Buying Facebook page likes? Only hitting the "Boost Post" button? Then you're doing Facebook ads wrong. I cover:
- Setting up your business account
- Assuring proper attribution
- Tying Facebook ads to Google Analytics
- Targeting options
- Ad types/buys
- Testing (A/B, MVT and multi-armed bandit)
- Reporting
Are you running Facebook advertising but nothing seems to work? Does it ever feel like you’re just throwing ads out there hoping that something sticks? Compared to other PPC platforms like AdWords, Facebook can seem difficult to conquer at first. That's because most advertisers focus on the wrong things.
In this webinar, we’ll break down KlientBoost's Facebook ads strategy, that if followed, will help you build a foundation of success.
This includes:
Audiences: Where to focus and prioritize and in what order.
Ads: We'll cover ad types and what ad content your offering should be focused around.
Bid/Campaign Strategies: How you should set up your bids to get the most out of your campaigns.
Iceberg Effect: Once your campaigns are running, this is how you'll optimize and improve performance over time.
Video marketing is the most effective form of online advertising and can be a powerful driver for your sales organization. In this webinar, Charlotte Broadbent, the Director of Marketing at Lemonlight, will demonstrate the tops ways to successfully use video to guide your consumers through the sales funnel and the analytics you need to pay attention to.
You'll learn:
Top three ingredients to include in your video to turn website visitors into customers
The KPIs you need to focus on to measure your success throughout your sales cycle
Average engagements rates when using a video instead of text
Which types of videos are most successful throughout your buyer's journey
Watch the webinar recording at: http://grow.kissmetrics.com/webinar-195
Developing a culture of testing is not something that happens accidentally or overnight. It can initially be difficult to justify the added effort and time required to test new ideas and changes, especially in the fast-moving startup culture. However, at Lucid Software, we have found that investing in a culture of testing is key to our sustainable growth.
Learn how we:
Started testing ideas that scared us
Scaled testing to include ideas that we “knew” were winners
Included engineering infrastructure in our testing
Tried testing everything at once and deeply regretted it
It’s good to learn from your mistakes, but it’s even better to learn from someone else's mistakes. Learn from our missteps (and eventual successes) as we established a testing culture at Lucid Software.
Facebook Ads Now: Getting Started Off RightBrightEdge
Building your customer base through paid social is an important piece of today’s marketing landscape, but with so many ad types and targeting options, advertising on Facebook can get confusing. Fight through the clutter in understanding Facebook's capabilities to bring success to your next paid campaign.
After nearly 3,000 Google AdWords audits we are finding that nearly EVERYONE is making some of the same mistakes that are costing them big time.
The great news is that these mistakes are easy to fix and can literally double your profitability with AdWords over night.
During this webinar learn how to:
Stop robbing your most profitable keywords
How to organize your account for easy optimization and double the profitability
Avoid some gotchas that we've learned the hard way
How To Skyrocket Your Blog Following and Create A Revenue-Generating MachineKissmetrics on SlideShare
Content Marketing Institute regularly reports that while a majority of companies do some form of content marketing, they fail to see tangible ROI from their efforts.
This webinar will dive into how Influence & Co. generated 20% of the companies revenue in 2016 using content, and will discuss various tactics that you can use to apply the same strategies to your own blog.
You will learn tactics such as:
Co-branded content
Linking strategies (effect links aren't just for SEO)
Content optimization and techniques
Pop-up offers
Incorporating content into your other sales efforts
The landscape of e-commerce search marketing is changing fast. More retailers are shifting their budgets from traditional text ads to Google Shopping ads to adapt to consumer tastes.
But Google Shopping ads are an entirely different beast than old-school text ads. E-commerce catalogs can span hundreds of thousands of SKUs, which translates to millions of KPIs to track when optimizing campaigns -- data overload for already busy e-commerce marketers!
With so much data, where do you even begin? We’ll show you 4 hacks to cut right to the heart of Google Shopping success, so you can maximize your investment in the channel.
Join Kissmetrics and Sidecar to learn:
Your new go-to AdWords tab for viewing Google Shopping data any way you want
The words and phrases shoppers use to find your products on Google — and how to capitalize on them
How the AdWords Item ID Report can reveal top-performing items and help you revive items that lag
Tactics to turn mobile clicks into sales by segmenting your Google Shopping campaigns by device
Many companies struggle to clearly identify the impact of social proof on their business. How much of your revenue is a result of past buyers’ content influencing current shopper decisions?
In this webinar, we will discuss how you can uncover the untapped marketing potential of social proof with big data.
Learn how to:
Measure the ROI of your customers’ content with machine learning, sentiment analysis and behavioral targeting
Implement data-backed tips on what works and what doesn’t when it comes to collecting and promoting customer content
Effectively market social proof to increase customer trust, engagement, and conversions
Are you running Facebook advertising but nothing seems to work? Does it ever feel like you’re just throwing ads out there hoping that something sticks? Compared to other PPC platforms like AdWords, Facebook can seem difficult to conquer at first. That's because most advertisers focus on the wrong things.
In this webinar, we’ll break down KlientBoost's Facebook ads strategy, that if followed, will help you build a foundation of success.
This includes:
Audiences: Where to focus and prioritize and in what order.
Ads: We'll cover ad types and what ad content your offering should be focused around.
Bid/Campaign Strategies: How you should set up your bids to get the most out of your campaigns.
Iceberg Effect: Once your campaigns are running, this is how you'll optimize and improve performance over time.
Video marketing is the most effective form of online advertising and can be a powerful driver for your sales organization. In this webinar, Charlotte Broadbent, the Director of Marketing at Lemonlight, will demonstrate the tops ways to successfully use video to guide your consumers through the sales funnel and the analytics you need to pay attention to.
You'll learn:
Top three ingredients to include in your video to turn website visitors into customers
The KPIs you need to focus on to measure your success throughout your sales cycle
Average engagements rates when using a video instead of text
Which types of videos are most successful throughout your buyer's journey
Watch the webinar recording at: http://grow.kissmetrics.com/webinar-195
Developing a culture of testing is not something that happens accidentally or overnight. It can initially be difficult to justify the added effort and time required to test new ideas and changes, especially in the fast-moving startup culture. However, at Lucid Software, we have found that investing in a culture of testing is key to our sustainable growth.
