1. The document discusses how real estate marketing and operations have changed from 1990 to 2012 with the rise of the internet and technology. 2. It focuses on how agents now use websites, social media, mobile apps and digital tools to find buyers and sellers, write contracts remotely, and conduct business from anywhere at any time. 3. The future will bring even more changes as half of Americans use smartphones and tablets, and real estate adapts to constant technological advances.

1.  It’s all about engagement
 It keeps getting better
 It’s about becoming famous for the right
reasons
 Famous is local
 It’s a two way conversation
 It can be overwhelming
 It’s cool to be an amateur

2.  Advertise in the newspaper, send direct
mail, do open houses, make cold calls
 Find homes for buyers in books that
came out every two weeks
 Write contracts on paper and hand
deliver
 Call the title company constantly to ask
are we there yet
 Go to closings and look official

3.  Advertise on the web through web site
and social networks
 Pick up buyers we have never met in
person
 Set up showings on listings on the web
and use electronic assistance’
 Write contracts on electronic forms and
use digital signatures
 Have closing packet sent to our office

4.  In 1990 we were in the car a lot and the
only other business we could do is over
the car phone. Advertising was
expensive and our bottom line shrank
 In 2012, we could write contract
remotely and while we waited the three
hours for it to come back, we wrote a
blog, did a video, sent tasks to our digital
assistant in Romania

5.  Web 1.0 was all about connectivity and
populating the web with content
 Web 2.0 was all about creating the
social contract and connections
 Web 3.0 will be all about mobile access
with half of the U.S on smart phones and
the rise of tablets

6.  48 hours of video
 47000 Apple apps downloaded
 27,778 new blog post
 347 new WordPress blogs
 204,166,667 emails sent
 571 new websites created
 3,600 new instagram photos
 684,478 new Facebook shares
 100,000 Tweets
 2 million Google searches
 272,070 spent on web shopping
 2.083 Foursquare check ins

7.  For all of us who are not major
corporations traditional media has two
problems: First, it is beyond our reach
financially. Second, it relies on a
universally recognized brand. Even if you
are a part of a major corporation use
BOA as an example. This is also a
shotgun approach where we should be
using the specialty and niche marketing
opportunities that the democratic web
offers us.

8.  The Library Google.com
 Travel Agent Orbitz.com
 Book Store Amazon.com
 Music Store iTunes
 Attorney Pre-Paid Legal
 Technology pricegrabber.com
 Movie rentals Netflix.com
 Contract labor elance.com
 Real Estate Lots of places

9.  The story I looked forward to as a child
annually. I want to focus on once they
go to the Emerald City and the Wizard’s
palace. Contrast the two times they
appear before the wizard and use this as
the way we relate or don’t relate to
people who would be our customers.

10. 1. Its not about the technology its about the
change it enables
2. The shift of control from institutions to
communities
3. It’s about being yourself
4. It’s to influence people to act on our behalf
5. It expands our scope of operations
6. It will change again and fast

11.  What would you rather have, 100,000
people playing or 4,000 people using
you?
 What did the $8000 tax credit buyers
Google to find information?
 Why are realtor.com, Trulia.com,
Zillow.com, and homegain.com
spending money to get ranked on
Edmond Real Estate?

12.  1. What are you passionate about
 2. What are your Specialties and expertise
 3. What’s is your personality?
 4. Slogans, UPS, logos, colors
 5. Who is the audience and how can we findthem
 6. How do we build our personal brand awareness
 7. Where is it used
 Website
 Signs
 Business Cards
 Email
 Flyers
 Video
 Stationary

13.  Blogging
 Video
 Picture sites like Pinterest
 Linkedin.com
 Press Releases
 Public speaking
 Facebook
 Google Plus

14.  Twitter I’m eating a donut
 Facebook I like donuts
 Foursquare I’m at the donut shop
 Instagram Photo of Vintage Donut
 You Tube How to eat a donut
 Linkedin My skills include donut eating
 Pinterest Here’s a donut recipe
 G+ Join my Donut Circle
 Spotify My song set about donuts

18.  Stay small and hyper local
 Look for niches, events, similar rivals
 Utilize Google Trends for rising stats
 Check for keywords and are they rising
 If you see Breakout it means a 5000%
increase
 It’s not cheating if you Piggyback like my
James Harden story

19.  Let’s use blogging and video as
examples. They can be embedded in a
blog, sent to a Facebook page, shared
on Google plus, put on your Pinterest
site, shared on social bookmarking sites
like StumbleUpon.

