This is not a nuts and bolts about web platforms, it is an extended PowerPoint for a 1 hour speech about how to approach it.

1.  What Can We Accomplish Today
› Shift our focus from push to pull marketing
› Go from web pages to Communities
› Reduce our cost and extend our reach
› Go to where the people are
› Learn to have fun
› Build an online personality that is real
› Brand Ourselves as experts on the market not
marketing experts

2.  Web 1.0 was all about connectivity and
populating the web with content
 Web 2.0 was all about creating the
social contract and connections
 Web 3.0 will be all about mobile access
with half of the U.S on smart phones and
the rise of tablets

3.  48 hours of video
 47000 Apple apps downloaded
 27,778 new blog post
 347 new WordPress blogs
 204,166,667 emails sent
 571 new websites created
 3,600 new instagram photos
 684,478 new Facebook shares
 100,000 Tweets
 2 million Google searches
 272,070 spent on web shopping
 2.083 Foursquare check ins

4.  For all of us who are not major
corporations traditional media has two
problems: First, it is beyond our reach
financially. Second, it relies on a
universally recognized brand. Even if you
are a part of a major corporation use
BOA as an example. This is also a
shotgun approach where we should be
using the specialty and niche marketing
opportunities that the democratic web
offers us.

5.  The Library Google.com
 Travel Agent Orbitz.com
 Book Store Amazon.com
 Music Store iTunes
 Attorney Pre-Paid Legal
 Technology pricegrabber.com
 Movie rentals Netflix.com
 Contract labor elance.com
 Real Estate Lots of places

6. “If you want to teach people a
new way of thinking, don‟t
bother trying to teach them.
Instead, give them a tool, the
use of which will lead to new
ways of thinking”
Buckminster Fuller

7.  The story I looked forward to as a child
annually. I want to focus on once they
go to the Emerald City and the Wizard’s
palace. Contrast the two times they
appear before the wizard and use this as
the way we relate or don’t relate to
people who would be our customers.

8. 1. Its not about the technology its about the
change it enables
2. The shift of control from institutions to
communities
3. It’s about being yourself
4. It’s to influence people to act on our behalf
5. It expands our scope of operations
6. It will change again and fast

9.  What would you rather have, 100,000
people playing or 4,000 people using
you?
 What did the $8000 tax credit buyers
Google to find information?
 Why are realtor.com, Trulia.com,
Zillow.com, and homegain.com
spending money to get ranked on
Edmond Real Estate?

10.  1. What are you passionate about
 2. What are your Specialties and expertise
 3. What’s is your personality?
 4. Slogans, UPS, logos, colors
 5. Who is the audience and how can we findthem
 6. How do we build our personal brand awareness
 7. Where is it used
 Website
 Signs
 Business Cards
 Email
 Flyers
 Video
 Stationary

11.  Blogging
 Video
 Picture sites like Pinterest
 Linkedin.com
 Press Releases
 Public speaking
 Facebook
 Google Plus

12.  Let’s use blogging and video as
examples. They can be embedded in a
blog, sent to a Facebook page, shared
on Google plus, put on your Pinterest
site, shared on social bookmarking sites
like StumbleUpon.

13.  Reduces lead cost  More Frequency
by 60% equals more business
 Increases indexed  Why used more is the
pages by 434% economy and past
 Increases website success
visitors 55%  Blogs & Inbound
 97% more inbound advertising is now
links 39% of small business
 Biggest % of business budgets and rising
getting a client  2nd to Social media
in lowest cost

14.  Listing
 Community
 Green Real Estate
 Market Data
 Specialty
 Event
 Personal Story
 National Events
 Real Estate Education
 Video
 Guest Blog

15.  4 trillion views in first 4 months
 53% more likely to be on Google 1st page
 78% increase in REALTOR® getting client
 2nd most searched site on the web
 Owned by Google
 Can be indexed by both
 It is free
 It can be branded

16.  1 Billion users but ½ are in Asia
 Remember it is Social
 Divide it into Personal, Business, and
group pages
 PPC
 It can act like a billboard
 You can post into it
 It is also a news network like Twitter

17.  Permission based marketing
 Don’t make it spam
 Target your market
 Use stationary or template
 Look at a program like Constant Contact or
Mailchimp.com
 Some programs have analytics
 Don’t send me your listings unless I ask for it
 Use Mail Merge or BCC please