Learn how we:
Started testing ideas that scared us
Scaled testing to include ideas that we “knew” were winners
Included engineering infrastructure in our testing
Tried testing everything at once and deeply regretted it
It’s good to learn from your mistakes, but it’s even better to learn from someone else's mistakes. Learn from our missteps (and eventual successes) as we established a testing culture at Lucid Software.
Facebook Ads Now: Getting Started Off RightBrightEdge
Building your customer base through paid social is an important piece of today’s marketing landscape, but with so many ad types and targeting options, advertising on Facebook can get confusing. Fight through the clutter in understanding Facebook's capabilities to bring success to your next paid campaign.
After nearly 3,000 Google AdWords audits we are finding that nearly EVERYONE is making some of the same mistakes that are costing them big time.
The great news is that these mistakes are easy to fix and can literally double your profitability with AdWords over night.
During this webinar learn how to:
Stop robbing your most profitable keywords
How to organize your account for easy optimization and double the profitability
Avoid some gotchas that we've learned the hard way
How To Skyrocket Your Blog Following and Create A Revenue-Generating MachineKissmetrics on SlideShare
Content Marketing Institute regularly reports that while a majority of companies do some form of content marketing, they fail to see tangible ROI from their efforts.
This webinar will dive into how Influence & Co. generated 20% of the companies revenue in 2016 using content, and will discuss various tactics that you can use to apply the same strategies to your own blog.
You will learn tactics such as:
Co-branded content
Linking strategies (effect links aren't just for SEO)
Content optimization and techniques
Pop-up offers
Incorporating content into your other sales efforts
The landscape of e-commerce search marketing is changing fast. More retailers are shifting their budgets from traditional text ads to Google Shopping ads to adapt to consumer tastes.
But Google Shopping ads are an entirely different beast than old-school text ads. E-commerce catalogs can span hundreds of thousands of SKUs, which translates to millions of KPIs to track when optimizing campaigns -- data overload for already busy e-commerce marketers!
With so much data, where do you even begin? We’ll show you 4 hacks to cut right to the heart of Google Shopping success, so you can maximize your investment in the channel.
Join Kissmetrics and Sidecar to learn:
Your new go-to AdWords tab for viewing Google Shopping data any way you want
The words and phrases shoppers use to find your products on Google — and how to capitalize on them
How the AdWords Item ID Report can reveal top-performing items and help you revive items that lag
Tactics to turn mobile clicks into sales by segmenting your Google Shopping campaigns by device
Many companies struggle to clearly identify the impact of social proof on their business. How much of your revenue is a result of past buyers’ content influencing current shopper decisions?
In this webinar, we will discuss how you can uncover the untapped marketing potential of social proof with big data.
Learn how to:
Measure the ROI of your customers’ content with machine learning, sentiment analysis and behavioral targeting
Implement data-backed tips on what works and what doesn’t when it comes to collecting and promoting customer content
Effectively market social proof to increase customer trust, engagement, and conversions
Understanding your customer psychographics without surveys or spending a lot ...Kissmetrics on SlideShare
Customer psychographics don't have to come from expensive third party tools. There’s a way to learn about your customers affinity groups, purchase behaviors, and interests – without running a survey and without spending money.
In this webinar, You’ll learn:
How to use your customer list to understand your audience’s interests without surveying
An advanced method for getting meaningful psychographic information out of Facebook
Ways to leverage newfound psychographic insights, from content strategy to copywriting to product development
Plus, we’ll give all attendees a spreadsheet of US psychographic benchmarks to compare to your own insights.
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...Kissmetrics on SlideShare
You’ve been at this content thing for a while and you’re busier than ever. But your traffic is stuck at the same levels. You’re working more for the same results you got last year.
It’s time to adapt. To go beyond the basics. To take a more advanced approach to your content. We’re going to teach you to get more traffic in less time.
Turn your day-to-day email communication into high ranking articles
Delegate using tools, outsourcing and virtual assistants
Get your older content to rank like champions
Find the pages on your site that are already ready to rank
This presentation is really for marketers with 5+ years of content marketing experience. But beginners will get value too. If you know where you’re going, you’ll get there faster.
Plus, we'll be giving away 5 copies of Content Chemistry to webinar participants. This is the illustrated handbook for content marketing. Here's why content marketers call it the "must-have guide to content creation"
"Andy’s approach to content creation is extremely practical; he teaches how to create brand-building and customer-converting content as efficiently and as cost-effectively as possible. I highly recommend Content Chemistry to anyone who needs new ideas for growing revenue and brand awareness through digital channels."
In many ways, customer engagement has become the most important metric for any modern software business.
Not too long ago the software marketers job was to optimize the funnel for impression, traffic and pipeline generation and it usually ended when a sale closed. Corks were popped and parties were thrown. But to a modern software marketer, this old funnel looks like something out of Mad Men.
Today the modern marketer or growth hacker needs to optimize the funnel for lifetime value. And it requires a dramatically different process and approach to growing your business.
In this webinar, Sean Ellis and Brian Kelly will be showing you how to:
Find you North Star Metric, which will help you increase true value to your customers
Identify your greatest opportunities for sustainable growth
Set up a growth process based on experimentation
Analyze your customer behavior and increase customer engagement
The Holidays Are Coming (Again!): 4 Ecommerce PPC Tricks to Master for SuccessKissmetrics on SlideShare
Each year a completely unexpected and startling phenomenon occurs... the holidays. Of course, each year we digital marketers are told that we should be getting ready extra early, and each year we tend to put it off longer than we intended.
Well, let this year be different as in this webinar, we tackle 4 ways to take your ecommerce PPC account to the next level in time for the holidays!
