Give your SEO efforts a boost with this presentation. It has the following contents: SEO strategic goals, on page and off page optimization,website analysis, branding, keyword research tools, cross linking, spiderable links, breadcrumb navigation, website design, link building, anchor text, white hat SEO, black hat/ spamdexing
This is an assignment that a partner and I did for our Intro to Web Publishing class where we analyzed SEO for a handful of sites and made recommendations.
Search Engine Optimization (SEO) Seminar ReportNandu B Rajan
SEO Seminar Report.
Gives basic idea about Search Engine Optimization.
While nobody can guarantee top level positioning in search engine organic results, proper search engine optimization can help. Because the search engines, such as Google, Yahoo!, and Bing, are so important today it is necessary to make each page in a Web site conform to the principles of good SEO as much as possible.
To do this it is necessary to:
• Understand the basics of how search engines rate sites
• Use proper keywords and phrases throughout the Web site
• Avoid giving the appearance of spamming the search engines
• Write all text for real people, not just for search engines
• Use well-formed alternate attributes on images
• Make sure that the necessary meta tags (and title tag) are installed in the head of each Web page
• Have good incoming links to establish popularity
• Make sure the Web site is regularly updated so that the content is fresh
SEO Audit Report PowerPoint Presentation SlidesSlideTeam
Our professionally designed PowerPoint presentation is sure to impress executives, inspire team members and other audience. With a complete set of nineteen slides, this PPT is the most comprehensive summary of SEO Audit Report Powerpoint Presentation Slides you could have asked for. The content is extensively researched and designs are professional. Our PPT designers have worked tirelessly to craft this deck using beautiful PowerPoint templates, graphics, diagrams and icons. On top of that, the deck is 100 percent editable in PowerPoint so that you can enter your text in the placeholders, change colors if you wish to, and present in the shortest time possible. http://bit.ly/3c0Rafu
Keyword Planner is a free AdWords tool for new or experienced advertisers that’s like a workshop for building new Search Network campaigns or expanding existing ones. You can search for keyword and ad group ideas, see how a list of keywords might perform, and even create a new keyword list by multiplying several lists of keywords together. Keyword Planner can also help you choose competitive bids and budgets to use with your campaigns.
Remarketing (also known as retargeting), has become an vital part of many or most marketing portfolios, and for good reason: it’s quite logical that Web users who have previously visited your website and particularly those who match certain characteristics or who have initiated a conversion process will be more likely to convert on a return visit than new users will be to convert on a first visit.
This is an assignment that a partner and I did for our Intro to Web Publishing class where we analyzed SEO for a handful of sites and made recommendations.
Search Engine Optimization (SEO) Seminar ReportNandu B Rajan
SEO Seminar Report.
Gives basic idea about Search Engine Optimization.
While nobody can guarantee top level positioning in search engine organic results, proper search engine optimization can help. Because the search engines, such as Google, Yahoo!, and Bing, are so important today it is necessary to make each page in a Web site conform to the principles of good SEO as much as possible.
To do this it is necessary to:
• Understand the basics of how search engines rate sites
• Use proper keywords and phrases throughout the Web site
• Avoid giving the appearance of spamming the search engines
• Write all text for real people, not just for search engines
• Use well-formed alternate attributes on images
• Make sure that the necessary meta tags (and title tag) are installed in the head of each Web page
• Have good incoming links to establish popularity
• Make sure the Web site is regularly updated so that the content is fresh
SEO Audit Report PowerPoint Presentation SlidesSlideTeam
Our professionally designed PowerPoint presentation is sure to impress executives, inspire team members and other audience. With a complete set of nineteen slides, this PPT is the most comprehensive summary of SEO Audit Report Powerpoint Presentation Slides you could have asked for. The content is extensively researched and designs are professional. Our PPT designers have worked tirelessly to craft this deck using beautiful PowerPoint templates, graphics, diagrams and icons. On top of that, the deck is 100 percent editable in PowerPoint so that you can enter your text in the placeholders, change colors if you wish to, and present in the shortest time possible. http://bit.ly/3c0Rafu
Keyword Planner is a free AdWords tool for new or experienced advertisers that’s like a workshop for building new Search Network campaigns or expanding existing ones. You can search for keyword and ad group ideas, see how a list of keywords might perform, and even create a new keyword list by multiplying several lists of keywords together. Keyword Planner can also help you choose competitive bids and budgets to use with your campaigns.
