Digital marketing

1. Search
Engine
Optimization
Presented By:
14 Prasad Gade
17 Prashantkumar Gupta
07 Rejinold Johnson
26 Siddharth Krishnan
37 Sreeraj MP Nair

2. DIGITAL MARKETING - INTRODUCTION
• Digital Marketing is the
process of building a
presence for your products/
services on the digital
platform.
• It involves communication
through websites, social
media channels, apps,
email, blogs etc.

3. Search Engine Optimization (SEO) can
be defined as a technology where a
website ranks in an organic way and
appears in the SERP to increase the
visibility of the website.
Out of the total 17 results shown on a
SERP, 10 are organic results.
SEO - INTRODUCTION

4. ORGANIC RESULT

5. TYPES
OF
SEO
Black Hat SEO
White Hat SEO
Gray Hat SEO

6.  It refers to practicing illegal and unethical
ways of ranking at the top.
 Usually does not obey search engines
guidelines.
BLACK HAT SEO
2. HIDDEN/ INVISIBLE
TEXT
1. DUPLICATE
CONTENT

7. 3. KEYWORDSTUFFING
4. CLICKBAIT
5. SPAMCOMMENTS

8. 6. DOORWAY PAGES/
GATEWAYPAGES

9.  Refers to practicing
optimization strategies,
techniques and tactics that
follow search engines
guidelines.
WHITE HAT SEO
OFFERINGQUALITY
CONTENTAND SERVICES
LOADINGSPEEDAND
MOBILE FRIENDLY
FOCUSONUSER EXPERIENCE
BACKLINKING
LINK BUILDING
EASY
NAVIGATION IN
SITE
USING DESCRIPTIVE, KEYWORD-
RICH METATAGS
 Focuses on
relevancy and
organic
ranking using
ethical SEO
practices.

10.  It refers to the opting for the
middle ground between black
and white hat techniques.
 Its slightly riskier than white
hat but not as much as
getting you banned.
GRAY HAT SEO
2. REDESIGNINGOF
WEBSITEAT REGULAR
INTERVALS
3. POST INOLD
DOMAINS
1. BUYING FOLLOWERS

11. 4. DUPLICATECONTENT

12. ON-PAGE
• Optimizing elements (both
content and HTML code) on
a website.
• Changing content, adding
new content, adding
keywords etc.
• All of these elements tie back
to the same basic idea:
creating a good user
experience.
OFF-PAGE
• It refers to actions taken
outside of your own website to
impact your rankings within
SERPs.
• This is accomplished by
promoting your website,
and effectively "vouching"
for the quality of your
content.
• Generates more number of
the traffic.
TECHNIQUES
OF
SEO

13. RELEVANCE : Most Important
Factor
ON PAGE
METHODS
Keyword And Content
Based Optimization
Page Load Speed
Title Page and
Description
Internal Linking
CONTENT : in-
depth, user
friendly, unique,
authoritative &
trustworthy
Page URL
Structure
Mobile Friendliness
OFF PAGE
METHODS
PublishingBlogs
Doing Press Releases
Social MediaActivities
Influencer Marketing

14. 1.
AFFORDABLE
4.QUALITY
LEADS
6. INCREASESYOUR
TRAFFIC
5. ROI
3. BRAND
AWARENESS
2. BRAND
CREDIBILTY
ADVANTAGES OF SEO

15. 1. BIG INVESTMENT FOR
A COMPETITIVE SECTOR
2. NO GUARANTEE
OF EFFORTS
3. DEPENDENT ON
GOOGLE
DISADVANTAGES
DISADVANTAGES OF SEO

16. MAJOR FACTS OF SEO
• MoreGoogle searches take
place on mobile devices
than on computers in 10
countries including theU.S.
and Japan.
• 62% of B2B marketers and
51% of B2C marketers have
optimized their blogs for
mobile in order to improve
SEO.
• Google is currently testing •
Mobile first Index.
High-quality content and link building
are the two most important signals
used by Google to rank your website for
search.
• A Backlinkoreport revealed that longer
content tends to rank higher.
The average first page result onGoogle
contains 1,890 words.
• The Backlinko study also reported
that using a single image within content
will increase search engine rankings.
• Google “near me”
searches have increased
by two times over the
past year.
• 72% of consumers who
did a local search visited a
store within five miles.
MOBILE CONTENT LOCAL

17. • In 2023, Google
implemented algorithm
updates to enhance
search engine
capabilities.
• By 2024, Google dominated
global desktop search with
approximately 83% market share
• Google receives over 75,000
searches per second on any
given day.
• 60% of search queries are
four
words or longer.
RANKING
STRATEGIES
• Page speed matters.
• Disallowing pages with
no SEO value will
improve your crawl
budget.
• You can enable the
‘notranslate’ tag to
prevent translation
in search.
• Updating and
republishing old blog
posts with new content
and images can increase
organic traffic by as
much as 111%.
• Marketers see SEO as
becoming more
effective, with 82%
reporting effectiveness
is on the rise and 42% of
this group stating
effectiveness is
increasing significantly.
• 61% of marketers say
improving SEO and
growing their organic
presence is their top
inbound marketing
priority.
COMPETITION

18. • SEO is the best tool to opt keeping in mind a long
time strategy.
• Marketers are spending more on SEO, which means
more competition.
• Content is the soul, the king of digital marketing.
Therefore making yourself unique and distinctive
form the crowd is still the major factor to rank high.
• Mobile is increasingly becoming a larger factor in
ranking -- especially when it comes to local
marketing. So it is the dire need of the hour to make
your websites mobile friendly.
CONCLUSION

19. Thank
You
Reference Links:
https://youtu.be/MYE6T_gd7H0?si=eG3C9ihYsepD-Din – What is SEO?
https://youtu.be/d5WnEDem50s?si=4eU24d20ZyUpQ_VD – ON page SEO step by step