In this webinar we will discuss:
The best way to set up your Shopping account, and why this is so important to master
How Remarketing for Shopping and DSA can give you that additional conversion boost
How to completely change out your account ads with countdown customizer ads in 15 minutes
Everyone wants to grow, but most companies struggle to find the "secret sauce" to unlocking breakout growth. What do fast-growing companies know and do that the rest of us miss?
In this webinar, Morgan Brown, author of Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success will show you exactly how fast-growing companies organizing themselves and operate to find win after win, fueling their impressive growth curves.
In order to have a successful CRO program, you need to focus in on the data behind your landing pages. However, you might find yourself logging into Google Analytics with your heart rate at 250 because you know there are a million metrics you could be analyzing. Which ones do you need to spend your time on?
In this new live webinar, Hanapin Marketing’s CRO Manager Samantha Kerr will help you narrow down your focus. She’ll walk you through the key metrics she analyzes when creating landing page optimizations.
You’ll learn tips like:
Why bounce rate is important to analyze and what it means for your site
Why it’s important to look at the engagement metrics for specific users
On which areas of your site you should focus your optimizations
How to Write Mouth Watering Copy That Converts Your Visitors at Will (even if...Kissmetrics on SlideShare
Imagine you’re at a bar on a Saturday night and a stranger walks up to you. They introduce themselves, and then start rambling on about their life story--where they grew up, where they got their degree from, and what they do for a living.
And suddenly you know how to fall asleep with your eyes open.
The truth is, bad website and email copy is that sleazy guy or girl at the bar you try to avoid at all costs. So if your copy is putting your prospects to sleep, they’re not very likely to buy from you.
But there’s hope. In this webinar, you’ll learn how to write words that sell without being scammy--no matter what your writing skills are.
You’ll learn:
The #1 trick to finding the right words that persuade your audience (most companies skip this!)
How to put your copy to the test to make sure it’s really giving you a significant lift in conversions
Examples of bad copy to avoid like the plague on your website and emails (you might be guilty of these!)
Many companies now use webinars as part of their marketing mix and many have seen some success on top of the funnel metrics like registrations, attendance and in-webinar engagement. But there are other metrics and uses cases that can have a far greater impact on your bottom line.
If you truly understand where webinars fit into your marketing and what metrics you should be paying attention to, you can start to optimize for real gains to your bottom line.
In this presentation, Thue Madsen, Marketing Operations Manager at Kissmetrics, explains how to use full advantage of webinars by using them in each step of your funnel and helping you meet your marketing goals.
You’ll learn how to:
Optimize your webinar strategy to match your TOFU, MOFU, and BOFU goals
Leverage A/B testing to improve your webinar assets for better conversion rates
Become data-driven in your search to produce more of your best webinars
Most people that visit your website come and go without making a purchase or becoming a lead of any kind. Cranking up lead generation calls for offering powerful lead magnets that compel prospects to take action.
In this webinar, you’ll learn how to develop lead magnets to catapult conversion and generate subscribers faster and more effectively.
You’ll learn:
How to create lead magnets with pulling power
5 principles for creating a great lead magnet
All about the different types of lead magnets that convert visitors to leads
17 ways to promote your lead magnet
If you care about conversion, you need to carve 60 minutes out of your week to attend this information-packed session with digital marketing expert Barry Feldman.
Are you ready to have your video efforts transform your email list into a powerhouse? Video can do a lot of things for your business, but one major boon is kicking your email list into complete overdrive.
If you are ready for ultimate success in video marketing, tune into “Building a Massive Email List With Video” with Wistia’s very own customer champion Jordan Munson and SEMrush’s inbound marketing strategist and webinar host Paul Klebanov.
Together they will bring forth the strategies you need to start transforming yourself into the ultimate video list-building ninja.
In this webinar, you will uncover:
How to fuel your videos with viewers who are hungry for your content.
Wistia's very own insider strategies used to grow its audience by a huge margin in the last two years.
Secret 60 second sales hook formula used to skyrocket your visitors conversion rates.
Strategies you can implement today to put your video on steroids and virtually guarantee that your efforts working overtime for your and your business so you don't have to.
And much more, including how to get your video to nurture your leads completely on autopilot.
BrightonSEO - Using the Facebook Ads Firehose Without DrowningSusan Wenograd
Struggling to crack your code on Facebook Advertising? Here are some tips on how the auction works, and tips on leveraging different campaign types to rock your results!
Guillaume Cabane is VP of Growth at Segment and certainly one of the leading true practitioners of the craft. He eats, sleeps and breaths growth and it’s awesome.
Kissmetrics is proud to partner with Segment and Guillaume to talk about what practicing growth can mean to an organization as well as the strategies and technologies that support that.
In this presentation you will:
Understand Guillaume’s overall approach to the growth practice
Learn how Guillaume approached and significantly accelerated the growth cycle at Segment by greatly increasing inbound lead to conversion velocity
See the key technologies required to drive growth and get a peak at Kissmetrics’ new platform for the first time.
7 Principles of Conversion Centered Design with Oli GardnerStukent Inc.
Oli Gardner, co-founder of Unbounce, shares the secrets of landing page optimization with 7 Principles of Conversion-Centered Design. You can view this Stukent Expert Session here: http://www.stukent.com/expert-sessions/7-principles-of-conversion-centered-design/
7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...Kissmetrics on SlideShare
We all want that insight that will 2x our revenue or bump up our conversion rate by 20%. Before you can get that though, you need to have accurate data that you can actually trust.
In this webinar, Ruben Ugarte, founder of Practico Analytics will show you the most common mistakes that companies make when they are setting up their analytics tools. Some of these mistakes might not seem important in the beginning but they will become obvious 6 months after your implementation.
You'll learn:
Why you need a plan before you ever write a single line of code and how skipping this almost guarantees you will fail.
How a little detail like event names can make your data a joy or a pain to work with.
Why adding more tools isn't always better despite how fun it may seem.
Messenger Marketing & Chatbots: How To 10x Sales & Leads Before Your CompetitorsKissmetrics on SlideShare
Communication has changed. We’re rapidly expanding beyond email and into messaging. As a society, it’s where we have our most meaningful conversations.