Remarketing (also known as retargeting), has become an vital part of many or most marketing portfolios, and for good reason: it’s quite logical that Web users who have previously visited your website and particularly those who match certain characteristics or who have initiated a conversion process will be more likely to convert on a return visit than new users will be to convert on a first visit.
What is off page seo and some of it's techniques. Also includes Blackhat SEO and relation with off page seo. Techniques like social media, link building methods, book marking, etc.,
This is a presentation on " On page optimization " . On page optimization is the optimization done directly on the webpage or website. It is also called webpage optimization .
Pay Per Click Advertising Presentation will be discuss PPC is one of the most effective feature of internet marketing. PPC is considered as effective tool of advertising as it helps in turning traffic towards online portal.
In order to make display of advertisement search engine is utilised.
PPC Google AdWords Proposal Sample for Client PitchingeMarket Education
This PPC Google Ads proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
This presentation covers methods to set up Google Analytics on your website. It also includes basic terminologies / jargons / concepts that are used throughout Google Analytics
Google Ads | Google Ads Tutorial 2019 | Google AdWords Tutorial 2019 | PPC Ad...Simplilearn
This Google Ads tutorial (formerly Google AdWords) talks about what Google Ads actually is, the various formats it provides, where Google shows your ads, how you can create an advertisement through Google Ads, the important metrics you need to track and how you can optimize your ads to ensure they accomplish your marketing goals. This Google Ads tutorial is designed for beginners who want to get started with advertising through Google Ads which is a PPC (Pay-Per-Click) platform. It goes into the details of the many ways Google offers to show your ads, the ease with which you can set up an advertisement and the various ways you can optimize your advertisements so that you can give yourself an upper hand over your competition and so much more. Now, let’s get started with understanding how you can make proper use of Google Ads.
The below topics are explained in this Google Ads tutorial:
1) What are Google Ads?
2) What are the various formats in Google Ads?
3) Where is Google showing your ads?
4) How can you create a Google ad?
5) Important metrics to track
6) Optimizing your advertisements
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
SEO Strategy Template.pptx by Shereen BadrShereen Badr
SEO Strategy Template by Shereen Badr
you can download this Template and use it for free
starting with Executive Summary
Market Insights
Website Audit
Competitor Analysis
Objectives
Target Audience
Tactics
KPIs
Do you know? The average mobile web user in India consumes 6.2 hours of media through TV, internet, newspaper, etc. ..
28000 crores is the total advertisement budget in India..'
Read many more statistics of digital advertising and its advantages over the conventional methods ..
What is off page seo and some of it's techniques. Also includes Blackhat SEO and relation with off page seo. Techniques like social media, link building methods, book marking, etc.,
This is a presentation on " On page optimization " . On page optimization is the optimization done directly on the webpage or website. It is also called webpage optimization .
Pay Per Click Advertising Presentation will be discuss PPC is one of the most effective feature of internet marketing. PPC is considered as effective tool of advertising as it helps in turning traffic towards online portal.
In order to make display of advertisement search engine is utilised.
PPC Google AdWords Proposal Sample for Client PitchingeMarket Education
This PPC Google Ads proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
This presentation covers methods to set up Google Analytics on your website. It also includes basic terminologies / jargons / concepts that are used throughout Google Analytics
Google Ads | Google Ads Tutorial 2019 | Google AdWords Tutorial 2019 | PPC Ad...Simplilearn
This Google Ads tutorial (formerly Google AdWords) talks about what Google Ads actually is, the various formats it provides, where Google shows your ads, how you can create an advertisement through Google Ads, the important metrics you need to track and how you can optimize your ads to ensure they accomplish your marketing goals. This Google Ads tutorial is designed for beginners who want to get started with advertising through Google Ads which is a PPC (Pay-Per-Click) platform. It goes into the details of the many ways Google offers to show your ads, the ease with which you can set up an advertisement and the various ways you can optimize your advertisements so that you can give yourself an upper hand over your competition and so much more. Now, let’s get started with understanding how you can make proper use of Google Ads.
The below topics are explained in this Google Ads tutorial:
1) What are Google Ads?
2) What are the various formats in Google Ads?
3) Where is Google showing your ads?
4) How can you create a Google ad?
