This document outlines how to run successful webinars, whether live or automated. It discusses the 7 key steps to running an effective webinar, including testing audio, introducing yourself as an expert, providing valuable content, calling attendees to action at the close, and allowing time for Q&A. It also mentions using presentation slides with a white background and black text for visibility. Finally, it lists some pricing options for webinar hosting platforms.

1. Des
O’Connor
How to Run Successful
Webinars on Autopilot

2. There are 2 types of
Webinars

3. Live

4. Automated

5. • What could you do with your webinar recording to make
you an extra income?
• What are your client’s main complaint?
• Who are your main competitors and do they run
webinars?
Exercises

6. Are You Perceived as an
Expert?

7. 7 Steps on How to Run a Successful Webinar
Make Sure You Have Good Presentation Slides
White Background and Black Text

8. 1.
• Test Audio
• Ask questions
• Request social sharing
• Connect with them
• Slides are visible
• Recording is switched on

9. The Welcome
• Introduction
• Agenda
• Tell them what to expect
2.

10. 3.
Your story
• Credentials
• Awards – media coverage
• Endorsements
• Struggles

11. The Content
• Main part
• Data
• Problem solving
• Engage with guests
• Case studies
• Teach them with great content
• Steps – do this – then do this etc
4.

12. The close
• Introduce a new problem or challenge
• Introduce the solution (your service or product)
• List the benefits of your service or product
• Testimonials
• Guarantee
• Price breakdown
• Call to action - Website
• Scarcity
• Fast acting bonuses
5.

13. Q and A
• Prove that it works
• Congratulate buyers
6.

14. Final Thoughts and Goodbyes
What else could you do with this webinar recording?
7.

15. How to Not Get Banned on
Facebook Strategy

16. Prices
The First 30 Days are FREE
www.GoToMeeting.com
£24 /Per Month
5 Attendees (no recording feature)
£44 /Per Month
100 Attendees
£29 /Per Month
25 Attendees

17. How to Not Get Banned on
Facebook Strategy

18. Sharon will be a Guest
Speaker

19. How to Not Get Banned on
Facebook Strategy

20. • The Association for Social Media Managers serves as the
premier global professional organisation and
internationally recognised accrediting body for social
media marketing professionals. Our mission is focused
on three components: Training, Credentialing, and
Recruiting.
A S M M