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Rebeca Hwang
July 9, 2014
Rebeca@younoodle.com
Twitter: @rebecahwang
Building the Ideal Startup Team
Source: Startup of You
Startup members are different from employees
Personality traits of successful entrepreneurs
The importance of getting the team right
Peter Thiel, Elon Musk, Max Levchin, Roelof Botha, Chad Hurley, Steve Che
Jawed Karim , Jeremy Stoppelman, Russel Simmons , Premal Shah
Space X
Tesla
Linkedin
Slide
Yelp
Digg
Flickr
Ning
YouTube
Facebook
Kiva
Quality 1: Obsessive
“mainstream”
entrepreneurs
Quality 1: Obsessive
Quality 2: Lucky
Quality 3: Resourceful and Street Smart
Quality 4: With Integrity and Aligned Values
Quality 5: Visionary and Practical
Quality 6: Happy People
Where do you start?
 Attitude not skills
- Smarter than you
- Doers, not talkers
 Different + Complementary
 Airplane test
 Same values
What drives him/her?
(motivation and ambition)
Step 1: Find the Perfect Match
 Attitude, not Skills
Source:What I wish I knew when I was 20
Successful Silicon Valley Entrepreneurs:
• Don’t ask for permission
• Challenge pre-existing norms and rules: “A healthy disregard for the
impossible”, Larry Page
• Don’t expect a linear path
• Take bounded risks
• Accept failure
• “Resume of failures”, When to quit?
• Are very lucky: “The harder you work, the luckier you get”
• Value reputation and in building long term professional relationships
• Companies with more gender diversity deliver on average 30%
better results from IPOs. (Cornell University)
• Right ratio of “incumbents vs. newcomers” optimizes performance
(Broadway study)
• Companies with women on boards outperform those who don’t
(Vaccaro)
 Different + Complementary
Lesson 5: Create a cool company
culture
• Friendly competition is good
• (e.g. pull up contest, media loves it!)
• Reward excellence
• Promote a healthy lifestyle, unique
hobbies
• Fun perks
• Set the tone to be like a marathon,
not a sprint
• Help every member think about their
long term goals and help them get
there
Airplane test: create a cool culture
Exercise: Identify the 5 qualities that are most critical to earn YOUR trust
Empathy
Reliability
Competence
Chemistry/
Sense of Humor
Communication
Responsiveness
Grace under
pressure
Perspective/
Humility
Fairness
Vision
Entrepreneurship
Cooperation/
Commitment
Integrity
The Trust Spider was developed by Kosnik (1995). based on a literature review on qualities of
effective leaders. It has been used by hundreds of project teams
Same Values
Exercise: Compare your top 5 five qualities with those of someone
else in the course. How many do you have in common?
Empathy
Reliability
Competence
Chemistry/
Sense of Humor
Communication
Responsiveness
Grace under
pressure
Perspective/
Humility
Fairness
Vision
Entrepreneurship
Cooperation/
Commitment
Integrity
The Trust Spider was developed by Kosnik (1995). based on a literature review on qualities of
effective leaders. It has been used by hundreds of project teams
Same Values
Stakeholder assessment of your performance
Empathy
Reliability
Competence
Chemistry/
Sense of Humor
Communication
Responsiveness
Grace under
pressure
Entrepreneurship
Perspective/
Humility
Fairness
Vision
Integrity
Cooperation/
Commitment
X
X
X
X
X
X
X
X
X
X
= My Top 5 trust qualities
= My stakeholder’s Top 5 trust qualities
= My assessment of my performance
= My Stakeholder’s assessment of my performance.
X
X
Your self-assessment of your performance
Empathy
Reliability
Competence
Chemistry/
Sense of Humor
Communication
Responsiveness
Grace under
pressure
Entrepreneurship
Perspective/
Humility
Fairness
Vision
Integrity
Cooperation/
Commitment
X
X
X
X
X
X
X
X
X
X
= My Top 5 trust qualities
= My stakeholder’s Top 5 trust qualities
= My assessment of my performance
= My Stakeholder’s assessment of my performance.
X
X
Compare notes. Where is the most critical “Trust Gap” in this example?