5) Important metrics to track
6) Optimizing your advertisements
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
SEO Strategy Template.pptx by Shereen BadrShereen Badr
SEO Strategy Template by Shereen Badr
you can download this Template and use it for free
starting with Executive Summary
Market Insights
Website Audit
Competitor Analysis
Objectives
Target Audience
Tactics
KPIs
Do you know? The average mobile web user in India consumes 6.2 hours of media through TV, internet, newspaper, etc. ..
28000 crores is the total advertisement budget in India..'
Read many more statistics of digital advertising and its advantages over the conventional methods ..
Why should you adopt gamification for marketing? Read about octalysis in gamification and its application with reference to Indian sub continent..
The presentation contains the following
Gamification introduction
Reasons to adopt Gamification
Original Octalysis
Indian Specific Changes Octalysis of Coca Cola Chok Campaign
Octalysis of Chennai Express app
BTL "Lyostat" and "Lyotherm" instruments are designed to provide information on "critical temperatures" that are necessary for successful freeze drying product and process development. This presentation gives a brief overview of critical temperatures and explains what the instruments are and how they function.
A drying process in which moisture is first converted to ice and then through reduced pressure and increase temperature it is directly converted to water vapor ( sublimation).
Complete process description, process parameters , types of freeze drying, case study of effect of different drying process on apple peels
400crores is the amount paid by pepsico to IPL and coca-cola still managed to market in the IPL with few crores of rupees.. How did coca-cola ambush..
Read on to know more..
SEO Training Course Online, Learn SEO, SEO for Beginners, Complete SEO TutorialDeep Mehta
This is a complete training module on SEO. Learn about SEO from the basics to advanced stages using this presentation. This SEO training course will help you to keep up to speed with the most widely used digital marketing technique - Search Engine Optimization. This SEO course is published online for beginners as well as experts.
SEO course & services in Ghaziabad | Advanced seo Course in Ghaizabad |Search...SEO Master LLC
Digital Marketing Paathshala(DMP) is devoted to educating professionals in the field of Digital Marketing. We enable professionals to execute efficient campaigns, drive higher ROI and competitiveness in a global jobs market
With 1,000's of new sites being born every minute, how SEO can help you stand out from the crowd? Learn how to unleash your SEO potential in the region.
This presentation will be covering key aspects of SEO & how to get started to build online visibility on Google by driving quality traffic.
• Things you Must Do for an Effective SEO Campaign
• 5 Free Tools to Audit your Website Like a Pro
• How to Localize your Website for the Region through Arabic SEO
• Most Effective Link Building Opportunities
The presentation includes how SEO works and how many techniques available for SEO. Why we use White and Blackhat technique and also we describe the on page and off page optimization works.
what you wear is how you present yourself to the world, especially today,when human contact are so quick.Fashion is instent language.
"Fashion should be a form of escapism,and not a form of imprisonment.
Delhi Institute of Digital Marketing has emerged as most promising brand of digital marketing in across India.With our existence in the market, we well understand the importance of digital marketing in the digital era and promised to introduce various courses.
THF offers the students a high quality learning environment of international standards. The workshops are well equipped and the courses are designed to meet industry requirements. This ensures a high degree of employability for THF graduates.
SEO Checklist 2018 - Ranking in the first page of SERP organically.AVIK BAL
The book is NOW available for FREE till 23:59 IST TODAY.
Offer valid for first 100 clicks/buys.
ORDER LINK: http://amzn.to/2rxQfMN
AUTHOR LINK: www.avikbal.com/books
Best wishes for your online success.
Happy Reading. Delightful learning. Successful Practicing.
What is SEO? Scope? Options? Importance?
Types of SEO – OnPage, OffPage, Black, Grey, White Hat SEO
How search works ?
OnPage & OffPage SEO Techniques. (4 lessons)
Wordpress SEO & Yoast SEO Plugin-Installation & Features (5 lessons)
Local SEO, Technical SEO
Myths and Realities of SEO Practice (4 lessons)
Keyword Research & Analysis
100 proven ways of SEO. (4 lessons)
30 Tricks of SEO to rank in just 3-4 Weeks
Google Algorithm Updates
THF offers the students a high quality learning environment of international standards. The workshops are well equipped and the courses are designed to meet industry requirements. This ensures a high degree of employability for THF graduates.
School of Internet Marketing is the best training institute for digital marketing in Pune as they provide theory and practical knowledge to their students.
