Post Corona Virus Marketing
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How to market in the new world of digital, talking to specific audiences about their needs and motivations.
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We are surrounded by technology, and that technology has changed the ways that businesses and consumers interact. The changes permeate all aspects of business: running operations, designing and building products, overseeing human resources and education, tracking performance and making projections and strategies. More than those, however, marketing is one of the areas most impacted by the rise of technology in recent years. Taking advantage of that technology and the avenues it creates for engagement between brands and consumers is at the heart of digital marketing. Join us as we look forward at just a few of the trends in digital marketing that we believe small businesses should be paying attention to in the year to come. We’ll explore what the trends are and some simple ideas for jumping on and taking advantage of them. The trends we’ll discuss will be: Digital marketing – it can no longer be ignored Content marketing – it’s more important than ever Targeting + Segmentation = Personalization Mobile (experience and advertising) Beyond big data – make decisions
Yfu Marketing and Recruitment
presentation on marketing basics, general sales techniques, and economic theories on recruiting families, students and volunteers
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Financial Advisors Have a Really Tough Challenge. First They Need to Ditch the Product Mentality and Create a Unique Marketing Message. Next They Need to Build a Platform That Seamlessly Integrates Modern Tools and Strategies.
Similar to Post Corona Virus Marketing (20)
Session 3 - Understanding the Audience & The Importance of Storytelling
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Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Mastering SEO for Google in the AI Era - Dennis Yu
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Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
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Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
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2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
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Post Corona Virus Marketing
- 2. BREAKFAST
- 3. THE CONTEXT • The customer is in control of their media choices • They can compare product prices, reviews and availability • They are not interested in advertising • They are interested in making their own lives better • They are social and interactive with friends and families • They are not interactive with sales messages.
- 4. WHAT IS MARKETING ALL ABOUT? Behaviour – What people do!
- 5. YOUR CURRENT CUSTOMERS Take some time to think about them… • Why did they buy from you? • Do those criteria still apply? • Can you sell to them again? • Have you been in touch with them? • Are plans in place to get in touch? • What are you going to say?
- 6. NEW CUSTOMERS Who are they? • Why will they buy from you? • What are the real benefits for them buying from you? • What are their motivations? • How are you going to find them? • Why will they engage with you? • What are you going to say?
- 7. CORONAVIRUS – THE IMPACT What has changed? • Shopping – more online, different products, less impulse, more focus, more thought. • Online – more people using more online tools for shopping, communication, entertainment • Incomes – people are under pressure • Businesses – what are they going to spend their reserves on? • Necessities – what are they?
- 8. AUDIENCE FIRST MARKETING Question – one at a time. • How much time does the senior management team in your business talk about the customers? • What processes are in place to think about them? • Is marketing represented on your board or senior decision making team? • Will they spend more or less on marketing when we move towards a post Corona market?
- 9. AUDIENCE FIRST MARKETING What does thinking about your audience mean? • What is their first engagement with you going to be? • Will they think that you are thinking about them? Or sending generic messaging? • Will they want to engage with your messaging? • Will they want to be “sold to” or engaged. • Where will you talk to them? Are you interrupting them or helping them?
- 10. AUDIENCE FIRST THE PERSONA A person to be engaged with relevant messages Their interests open doors for content development Age and gender specific content works for them Talking to not at creates a two- way opportunity Leads to a call to action Delivers behavioural change
- 11. THE PROCESS Who is most likely to want to engage? “I want – so that” a simple process to understand behaviour Think about what they want out of life Workshop it with colleagues Use the “So that’s” to inform content Engage specific audiences
- 12. THE CONTENT – EXAMPLES -
- 13. THE CONTENT – TOPICS Sport TV and Film Music Celebrities Business Current Affairs and News
- 14. THE FUNNEL Awareness Be seen Engagement Be interesting Consideration Give reasons act Consideration Give ways to act Conversion Do Something Conversion Measure
- 15. ADVERTISING – TARGETED CHANNELS Facebook All personas Twitter – 30 + news and sports Instagram 15+ music and tv Linkedin – 25+ at work Google – Be found on search Youtube 15+
- 16. MEASUREMENT Google Analytics Every click Facebook Insights Zymplify Dashboard All channels All traffic sources Calls to Action Responses Conversion Measure
- 17. MEASUREMENT
- 18. DISCUSSION