This document discusses strategic considerations for service facility locations. It covers factors like a company's overall corporate strategy, establishing locations that can serve global customers. Specific location strategy elements discussed include facilities, feasibility, logistics, labor, trade zones, political risk, and regulations. The document also mentions competitive clustering, market saturation, using market intermediaries, separating front and back offices, and the impact of the internet on locations. Site considerations like accessibility, visibility, parking and expansions are also listed.
Energy Resources. ( B. Pharmacy, 1st Year, Sem-II) Natural Resources
Strategic Location Considration
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Presented By
Dr. Niraj Chaudahri
Assistant Professor,
Sanjivani College of Engineering ,
Dept.of MBA,
Kopargaon
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Sanjivani College of Engineering, Kopargaon
Department of MBA
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Service Operation Management-I
Strategic Location Considerations
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UNIT – IV Service Facility Location
• Strategic Location Considerations
• Impact of internet on service locations
• Facility location techniques
• Huff Model for Retail outlets
• Regressions analysis in location decisions
• Implementation of New technology in
service facility
• Use of GPS in service facility Location.
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Strategic Location Considerations
• company's location strategy should conform
with, and be part of, its overall corporate
strategy. Hence, if a company strives to
become a global leader in
telecommunications equipment, for example,
it must consider establishing plants and
warehouses in regions that are consistent
with its strategy and that are optimally
located to serve its global customers.
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Saturation Marketing
• Market saturation arises when the volume of
a product or service in a marketplace has
been maximized. At the point of saturation, a
company can only achieve further growth
through new product improvements by
taking existing market share from
competitors or increasing overall consumer
demand.
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Market Intermediaries
• Co-produce the service
• Service principles
• Service availability
• service delivery
• Contact with customers
• Advice the customers
• Offer wide variety of service
• After sales support
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Impact of Internet on Service Location
Preferred locations of Internet Access simply
means what is your preferences of first few
locations and areas that you what would like
to work or study
The Internet creates a new ways for everyone
to communicate, congregate, and share their
views, information and ideas across the
world. For this there are various Preferred
Locations or areas for accessing the internet.
