The document provides an overview of services from the Internet Marketing Division (IMD), including keyword market analysis, link building through content generation and expert campaigns, and website development. It discusses selecting targeted keywords for content, creating informative articles to build links and traffic, and using expert campaigns to build trust and authority with Google to help websites rank for relevant search terms. The goal is to generate traffic and build page rank and trust with Google to help rank websites and attract the desired customer base through organic search results.

1. Presenter: Kirill Storch, Internet Marketing ArchitectInternet Marketing Division (IMD)

2. Service Overview of the IMDKeyword Market AnalysisLink Building via Content Generation and Expert CampaignsWebsite Development

3. There was no trust….and e-commerce was almost impossible. Web masters had so much control over their own rankings… that results were unreliable

5. Link-Based Algorithm

6. Google= 67%MSN/Yahoo=10%Baidu=7%

7. THE KEYWORD MARKET ANALYSIS:Spend a very long time selecting your battles.

8. Truths about choosing keywordsOpinions about which keywords will work well for your site don’t matter.Specifically, YOUR opinions about which keywords will work don’t matter.

9. You are statistically insignificant

10. Statistics 1011) You are at least a couple of sigma deviated from the norm.2) Your friends are probably even more deviated than you are.

11. Creating a Keyword ListStart by Brain Storming.

12. We come up with a free form list of every word related to the target industry.Then run those words through Google wonder wheel.

14. Alexa.com

15. www.CheckTrustRank.comAllows you to check Trust Rank and Page Rank

16. How do we know whenwe’vestruck gold?

17. The gold nugget keyword1) Has at least 500/month unique individuals searching for it.2) Has less than one million results on a regular Google search.3) Has less than 10,000 results on an all-in-title Google search.

18. Has a good forecastwww.google.com/insights/search

19. Has an appropriate geo-concentration

20. Is commercially viable. Conversion Ratehttp://adlab.microsoft.com/Online-Commercial-Intention/Default.aspx

21. LINK BUILDING:You will be judged by your links.

22. The Ideal Link

23. Getting Links Using Content Generation1) Create an informative and/or entertaining article.

26. Why generate content?It brings lots of traffic.The traffic increases your page rank….making Google trust you…Once Google trusts you, it will begin putting your site in front of users that want your product/service.The attention-grabbing articles are not for your main customer base, they are to create the traffic base and Google trust necessary to rank for your main customer base in the future.

27. THE EXPERT CAMPAIGN: If you build it, they will not come

29. WEBSITE DEVELOPMENT

30. Thank you.www.AdvanceNetworkingGroup.comStorch.kirill@gmail.com(650) 274-7844