20.  Reduces lead cost  More Frequency
by 60% equals more business
 Increases indexed  Why used more is the
pages by 434% economy and past
 Increases website success
visitors 55%  Blogs & Inbound
 97% more inbound advertising is now
links 39% of small business
budgets and rising
 Biggest % of business
getting a client  2nd to Social media in
lowest cost

21.  Listing
 Community
 Green Real Estate
 Market Data
 Specialty
 Event
 Personal Story
 National Events
 Real Estate Education
 Video
 Guest Blog

22.  4 trillion views in first 4 months
 53% more likely to be on Google 1st page
 78% increase in REALTOR® getting client
 2nd most searched site on the web
 Owned by Google
 Can be indexed by both
 It is free
 It can be branded

27.  1 Billion users but ½ are in Asia
 Remember it is Social
 Divide it into Personal, Business, and
group pages
 PPC
 It can act like a billboard
 You can post into it
 It is also a news network like Twitter

28.  Permission based marketing
 Don’t make it spam
 Target your market
 Use stationary or template
 Look at a program like Constant Contact or
Mailchimp.com or Aweber
 Some programs have analytics
 Don’t send me your listings unless I ask for it
 Use Mail Merge or BCC please
 If you use Gmail you can use unrollme.com to
unsubscribe
 Cox is cracking down on home offices

29.  1. It is a Micro Blog.
 2. It is a Hyper Local Advertising Vehicle
 3. A Connector if the right people are by
design rather than accident
 4. A Local or National Breaking news
network
 5. A Spam Lite Communicator
 ½ users between 15-25

30.  It is the fastest growing Social network
ever, 400% month to month
 Not at lead generation yet
 80% women users, 20% men
 50% of users have children
 Heavy use in the Midwest
 Tops pins are crafts, gifts, hobbies, interior
design
 80% of pins are repins
 Great for beautiful homes & even video

31.  LBS is on the way
 Learn to use the Ipad for business
 Use cloud based services
 They are computers
 Immediate access is now marketing
 Replacing the desktop or large storage
laptop as main device
 Gen Y doesn’t email, they text
 They are the mobile generation and the
average age of our client

32.  Evernote  Wikihood
 DropBox  GoToMeeting
 GoodReader  Zite
 OnLive Desktop  Dragon
 LogMeIn  Real Estate Calc
 Social Media  Keynote, Pages
 Print N Share  Travel & Weather
 Realtor.com, Zillow  CRM
 Trulia,  Fusion

33.  2 Iphones
 2 Ipads
 2 MacBook Pros
 Time Capsule
 Cloud Systems
 Apple TV
 Support

34.  Evernote  Instagram
 Dropbox  Dragon Dictation
 Logmein.com  Pinterest and
 Calcmoolator Instagram
 Google Maps  QRReader
 Chrome  PaperKarma
 Social sites  EasyMeasure
 HomeSnap  Panorama App
 CamScanner  Flashlight App
 Ustream  CardMunch or Bump
 Kurio  MagicPlan

35.  If you don’t have something good to say
 The internet is forever
 Do not over post on Facebook
 Politics and religion?
 Personal and professional intersect
 Content with out context doesn’t work
 Do not hard sell
 Don’t focus on the wrong metrics like
Facebook total users

36.  Learn Google Adword keyword tool
 Make sure you have Gmail for it
 Target your media according to your
abilities
 Be authentic
 Being an amateur is okay, you will not
get a Pulitzer or Nobel Prize
 Do it until you learn it
 Use free resources like webinars and
Google search and youtube how to
 Please have fun

37.  Create a hyper local blog
 Create events
 Create maps of amenities
 Create a Facebook page
 Send directed mail with MailChimp
 Your phone is instant video and pictures
 Create a Pinterest site, join Yelp, use Foursquare
 Get on Linkedin, flesh out your Bio, join groups,
create groups

38.  Youtube.com
 Jameswedmore.com
 Powerofpinning.com
 Copyblogger.com
 Use Zite on the Ipad
 Hubspot.com
 Mashable.com
 Socialmediaexaminer.com
 Thenextweb.com
 Smallbiztrends.com

39.  Blue Ocean Strategy Kim &  Emotional Intelligence Daniel Goleman
Mauborgne  Swanepoel Trends Report Stefan
 Tribes Seth Godin Swanepoel
 Linchpin Seth Godin  The Energy Bus Joe Gordon
 The Little Big Things: 163 Ways to Pursue  The Five Dysfunctions of a Team
Excellence Tom Peters Patrick Lencioni
 Thoughts Without a Thinker Mark  The Botany of Desire Michael Pollan
Epstein  The Tipping Point Malcolm Gladwell
 Predictably Irrational Dan Ariely  The 7 Habits of Highly Effective People
 The World Is Flat Thomas Friedman Stephen R. Covey
 The Seven Spiritual Laws of Success  The Millionaire Next Door Stanley &
Deepak Chopra Danko
 Switch: How to Change Things When  Mastering The Rockefeller Habits Verne
Change is Hard Chip & Dan Heath Harnish
 Funny Money Mark Singer  Influence, The Psychology of
 Sermon on the Mount Emmet Fox Persuasion Robert B. Cialdini
 The End of Business as Usual Brian Solis  Give your speech, Change the world
Nick Morgan
 A Whole New Mind Daniel Pink
 Crisis Economics Nouriel Roubini &
 Steve Jobs Walter Isaacson
Stephen Mihm

40.  Go to
http://www.slideshare.com/joepryor