Click2View is a content marketing agency based in Singapore that provides services like content strategy, production, and video to B2B clients. A technical audit found that while the basics are in place, there are opportunities to improve keyword rankings, speed up the site, fix technical issues, and optimize on-site content. The audit provides recommendations like cleaning up 404 errors, adding XML sitemaps, optimizing metadata, compressing images to speed up loading times, and creating dedicated pages for services with comprehensive details. An on-site optimization plan is suggested starting with keyword research and mapping keywords to URLs, titles, and meta descriptions.

2. Click2View.asia
SEO Audit

3. Brief Background
● https://click2view.asia/
● Content marketing agency based in
Singapore
● B2B - lead gen business
● Target audience are Marketing Directors,
CMOs, Head of Marketing, etc
● They produce content strategy, content
production, video, text, blogs, etc
● Website is built on Wordpress

4. Current Status

5. Keyword Rankings
● Keywords that are currently ranking in
Google.com.sg
● Only keywords related to portfolio is
ranking
● No visibility around “content marketing”
services

6. Technical Hygiene
● SEMrush Site Audit tool is great for quick
analysis
● Click2View is good technically
● Most of the SEO 101 items are in place
just by being on Wordpress
● All-in-one SEO plugin has been installed
and used (Yoast is much better...just
saying!)

7. More Technical Improvements
❏ Clean up internal 404 errors - 301 redirect
to a relevant page on the website
❏ Add XML sitemaps reference to robots.txt
file (Sitemap: https://click2view.asia/sitemap.xml)
❏ Remove meta keywords - they are useless
(disable this via SEO plugin)
❏ Add image alt text to all images on the
website - currently 65% of images are
missing alt text (Media library in
Wordpress)
❏ Some images have mismatched alt text!!
(eg, use “Amoy Street Stories Video
Content Marketing Campaign”)
Mismatched alt
text

8. Major Technical Issue
● Noindex(ing) these pages means they will be excluded from Google search
results and not be found by users
● Must be a mistake, remove that tag. Then, “Fetch as Google” via Google
Search Console

9. Speed...Speed...Speed
● PageSpeed - website is slow. Needs to be
fast in mobile-first world
● Faster = Better UX = Better Crawlability
● Plenty of quick wins to speed up the
website
● Compress images - use WP Smushit (you
still need to save images in the correct
format)
● Enable caching - use W3 Total Cache
● Leverage a Content Delivery Network
(CDN) - use cloudflare
Quick Wins

10. On-Site & Content - Click2View
● Only one page that lists all services on
offer
● Meta-data not optimised and not keyword
focused
● Content is thin and not visually appealing
● It doesn’t give users the WOW factor and
explain in detail how the services are
delivered, what to expect, why they should
choose you

11. On-Site & Content - Ice Cube
● Meta-data optimised
● On-site elements and content all focus on
a single “theme”
● Page answers and satisfies all the W’s for
a user
● Comprehensive page on their “content
marketing” offering
● They have one page for every service on
offer with the same amount of information
depth

12. On-Site & Content - Hashmeta
● Great design, interactive design
● Meta-data is optimised and aligns with the
rest of the on-site elements of the page
● A single comprehensive page that
explains their “content marketing” service
● Providing answers to users regardless of
their purchase journey
● A page for every service that they offer

13. Start with Keyword Research

14. URL Keyword Map Title Tag Meta Description
/ content marketing agency
(1,600)
60 characters max
Don’t keyword stuff
Primary keyword at the start
Take advantage of branding
Unique title for every page/url
Consider CTR
Example:
Content Marketing Services in
Singapore | Click2View
155 characters max
Don’t keyword stuff
Unique for every page/url
Include call-to-action
Include USP
Use this as an elevator pitch
to entice users to click-through
Example:
As Singapore’s leading
content marketing agency, we
are trusted by leading brands
such as Workday, Porsche &
Deloitte. Find out more about
our services.
/services content marketing services
(720)
/services/content-
marketing-strategy
content marketing strategy
(1,600)
/services/video-
production
video production services
(2,400)
/services/content-
creation
content creation (720)
On-Site Optimisation 101

15. On-site Optimisation Illustrated

16. Thank You
Jason Mun
jasonmun.com
@jasonmun
facebook.com/jasonmunseo/