The document outlines the agenda for Session 2 of a course on writing plain language web content. It includes reviewing homework from Session 1, learning how to write content appropriate for different user groups using the "bite, snack, meal" approach, an in-class assignment to write bites and snacks, discussing the assignment, and reviewing lessons before assigning homework for the next session.

1. Write Great Web Content: Plain Language in Action Session 2: September 15, 2011

2. Agenda for Session 2 Part 1: Review topics and homework from Session 1 Part 2: Write content that is appropriate for intended users Part 3: In-course assignment: Write a bite , a snack, and a meal Part 4: Discuss in-course assignment Part 5: Session 2 wrap-up Part 6: Session 2 homework – writing assignment and reading assignment

3. Course Objectives for Session 2 In this session, you will learn: How to write content that is appropriate for its intended users: the bite, snack and meal approach

4. Agenda for Session 2 Part 1: Review topics and homework from Session 1 Part 2: Write content that is appropriate for intended users Part 3: In-course assignment: Write a bite , a snack, and a meal Part 4: Discuss in-course assignment Part 5: Session 2 wrap-up Part 6: Session 2 homework – writing assignment and reading assignment

5. Part 1: Review topics and homework from Session 1 Session 1 topics: What is plain language? How to write task-oriented web content Session 1 reading homework: Chapter 2, “People! People! People!” Session 1 writing homework: Rewrite a task page at your own site or use HHS’s “How to Request Information” page

6. Part 1: Review Session 1 reading homework – Chapter 2, “People! People! People!” Find a page or a section in the chapter that was meaningful to you What assumptions do you make about your users? What facts do you know about them? Would you consider developing personas for your users? Have you done this already?

7. Part 1: Review participants’ homework from Session 1

8. Agenda for Session 2 Part 1: Review topics and homework from Session 1 Part 2: Write content that is appropriate for intended users Part 3: In-course assignment: Write a bite , a snack, and a meal Part 4: Discuss in-course assignment Part 5: Session 2 wrap-up Part 6: Session 2 homework – writing assignment and reading assignment

9. Part 2: Write content that is appropriate for intended users Discuss: Who are your intended users? (Describe by role, group, or title) How do they differ from each other? How is writing content for them challenging? How have you tailored your content to meet your users’ needs?

10. Case study in writing content that’s appropriate for intended users

11. Five guidelines for writing content that’s appropriate for intended users Match the content’s technical complexity to the users’ level. Help users find the content that’s targeted to them. Link to glossary, illustration, screenshot, demo, list of abbreviations, etc. Be the intended users’ advocate when discussing content with your SMEs. Write a bite , a snack , and a meal .

12. Case study: Content for the general public

13. Case study: Content for health departments

14. Case study: Content for healthcare professionals

15. Match the content’s technical complexity to the users’ level

16. Help users find the content that’s targeted to them

17. Help users find the content that’s targeted to them

18. Link to glossary, illustration, screenshot, demo, list of abbreviations, etc. Discuss: Find five ways EIA provides content appropriate for a range of users

19. Be the intended users’ advocate when discussing content with your SMEs

20. Write a bite , a snack , and a meal Meal Brief summary, “executive summary” Snack Message-oriented heading Bite How much content does the web writer provide? How content-hungry is the reader?

21. Sample bites , snacks , and meals

22. Sample bites , snacks , and meals

23. Sample bites , snacks , and meals

24. Some of these bites and snacks need work

25. These bites and snacks need work

26. Course topics for Session 2 Part 1: Review topics and homework from Session 1 Part 2: Write content that is appropriate for intended users Part 3: In-course assignment: Write a bite , a snack, and a meal Part 4: Discuss in-course assignment Part 5: Session 2 wrap-up Part 6: Session 2 homework – writing assignment and reading assignment

27. Part 3: In-course assignment: Write a bite , and a snack for this meal

28. Course topics for Session 2 Part 1: Review topics and homework from Session 1 Part 2: Write content that is appropriate for intended users Part 3: In-course assignment: Write a bite , a snack, and a meal Part 4: Discuss in-course assignment Part 5: Session 2 wrap-up Part 6: Session 2 homework – writing assignment and reading assignment

29. Course topics for Session 2 Part 1: Review topics and homework from Session 1 Part 2: Write content that is appropriate for intended users Part 3: In-course assignment: Write a bite , a snack, and a meal Part 4: Discuss in-course assignment Part 5: Session 2 wrap-up Part 6: Session 2 homework – writing assignment and reading assignment

30. Part 5: Session 2 wrap-up Questions? Web pages to look at again? Review the five guidelines for writing content that’s appropriate for intended users? Review the bite , snack , and meal approach?

31. Course topics for Session 2 Part 1: Review topics and homework from Session 1 Part 2: Write content that is appropriate for intended users Part 3: In-course assignment: Write a bite , a snack, and a meal Part 4: Discuss in-course assignment Part 5: Session 2 wrap-up Part 6: Session 2 homework – writing assignment and reading assignment

32. Part 6: Writing and reading homework for Session 2 By Tuesday, May 31: Write a bite and a snack Read Chapter 6, “Focusing on Your Essential Messages”

33. Resource

34. Evaluation