Facebook Messenger is the fastest growing channel in the world. With 1.3B users, it’s already larger than Instagram, Twitter, and Pinterest combined. It’s also the only channel of this magnitude that isn’t saturated with marketers (yet). But why? Herein lies the secret of this webinar.
With all eyes and dollars aimed at building chatbots for customer service, we’re going to teach you how to use them to scale customer acquisition, generate more revenue, and get ahead of your competitors.
In this webinar Samir ElKamouny, co-founder of Fetch & Funnel, will show you exactly how modern marketers are using Facebook Messenger & Chatbots to increase sales and leads at a fraction of the cost.
- What messenger marketing is, and the role of chatbots
- The most impactful acquisition strategies and use cases
- How to build a new subscriber list, AND get 10x results over email from your existing list
- How to get a 40x bottom of funnel ROAS
- 3 powerful chatbots that are easy to implement and will produce exceptional results, applicable to nearly every business
- Which messenger bot platform is best for your business
Far too many advertisers are STILL ignoring mobile as part of their digital strategy. In today’s always-on, multi-device environment, these advertisers are missing countless opportunities to get their ads in front of the right people, at the right time, in the right place.
In this exclusive webinar with Google, Erin and Cindy will take a look at the current state of mobile, before telling you exactly what you need to do to crush your competition and improve the ROI of your mobile campaigns.
Achieve high growth by keeping customers coming back to your ecommerce websiteKissmetrics on SlideShare
Success! You’ve got a regular stream of sales coming in, but the cost of acquisition is so high, how do you make this more profitable? How do you increase the lifetime value of a customer by enticing them to come back?
A healthy customer retention rate is a key factor in any high growth business. You can’t be a high growth without it!
During this webinar, Tom Robertshaw, Ecommerce Evangelist at Space 48, will take you through how to factor in customer retention in all areas of the business. Whether this is improving auditing and improving website user experience or through identifying targetted email campaign opportunities.
You’ll learn:
A wide range of opportunities for re-engaging with customers
Different ways to evaluate your website performance and customer satisfaction
How to prioritise the newly identified opportunities so that you can take the next step and test them
Real-life examples of how our customers have increased revenues through successful customer retention strategies
Is your onboarding email series costing you? Not seeing enough trials turn into paying customers? Onboarding is tough to get right: what do you send? To who? And when? What do you need to do to get leads coming back and taking action?
In this webinar, Joel Klettke, conversion copywriter to SaaS and B2B businesses at Business Casual Copywriting, will show you how smart companies are using email to turn more trials into paying customers and reduce churn.
You'll learn:
How to plan an onboarding series, including what to send and when
Practical tips anyone can apply to improve open rates and clicks
4+ different types of emails to incorporate into your onboarding series
How to leverage behavioral insights to make your emails more effective (and convert more leads!)
How to hack adwords for your agency, business, or startupEffin Amazing
Paid advertising is a lucrative channel for achieving the hockey stick growth model we all crave, however, AdWords is just as mysterious to Bob’s Bait Shop as it is for the savviest of tech entrepreneurs. In this webinar with ex-Googler Todd Saunders, CEO of AdHawk, will help you break down some common barriers, skip the learning curve, and hack Google AdWords for your agency, business, or startup.
Key Takeaways:
- How to make sense of digital advertising, regardless of your experience with Adwords
- The New Sales Funnel
- The various campaign types and Adwords best practices
- Tips and tricks to ensure a successful campaign
Understanding your customer psychographics without surveys or spending a lot ...Kissmetrics on SlideShare
Customer psychographics don't have to come from expensive third party tools. There’s a way to learn about your customers affinity groups, purchase behaviors, and interests – without running a survey and without spending money.
In this webinar, You’ll learn:
How to use your customer list to understand your audience’s interests without surveying
An advanced method for getting meaningful psychographic information out of Facebook
Ways to leverage newfound psychographic insights, from content strategy to copywriting to product development
Plus, we’ll give all attendees a spreadsheet of US psychographic benchmarks to compare to your own insights.
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...Kissmetrics on SlideShare
You’ve been at this content thing for a while and you’re busier than ever. But your traffic is stuck at the same levels. You’re working more for the same results you got last year.
It’s time to adapt. To go beyond the basics. To take a more advanced approach to your content. We’re going to teach you to get more traffic in less time.
Turn your day-to-day email communication into high ranking articles
Delegate using tools, outsourcing and virtual assistants
Get your older content to rank like champions
Find the pages on your site that are already ready to rank
This presentation is really for marketers with 5+ years of content marketing experience. But beginners will get value too. If you know where you’re going, you’ll get there faster.
Plus, we'll be giving away 5 copies of Content Chemistry to webinar participants. This is the illustrated handbook for content marketing. Here's why content marketers call it the "must-have guide to content creation"
"Andy’s approach to content creation is extremely practical; he teaches how to create brand-building and customer-converting content as efficiently and as cost-effectively as possible. I highly recommend Content Chemistry to anyone who needs new ideas for growing revenue and brand awareness through digital channels."
In many ways, customer engagement has become the most important metric for any modern software business.
Not too long ago the software marketers job was to optimize the funnel for impression, traffic and pipeline generation and it usually ended when a sale closed. Corks were popped and parties were thrown. But to a modern software marketer, this old funnel looks like something out of Mad Men.
Today the modern marketer or growth hacker needs to optimize the funnel for lifetime value. And it requires a dramatically different process and approach to growing your business.
In this webinar, Sean Ellis and Brian Kelly will be showing you how to:
Find you North Star Metric, which will help you increase true value to your customers
Identify your greatest opportunities for sustainable growth
Set up a growth process based on experimentation
Analyze your customer behavior and increase customer engagement
The Holidays Are Coming (Again!): 4 Ecommerce PPC Tricks to Master for SuccessKissmetrics on SlideShare
Each year a completely unexpected and startling phenomenon occurs... the holidays. Of course, each year we digital marketers are told that we should be getting ready extra early, and each year we tend to put it off longer than we intended.
