SlideShare a Scribd company logo
www.sanjivanimba.org.in
Presented By
Dr. Niraj Chaudahri
Assistant Professor,
Sanjivani College of Engineering ,
Dept.of MBA,
Kopargaon
1
Sanjivani College of Engineering, Kopargaon
Department of MBA
www.sanjivanimba.org.in
Service Operation Management-I
Service Culture
www.sanjivanimba.org.in
Service Culture
• A service culture exists when you motivate
the employees in your organization to take
a customer-centric approach to their
regular duties and work activities.” “
• We define service culture as a shared
purpose where everyone is focused on
creating value for others inside and outside
the organization
www.sanjivanimba.org.in
Service Culture for
1.Top management
2.Middle management
3.Frontline staff
4.Customer
www.sanjivanimba.org.in
Element of Service Culture
• Service mission
• Products and services
• Employee role and expectation
• Policies and procedures
• Management support
• Motivation and rewards
• Training
• Service delivery system
www.sanjivanimba.org.in
Element of Service Culture
www.sanjivanimba.org.in
Important of service culture
• Competition
• Values
• Loyal customer
• Advertising
• Consistent quality improvement
www.sanjivanimba.org.in
Empowerment
• According to Thomas bateman & scott snell
“empowerment is the process of sharing power with
employee”
• According to Richard “ Empowerment is the process
coming to feel and behave as if one is in power and
feel as he/she owned the firm.
• According to Newstrom and Devis “Empowerment is
the process that provide greater autonomy through
the sharing information and provision of control over
factor affecting job performance “
www.sanjivanimba.org.in
Strategies of Employee Empowerment
• Delegating authority
• Expanding skills
• Employee input
• Open-door policy
• Team building
• Communication
• Proactive company culture
• Clarity and trust
• Friendly environment
www.sanjivanimba.org.in
Control system in industry
1.Belief control system
2.Boundary system
3.Diagnostic control system
4.Interactive control system
www.sanjivanimba.org.in
Customer Relationship Management (CRM)
• According to Gartner “CRM is a business strategy
designed to optimize profitability, revenue and
customer satisfaction”
• According to Parvatiyar and sheth “ CRM is
competitive strategy and process of acquiring
,reacting and partnering with customer to create
superior value for the company and the customer”
www.sanjivanimba.org.in
Types of CRM
• Operational CRM
• Analytical CRM
• Collaborative CRM
www.sanjivanimba.org.in
Role of CRM
• Handling customer issue
• Study on future course of action
• Helping top management in decision making
• Helping in expansion of business
• Attracting and retaining customers
• Help in reducing cost
• Providing customer feedback
• Providing information of competitors
www.sanjivanimba.org.in
Advantage Of CRM
• Increased Sales
• Increased customer satisfaction
• Increased customer retention and loyalty
• Customer knowledge
• Customer self service
www.sanjivanimba.org.in
Disadvantage of CRM
• Required top management support
• Confusion
• Problems in implementation
• Missing customer
• Training of frontline staff

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Service Culture

  • 1. www.sanjivanimba.org.in Presented By Dr. Niraj Chaudahri Assistant Professor, Sanjivani College of Engineering , Dept.of MBA, Kopargaon 1 Sanjivani College of Engineering, Kopargaon Department of MBA www.sanjivanimba.org.in Service Operation Management-I Service Culture
  • 2. www.sanjivanimba.org.in Service Culture • A service culture exists when you motivate the employees in your organization to take a customer-centric approach to their regular duties and work activities.” “ • We define service culture as a shared purpose where everyone is focused on creating value for others inside and outside the organization
  • 3. www.sanjivanimba.org.in Service Culture for 1.Top management 2.Middle management 3.Frontline staff 4.Customer
  • 4. www.sanjivanimba.org.in Element of Service Culture • Service mission • Products and services • Employee role and expectation • Policies and procedures • Management support • Motivation and rewards • Training • Service delivery system
  • 6. www.sanjivanimba.org.in Important of service culture • Competition • Values • Loyal customer • Advertising • Consistent quality improvement
  • 7. www.sanjivanimba.org.in Empowerment • According to Thomas bateman & scott snell “empowerment is the process of sharing power with employee” • According to Richard “ Empowerment is the process coming to feel and behave as if one is in power and feel as he/she owned the firm. • According to Newstrom and Devis “Empowerment is the process that provide greater autonomy through the sharing information and provision of control over factor affecting job performance “
  • 8. www.sanjivanimba.org.in Strategies of Employee Empowerment • Delegating authority • Expanding skills • Employee input • Open-door policy • Team building • Communication • Proactive company culture • Clarity and trust • Friendly environment
  • 9. www.sanjivanimba.org.in Control system in industry 1.Belief control system 2.Boundary system 3.Diagnostic control system 4.Interactive control system
  • 10. www.sanjivanimba.org.in Customer Relationship Management (CRM) • According to Gartner “CRM is a business strategy designed to optimize profitability, revenue and customer satisfaction” • According to Parvatiyar and sheth “ CRM is competitive strategy and process of acquiring ,reacting and partnering with customer to create superior value for the company and the customer”
  • 11. www.sanjivanimba.org.in Types of CRM • Operational CRM • Analytical CRM • Collaborative CRM
  • 12. www.sanjivanimba.org.in Role of CRM • Handling customer issue • Study on future course of action • Helping top management in decision making • Helping in expansion of business • Attracting and retaining customers • Help in reducing cost • Providing customer feedback • Providing information of competitors
  • 13. www.sanjivanimba.org.in Advantage Of CRM • Increased Sales • Increased customer satisfaction • Increased customer retention and loyalty • Customer knowledge • Customer self service
  • 14. www.sanjivanimba.org.in Disadvantage of CRM • Required top management support • Confusion • Problems in implementation • Missing customer • Training of frontline staff