These slides discuss the differences between advertising on Google and Facebook. We discuss the tips and tricks we use each day to create ads and optimize your conversion. Contact us today if you need help: (401) 334-9555, x154 or brad@breezedigitalmedia.com
An overview of the differences, streangths and weaknesses of Facebook and Google search advertising: targeting capabilities, costs, reach, effectiveness
Digital marketing proposal new converted (1)nehagupta60895
About Startup Solutions.
Startup Solutions is a One-Stop-Consulting for all your Business and Corporate requirements.
* Website Designing & Development
* Digital Marketing
* Logo Designing/Graphics
* Google ads /PPC
* SEO /SMO
* Whatsapp marketing
* Facebook, Youtube Subscribers, Instagram Marketing
* Bulk SMS, Email Marketing
If you’re looking to utilize Facebook advertising to hit record-breaking holiday profits – Join CPC Strategy, AdEspresso & AddShoppers for THE 2016 Facebook Advertising Summit of the year.
The Most Powerful Facebook Advertising Strategies & Features of 2016Tinuiti
We understand it’s difficult to keep up with all the new iterations which is why we’re bringing in 3 members of CPC Strategy’s Facebook Advertising Team to dive into the most prominent Facebook ad features that you need to be using for 2017.
Custom Audiences: From Zero to Hero in 4 stepsTinuiti
If you’re looking to utilize Facebook advertising to hit record-breaking holiday profits – Join CPC Strategy, AdEspresso & AddShoppers for THE 2016 Facebook Advertising Summit of the year.
Social Media Marketing is the process of gaining website traffic or attention through social media sites.Using social media for marketing can enable small business looking to further their reach to more customers.
An overview of the differences, streangths and weaknesses of Facebook and Google search advertising: targeting capabilities, costs, reach, effectiveness
Digital marketing proposal new converted (1)nehagupta60895
About Startup Solutions.
Startup Solutions is a One-Stop-Consulting for all your Business and Corporate requirements.
* Website Designing & Development
* Digital Marketing
* Logo Designing/Graphics
* Google ads /PPC
* SEO /SMO
* Whatsapp marketing
* Facebook, Youtube Subscribers, Instagram Marketing
* Bulk SMS, Email Marketing
If you’re looking to utilize Facebook advertising to hit record-breaking holiday profits – Join CPC Strategy, AdEspresso & AddShoppers for THE 2016 Facebook Advertising Summit of the year.
The Most Powerful Facebook Advertising Strategies & Features of 2016Tinuiti
We understand it’s difficult to keep up with all the new iterations which is why we’re bringing in 3 members of CPC Strategy’s Facebook Advertising Team to dive into the most prominent Facebook ad features that you need to be using for 2017.
Custom Audiences: From Zero to Hero in 4 stepsTinuiti
If you’re looking to utilize Facebook advertising to hit record-breaking holiday profits – Join CPC Strategy, AdEspresso & AddShoppers for THE 2016 Facebook Advertising Summit of the year.
Social Media Marketing is the process of gaining website traffic or attention through social media sites.Using social media for marketing can enable small business looking to further their reach to more customers.
My presentation from SMX Israel 2015 outines 7 simple Facebook ad campaign optimization strategies and techniques to help you acquire more users from your ads and generate more ROI.
Optimizing Your Facebook Dynamic Ads to Maximize ConversionsTinuiti
If you’re looking to utilize Facebook advertising to hit record-breaking holiday profits – Join CPC Strategy, AdEspresso & AddShoppers for THE 2016 Facebook Advertising Summit of the year.
A case study I had to realize for an interview at Facebook for the Client Solutions Manager position. Here's the case study brief > https://goo.gl/wTvoHd
They were pretty happy with the presentation, when taking into account that at that the only thing I knew about Facebook ads was the marketing and content side of it but not the 'behind-the-scenes' ad targeting and budgeting side.
Facebook Ads - A Guide for Local AdvertisersHelen Overland
Facebook is getting really, really BIG. From a business point of view, that means there is opportunity to use this platform to reach potential customers and clients.
Facebook's strength is not just in the size of its' audience though... it's in the granular targeting abilities of the platform. Advertisors can reach small geographic areas and target ads by interests, age, gender, relationship status, and more.
Find out:
-How big is Facebook now?
-Why suppliment Yellow Pages listings with Facebook ads?
-How is Facebook advertising different from Search Engine PPC advertising?
