ET-3010 LTKA | H1/2016 Connected Services and Cloud Computing #3-1 Services Convergence and Digital Ecosystems http://eueung.github.io/ET3010/

1. 

LTKA #3-1
Services Convergence & Digital
Ecosystems
Dr.-Ing. Eueung Mulyana
http://eueung.github.io/ET3010
ET-3010 | Connected Services and Cloud Computing | Attribution-ShareAlike CC BY-SA
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2. Outline
Services Convergence
Impacts of Services Convergence
Digital Ecosystems
Examples of Digital Ecosystems
Trends and Enablers
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3. 

Services Convergence
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4. Communication
Services
A Look Back & Forward - Ericsson

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5. Pre-Convergence Landscape
Mobile
Computing
(Telco)
Two Separate
"Islands"
ca. Y2000 (VisionMobile)
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6. Pre-Convergence @Telcos
Mobile
(Telco)
Device / Terminal
Dumb + Closed
Network
Private + Vertically Integrated +
Intelligent
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7. Local Telcos
Mobile
(Telco)
The Begin of Industry
Competitions
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8. Pre-Convergence - Computing
Computing
Device / Terminal
Intelligent (SW) + Open
Network
Public + Horizontally Integrated +
Dumb
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9. Convergence
Computing
Mobile
Around 10 Years
Later
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10. Convergence - Mobile Computing
Vodafone 11: 45
Monday
ClockSt ockWeat herM usic
Cam er a
Phone E­ M ail Adr ess Saf ar i
Calendar iT unes iB ooksNews
pm
Device / Terminal
Intelligent (SW) + Open
Network
??
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11. Communication
Services
Changes - SAP

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12. Changes Happened & Will Always Be ...
Fixed
Telephony Telephony
Mobile
Fixed
Computing
Mobile
Computing Computing
Diffused
(Nordkapp + VisionMobile)
Diffused Computing = IoT = PerComp = UbiComp = Everyware
Networked Mesh Computing
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13. Other Notes
Equivalent Terms
Mobile Computing
Mobile 2.0
Telco 2.0
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14. 

Impacts of Services Convergence
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15. A Deeper Look
Telephony
Mobile Mobile
Computing
From Mobile
Telephony to Mobile
Computing
What was happened during this
change?
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16. EU27 Survey - 2011
EU Houshold Spending 2011
via VisionMobile
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17. Potentials
Mobile Telephony
EU Houshold Spending 2011
Average Spending for Communications -> 3%
Telcos are Gatekeeper for this need.
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18. Potentials
Mobile Computing
EU Houshold Spending 2011
Average Spending for the Rest -> 97%
Ecosystems are Gatekeeper for these needs.
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19. A Deeper Look
Telephony
Mobile Mobile
Computing
From Mobile
Telephony to Mobile
Computing
What was happened during this
change?
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20. Commodities
Mobile Telephony (Value Creation)
Voice, Text, Contacts, & Camera
Only for Communication Needs (For EU27 Case -> 3%)
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21. Commodities
Mobile Computing
As of July 2015, around 4M Apps
For All Needs (incl. Communications)
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22. Services Convergence
Direct & Indirect Impacts
Covering almost every aspect of our daily lives.
1. New Values & Commodities
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23. Distributions
Mobile Telephony
Telcos were the Center of Value
Distributions
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24. Distributions
Mobile Computing
Uni or Multi-Polar Distributions (But
Involving Several Parties)
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25. Services Convergence
Direct & Indirect Impacts
Several parties in the ecosystems play their own roles.
1. New Values & Commodities
2. New Schemes for Values Distribution
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26. Services Convergence
Direct & Indirect Impacts
Mobile Telephony -> Telcos + Suppliers
Mobile Computing -> Ecosystem Owners + Partners /
Participants
1. New Values & Commodities
2. New Schemes for Values Distribution
3. New Business Players / Parties
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27. Services Convergence
Direct & Indirect Impacts
Mobile Telephony -> Proven + Predictable
Mobile Computing -> New + Unpredictable
New Asymmetric vs. Legacy Business Models
1. New Values & Commodities
2. New Schemes for Values Distribution
3. New Business Players / Parties
4. New Business Models
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28. Services Convergence
Direct & Indirect Impacts
1. New Values & Commodities
2. New Schemes for Values Distribution
3. New Business Players / Parties
4. New Business Models
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29. Services Convergence
Direct & Indirect Impacts
1. New Opportunities & Threats
2. The Clash of Business Models
3. New Business Order and Market
Leadership
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30. Beyond Legacy Services
Networked Society - Ericsson

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31. 

Digital Ecosystems
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32. Connected Services
Vodafone 11:45
Monday
ClockStockWeatherMusic
Camera
Phone E­Mail Adress Safari
Calendar iTunes iBooksNews
pm
Elements of the
Simplified CS Model
User - Device - System
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33. Device Model
Network
Operator
HW
OS
Platform
Framework
Application
Device
Abstract Device
Model
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34. Abstract Device Model
Network
HW
OS
Platform
Framework
Application
Device
Hardware
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35. Abstract Device Model
Hardware
OEMs (HW Vendors)
Accessories Manufacturers
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36. Abstract Device Model
Network
HW
OS
Platform
Framework
Application
Device
Platform & Operating
System
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37. Abstract Device Model
Platform & Operating
System
Platform / OS Vendors
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38. Abstract Device Model
Network
HW
OS
Platform
Framework
Application
Device
Application
Framework
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39. Abstract Device Model
Application
Framework
Framework Owners
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40. Abstract Device Model
Network
HW
OS
Platform
Framework
Application
Device
Application
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41. Abstract Device Model
Application
Market Owners
Developers
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42. Digital Ecosystems
Abstract Device Model
1. OEMs (HW Vendors)
2. Accessories Manufacturers
3. Platform/OS Vendors
4. Framework Owners
5. Market Owners
6. Developers
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43. Other Elements in the CS Model
Vodafone 11:45
Monday
ClockStockWeatherMusic
Camera
Phone E­Mail Adress Safari
Calendar iTunes iBooksNews
pm
User
Operator
Advertiser
Other Partner
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44. Digital Ecosystems
Connected Services Model
1. Users
2. OEMs (HW Vendors)
3. Accessories Manufacturers
4. Platform/OS Vendors
5. Framework Owners
6. Market Owners
7. Developers
8. Operators
9. Advertisers
10. Other Partners
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45. Mobile is Huge!
Network
HW
OS
Platform
Framework
Application
Device
Considering the
Numbers ...
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46. 46 / 51

47. 47 / 51

48. 48 / 51

49. 49 / 51

50. Refs
1. VisionMobile
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51. 

END
Eueung Mulyana
http://eueung.github.io/ET3010
ET-3010 | Connected Services and Cloud Computing | Attribution-ShareAlike CC BY-SA
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