Well, let this year be different as in this webinar, we tackle 4 ways to take your ecommerce PPC account to the next level in time for the holidays!
In this webinar we will discuss:
The best way to set up your Shopping account, and why this is so important to master
How Remarketing for Shopping and DSA can give you that additional conversion boost
How to completely change out your account ads with countdown customizer ads in 15 minutes
Everyone wants to grow, but most companies struggle to find the "secret sauce" to unlocking breakout growth. What do fast-growing companies know and do that the rest of us miss?
In this webinar, Morgan Brown, author of Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success will show you exactly how fast-growing companies organizing themselves and operate to find win after win, fueling their impressive growth curves.
In order to have a successful CRO program, you need to focus in on the data behind your landing pages. However, you might find yourself logging into Google Analytics with your heart rate at 250 because you know there are a million metrics you could be analyzing. Which ones do you need to spend your time on?
In this new live webinar, Hanapin Marketing’s CRO Manager Samantha Kerr will help you narrow down your focus. She’ll walk you through the key metrics she analyzes when creating landing page optimizations.
You’ll learn tips like:
Why bounce rate is important to analyze and what it means for your site
Why it’s important to look at the engagement metrics for specific users
On which areas of your site you should focus your optimizations
How to Write Mouth Watering Copy That Converts Your Visitors at Will (even if...Kissmetrics on SlideShare
Imagine you’re at a bar on a Saturday night and a stranger walks up to you. They introduce themselves, and then start rambling on about their life story--where they grew up, where they got their degree from, and what they do for a living.
And suddenly you know how to fall asleep with your eyes open.
The truth is, bad website and email copy is that sleazy guy or girl at the bar you try to avoid at all costs. So if your copy is putting your prospects to sleep, they’re not very likely to buy from you.
But there’s hope. In this webinar, you’ll learn how to write words that sell without being scammy--no matter what your writing skills are.
You’ll learn:
The #1 trick to finding the right words that persuade your audience (most companies skip this!)
How to put your copy to the test to make sure it’s really giving you a significant lift in conversions
Examples of bad copy to avoid like the plague on your website and emails (you might be guilty of these!)
Many companies now use webinars as part of their marketing mix and many have seen some success on top of the funnel metrics like registrations, attendance and in-webinar engagement. But there are other metrics and uses cases that can have a far greater impact on your bottom line.
If you truly understand where webinars fit into your marketing and what metrics you should be paying attention to, you can start to optimize for real gains to your bottom line.
In this presentation, Thue Madsen, Marketing Operations Manager at Kissmetrics, explains how to use full advantage of webinars by using them in each step of your funnel and helping you meet your marketing goals.
You’ll learn how to:
Optimize your webinar strategy to match your TOFU, MOFU, and BOFU goals
Leverage A/B testing to improve your webinar assets for better conversion rates
Become data-driven in your search to produce more of your best webinars
Most people that visit your website come and go without making a purchase or becoming a lead of any kind. Cranking up lead generation calls for offering powerful lead magnets that compel prospects to take action.
In this webinar, you’ll learn how to develop lead magnets to catapult conversion and generate subscribers faster and more effectively.
You’ll learn:
How to create lead magnets with pulling power
5 principles for creating a great lead magnet
All about the different types of lead magnets that convert visitors to leads
17 ways to promote your lead magnet
If you care about conversion, you need to carve 60 minutes out of your week to attend this information-packed session with digital marketing expert Barry Feldman.
Are you ready to have your video efforts transform your email list into a powerhouse? Video can do a lot of things for your business, but one major boon is kicking your email list into complete overdrive.
If you are ready for ultimate success in video marketing, tune into “Building a Massive Email List With Video” with Wistia’s very own customer champion Jordan Munson and SEMrush’s inbound marketing strategist and webinar host Paul Klebanov.
Together they will bring forth the strategies you need to start transforming yourself into the ultimate video list-building ninja.
In this webinar, you will uncover:
How to fuel your videos with viewers who are hungry for your content.
Wistia's very own insider strategies used to grow its audience by a huge margin in the last two years.
Secret 60 second sales hook formula used to skyrocket your visitors conversion rates.
Strategies you can implement today to put your video on steroids and virtually guarantee that your efforts working overtime for your and your business so you don't have to.
And much more, including how to get your video to nurture your leads completely on autopilot.
BrightonSEO - Using the Facebook Ads Firehose Without DrowningSusan Wenograd
Struggling to crack your code on Facebook Advertising? Here are some tips on how the auction works, and tips on leveraging different campaign types to rock your results!
Guillaume Cabane is VP of Growth at Segment and certainly one of the leading true practitioners of the craft. He eats, sleeps and breaths growth and it’s awesome.
Kissmetrics is proud to partner with Segment and Guillaume to talk about what practicing growth can mean to an organization as well as the strategies and technologies that support that.
In this presentation you will:
Understand Guillaume’s overall approach to the growth practice
Learn how Guillaume approached and significantly accelerated the growth cycle at Segment by greatly increasing inbound lead to conversion velocity
See the key technologies required to drive growth and get a peak at Kissmetrics’ new platform for the first time.
7 Principles of Conversion Centered Design with Oli GardnerStukent Inc.
Oli Gardner, co-founder of Unbounce, shares the secrets of landing page optimization with 7 Principles of Conversion-Centered Design. You can view this Stukent Expert Session here: http://www.stukent.com/expert-sessions/7-principles-of-conversion-centered-design/
7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting An...Kissmetrics on SlideShare
We all want that insight that will 2x our revenue or bump up our conversion rate by 20%. Before you can get that though, you need to have accurate data that you can actually trust.
In this webinar, Ruben Ugarte, founder of Practico Analytics will show you the most common mistakes that companies make when they are setting up their analytics tools. Some of these mistakes might not seem important in the beginning but they will become obvious 6 months after your implementation.
You'll learn:
Why you need a plan before you ever write a single line of code and how skipping this almost guarantees you will fail.
How a little detail like event names can make your data a joy or a pain to work with.
Why adding more tools isn't always better despite how fun it may seem.