77% of internet users read blogs. Internet users in the US spend 3X more time on blogs than they do on email. Celebrity bloggers in India earn between $20,000 and $30,000 a month. Do you want yourself to be on the top blogger's list? Then go and check out the above slide.
2 billion are the total number of smart phone users in the world by 2015. How can you reach them? What are the advantages of mobile marketing? What are different types of mobile ads?
To know the answers go through the presentation on mobile marketing..
Is targeting public attraction to an event without sponsoring an event illegal? What are the negative effects of doing such a marketing?
Go through to know more about ambush marketing..
Celebrity endorsement has got disadvantages too!!..
Did you know? Aamir Khan does "invented" type of endorsement for Tata Sky..Read on to know more about celebrity endorsement..
Adobe Photoshop is the premier photo editing software tool available. The Brand Photoshop is the most talked about and best-selling pixel editing program on planet.
This presentation introduces one to the core concepts in product placement in movies or television programs. It is also termed as brand placement, in film advertising, branded entertainment etc.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
25. Spiderable link structures
Spiders would not crawl links when:
Links in hard-to-parse JavaScript
Links in flash, java, or other plug-ins
Links in power point and PDF files
Links in frames and iframes
Links on pages with hundreds of links
Links pointing to pages blocked by the meta robots tag, rel=“ No
follow “, or robots.txt
30. Where to upload your sitemap file
When your sitemap file is complete, upload the
file to your site in the highest-level directory you
want search engines to crawl (generally, the
root directory), such as
www.yoursite.com/sitemap.xml.
34. Directories
Directory name category
DMOZ, a.k.a, the open directory project general
Yahoo! Directory general
Ipl2 general
Inc.com recommended resources business
Nature.com recommended links science
The vegetarian resource Group health
Open source initiative computers
Business.com business
Best of the web general
joeAnt.com general
FreeIndex general
Audioholics buying guides business
Fast company recommended resources general
Yudkln’s recommended publicity and marketing resources business
40. The psychology of linking
Why would other webmasters link to your websites..
The webmaster is paid for the link
A business relationship came into play
The webmaster saw something of value on your site and
wanted his site’s visitors to know about it
Links were traded between sites , also called reciprocal linking
Visibility (branding): SEO for branding is about ranking highly for generic search terms that relate to the purpose of your website
Website traffic: key objective of a SEO campaign is to optimize for those queries or key phrases
High ROI: important SEO campaign objective is to generate sales, leads, advertising revenue or any other type of customer interaction
Generate a technical audit report of the website for various search engine and basis the parameters and guidelines pull insights of the current status of the site which will help in developing the tailor made SEO strategy.
Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text.
http://www.semrush.com
By analyzing your website carefully and finding out proper keywords. This task can be done by expert SEO Copywriters.
Pay attention to stemming for your keywords -Particularly to what the root word is and what Google considers to be a match for that word when optimizing pages over time.
You can do brainstorming to identify correct keywords for your site.
It identifies the section of the website you are in and the page within that section.
Good practices: your URL should not have spaces or special characters, URL should relate to your site, has to be simple and if possible memorable
Good practice: should include target key phrase to reconfirm the subject and highlight that key phrase when people search for subject. Description should accurately describe the page and present your brand. Keep it short and simple
They help give pages structure and allow users to scan a page quickly to find what they are looking for.
Good practices: page content should start with H1 , use headers in order, use primary key-phrase within headers.
Minimum of 350 words, write naturally with users in mind. Target your key phrase more in the top of your copy and ensure it’s used throughout the page
Keywords should reflect primary target keyword. No more than 5-6 keywords. Keep them unique.
<a href="http://yourcompany.com">keywords</a> link tags.
<!--insert comments here> comments tags.
Popular search terms may actually comprise less than 30% of overall searches performed on web. The remaining 70% is “long tail”
Linking between articles that cover related material can be very powerful. It helps in search engine ascertain with great confidence how relevant a web page is to a particular topic.
Links in submission-required forms
It is a way to show user where the he is in navigation hierarchy. Anchor text in breadcrumb has to be keyword rich.
Hansel and Gratel story
.No ads if possible. Because most of the ads uses Java Script which is not advised to be used.
No JavaScript. If you need JavaScript, call it from an external file rather than dumping the code in the HTML file. JavaScript drop down menus prevent spiders from crawling beyond your homepage. If you use them, be sure to include text links at the bottom of the page.
