This document provides an overview of video marketing and how to get started with creating videos for YouTube. It discusses setting up a YouTube channel, including naming the channel, adding a banner, profile picture, and website link. Recommendations are given for video content like community updates, listings, and how-to guides. Tips are provided for video elements, length, calls to action, and uploading. Outsourcing video work is also covered. The goal is to help real estate agents get started easily with video and see financial benefits from new clients and sales.

1. The Basics of Video Marketing

2. What do we want to accomplish today?
I want to give you your whys for doing video
You should be able to go home tonight and set up a YouTube channel
You should be able to do a video tonight with existing equipment
What equipment do you need?

3. How to upload and then make sure the video is seen by the public?
What do we video about and how often?
How to spread it to social media?
Introduction to multimedia and listing creation sites
How to use video for email?

4. My Top Ten You Tube Facts
1. It is owned by Google
2. Over 6 billion hours are watched each month
3. 100 hours are uploaded every minute
4. It is the second largest search engine, Google being the first

5. 5. Youtube.com reaches more 18-34 year olds than any cable channel
6. Millions sign up every day
7. 190 million Americans watched 75.6 Billion videos in January
8. $8 Billion will be spent on online video ads by 2016
9. It is estimated that no more than 4% of REALTORS® use video
10. Probably 1% do it consistently

6. The Small Bang Theory
You don’t have to be Grumpy Cat or Sweet Brown to be successful in
connecting with clients on YouTube. Here is an example of this theory:
6 new listings per year at $8000 per listing=$48,000
12 new buyers per year at $6000 per buyer sale=$72,000
6 homes listings where you sold the both sides at $8,000=$48,000
6 FISBO conversions to listings at $6000=$36,000

7. If you could connect with 30 new clients and have commissions equaling
$198,000 from video, would that make you happy?
If you paid $400 for a custom YouTube channel setup with branding and
video bumpers, $385 for a video studio home setup, and $960 per year for
outsourcing your complete video editing to achieve $198,000 in sales, isn’t
that a great return on investment?

8. Easy Video Recording

9. Home Studio Equipment

10. The essentials of your YouTube channel
1. First you name the channel

11. The essentials of your YouTube channel
2. Create a branded banner

12. The essentials of your YouTube channel
3. Picture of our agency or ourselves

13. The essentials of your YouTube channel
4. Hyperlink a website or landing page

14. The essentials of your YouTube channel
5. Create an Intro Video

15. The essentials of your YouTube channel
6. Be sure to follow NAR social media guidelines of identity

16. The essentials of your YouTube channel
7. Subscribe button

17. The essentials of your YouTube channel
8. Playlists

18. Completed Channel

19. Simple elements of a YouTube video
The intro should be either a spoken bumper or a graphic bumper or both
and identify who you are. “This is Joe Pryor with The Virtual Real
Estate Team in Oklahoma City”.

20. Remember that YouTube has voice recognition so keyword phrasing with
geography, real estate, or real estate specifics are important. Just don’t
game the system and speak authentically and conversationally like you
were talking one on one with a client face to face and that includes eye
contact.
Unless it is complex information try to keep your video less than 4 minutes
to not lose your audience. Remember that series work well and can be put
in a playlist and think about two 3-minute videos instead of 1 six-minute
video.

21. Make sure that you add a call to action at the end so that they have a
reason to email or call you. “New home construction is rising quickly along
with interest rates so contact me now while your dream home is still
affordable”.
The exit also should be a spoken and/or bumper that again includes you
and possibly your slogan or positioning statement. “This is Joe Pryor with
The Virtual Real estate Team in Oklahoma City where we deliver traditional
real estate values at the speed of technology”.

22. What can I video about?
Community and market based videos connect with 86% of online house
hunters. People want to know about where they are buying and what is
around them that matters.

23. Listing videos connect with 70% of potential online homebuyers. The
presentations can be video, virtual tours, or multimedia presentations.
How to or informative videos connect with 54% of all people who do
general real estate searches. This can be your expertise and is most
effective in a series but on a playlist.

24. Testimonials connect with 30% of buyers and sellers but should be
considered a rising category as more REALTORS® create them. They are
the most believable and maybe the best time to do them is at closing.
About me or us connect with 25% of online real estate searches but to get
bigger numbers they should be value based so that it becomes about them
more than you.

25. The uploading process
Clicking the upload button After the upload button is clicked

26. Managing your video settings (basic)
Adding a title
Adding a description
Adding tags

27. Managing your video settings (advanced)
Adding a category
Adding a date
Adding a location

28. How to network the video

29. Outsourcing your video work
If you want to create personal branding you can use Logotournament.com or
Elance.com to create banners, positioning statement or slogan.
Use Elance.com or Mturk.com to hire someone to customise your
youtube.com channel.
Use outsourcing to find a video editor who will be able to create your video
bumpers, use your uncompressed video to create an MP4 and edit it for you.

30. Most of this work is going to be coming from outside the United States and
you will be getting multiple and competitive bids to get your business.
Once you have established these relationships you can keep going back
to the same expert or experts.
Learn how to use Dropbox.com and how to share a folder with your
expert. Raw video is large and difficult if not impossible to share by email.

31. Using HDHat and Animoto for Home Videos
HDHat.com puts together your
videos with music and narration
and is also a video store for
equipment and accessories.

32. Animoto.com is a combination of a
video, multimedia, and PowerPoint
like presentation site where you
create home videos, personal about
me real estate videos, or
community videos.

33. Video marketing for email
Eyejot.com: The Pro version is $99 a
year. It can be branded but one bit of
caution is that it uses Adobe Flash so
if using a MAC there will be a time
delay. This is going away in the next
few months.

34. BombBomb.com: This is a more sophisticated program with many more
templates for email messages like newsletters, birthday greetings, etc. It is
also more expensive with 1-500 contacts at $25 a month or a yearly contract
that discounts you 30%.

35. Wrap up and questions
Thank you for coming. This presentation will also be available on
slideshare.com. I will get you the web address location after this session.