-How can Demographic targeting be used in a Facebook campaign?
-6 Key Steps for Building an Effective Facebook Campaign
As seen on the blog post here:
http://www.searchenginepeople.com/blog/local-advertise-on-facebook.html
Facebook Ads Now: Getting Started Off RightBrightEdge
Building your customer base through paid social is an important piece of today’s marketing landscape, but with so many ad types and targeting options, advertising on Facebook can get confusing. Fight through the clutter in understanding Facebook's capabilities to bring success to your next paid campaign.
If you are looking to maximise your success with Google Ads you need to build solid foundations and understand how data can influence the audience creation and campaign strategy for your campaigns.
This is an abridged version of a presentation from the Ecommerce Mastery Live event in July 2019 in Barcelona.
Brandon Almack - The Day Google AdWords Changed Forever!Marketing Festival
On the 25th June 2015, Google finally allowed us to use audiences created in Google Analytics to reach our customers on Google Search. This has been a game changer. Brendan & his colleague Ciaran will discuss 5 ways you can leverage these audiences within your Google AdWords campaign to drive conversion and maximise account efficiency. All insights will be supported by actual Client case studies and real world results. If you are struggling to find value in RLSAs this talk will arm you with the practical skills you need to target your customers throughout the purchase funnel using custom audience lists.
What’s great about PPC is that you only pay when someone clicks on your ad. The bad news is that you are paying for every click, and this can get expensive — scary-expensive!
Check out these webinar slides as we share 13 Scary-Good Ways to Lower Your Cost Per Click in Google & Facebook Ads. You’ll learn:
- Average CPCs in 2021 for the top five PPC platforms.
- 13 platform-specific tips to lower your CPC.
- The one mistake you should avoid with CPCs.
Pubcon New Orleans: Best Tactics in Landing Page OptimizationMarketing Mojo
Janet Driscoll Miller shares her best tactics in landing page optimization from her session at Pubcon New Orleans 2013. From great basic tips to more advanced tactics like progressive profiling and social login buttons, Janet shares many different angles to try when making the most of landing pages to improve conversion rates.
Maximizing Facebook Dynamic Ad Conversions & Improving ROITinuiti
Facebook ads are an incredible tool to build an audience following, but the power of retargeting shoppers through Dynamic Ads is what sets Facebook apart from other forms of paid social advertising. If you’re not using Dynamic Ads, it’s likely you’re missing out on one of Facebook’s most rewarding ad types.
How to drive action online, in-store and in mobile app with Facebook. Best Practices for Facebook direct response marketing.
Facebook offers a sophisticated direct response marketing solution for marketers to reach more of the right people, drive action across devices and make more insightful decisions.
#lucioribeiro
#onlinecircledigital
www.theonlinecircle.com
2019 SITEC E-Commerce Class 301: Social Media Marketing by David Hositecmy
SITEC E-COMMERCE CLASS THIRD MODULE START WITH EC 301: SOCIAL MEDIA MARKETING
Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms, you're missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.
Company :Navigator Digital Academy
Coach : David Ho
Janet Driscoll Miller presented the basics of SEO on an IDEA e-solutions webinar. Learn about what affects ecommerce rankings and the opportunities that ecommerce sites might be missing in SEO.
Mobile usage continues to grow at an exponential pace, with innovation coming at breakneck speeds. Smartphones account for 58% of the U.S. cell phone market share, and 50% of searches conducted on those smartphones have local intent. This means that optimizing and engaging local customers proactively through mobile has become a necessity not a luxury. The Formic team outlines how all of this comes together: the growth of the mobile devices, best practices for optimizing your website for mobile, local & mobile advertising tactics, local-social opportunities and what’s on the horizon.
The Future of Facebook and Instagram Advertising
New Data on Facebook and Instagram Ad Trends in North America,
Europe, Asia Pacific, and Latin America
This deck is from Aaron Goldman's session at ad:tech San Francisco 2012, Facebook vs. Google. This session covered topics including: the difference in ROI for comparable display ad campaigns on Facebook vs. Google, insights into whether it’s worthwhile to create campaigns that run across multiple Google products, and a sneak peek at new ad units and offerings from both companies, presented by customers in the know.
My presentation from SMX Israel 2015 outines 7 simple Facebook ad campaign optimization strategies and techniques to help you acquire more users from your ads and generate more ROI.