Nothing that does not fit perfectly into the page topic; There should be no doubt in the search engine's mind (or in he user's mind) what your page is about.
No unnecessary directories. Keep your files as close to the root as possible.
No fancy stuff (Flash, Splash, Animated Gifs, Rollovers etc.) unless absolutely necessary.
Should have more text content than HTML elements
No unnecessary directories.
Create 5 different domain names. Make at least 1 of them funny. Tell them to a half dozen people and see which ones are the most memorable. You will get more honest feedback if the people do not know you well.
Avoid buying long, and confusing domain names. May people separate the words in their domain names using either dashes or hyphen. In the past the domain name itself was a significant ranking factor but now search engines have advanced it is not very significant factor anymore.
Keep two to three words in your domain name it will be more memorable. Some of the most memorable websites do a great job of branding by creating their own word. Few examples are eBay, Yahoo!, Expedia, Slashdot, Fark, Wikipedia, Google... You should be able to say it over the telephone once and the other person should know how to spell it and they should be able to guess
Off-Page SEO includes link building, increasing link submitting in open directories, search engines, link exchange etc.
Submitting individual pages of site, this practice is known as Deep Submission to all major Search Engines including country and industry-specific to help the site get the best ranking possible in the best and most popular Search Engines primarily Google, Yahoo, Bing etc..
This phase includes various one way linking submissions to various directory, the process includes the submission of links which is tagged along with content (introduction paragraph) and a link to the website (could be the link of landing/product page also) that helps in making sure when search engine bots crawls that page also finds the link and gives a boost to website also is good for general users who might go through that particular page or link and may click on link to know more..
When you submit your website to a web directory, we call it directory submission. Web directories is a platform for different webmaster for finding link exchange partners.Moreover you get one backlink from the directory itself, which is worth considering.
Teoma was the 1st search engine to offer a commercial implementation of link relevance. Teoma introduced the notion of hubs, which are sites that link to most of the important sites relevant to a particular topic, and authorities, which are sites that are linked to by most of the sites relevant to a particular topic.
A link from your own site back to your own site is not an independent editorial vote for your site
Getting links from a range of sources is significant factor
Search engines value this type of diversification
Search engines are constantly tuning and tweaking their algorithms. If you had all your links from blogs and search engines made a change that significantly reduced value of blog links, that could really hurt your rankings.
Here is an example of anchor:
<a href="otherpage.htm" title="Anchor
Title">Anchor Text</a>
Anchor text refers to the clickable part of a link from one web page to another. The search engine uses anchor text to help it understand what the page receiving the link is about. The impact of anchor text can be quite powerful. For example, if you link to a web page that has minimal search engine visible content, the search engine will still look for signal to determine what the page is about. Inbound anchor text becomes the primary driver in determining the relevance of the page in that scenario.
Adhering to a pro-active approach and constantly monitor website’s rankings and traffic, and analyze all relevant statistics. In case of a deviation from expected results, one should do an in-depth review and implement effective measures so that the website remains most visible on major search engines.
White hat SEO ensures that the content a search engine indexes and subsequently ranks is the same content a user will see.
It ensures that a Web Page content should have been created for the users and not just for the search engines
Always follow a White Hat SEO tactic and don't try to fool your site visitors. Be honest and definitely you will get something more
Serving one version of a page to search engine spiders/bots and another version to human visitors. This is called Cloaking SEO tactic.
Using Hidden or invisible text or with the page background color, using a tiny font size or hiding them within the HTML code such as "no frame" sections.
Repeating keywords in the Meta tags, and using keywords that are unrelated to the site's content. This is called Meta tag stuffing.
Calculated placement of keywords within a page to raise the keyword count, variety, and density of the page. This is called Keyword stuffing.
Creating low-quality web pages that contain very little content but are instead stuffed with very similar key words and phrases. These pages are called Doorway or Gateway Pages.
Mirror web sites by hosting multiple web sites all with conceptually similar content but using different URLs.
Creating a rogue copy of a popular web site which shows contents similar to the original to a web crawler, but redirects web surfers to unrelated or malicious web sites. This is called Page hijacking.
Always be away to adopt any of the above Black Hat tactic to improve the rank of your site. Search engines are smart enough to identify all the above proprieties of your site and ultimately you are not going to get anything.