Branding, Websites, Mobile Applications, UI/UX and Online Marketing. In 2012 he founded “Shiran Sanjeewa Associates” a Sri Lankan start-up a branding & user experience consulting firm, now serving Silicon Valley clients with the user experience design on their software and hardware products.
Presentation was given on
Thursday, 23rd August 2012 at
Royal College Union Skills Centre
Rajakeeya Mawatha, Colombo-07, Sri Lanka.
Using the Power of Storytelling to Change the World September 2014Annie Escobar
If you really want to change the world, you must become a powerful storyteller. Storytelling isn’t just a communications tool, but a central element of your transformative work. We must share stories that shift perceptions, ignite imaginations and inspire action. In this class you'll learn how storytelling plays an integral part in making change happen!
Stories are the fabric of human identity. They are how we understand ourselves, each other and the world. Whether you are looking for funding, supporters, customers, working on writing a convincing business plan, delivering a 30 second elevator pitch, etc. you need to be able to tell a compelling story that moves people.
Our ability to create change depends on our ability to tell a powerful story that not only enables others to see the world in a new way, but inspires them to become supports and champions of our causes.
(Re)defining Toy Brands Through Human FundamentalsBRAND AVIATORS
Did you know that toys act as masters of transformation, transition mediators, cosmic manipulators, vehicles for imagination, conscious illusions, psychic integrators, life balancers, outlets for aggression, conflict solvers, primal comforters, islands of happiness, guarantors of youth, rule breakers, revolution instigators, life framers, uncritical companions, objects of care, caregivers, psychological nourishment, silent companions, mind feeders, thought instigators, action generators, tools of development, means of self-assertion, laboratories of the possible, creation triggers, expressions of individuality, personality constructors, writers of our destiny, vital experiments, world reinventors, freedom inducers? Successful toys have the ability to create frenzy, euphoria, exhilaration, exultant joy, gaiety, gladness, and laughter that absorb us completely, intensively, and tumultuously. Understand the deep motives underpinning our toy buying behaviour and build toy brands and narratives that engage people at a profoundly human level.
We walk around everyday with pre-existing stories that act as filters to what we read, see, hear and smell. We use what we know to make sense of a thing and pass a judgement on whether or not it fits within the narrative we choose to believe. We seek meaning, and much of that meaning is based on what we already know and accept to be true. In this session, participants will learn to use story-based strategy in their organizational analysis to think through and develop appropriate messages that will ring with their audiences. Story-based strategy & analysis helps us understand and more effectively frame narratives that are acceptable and believable to them. It also helps us think about how to challenge and contest narratives that work against our own strategies. This is an introduction to my course on this subject.
Shiran Sanjeewa is the CEO and Founder of @H2OFlame A Creative Agency based in Colombo. and a Design Consultancy firm He possess extensive International Expertise on Branding, Websites, Mobile Applications, UI/UX and Online Marketing. In 2012 he founded “Shiran Sanjeewa Associates” a Sri Lankan start-up a branding & user experience consulting firm, now serving Silicon Valley clients with the user experience design on their software and hardware products.
Presentation was given on
Thursday, 23rd August 2012 at
Royal College Union Skills Centre
Rajakeeya Mawatha, Colombo-07, Sri Lanka.
Using the Power of Storytelling to Change the World September 2014Annie Escobar
If you really want to change the world, you must become a powerful storyteller. Storytelling isn’t just a communications tool, but a central element of your transformative work. We must share stories that shift perceptions, ignite imaginations and inspire action. In this class you'll learn how storytelling plays an integral part in making change happen!
Stories are the fabric of human identity. They are how we understand ourselves, each other and the world. Whether you are looking for funding, supporters, customers, working on writing a convincing business plan, delivering a 30 second elevator pitch, etc. you need to be able to tell a compelling story that moves people.
Our ability to create change depends on our ability to tell a powerful story that not only enables others to see the world in a new way, but inspires them to become supports and champions of our causes.
(Re)defining Toy Brands Through Human FundamentalsBRAND AVIATORS
Did you know that toys act as masters of transformation, transition mediators, cosmic manipulators, vehicles for imagination, conscious illusions, psychic integrators, life balancers, outlets for aggression, conflict solvers, primal comforters, islands of happiness, guarantors of youth, rule breakers, revolution instigators, life framers, uncritical companions, objects of care, caregivers, psychological nourishment, silent companions, mind feeders, thought instigators, action generators, tools of development, means of self-assertion, laboratories of the possible, creation triggers, expressions of individuality, personality constructors, writers of our destiny, vital experiments, world reinventors, freedom inducers? Successful toys have the ability to create frenzy, euphoria, exhilaration, exultant joy, gaiety, gladness, and laughter that absorb us completely, intensively, and tumultuously. Understand the deep motives underpinning our toy buying behaviour and build toy brands and narratives that engage people at a profoundly human level.