Optimizing Your Facebook Dynamic Ads to Maximize ConversionsTinuiti
If you’re looking to utilize Facebook advertising to hit record-breaking holiday profits – Join CPC Strategy, AdEspresso & AddShoppers for THE 2016 Facebook Advertising Summit of the year.
A case study I had to realize for an interview at Facebook for the Client Solutions Manager position. Here's the case study brief > https://goo.gl/wTvoHd
They were pretty happy with the presentation, when taking into account that at that the only thing I knew about Facebook ads was the marketing and content side of it but not the 'behind-the-scenes' ad targeting and budgeting side.
Facebook Ads - A Guide for Local AdvertisersHelen Overland
Facebook is getting really, really BIG. From a business point of view, that means there is opportunity to use this platform to reach potential customers and clients.
Facebook's strength is not just in the size of its' audience though... it's in the granular targeting abilities of the platform. Advertisors can reach small geographic areas and target ads by interests, age, gender, relationship status, and more.
Find out:
-How big is Facebook now?
-Why suppliment Yellow Pages listings with Facebook ads?
-How is Facebook advertising different from Search Engine PPC advertising?
-How can Demographic targeting be used in a Facebook campaign?
-6 Key Steps for Building an Effective Facebook Campaign
As seen on the blog post here:
http://www.searchenginepeople.com/blog/local-advertise-on-facebook.html
Facebook Ads Now: Getting Started Off RightBrightEdge
Building your customer base through paid social is an important piece of today’s marketing landscape, but with so many ad types and targeting options, advertising on Facebook can get confusing. Fight through the clutter in understanding Facebook's capabilities to bring success to your next paid campaign.
If you are looking to maximise your success with Google Ads you need to build solid foundations and understand how data can influence the audience creation and campaign strategy for your campaigns.
This is an abridged version of a presentation from the Ecommerce Mastery Live event in July 2019 in Barcelona.
Brandon Almack - The Day Google AdWords Changed Forever!Marketing Festival
On the 25th June 2015, Google finally allowed us to use audiences created in Google Analytics to reach our customers on Google Search. This has been a game changer. Brendan & his colleague Ciaran will discuss 5 ways you can leverage these audiences within your Google AdWords campaign to drive conversion and maximise account efficiency. All insights will be supported by actual Client case studies and real world results. If you are struggling to find value in RLSAs this talk will arm you with the practical skills you need to target your customers throughout the purchase funnel using custom audience lists.
What’s great about PPC is that you only pay when someone clicks on your ad. The bad news is that you are paying for every click, and this can get expensive — scary-expensive!
Check out these webinar slides as we share 13 Scary-Good Ways to Lower Your Cost Per Click in Google & Facebook Ads. You’ll learn:
- Average CPCs in 2021 for the top five PPC platforms.
- 13 platform-specific tips to lower your CPC.
- The one mistake you should avoid with CPCs.
Pubcon New Orleans: Best Tactics in Landing Page OptimizationMarketing Mojo
Janet Driscoll Miller shares her best tactics in landing page optimization from her session at Pubcon New Orleans 2013. From great basic tips to more advanced tactics like progressive profiling and social login buttons, Janet shares many different angles to try when making the most of landing pages to improve conversion rates.
Maximizing Facebook Dynamic Ad Conversions & Improving ROITinuiti
Facebook ads are an incredible tool to build an audience following, but the power of retargeting shoppers through Dynamic Ads is what sets Facebook apart from other forms of paid social advertising. If you’re not using Dynamic Ads, it’s likely you’re missing out on one of Facebook’s most rewarding ad types.
How to drive action online, in-store and in mobile app with Facebook. Best Practices for Facebook direct response marketing.
Facebook offers a sophisticated direct response marketing solution for marketers to reach more of the right people, drive action across devices and make more insightful decisions.
#lucioribeiro
#onlinecircledigital
www.theonlinecircle.com
2019 SITEC E-Commerce Class 301: Social Media Marketing by David Hositecmy
SITEC E-COMMERCE CLASS THIRD MODULE START WITH EC 301: SOCIAL MEDIA MARKETING
Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms, you're missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.
Company :Navigator Digital Academy
Coach : David Ho
Janet Driscoll Miller presented the basics of SEO on an IDEA e-solutions webinar. Learn about what affects ecommerce rankings and the opportunities that ecommerce sites might be missing in SEO.