Messenger Marketing & Chatbots: How To 10x Sales & Leads Before Your CompetitorsKissmetrics on SlideShare
Communication has changed. We’re rapidly expanding beyond email and into messaging. As a society, it’s where we have our most meaningful conversations.
Facebook Messenger is the fastest growing channel in the world. With 1.3B users, it’s already larger than Instagram, Twitter, and Pinterest combined. It’s also the only channel of this magnitude that isn’t saturated with marketers (yet). But why? Herein lies the secret of this webinar.
With all eyes and dollars aimed at building chatbots for customer service, we’re going to teach you how to use them to scale customer acquisition, generate more revenue, and get ahead of your competitors.
In this webinar Samir ElKamouny, co-founder of Fetch & Funnel, will show you exactly how modern marketers are using Facebook Messenger & Chatbots to increase sales and leads at a fraction of the cost.
- What messenger marketing is, and the role of chatbots
- The most impactful acquisition strategies and use cases
- How to build a new subscriber list, AND get 10x results over email from your existing list
- How to get a 40x bottom of funnel ROAS
- 3 powerful chatbots that are easy to implement and will produce exceptional results, applicable to nearly every business
- Which messenger bot platform is best for your business
Far too many advertisers are STILL ignoring mobile as part of their digital strategy. In today’s always-on, multi-device environment, these advertisers are missing countless opportunities to get their ads in front of the right people, at the right time, in the right place.
In this exclusive webinar with Google, Erin and Cindy will take a look at the current state of mobile, before telling you exactly what you need to do to crush your competition and improve the ROI of your mobile campaigns.
Achieve high growth by keeping customers coming back to your ecommerce websiteKissmetrics on SlideShare
Success! You’ve got a regular stream of sales coming in, but the cost of acquisition is so high, how do you make this more profitable? How do you increase the lifetime value of a customer by enticing them to come back?
A healthy customer retention rate is a key factor in any high growth business. You can’t be a high growth without it!
During this webinar, Tom Robertshaw, Ecommerce Evangelist at Space 48, will take you through how to factor in customer retention in all areas of the business. Whether this is improving auditing and improving website user experience or through identifying targetted email campaign opportunities.
You’ll learn:
A wide range of opportunities for re-engaging with customers
Different ways to evaluate your website performance and customer satisfaction
How to prioritise the newly identified opportunities so that you can take the next step and test them
Real-life examples of how our customers have increased revenues through successful customer retention strategies
Is your onboarding email series costing you? Not seeing enough trials turn into paying customers? Onboarding is tough to get right: what do you send? To who? And when? What do you need to do to get leads coming back and taking action?
In this webinar, Joel Klettke, conversion copywriter to SaaS and B2B businesses at Business Casual Copywriting, will show you how smart companies are using email to turn more trials into paying customers and reduce churn.
You'll learn:
How to plan an onboarding series, including what to send and when
Practical tips anyone can apply to improve open rates and clicks
4+ different types of emails to incorporate into your onboarding series
How to leverage behavioral insights to make your emails more effective (and convert more leads!)
How to hack adwords for your agency, business, or startupEffin Amazing
Paid advertising is a lucrative channel for achieving the hockey stick growth model we all crave, however, AdWords is just as mysterious to Bob’s Bait Shop as it is for the savviest of tech entrepreneurs. In this webinar with ex-Googler Todd Saunders, CEO of AdHawk, will help you break down some common barriers, skip the learning curve, and hack Google AdWords for your agency, business, or startup.
Key Takeaways:
- How to make sense of digital advertising, regardless of your experience with Adwords
- The New Sales Funnel
- The various campaign types and Adwords best practices
- Tips and tricks to ensure a successful campaign
Understand how to run cost effective campaigns across Facebook, Instagram and Linkedin with the latest Sweet Digital / Hart Training & Recruitment masterclass.
During this workshop we will show you most common mistakes in Facebook Advertising and how to avoid them. We see from clients all over the World that Facebook Advertising could be powerful performance channel with great ROI but there are few basic mistakes where even experienced marketers are loosing money.
Hacking Google AdWords for your StartupBobby Stemper
Ex-Googlers & current founders of AdHawk (Techstars '15) breakdown how entrepreneurs can accelerate growth for their startup using Google AdWords advertising.
How To Predict Your SEO Success: A 5-Step Formula To Help You WinSearch Engine Journal
Before you launch your next marketing campaign, wouldn’t it help to have an expectation for how much traffic and revenue you’ll bring in?
After all, why promote a product or service without first understanding its market potential?
Having the ability to estimate your ROI is key to making smart decisions for your business – whether you’re determining how to allocate your marketing budget or trying to select the best SEO keywords for your brand.
In this webinar, you’ll discover how to predict the outcome of your next campaign, using a simple mathematical formula that leverages your company’s data.
And if you’re not really a fan of math, don’t worry. You’ll also get access to some free tools and a downloadable calculator to help you save time and automate this process.
Watch Sabrina Hipps, VP of Partner Development, and Jeremy Rivera, Director of Content Analysis at CopyPress, as they share real-life examples and provide guidance on how to analyze specific keywords and forecast your SEO results.
Key Insights:
- Learn how forecasting your SEO can help you build better campaigns and choose the right keywords.
- Get step-by-step instructions to predict revenue and website traffic for your next SEO campaign.
- Access a free handout, resources, and online tools that will save you time and supercharge your content strategy.
Watch this webinar and find out how predicting the ROI of your next content campaign can help influence the decision-makers in your organization.
The slides used by Matthew Sauer from iProspect at the E-commerce Meetup organized jointly with Neto, Hubspot and SEMrush: https://www.semrush.com/webinars/e-commerce-meetup/?language=en
eCommerce 2014 Holiday Planning for SlackersChristi Olson
Did you wait until the very last minute to start planning your 2014 holiday marketing campaigns? (slacker!) Or maybe the holiday just snuck up on you and now you're staring Black Friday square in the face with only 10 days to go. I'll cover 5 (and a half) things that you still have left to do with your ecommerce paid search campaigns.
