This document discusses marketing and internet marketing strategies. It defines marketing as satisfying needs and wants through exchange, and notes marketing promotes awareness, boosts sales, and builds reputation. Internet marketing strategies include search engine optimization (SEO) which is free, and search engine marketing (SEM) which has costs. SEO involves modifying websites for higher search engine rankings, while SEM pays for search engine listings. The document provides details on various SEO and internet marketing techniques.

2. What is Marketing..??
“Satisfying needs and wants through an exchange process”

3. Importance of Marketing
• Marketing Promotes Product Awareness to the Public.
• Marketing Helps Boost Product Sales.
• Marketing Builds Company Reputation.

7. Why Internet Marketing..??
People are Searching……..
…So Direct them.

8. Benefits…
 Drive high quality customers
 Increase sales leads
 Target a global and local audience via search engines
 Be accountable with ROI tracking (SEM)

12. internet marketing strategies
• Search engine optimization (SEO)
- absolutely free
• Search engine marketing (SEM)
- this one’s with a price tag.

14. Search engine optimization
(SEO)
SEO is the act of modifying a website to increase its
ranking in organic, crawler-based listings of search engines.

17. SEO Pyramid
Page Title
Content Headings,
H1, H2, H3 etc
URL
Unique relevant and targeted content
including keywords in Bold
Unique meta description and keywords
Inbound Links anchor text, internal and external
Keywords in content including keyword variations
THE REST: Links in content, internal and outbound, image alt tags
NO GO: keyword stuffing, duplicate page titles/meta data, meaningless headings,
headings as images, duplicate content, no links

18. strategies
1. Domain name strategies
- choose a keyword that is important for your business
- use keywords, location, advertising terms, product names
2. Linking strategies
“A small number of inbound links from high-quality, relevant sites
is more valuable than many links from low-traffic, irrelevant sites.”
3. Keywords

20. 4. Title tags
- must be keywords in title to be ranked
- every single web page must have its
own title tag
5. Meta keywords tag
6. Meta description tag
7. Alt tags

21. SEO - what is NOT recommended
Flash and shockwave
Image only sites
Image maps
Frames
Misspellings, JavaScript or HTML errors (validate your code)
Drop down menus - if you use them then make sure you have a SiteMap

23. The Backlink Pyramid....
Wikipedia,
.ac, .gov
Key media; BBC, Times,
Telegraph, Mail etc
Social Media shares/follows/likes on
Facebook, Twitter, Google+, Pinterest
Blogs; Blog Comments, Sponsored blog posts,
Blogroll links, reviews/real blog posts
Quality content hubs; Squidoo, HubPages, some good
quality article sites
Quality Social Bookmarking sites; Stumblepon, Reddit, Folkd
Good quality online directories i.e. Local/regional directories, industry
specific directories, paid directories
THE REST: mid quality article sites, other social bookmarking sites, niche blogs,
PR and news sites
NO GO: paid blog networks, link circles, reciprocal links, link farms, low grade directories,
footers of client sites, paid links, high cost PR sites

24. Directory submissions
A website submission service
where your website is added to
the proper category in a
searchable online directory
which enhances your site’s
visibility and creates relevant
inbound links to your website.

25. Social bookmarking
A way for individuals to create links to websites
or web pages that they like and then share
those links with others. People can view the
links by category and tags. They can vote and
share links with friends.

26. Article submission
Article submission is the best way Where
you can use title, body text and building
links. Article submission provide
long term back links and visitors which will
help to boost up your website’s
page rank and traffic.

30. video submissions

32. Search engine marketing
(sem)
SEM is the act of marketing
a website via search engine
by purchasing paid listings.

34. • If budget allows, undertake both SEO and SEM as SEM enables
ROI tracking (leads and conversions)
• If budget is lower then go for SEO
• Recommendations
- SEO for organic promotion
- SEM for campaigns and international markets

35. Motorola, Inc.
Motorola, Inc. is an
American multinational telecommunications
company based in Schaumburg, Illinois.
During Q2 2010, the company reported a
profit of $162 million.
Its Mobile Devices division reported, for the
first time in years, earnings of $87 million.

36. COMPETITORS