Empathy
Reliability
Competence
Chemistry/
Sense of Humor
Communication
Responsiveness
Grace under
pressure
Entrepreneurship
Perspective/
Humility
Fairness
Vision
Integrity
Cooperation/
Commitment
X
X
X
X
X
X
X
X
X
X
= My Top 5 trust qualities
= My stakeholder’s Top 5 trust qualities
= My assessment of my performance
= My Stakeholder’s assessment of my performance.
X
X
Use Start-Stop-Keep to give each other feedback on specific things you
can do to close any Trust Gaps and to build greater trust
Start: Why?
Stop: Why?
Keep: Why?
Example: Start-Stop-Keep to close the Trust Gaps on communication
Start: Calling my cell and emailing
me to let me know if you will be late
for a meeting.
Why? I can warn other meeting
members so they do not waste
time. We can either start later – or
start on time and put you later on
the agenda.
Stop: Interrupting me when I am
speaking.
Why? It makes us less effective in
communicating, breaks my chain of
thought, and makes me appear to
others as weak and/or lacking in
executive presence.
Keep: Having our weekly project
status meetings.
Why? I want to know if project is on
schedule and whether there are any
obstacles your team is facing so we
can deal with them.
 Motivation
 Motivation: need for achievement vs. independence
 Complement team
skills with the right
advisors/investors with
the right track record
 Set up the right
compensation
structure: CEO salary,
fair equity distribution,
incentives for advisors
 Past interaction
(professional and
personal) matters
Step 2: It takes a village… build a network!
Source: Startup of You
http://www.youtube.com/watch?v=6dRKa700RaQ
Step 3: Resolve Conflict
Five Dysfunctions of a Team:
Diagnose team problems early on
ISITEJ ISIFEJ INIFEJ INITEJ
Inspector Protector Counselor Mastermind
ISETIP ISEFIP INEFIP INETIP
Crafter Composer Healer Architect
ESETIP ESEFIP ENEFIP ENETIP
Promoter Performer Champion Inventor
ESITEJ ESIFEJ ENIFEJ ENITEJ
Supervisor Provider Teacher Fieldmarshal
[edit] Big Five
http://en.wikipedia.org/wiki/Myers-Briggs_Type_Indicator
http://www.humanmetrics.com/cgi-win/jtypes2.asp
Exercise: Find your Myers Briggs Type
Source: Startup of You
THANK YOU
rebex@stanford.edu

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How to recruit the ideal startup team

  • 1. Rebeca Hwang July 9, 2014 Rebeca@younoodle.com Twitter: @rebecahwang Building the Ideal Startup Team
  • 2. Source: Startup of You Startup members are different from employees
  • 3. Personality traits of successful entrepreneurs
  • 4. The importance of getting the team right Peter Thiel, Elon Musk, Max Levchin, Roelof Botha, Chad Hurley, Steve Che Jawed Karim , Jeremy Stoppelman, Russel Simmons , Premal Shah Space X Tesla Linkedin Slide Yelp Digg Flickr Ning YouTube Facebook Kiva
  • 8. Quality 3: Resourceful and Street Smart
  • 9. Quality 4: With Integrity and Aligned Values
  • 10. Quality 5: Visionary and Practical
  • 12. Where do you start?