Mobile usage continues to grow at an exponential pace, with innovation coming at breakneck speeds. Smartphones account for 58% of the U.S. cell phone market share, and 50% of searches conducted on those smartphones have local intent. This means that optimizing and engaging local customers proactively through mobile has become a necessity not a luxury. The Formic team outlines how all of this comes together: the growth of the mobile devices, best practices for optimizing your website for mobile, local & mobile advertising tactics, local-social opportunities and what’s on the horizon.
The Future of Facebook and Instagram Advertising
New Data on Facebook and Instagram Ad Trends in North America,
Europe, Asia Pacific, and Latin America
This deck is from Aaron Goldman's session at ad:tech San Francisco 2012, Facebook vs. Google. This session covered topics including: the difference in ROI for comparable display ad campaigns on Facebook vs. Google, insights into whether it’s worthwhile to create campaigns that run across multiple Google products, and a sneak peek at new ad units and offerings from both companies, presented by customers in the know.
At SnapDragon Associates, we have worked hard to become one of the most successful and most respected recruiting agencies in the Lumber and Building Materials industry. Our success is dedicated entirely to our hardworking team of awesome employees. This is who we are and we are excited to get to know who you are too!
Webinar: How to supercharge local SEO strategies for multi-location businessesBuiltvisible
In this presentation we go through the factors influencing local rankings, tips for using local listing tools, building local citations, on-site local optimisation and more.
our Freelance Digital Marketing services is India, USA, UK, Canada and other countries. We offer SEO|SMO|ORM and ASO (App Store Optimization) Services. This is best Digital Marketing Services Portfolio And Proposal.
https://digitalmarketingservicesindia1.wordpress.com
The Canadian Gaming Summit: My Presentation on Allan Petrilli
Last week, I had the opportunity to both attend and give a presentation at the Canadian Gaming Summit in Windsor, Ontario. Drawing delegates from the land-based casino and iGaming sectors across Canada, the conference was a great place to share and discuss industry trends with other gaming professionals.
Did you attend my session, “The Balanced Marketing Ecosystem: Using Traditional & Digital Marketing Strategies to Maximize your Acquisition of New Customers”? If you couldn’t make it, here are the key points I made in Windsor:
• With a reported $14 billion in annual revenue, gambling in Canada is integral to the national economy and a major revenue stream for provincial governments. .
• Canada is online like never before: in 2015, 87% of Canadian households have an internet connection. It’s therefore vital for land-based casinos and iGaming brands to make digital marketing the core of their acquisition strategies.
• Beyond their websites, the digital marketing channels casinos and operators can focus on include: SEO, PPC, media buys, email marketing, affiliate/performance marketing and social media marketing. These are most valuable and impactful when leveraged as a group.
• When it comes to maximising the impact of their marketing campaigns and measuring their ROI, reliable tracking software is essential for both online and offline channels.
Online Ads Targeting Basics with Google, Facebook, and LinkedInElijah Litscher
An overview of starting paid advertising campaigns on three popular platforms, including how to target prospects for B to C and B to C, mistakes to avoid, pro tips, and how to measure success
WIN Marketing Local Search Program is a professional implementation of local search for small business. that means effective, not expensive. See the attached presentation for both the problem we are facing, and the solution!
Golden Unicon is the No.1 Digital Marketing Company in Bangalore with advanced Digital Marketing techniques and also provides other Digital Marketing services.
Golden Unicon is the No.1 Digital Marketing Company in Bangalore with advanced Digital Marketing techniques and also provides other Digital Marketing services.
Golden Unicon is the No.1 Digital Marketing Company in Madurai. We do Web Design, Development, Digital Marketing, E-Commerce, Graphic Design, Corporate Videos & Logo Creation.
Golden Unicon is the No.1 Digital Marketing Company in Bangalore with advanced Digital Marketing techniques and also provides other Digital Marketing services.
Golden Unicon is the No.1 Digital Marketing Company in Madurai. We do Web Design, Development, Digital Marketing, E-Commerce, Graphic Design, Corporate Videos & Logo Creation.
Golden Unicon, Digital Solutions, Website Design, Website Development, Hosting, Best Digital Marketing Company in Bangalore, Best Social Media Company in Bangalore,
Golden Unicon is the No.1 Digital Marketing Company in Madurai. We do Web Design, Development, Digital Marketing, E-Commerce, Graphic Design, Corporate Videos & Logo Creation.
Golden Unicon is the No.1 Digital Marketing Company in Bangalore with advanced Digital Marketing techniques and also provides other Digital Marketing services.