Awesome Reporting for Winning at PPC #HeroConfKoozai
Whether you are a seasoned PPC pro or you are just getting started, you need to be reporting like a rockstar. Understanding the data you are presented with is paramount when it comes to paid search; the decisions you make need to be informed and backed with stats. There really is no need for the guessing game with all the tools available to us. You'll learn:
- How to report findings in an actionable, specific way to each type of audience (colleague, boss, client, potential client).
- Ways to use Google AdWords, Google Analytics and Excel in partnership to get the most out of your data.
- Why it's beneficial to use audit checklists.
Gary Angel, President of Semphonic presented a keynote discussion to the 2010 AIM Conference on the topic of attributing value to leads when the advertiser knows that multiple lead sources contribute to the buying decision.
aimconf.com
See more or contact us at JumpStartWeb.com or PlusROI.com.
This deck features slides from the Web Marketing Success 2012 Seminar at Vancouver Island Tech Park. Presented by Robert Cooper of PlusROI Online Marketing and JumpStartWeb.
The slides are not necessarily self explanatory, but have some good information on some of the most important areas to consider for web marketing, as well as notes on some of the hottest emerging opportunities (like Mobile).
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
5. 5
SIGNS OF CRUSHING IT
WITH FACEBOOK ADS:
Positive ROI
Advertising Efficiency
Getting Credit for Marketing
Assists
Actionable Insights
@jasonlauritzen
7. @jasonlauritzen
1
Keeps everything (analytics, pages, advertising accounts, etc.) in one location
Provides access to features sooner than a personal Ads Manager account
Ensures that if “the social media person” leaves, your advertising history doesn’t go with them
Allows you to collaborate with vendors/partners
Sign up for a Facebook Business
Manager Account
8. @jasonlauritzen
2 Familiarize Yourself With
Facebook's Ad Policies
Learn what’s OK/not OK from a copy, image
and targeting standpoint
Learn how to file an appeal if your ad is
rejected
Understand industry-specific content
restrictions
9. @jasonlauritzen
3
Not familiar with a topic, or even know what’s possible? Take quick, 5-to-15-minute courses on:
Targeting
Ad types
And More …
Take Additional Courses on
Facebook blueprint
10. @jasonlauritzen
4 Install and Customize Facebook
Pixel
The pixel is critical to building custom and lookalike
audiences, as well as tracking website events
Select “Use Advanced Matching” to pull in additional
customer data like email address or phone numbers
Work with marketing and web/development teams to set
up URL-specific events, e.g., “thank you” pages, as well as
custom events, e.g. button clicks, page timers, etc.
11. @jasonlauritzen
5
Access at Settings ⟶ Ad Account Settings ⟶ Attribution
Max click window is 28 days
Max view window is 28 days
However, this is set to 1 day by default, so keep that
in mind if you think ad views should count toward
attribution
14. @jasonlauritzen
Suggested app
Generate app installs
Boosted post/content
Get more reach and engagement
Discreet video views
Optimize video content for cheaper delivery
Link clicks
Generate affordable website traffic
Tie ad bidding and optimization to clicks, conversions
Canvas
Generate landing page-like mobile experiences
Event responses
Generate registrations/RSVPs for your events
Lead generation
Get opt-ins, email subscribers, etc.
Collection
Showcase a gallery/catalog of products
Offer redemption
Online or offline promo/discount codes
15. 15 15
AND LAST AND DEFINITELY
LEAST …
@jasonlauritzen
Page likes. Seriously, like never use
these – ever.
22. @jasonlauritzen
Ads Manager ⟶ Assets ⟶ Audiences ⟶ Create
Audience ⟶ Lookalike Audience
Keep audience size small as the larger you make
the lookalike this less it resembles the custom
audience you’re trying to mirror
Audience Overlap shows you if you’re diluting
targeting pools by showing your messaging to the
same prospects
24. @jasonlauritzen
House ad sets
Based on advertising
objective
House ads
Define targeting, budget,
schedule, bidding and
placement for ads
End product for users
The final creative (copy,
imagery/video, CTA, etc.)
25. @jasonlauritzen
You can have unlimited campaigns
Campaigns can have unlimited ad sets
Each ad set can have up to 6 ads
28. @jasonlauritzen
1
This is No. 1 because it must be done first and is the most
important
Get your stakeholder(s) to commit to a trackable, relevant KPI
There really should only be one KPI, but you can have
multiple supporting metrics
For example, leads is a KPI, whereas click-through rate
(CTR) would be a metric
29. @jasonlauritzen
2
Standardize how you build UTM-coded Google Analytics links
for social
Keep all your campaign names in one place so team members/vendors that work in different areas (PPC,
display, etc.) don’t create multiple campaigns for the same thing
This allows easy slicing and dicing of data later to see which campaigns are most efficient
30. @jasonlauritzen
3
Must always be “facebook.com”
Always have set as “social”
Should be consistent with UTM sheet
Good area for variants and copy keywords
Good area for ad type and image
description
31. @jasonlauritzen
4
You can run ads with more than 20%
text
However, my tests have shown 95%
less reach and 104% higher CPM
Facebook delivers videos without
sound by default, so it’s worth the
effort to generate subtitles
32. @jasonlauritzen
5Create Ad Rules
Apply rules at account, campaign, ad set or ad level
Turn off ads, adjust budget, adjust bid or send notification only
Conditions/metrics and values that trigger rule(s)
Lifetime, previous day and last 3,7,14 and 30 days
34. @jasonlauritzen
1
3 objectives categories:
awareness, consideration
and conversion
Choose a campaign name similar to
your UTM campaign name
35. @jasonlauritzen
2
Where you include and exclude custom and lookalike audiences
Filter location by everyone, living in, recently in or traveling
Include and exclude by geography (country, state, city, DMA, zip
and specific address)
Powerful area as you can search for interests and behaviors
Include and exclude people connected to your page, app or
have responded to events
Save a built audience (useful for personas/cohorts)
Instruct Facebook to use lookalike-similar audiences
36. @jasonlauritzen
3
Do you want mobile, desktop or both?