18.  1. It is a Micro Blog.
 2. It is a Hyper Local Advertising Vehicle
 3. A Connector if the right people by
accident rather than design
 4. A Local or National Breaking news
network
 5. A Spam Lite Communicator

19.  World’s biggest cocktail party
 The ultimate Real Time experience
 Explosive Growth
 Tweet from Iran “140 characters are a novel
when you have been shot at”
 Sometimes inane or profound
 Thing a bit also as a micro-blog
 Direct it somewhere and be local
 Don’t get crazy about the number of followers
 Google is a slow climb to relevance, Twitter is a
rocket ship
 Does Not Have a Business Plan

20.  LBS is on the way
 Learn to use the Ipad for business
 Use cloud based services
 They are computers
 Immediate access is now marketing
 Replacing the desktop or large storage
laptop as main device
 Gen Y doesn’t email, they text
 They are the mobile generation and the
average age of our client

21. “Nothing in the world can take
The place of persistence.
Talent will not; nothing is more
common
Than unsuccessful men with talent.
Genius will not; unrewarded
Genius in almost a proverb.
Education will not; the world
Is full of educated derelicts.
Persistence and determination are
omnipotent.
The slogan „press on‟ has solved and
always will Solve
The problems of the human race”.
Calvin Coolidge

22.  If you don’t have something good to say
 The internet is forever
 Do not over post on Facebook
 Politics and religion?
 Personal and professional intersect
 Content with out context doesn’t work
 Do not hard sell
 Don’t focus on the wrong metrics like
Facebook total users

23.  Learn Google adword keyword tool
 Make sure you have Gmail for it
 Target your media according to your
abilities
 Be authentic
 Being an amateur is okay, you will not
get a Pulitzer or Nobel Prize
 Do it until you learn it
 Use free resources like webinars and
Google search and youtube how to
 Please have fun

24.  Create a hyper local blog
 Create events
 Create maps of amenities
 Create a Facebook page
 Send directed mail with MailChimp
 Your phone is instant video and pictures
 Create a Pinterest site, join Yelp, use Foursquare
 Get on Linkedin, flesh out your Bio, join groups,
create groups

25.  Evernote  Wunderlist
 Dropbox  Dragon Dictation
 Box.net  Print N Share or an
 Goodreader Air Printer
 Logmein.com  Social apps
 Calcmoolator Facebook, Linkedin,
Yelp, Hootsuite
 Zite
 Pinterest and
 Google Instagram
 OnLive Desktop or  QRReader
Cloudon

26.  Youtube.com
 Jameswedmore.com
 Powerofpinning.com
 Copyblogger.com
 Use Zite on the Ipad
 Hubspot.com
 Mashable.com
 Socialmediaexaminer.com
 Thenextweb.com
 Smallbiztrends.com

27.  “A pessimist sees the difficulty in every
opportunity; an optimist sees the
opportunity in every difficulty”
 “Attitude is a little thing that makes a big
difference”
 “However beautiful the strategy, you
should occasionally look at results”
 “Out of intense complexities, intense
simplicities emerge”

28.  Blue Ocean Strategy Kim &  Emotional Intelligence Daniel Goleman
Mauborgne  Swanepoel Trends Report Stefan
 Tribes Seth Godin Swanepoel
 Linchpin Seth Godin  The Energy Bus Joe Gordon
 The Little Big Things: 163 Ways to Pursue  The Five Dysfunctions of a Team
Excellence Tom Peters Patrick Lencioni
 Thoughts Without a Thinker Mark  The Botany of Desire Michael Pollan
Epstein  The Tipping Point Malcolm Gladwell
 Predictably Irrational Dan Ariely  The 7 Habits of Highly Effective People
 The World Is Flat Thomas Friedman Stephen R. Covey
 The Seven Spiritual Laws of Success  The Millionaire Next Door Stanley &
Deepak Chopra Danko
 Switch: How to Change Things When  Mastering The Rockefeller Habits Verne
Change is Hard Chip & Dan Heath Harnish
 Funny Money Mark Singer  Influence, The Psychology of
 Sermon on the Mount Emmet Fox Persuasion Robert B. Cialdini
 The End of Business as Usual Brian Solis  Give your speech, Change the world
 A Whole New Mind Daniel Pink Nick Morgan
 Steve Jobs Walter Isaacson  Crisis Economics Nouriel Roubini &
Stephen Mihm