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Validation and MVP
Today
• How to validate your assumptions (presentation
+ WS)
• What is an MVP (presentation + WS)
How can you validate?
• Remember: what to validate
Validate with whom?
Source: Steve Blanks
Source: Buffer Blog
Source: Buffer Blog
Validate your idea
• Define how you reach your target groups
(channels)
• Define what you want to test
• Define the metric
What is an MVP
• Be able to test a product hypothesis with
minimal resources
• Accelerate learning
• Reduce wasted engineering hours
The biggest misconception
An MVP consists of the minimum set of features
deemed necessary for a working software product,
with the goal of bringing it to market quickly
Source: Moz, “7 unlikely recommendations for startups & entrepreneurs”
The difference
• Question A: How can we build the simplest
technically feasible product?
• Question B: How can we build the simplest
product to resonate with early adopters?
Source: Mattias Honorato
Stop overthinking
Source: Mattias Honorato
Some examples
• Dropbox — started with a 3 minute video for their
MVP, resulting in signups increasing from 5,000
people to 75,000 overnight—all of this in absence of
a real product
• Foursquare — started from collecting customer
feedback using Google Docs
• Virgin Air — began with one plane and one route to
validate their assumptions, with more planes and
routes added as they refined their business
• Groupon — started as a WordPress blog with a
widget that sent PDF coupons via email
Define your MVP/EVP
• Key assumptions you need to test
• Key features to talk to ealyevangelists
• Scale down?

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Session 1 fall 2014

  • 2. Today • How to validate your assumptions (presentation + WS) • What is an MVP (presentation + WS)
  • 3. How can you validate?
  • 4. • Remember: what to validate
  • 8. Validate your idea • Define how you reach your target groups (channels) • Define what you want to test • Define the metric
  • 9. What is an MVP • Be able to test a product hypothesis with minimal resources • Accelerate learning • Reduce wasted engineering hours
  • 10. The biggest misconception An MVP consists of the minimum set of features deemed necessary for a working software product, with the goal of bringing it to market quickly
  • 11. Source: Moz, “7 unlikely recommendations for startups & entrepreneurs”
  • 12. The difference • Question A: How can we build the simplest technically feasible product? • Question B: How can we build the simplest product to resonate with early adopters? Source: Mattias Honorato
  • 14. Some examples • Dropbox — started with a 3 minute video for their MVP, resulting in signups increasing from 5,000 people to 75,000 overnight—all of this in absence of a real product • Foursquare — started from collecting customer feedback using Google Docs • Virgin Air — began with one plane and one route to validate their assumptions, with more planes and routes added as they refined their business • Groupon — started as a WordPress blog with a widget that sent PDF coupons via email
  • 15. Define your MVP/EVP • Key assumptions you need to test • Key features to talk to ealyevangelists • Scale down?