We walk around everyday with pre-existing stories that act as filters to what we read, see, hear and smell. We use what we know to make sense of a thing and pass a judgement on whether or not it fits within the narrative we choose to believe. We seek meaning, and much of that meaning is based on what we already know and accept to be true. In this session, participants will learn to use story-based strategy in their organizational analysis to think through and develop appropriate messages that will ring with their audiences. Story-based strategy & analysis helps us understand and more effectively frame narratives that are acceptable and believable to them. It also helps us think about how to challenge and contest narratives that work against our own strategies. This is an introduction to my course on this subject.
This week we discuss the role of representation in Media studies. We reflect on the role of language in communication, and we discuss how semiotics works on signs.
If your organization hasn't written one of these, it's time. In this webinar we'll talk about what a Social Media Policy is, who owns it, and why it's important. This webinar is an intro to our full-day training, Social Media Policy Development at LimeRed Studio
Information Architecture and Content Planning for the WebDemetrio Maguigad
How do you determine where to put that new campaign? Or how many donate buttons should go on the homepage? In this webinar we'll introduce our methods a LimeRed Studio on how we make decisions about what goes where on the web. Hint: It starts with getting to know your users.
Learn how to approach your communications through a systems approach. Design your communications based on evaluating 5 layers of context and learn how to reduce the noise of your messages.
8. “Culture”
“A matrix of shared mental maps that define how we
collectively create meaning and understand the world
around us. Inevitably, popular culture is an ever
evolving, contested space of struggle, where competing
voices, experiences, and perspectives fight to answer
the questions” Whose maps determine what is
meaningful? Whose stories are considered true?”
-Smartmeme
9. What are some mythologies with
narrative power?
• Thanksgiving
• Santa Clause
• Tooth Fairy
• Energy and Oil
• Mother Nature
• Other
10.
11.
12. Dominant and Popular Culture
“As certain ideas, practices and worldviews
become normalized over time, they form a
dominant or popular culture that
disproportionately represents institutional
interests and perpetuates the stories that
validate certain agendas.”
13. FACTS ARE MEANINGLESS
What do you believe?
The facts always changes and the truth remains the absolute
or
The truth always changes and the facts remain absolute
16. FACTS ARE MEANINGLESS
“Narrative Analysis suggests that the problem is
not necessarily what people don’t know (the
facts). Rather, the problem may be what they do
know (underlying assumptions).”
In other words… people have existing stories
about their world that may act as narrative
filters to prevent them form hearing certain
messages.
27. Something to Think About
• What are both positive and negative
mythology, culturally associated with your
client or client’s products?
• What narratives do their target audiences
follow? What are their belief and value
systems?
29. Memes
Memes are units of self-replicating cultural
information such as slogans, iconic images that
can be easily referenced, catch
phrases, symbols, or rituals. Memes can act as
capsules for stories to spread virally through
cultures.
30. “Calgon, Take Me Away!”
http://www.youtube.com/watch?v=fJsnR-KDbFc
http://www.youtube.com/watch?v=HvE65VOcA
L0
31. Narrative Elements of a Story
• Conflict
• Characters
• Imagery (Show Don’t Tell)
• Foreshadowing
• Assumptions
32. Narrative Elements of a Story
Conflict
Conflict is the backbone of the narrative. It
defines the drama and point of view of the story
and makes it interesting. There can be no story
without conflict. It defines what is at stake.
What is the problem your client
is trying to solve?
33. Narrative Elements of a Story
Characters
All stories have characters to which people can
relate—we see ourselves through the characters
of the story. They can also be the messengers of
the story, putting a human face to the message
of the story.
Who are the characters that will
help solve the problem?
34. Narrative Elements of a Story
Imagery (Show don’t tell)
Good stories use powerful imagery to capture
the imagination with metaphors, anecdotes and
descriptions that speak to the senses. By
showing and not telling, we offer the audience
the opportunity to use their own values to draw
conclusions.
What images illustrate the problem and the
solution
35. Narrative Elements of a Story
Foreshadowing
Images and other story artifacts are often found
in storytelling to hint the possible outcome.
Foreshadowing can be the influential force that
gives the audience direction towards a specific
outcome.
What images or ideas will guide audiences
towards the resolution of the problem?
36. Narrative Elements of a Story
Assumptions
Images and other story artifacts are often found
in storytelling to hint the possible outcome.
Foreshadowing can be the influential force that
gives the audience direction towards a specific
outcome.
How do audiences already frame the conflict?
37. Samsung: The next big thing
http://www.youtube.com/watch?v=A-Srun5jd5A
38. Exercise
• Break into small groups and choose a client to
analyze.
• Discuss mythologies related to your client’s
business, industry, products or services.
• Using the ideas of memes, mythology and
elements of a story, create an idea for a
narrative campaign through social media. Use
the worksheet handout to guide you.
Editor's Notes
Beforethreater, radio, television and the internet, where did ancient cultures find meaning to their reality? How did the stories and mythology of where they came from become created? For thousands of years, they gazed out into the stars to find meaning.
What are the narratives, stories and myths of the following? Where are these learned? How are they challenged?
Celebration of the military victory over the 1637 massacre of the Peqout native peoples