Digital Marketing for Business Growth explains Business concepts, Marketing models, Digital Marketing channels like blogging, SEO, SEM, Social Media Optimization, Social Media Marketing, Video Marketing and Email marketing.
Social Media overview
Role in marketing strategy
Technical aspects explained
Facebook Social Ad campaign
Facebook Social Media metrics
Design Best Practices
Trends in Facebook advertising
Other Social Media platforms
Similar to Digital Advertising - Google PPC vs. Facebook Advertising - FIGHT! (20)
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
2. Integrated Multi-Media Game Plan
Website
Design
Branding
& Design
Graphic
Design
Marketing
Plans
Social
Media
Mobile
Marketing
Email
Marketing
Pay Per
Click
SEO
[ This could be
YOUR Company ]
3. Quick History
1886 – Yellow
Pages
September
15, 1997–
google.com
registered
October 2000
– AdWords
Launches
February 4,
2004 –
facebook is
founded
November 6,
2007 –
facebook
advertising &
pages
4. Why The Shift?
• Yellow Pages
– 13.4 Billion Printed in 2007
– Wow, right?
• Google
– Over 64,000 searches done every SECOND
– PER YEAR, That is 2,018,304,000,000
• (2 Trillion)
• Facebook
– 1.13 Billion active users – DAILY
– 1.03 Billion mobile active users – DAILY
– PER YEAR, That is 412,450,000,000 active users per year
• (412 Billion)
5. The Differences
• Google AdWords
– Paid Search (PPC)
– Focuses on targeted
keywords
– Uses text-based ads
– Ad bidding
6. The Differences
• Facebook Advertising
– Paid Social
– Focuses on targeted
behavior and interests
– Uses display based
advertising (images,
video)
7. • Adwords
– Helps you find new customers
• Facebook
– Helps new customers find you
8. Bonus: MOBILE
• April 21, 2015 – The world changed
– Affects searches that are done FROM mobile
– Important since over 60% searches are done on
mobile
– Penalized if your site is not mobile friendly
– AKA “mobile-geddon”
• May 2016 – Doubling Down
– Google increases effect of the mobile ranking signal
9. Bonus: MOBILE
• Google’s Importance:
– Different ads for mobile verses desktop
– Different call to actions for mobile
– Shouldn’t send a mobile ad to a non-mobile site
• 61% of people will abandon a non-mobile site*
• A bounced visit from a paid ad is EXPENSIVE
• Facebook’s Importance
– Mobile ads are served from the app’s browser
• Users will exit the website if it’s not mobile
– August 31, 2016 – Facebook announces “Pre-Fetching”
• Coming months – Adjusting ad auction and delivery system
• By “considering website performance and network connection”
10. Strengths of Google
• Massive Audience
– 5.5 Billion searches done every DAY
– Google constantly changes
• Two primary networks
– Search Network – entirety of Google search
– Display Network – Visual ads/banners (brand
awareness)
• Everyone can play
– Not based on budget alone
– Ad quality & relevance
11. Strengths of Facebook
• Detailed Audiencing
– Targeting users based on match set of interests or behaviors
– Equivalent to match.com for advertisers to buyer
• User Behavior
– What they search for
– What content they consume
– What content they share/post
– Who they connect with
• Look-A-Like Audiences
– Import your customer data
– Facebook creates a matched set of users
• Visual Platform
– Blends right into existing newsfeed, seamless
– Very affordable
12. Targeting Options - Google
• Location
– Target by region, city etc
– WHERE your customers are WHEN they are searching
• Demographics
– Age, gender, parental status
• Keywords
– Relevant keywords in search
• Negative Keywords
– Exclude keywords to sharpen target
• Device
– Target ads to show on different devices
13. Targeting Options - Facebook
• Location
– Based on where they live, work, go to school etc.