Deliver ads outside Facebook to mobile apps, resulting in
an additional 6-10% more impressions
Include and exclude devices, operating systems, as well as
exclude troublesome categories (like gambling) and
upload custom website block lists
37. @jasonlauritzen
4
Budget can be daily or lifetime (you’ll use lifetime more)
How you’ll be charged (clicks, CPM, engagement, etc.)
Use automatic (unless you feel like gambling)
Optimize for people most likely to click, engage, etc.
Run 24/7 or daypart
Select “Advanced Options” to see all these fields
38. @jasonlauritzen
5
Name your ad set something that is self-identifiable
Set lifetime budget to one day and
play with dollar amounts to achieve
desirable market saturation
39. @jasonlauritzen
6
Select image or video format
More often than not, you’ll be using
single images
Select up to 6 images via built-in stock
images or by manual upload
Preferred image size is 1,200 x 628
pixels
40. @jasonlauritzen
7
UTM-coded link goes here
Headlines 30 characters or less work best
Keep to 2 short sentences or less
Select your CTA (none, learn more, shop now, etc.)
Only visible on desktop, but worth customizing if you are
using a lot of desktop-exclusive ad units
Helpful for shortening URLs, e.g., removing subdomains
41. @jasonlauritzen
8
Preview the ad in all the placements you’ve selected,
as well as cycle through all the images you want to try
This area dynamically updates so you can see your
changes (such as copy or imagery) in real time
42. @jasonlauritzen
9
By default, Facebook
gives every ad in an
ad set the same URL,
which makes tracking
messy and inaccurate
Once you click “Edit” for an ad, scroll to
the website URL and paste in the
appropriate UTM-coded link and then
click “Confirm and Close” to save your
changes
44. @jasonlauritzen
As MarketingExperiments notes*, “This isn’t Mad Libs.” A good test identifies a real (or potential)
problem and proposes a solution, making sure to tie results to a firm KPI.
* A/B Testing: Example Of A Good Hypothesis
45. @jasonlauritzen* The Difference Between A/B Testing, Multivariate and Split URL Testing
A/B Testing
50/50 split on traffic or budget to
determine which ad or landing page
is winner
Useful for high traffic sites and pages
that aren’t time sensitive, e.g. Black
Friday sale
Multivariate Testing (MVT)
Equal splits on traffic or budget to
determine which ad or landing page
is winner
May result in more conversions, but
harder to pin precise conversion
driver
46. @jasonlauritzen
Make sure your sample size is
large enough by using an A/B
testing calculator
Keep in mind influencing factors
like holidays, day of week, etc.
Don’t peek and call your test
early
If the calculator says to wait,
then wait, as a regression to
the mean is common
47. 47 47
DON’T SWEAT THE SMALL
STUFF – TEST NOTICEABLE
CHANGES.
Don’t do silly things like test which
color button converts best. You do
that and you’re going to get this
reaction.
@jasonlauritzen
48. @jasonlauritzen* A more efficient way to do A/B tests (explained with memes)
Multi-Armed Bandit Testing
Focuses on maximizing returns in short time window
Minimizes regret as you can run more tests more frequently, leading to
greater returns
Can produce quicker learnings (often misrepresented as “earning
without learning”) but rarely statistically significant
50. @jasonlauritzen
Determined at objectives level (leads, CTR, etc.)
You max out at three tests, e.g., A/B/C
Can only test three variables:
Target audience
Delivery optimization
Ad placements, e.g., Newsfeed vs.
Audience Network
51. @jasonlauritzen
Keep this focused on
the objective, e.g., leads
or link clicks
Use the ad sets to house
targeting, placement, copy
and/or image changes
Use the ads within the ad
sets to test either copy or
image effectiveness
Facebook will automatically
bandit test ads against one
another
56. 56 56
“HOW’D THE CAMPAIGN
DO?”
If you’re only tracking vanity metrics
– things like Facebook likes,
engagement, etc. – then you’re
going to get familiar with this kind
of body language.
@jasonlauritzen
58. @jasonlauritzen
Accessed at Acquisition ⟶ Campaigns ⟶ All Campaigns
Sort by a secondary dimension we UTM coded for like Ad Content to see which image converts best
59. @jasonlauritzen
For the previous campaign we were looking at, I wonder if mobile or tablet converted more?
Ah, mobile is the winner! But which mobile device brand converted best? I’m going to guess Apple …
Samsung devices not only converted the most, they had best conversion rate (per sessions volume). Might want
to bid exclusively or more on Samsung phones for future campaigns.
60. @jasonlauritzen
When looking at campaigns in Google
Analytics, we’re talking about last-click
or last-touch attribution
Someone came from Facebook and
convert after they clicked the ad
But shouldn’t we get credit for assisting
in the decision-making process? I’ll let
Nic Cage answer …
* Image from Hedges & Company
61. @jasonlauritzen
Accessed at Conversions ⟶ Multi-Channel Funnels ⟶ Assisted Conversions
Max out the attribution/lookback window to 90 days
This means Google Analytics cookies the initial visit and gives your
campaign credit for any goal firing within a 90-day window
Change your primary dimension to Other ⟶ Acquisition ⟶ Campaign ⟶ Enter UTM campaign name
62. @jasonlauritzen
You can do this, but it has limitations:
1. Report readers need access to Facebook ad account
2. It’s a raw data dump, i.e., it’s not pretty
3. It doesn’t provider stakeholders/business owners with context
4. It can’t pull in your website analytics for additional context
OR
63. @jasonlauritzen
Sort and filter by campaign name, type, creative and other criteria
Pick the KPIs that matter most to your business (and add others, if needed) and fill in via your data sources, e.g.,
Facebook, Google Analytics, etc.
66. @jasonlauritzen* Image from Getting Lean and Agile: Case Study of Quiz Run
Passion isn’t enough. There are plenty of passionate
people who continually fail. Goals aren’t enough, as, by
their nature, they’re shortsighted. Construct systems
that work for you and you can pivot with relative ease.