SGA - July 9 - Future of Marketing
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The document discusses the future of marketing and how it is being shaped by social media and new technologies. Key points include that the foundation for tomorrow's marketing is emerging today, the pace of change is accelerating, and relationships need to be better aligned with business goals. Interactivity, experiences, and storytelling will be increasingly important. Marketers must listen to customers, engage with them through social networks and content sharing, and adapt quickly. Content creation and sharing will continue growing in importance across many new media platforms.
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SGA - July 9 - Future of Marketing
- 1. The future of marketing. Matt Dickman//Fleishman-Hillard
- 2. Welcome.
- 3. ๏ ๏ฌ
- 4. @mattdickman
- 5. this presentation n00b guru
- 6. About me.
- 12. What is the future of marketing?
- 15. The foundation for tomorrow is here today.
- 16. If you donโt like change, youโre going to like irrelevance even less. General Eric Shineski, Retired Chief of Staff, U.S. Army
- 17. โThe best idea is bossโ -CP+B
- 18. Social Media (sล'shษlโฒ mฤยทdฤยทษ)
- 19. My de๏ฌnition: people connecting to people via technology.
- 20. Social media is a fad.
- 21. All media will be social media.
- 25. The formula has changed.
- 26. Itโs not about spamming 1,000,000 people to convert 100 people.
- 27. It is about reaching the right 10 people who reach 100 people who reach 1,000 people.
- 28. The world has changed.
- 29. 1.0 2.0
- 34. <html> <head> <title>The web changed things.</title> </head> <body> Hello World! </body> </html>
- 38. The faces have changed.
- 41. Choice is growing exponentially.
- 44. Our channel fragments have fragments.
- 45. I will help you avoid contracting the highly contagious BSOS...
- 46. Bright Shiny Object Syndrome
- 49. Most companies/agencies were not built for dialogue.
- 50. Traditional digital is running rampant.
- 51. Most marketers on Facebook use it as a broadcast platform.
- 52. We have traditionally pushed...
- 53. ...and shouted.
- 54. Advertising is not dead.
- 56. Emotion is key to marketing.
- 57. Advertising is better at emotion.
- 59. It just doesnโt work in a vacuum.
- 61. PR Advertising
- 62. PR Advertising Interactive
- 63. PR Interactive
- 65. Today.
- 66. PR Advertising Interactive
- 67. Tomorrow.
- 68. PR Advertising Interactive
- 69. Marketing
- 71. Storytelling is a must.
- 76. The dream of 1-to-1.
- 78. Social media gets us closer.
- 79. Relationships need to be aligned closer to the bottom line.
- 83. Portable.
- 85. Widgets are portable, brand gateways.
- 87. GPS adds physical context.
- 88. Time agnostic.
- 91. Customers are constantly moving.
- 93. We have to ๏ฌnd them.
- 94. We have to listen and adapt.
- 105. 15 megabytes is the new 15 minutes.
- 106. The barrier to create and publish content does not exist.
- 108. If you knew your employees were always being recorded, how would you change?
- 109. Consumer content can be great.
- 111. Or really bad.
- 112. Hurricane Kohls.
- 113. Paul McEnany | http://heehawmarketing.typepad.com
- 114. Wal-Mart ๏ฌog.
- 116. Either way, it spreads quickly.
- 117. Itโs called viral for a reason.
- 118. How to get the most out of social media.
- 119. Listen, prepare, engage, adapt.
- 120. We have to listen before we do anything.
- 121. Know the tone, the in๏ฌuencers and what already exists.
- 122. Donโt just react. Proactively seek engagement.
- 123. What would you do?
- 124. โIโm planning change providers...who should I use?โ -@somebody_on_twitter
- 125. Look below the surface.
- 126. Micromedia.
- 140. Social Media Conversation Social Content Open Enabling Networks Sharing Platforms โข! Blogs โข! Facebook โข! YouTube โข! Wikipedia โข! Message โข! MySpace โข! Flickr โข! Dell IdeaStorm Boards โข! LinkedIn โข! Digg โข! Micropublishing โข! Delicious
- 141. *Brian Solis
- 143. Allow your content to be easily shared.
- 146. And remixed.
- 148. Whatโs your Amen Break?
- 151. It doesnโt matter your industry or niche.
- 153. The unmasking of brands.
- 154. I donโt want to connect to your company.
- 155. I do want to connect to YOU.
- 158. Content is king.
- 159. Create content to add value.
- 163. Marketing
- 164. Put strategy ๏ฌrst.
- 165. Adding value should be the goal.
- 166. How do I get started?
- 167. JUST DO IT.
- 168. Create a blog, join Twitter, ๏ฌnd those high-school friends on Facebook, link with your peers on LinkedIn.
- 169. Thank you. Matt Dickman matt.dickman@๏ฌeishman.com http://technomarketer.typepad.com