• Demographics
– Age, gender, relationship, education, job title, +
• “Look-A-Like”
– Based on similarities to current fans, customers and website visitors
• Behaviors
– Based on previous actions – (likes, devices used)
• Interests
– Interests, hobbies and other pages liked
• Custom Audiences
– Target bounced traffic from your website or landing page
14. Mobile Options
• Google
– Choose budgeting ratio for mobile
vs. tablets
– Optimize text ads for mobile
(NEW)
– Optimize for iOS vs. Android
– 46% of Google Ad revenue is from
mobile
• Facebook
– Optimize for iOS vs. Android
15. ROI - Google
• Average CPC (cost per click)
– Averages <$1 to $5
– Financial/Legal most
expensive
• CTR (click through rate)
– Average is 1%
• Conversion Rate
– Average is 2%
16. ROI - Facebook
– Above 2% for sponsored story likes
– <0.05% for website clicks, events
• Very affordable CPM
– Mobile app installs above average
CTR and CPC
17. Landing Pages - Anatomy
• Stick to ONE action
– This is not your homepage
– Too many CTA confuse
– End goal should be CLEAR
– FORMULA:
• ONE landing page – ONE CTA
18. Landing Pages - Anatomy
• Clear, Concise, Compelling
& Consistent
– Action should be obvious
– Use language that makes
the action a no-brainer
– Convey that info with
brevity
19. Landing Pages - Anatomy
• Clean Design
– Get rid of bad images, ugly
fonts, excess colors
– Simple to follow
– Designed to CONVERT
20. Budgeting
• What is a good budget to set?
– Small budget = limited success
• Facebook & Google
– “boosting” minimum $10/DAY budget
– For Google, may want to increase as much as $20-
50/day
• Does this seem outrageous?
21. Traditional Ad Spend
• What is your current ad spend?
– Can you shift some of the budget?
• $10K in PPC vs. $10K Yellow
Pages
– 2 Trillion searches vs. 13 Billion
books
– 1.13 Billion DAU (Facebook)
29. Facebook Ad Walkthrough
Step 9: Ad Type
Single images have been known
to work best.
Beginners – start with image
Intermediate - Carousel
Advanced – Use slideshow or
video if you have one
40. Bonus Options
• Email Marketing
– 74% of consumers prefer to receive their communications via email.*
– How many prefer “direct mail” ??
• Text Message Marketing
– Direct to their phones
– High open rate and High response rate
• YouTube Advertising
– Pre-Roll advertising
– Second largest “search engine”
41. Integrated Multi-Media Game Plan
Website
Design
Branding
& Design
Graphic
Design
Marketing
Plans
Social
Media
Mobile
Marketing
Email
Marketing
Pay Per
Click
SEO
[ This could be
YOUR Company ]
Awareness:
Boost your posts
Promote your page
Reach people near you
Increase brand awareness
Consideration:
Send people to your website
Get app installs
Raise attendance at event
Video Views
Leads
Conversion:
Conversions on website
Engagement in app
Claim an offer
Promote a product
Visit a store
Awareness:
Boost your posts
Promote your page
Reach people near you
Increase brand awareness
Consideration:
Send people to your website
Get app installs
Raise attendance at event
Video Views
Leads
Conversion:
Conversions on website
Engagement in app
Claim an offer
Promote a product
Visit a store
Awareness:
Boost your posts
Promote your page
Reach people near you
Increase brand awareness
Consideration:
Send people to your website
Get app installs
Raise attendance at event
Video Views
Leads
Conversion:
Conversions on website
Engagement in app
Claim an offer
Promote a product
Visit a store
Awareness:
Boost your posts
Promote your page
Reach people near you
Increase brand awareness
Consideration:
Send people to your website
Get app installs
Raise attendance at event
Video Views
Leads
Conversion:
Conversions on website
Engagement in app
Claim an offer
Promote a product
Visit a store
Awareness:
Boost your posts
Promote your page
Reach people near you
Increase brand awareness
Consideration:
Send people to your website
Get app installs
Raise attendance at event
Video Views
Leads
Conversion:
Conversions on website
Engagement in app
Claim an offer
Promote a product
Visit a store
Awareness:
Boost your posts
Promote your page
Reach people near you
Increase brand awareness
Consideration:
Send people to your website
Get app installs
Raise attendance at event
Video Views
Leads
Conversion:
Conversions on website
Engagement in app
Claim an offer
Promote a product
Visit a store
Awareness:
Boost your posts
Promote your page
Reach people near you
Increase brand awareness
Consideration:
Send people to your website
Get app installs
Raise attendance at event
Video Views
Leads
Conversion:
Conversions on website
Engagement in app
Claim an offer
Promote a product
Visit a store
Awareness:
Boost your posts
Promote your page
Reach people near you
Increase brand awareness
Consideration:
Send people to your website
Get app installs
Raise attendance at event
Video Views
Leads
Conversion:
Conversions on website
Engagement in app
Claim an offer
Promote a product
Visit a store
Google Ad Walkthrough
Assumes there is a MCM account setup already