  • 13.  Attitude not skills - Smarter than you - Doers, not talkers  Different + Complementary  Airplane test  Same values What drives him/her? (motivation and ambition) Step 1: Find the Perfect Match
  • 14.  Attitude, not Skills Source:What I wish I knew when I was 20 Successful Silicon Valley Entrepreneurs: • Don’t ask for permission • Challenge pre-existing norms and rules: “A healthy disregard for the impossible”, Larry Page • Don’t expect a linear path • Take bounded risks • Accept failure • “Resume of failures”, When to quit? • Are very lucky: “The harder you work, the luckier you get” • Value reputation and in building long term professional relationships
  • 15. • Companies with more gender diversity deliver on average 30% better results from IPOs. (Cornell University) • Right ratio of “incumbents vs. newcomers” optimizes performance (Broadway study) • Companies with women on boards outperform those who don’t (Vaccaro)  Different + Complementary
  • 16. Lesson 5: Create a cool company culture • Friendly competition is good • (e.g. pull up contest, media loves it!) • Reward excellence • Promote a healthy lifestyle, unique hobbies • Fun perks • Set the tone to be like a marathon, not a sprint • Help every member think about their long term goals and help them get there Airplane test: create a cool culture
  • 17. Exercise: Identify the 5 qualities that are most critical to earn YOUR trust Empathy Reliability Competence Chemistry/ Sense of Humor Communication Responsiveness Grace under pressure Perspective/ Humility Fairness Vision Entrepreneurship Cooperation/ Commitment Integrity The Trust Spider was developed by Kosnik (1995). based on a literature review on qualities of effective leaders. It has been used by hundreds of project teams Same Values
  • 18. Exercise: Compare your top 5 five qualities with those of someone else in the course. How many do you have in common? Empathy Reliability Competence Chemistry/ Sense of Humor Communication Responsiveness Grace under pressure Perspective/ Humility Fairness Vision Entrepreneurship Cooperation/ Commitment Integrity The Trust Spider was developed by Kosnik (1995). based on a literature review on qualities of effective leaders. It has been used by hundreds of project teams Same Values
  • 19. Stakeholder assessment of your performance Empathy Reliability Competence Chemistry/ Sense of Humor Communication Responsiveness Grace under pressure Entrepreneurship Perspective/ Humility Fairness Vision Integrity Cooperation/ Commitment X X X X X X X X X X = My Top 5 trust qualities = My stakeholder’s Top 5 trust qualities = My assessment of my performance = My Stakeholder’s assessment of my performance. X X
  • 20. Your self-assessment of your performance Empathy Reliability Competence Chemistry/ Sense of Humor Communication Responsiveness Grace under pressure Entrepreneurship Perspective/ Humility Fairness Vision Integrity Cooperation/ Commitment X X X X X X X X X X = My Top 5 trust qualities = My stakeholder’s Top 5 trust qualities = My assessment of my performance = My Stakeholder’s assessment of my performance. X X
  • 21. Compare notes. Where is the most critical “Trust Gap” in this example? Empathy Reliability Competence Chemistry/ Sense of Humor Communication Responsiveness Grace under pressure Entrepreneurship Perspective/ Humility Fairness Vision Integrity Cooperation/ Commitment X X X X X X X X X X = My Top 5 trust qualities = My stakeholder’s Top 5 trust qualities = My assessment of my performance = My Stakeholder’s assessment of my performance. X X
  • 22. Use Start-Stop-Keep to give each other feedback on specific things you can do to close any Trust Gaps and to build greater trust Start: Why? Stop: Why? Keep: Why?
  • 23. Example: Start-Stop-Keep to close the Trust Gaps on communication Start: Calling my cell and emailing me to let me know if you will be late for a meeting. Why? I can warn other meeting members so they do not waste time. We can either start later – or start on time and put you later on the agenda. Stop: Interrupting me when I am speaking. Why? It makes us less effective in communicating, breaks my chain of thought, and makes me appear to others as weak and/or lacking in executive presence. Keep: Having our weekly project status meetings. Why? I want to know if project is on schedule and whether there are any obstacles your team is facing so we can deal with them.
  • 25.  Motivation: need for achievement vs. independence
  • 26.  Complement team skills with the right advisors/investors with the right track record  Set up the right compensation structure: CEO salary, fair equity distribution, incentives for advisors  Past interaction (professional and personal) matters Step 2: It takes a village… build a network! Source: Startup of You
  • 30. ISITEJ ISIFEJ INIFEJ INITEJ Inspector Protector Counselor Mastermind ISETIP ISEFIP INEFIP INETIP Crafter Composer Healer Architect ESETIP ESEFIP ENEFIP ENETIP Promoter Performer Champion Inventor ESITEJ ESIFEJ ENIFEJ ENITEJ Supervisor Provider Teacher Fieldmarshal [edit] Big Five http://en.wikipedia.org/wiki/Myers-Briggs_Type_Indicator http://www.humanmetrics.com/cgi-win/jtypes2.asp Exercise: Find your Myers Briggs Type

Editor's Notes

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