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Getting to MVP 
Ken Chan 
Solution Architect, APAC 
<kenchan@amazon.com>
Bringing Your Idea to Life
Traditional World 
customer is knownproblem is knownsolution is known
Traditional World 
is not where we live
Most startups 
Don’t know the problemor solution 
(They are in search of a scalable business model)
Lean Startups: LEARN & ADAPT
1.Focus on a simple implementation of your idea
1.Focus on a simple implementation of your idea 
2.Start with a minimal core set of features
1.Focus on a simple implementation of your idea 
2.Start with a minimal core set of features 
3.Release and listen to your users
1.Focus on a simple implementation of your idea 
2.Start with a minimal core set of features 
3.Release and listen to your users 
Minimum Viable Product
MVPSmallest thing I can do to test my idea?
a prototype shouldn't require big investments
It should be cheap and validate ideas
To get to MVP quickly, what matters most? 
Cost of Innovation 
Focus
AWS enables you to 
Fail Forward 
Fail Faster 
Fail Cheaper
Product Development 
MVP 
Time 
Scale
Innovation & Iteration 
MVP 
Time 
Scale
Innovation & Iteration 
Time 
Scale 
Started: burbn, location-based mobile app. Photo sharing is just one feature 
Now:re-written as photo app. Sold to FB for 1bn
Innovation & Iteration 
Time 
Scale 
Started: odeo, site to create & share podcasts 
Now:micro-blogging, 500M users, >10Bn valuation
Innovation & Iteration 
Time 
Scale 
Started: developed 51 games, none very successful. But then game 52… 
Now:raised $42M, downloaded 1B times, 25% paid, best sold game on AppStore
“Timing, perseverance, and ten years of trying will eventually make you look like an overnight success.” 
Biz Stone, Twitter co-founder
AWS lowers the cost of Innovation 
Time 
Scale 
Scenario 
Small team with initial idea for Mobile app 
3 months to get to launch 
Unknown customer/problem/solution 
No cash….
Dev/ Test Environment 
Time 
Scale 
Average Spend 
$0 
p/m
Alpha Release 
Time 
Scale 
Average Spend 
$15 
p/m
Beta Release / MVP 
Time 
Scale 
Average Spend 
$235 
p/m
Getting to MVP for $250 
Time 
Scale 
Total Spend to MVP 
$250 
$235 
$15 
$0 
•3 months dev/test/release 
•Serving Beta customers 
•Ready for full production and scale
Your application 
Your business & what makes you unique 
Innovation, not undifferentiated heavy lifting 
Spending developer time in the right place 
Automate as much as you can 
(Deep insight alert: Developer Time = Money) 
FOCUS! 
Build apps, not infrastructure
"Startups are all about focus. AWS enables focus" 
Ray Bradford, KleinerPerkins, Caulfield & Byers
“Your users around the world don’t care that you wrote your own DB” 
Mike Krieger, Instagram Cofounder
AWS 
OpsWorks 
AWS 
CloudFormation 
AWS Elastic 
Beanstalk 
DevOps framework 
for application 
lifecycle management 
and automation 
Templates to deploy 
& manage template-driven 
provisioning 
Automated 
resource 
management – web 
apps made easy 
DIY / 
On Demand 
DIY, on demand 
resources: EC2, S3, 
customer AMI’s, etc. 
Convenience Control 
Focus requires Automation

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Getting to MVP

  • 1. Getting to MVP Ken Chan Solution Architect, APAC <kenchan@amazon.com>
  • 3. Traditional World customer is knownproblem is knownsolution is known
  • 4. Traditional World is not where we live
  • 5. Most startups Don’t know the problemor solution (They are in search of a scalable business model)
  • 7. 1.Focus on a simple implementation of your idea
  • 8. 1.Focus on a simple implementation of your idea 2.Start with a minimal core set of features
  • 9. 1.Focus on a simple implementation of your idea 2.Start with a minimal core set of features 3.Release and listen to your users
  • 10. 1.Focus on a simple implementation of your idea 2.Start with a minimal core set of features 3.Release and listen to your users Minimum Viable Product
  • 11. MVPSmallest thing I can do to test my idea?
  • 12. a prototype shouldn't require big investments
  • 13. It should be cheap and validate ideas
  • 14. To get to MVP quickly, what matters most? Cost of Innovation Focus
  • 15. AWS enables you to Fail Forward Fail Faster Fail Cheaper
  • 17. Innovation & Iteration MVP Time Scale
  • 18. Innovation & Iteration Time Scale Started: burbn, location-based mobile app. Photo sharing is just one feature Now:re-written as photo app. Sold to FB for 1bn
  • 19. Innovation & Iteration Time Scale Started: odeo, site to create & share podcasts Now:micro-blogging, 500M users, >10Bn valuation
  • 20. Innovation & Iteration Time Scale Started: developed 51 games, none very successful. But then game 52… Now:raised $42M, downloaded 1B times, 25% paid, best sold game on AppStore
  • 21. “Timing, perseverance, and ten years of trying will eventually make you look like an overnight success.” Biz Stone, Twitter co-founder
  • 22. AWS lowers the cost of Innovation Time Scale Scenario Small team with initial idea for Mobile app 3 months to get to launch Unknown customer/problem/solution No cash….
  • 23. Dev/ Test Environment Time Scale Average Spend $0 p/m
  • 24. Alpha Release Time Scale Average Spend $15 p/m
  • 25. Beta Release / MVP Time Scale Average Spend $235 p/m
  • 26. Getting to MVP for $250 Time Scale Total Spend to MVP $250 $235 $15 $0 •3 months dev/test/release •Serving Beta customers •Ready for full production and scale
  • 27. Your application Your business & what makes you unique Innovation, not undifferentiated heavy lifting Spending developer time in the right place Automate as much as you can (Deep insight alert: Developer Time = Money) FOCUS! Build apps, not infrastructure
  • 28. "Startups are all about focus. AWS enables focus" Ray Bradford, KleinerPerkins, Caulfield & Byers
  • 29. “Your users around the world don’t care that you wrote your own DB” Mike Krieger, Instagram Cofounder
  • 30. AWS OpsWorks AWS CloudFormation AWS Elastic Beanstalk DevOps framework for application lifecycle management and automation Templates to deploy & manage template-driven provisioning Automated resource management – web apps made easy DIY / On Demand DIY, on demand resources: EC2, S3, customer AMI’s, etc. Convenience Control Focus requires Automation