Providing high traffic and engagement with no bounce rate, Gashes Technologies is a highly recommended SEO agency in Shimla. Our team consists of highly skilled professionals who are committed to providing customer satisfaction. Boost your business with our services and to avail our offers, please visit our website.https://www.gashwatechnologies.com/search_engine_optimization_himachal_shimla.html

2. Our Services For SEO Includes :
● Website Analysis
● Competitor Market Analysis
● Keyword Research & Analysis
● On Page SEO
● Local SEO
● Technical SEO
● YouTube Channel SEO
● Google My Profile
● Reputation Managements.
SEO Services

3. While Starting Search Engine
Optimization on any project,
Website analysis is the initial and
most important part. Of SEO In it,
we use to analyze the website as
per the google parameters and
identify what needs to be changed
and re-design to improve the
visible quality of the website on
search engines.
Website Analysis

4. Competitor Market Analysis
● There are lots of Websites on
internet having similar business
and services as yours. Some of
them are providing services in
same location as yours. So, those
websites are considered
competitor.
● In Competitor analysis, we use to
go through the competitor's
website and study their strategies
and how they are marketing their
website on search engines. In-
depth we use to go through
keywords, backlinks, and content
placements.

5. Keyword Research & Analysis
• Broad Match, Phrase Match, Exact
Match, Maximum Relevance.
These are the types of Key Words
used or searched with high search
volume and low competition. Exact
Keyword research as per the
business or niche plays a role of
backbone in SEO. There are
several free and paid tools for it.
• After K.W. Research these are an
implementer in meta titles, meta
descriptions, or in website page
contents. We can also take
keywords from competitors of the
same niche.

6. On-Page Optimization
● On page optimization means optimizing the web site pages in respect to SEO
Parameter’s. Several Steps are followed while doing on page SEO.
-Title Tag Analyses
-Meta Title & Description
-URL Optimization
-Anchor Text
-Key word Density
-Alt Text and Tag
-Canonical Tag and OG tag
-URL structure
-Favicon Icon
-Social Media Pages
-Schema Data Keyword density
-Plagiarism and Grammar

7. Technical SEO
● It is a Sub Part of On-page SEO.
In it, we use to work on
technical aspects of websites
related to coding, Script, and
Content management system
designs.
● Somehow its prime motive is to
implement Tech. SEO and make
our website error, warning free
with attractive and relevant
designs for Search engine
crawlers. It is a one-time
process, but more important to
beat the computer.

8. Major Points Of Tech. SEO
● XML/HTML Sitemap
● Robot.txt
● Page Loading Time
● Optimization Of Java Script / CSS
● SSl Certification
● Redirections( 301, 302)
● W3C Validation
● Responsiveness
● 404 Custom error Page
● Broken Links

9. ● XML/HTML Sitemap
The purpose of HTML Sitemaps is to improve the user experience and make it easier for
humans to navigate your site. Your website pages can be indexed faster with XML
Sitemaps, which do essentially the same thing for machines.
● Robot.txt
The robots.txt. You can tell search engines what URLs can be accessed by crawlers
using your robots.txt file. Using this technique will prevent your site from being
overloaded with requests and help you make use of your crawling budget wisely.
Google will not index a web page if it is blocked from indexing.

10. ● Page Loading Time
It is Checked by GT Metrix, how much time a website take to load from server and
show results on your screen. Factor depend upon types of servers and content in
particular domain.
● W3C Validation
It is a tool by which one can identify
the Errors, Warnings in website done
while doing coding of website.
● Responsiveness
In it we use to check the website appearance on
different devices to make it user friendly.

11. ● 404 Custom error Page
By building a custom 404 page, visitors are no longer confused when they do not land
on the page they expected. Your users will be notified that there is an error with their
request. The URL may have been mistyped, the page may be temporarily unavailable, or
the page is no longer available.
- By using 301 permanent, or 302 temporary redirections, you can engage your
audience without increasing bounce rates. If you want your users to land on another
relevant page without increasing bounce rates, you can use redirections.
● Broken Links
Broken links are links that don't work on a website due to one or more of these issues: the
destination web page has moved or no longer exists. The link's URL has been entered
incorrectly.

12. Google My Profile /Reputation
Managements.
● It is a part of Local SEO which we use to
target the business or service
geographically. We use to create profiles
on google my business and display it on
Google Maps by fetching business details.
It is the easiest way to represent a
particular business to customers. On can
get your own feedback in the form of
reviews and star ratings.
● Other Explanations, it is also a part of
reputation management as we can
increase someone's reputation by
providing positive or negative reviews. To
represent your niche as a brand SEO
Person or owner use to work on it to
improve and answer the queries of the
commenters and identify the authentic
comments given. One can use it as a
weapon to increase or decrease visibility
and reputation.

13. YouTube Channel SEO
● You tube SEO is a process of optimizing your
you tube videos and channels to increase
ranking via you tube .
● Rename your video file using a target
keyword
● Insert your keyword naturally in the video
title .
● Optimize your video description. Should
include keywords from the title as well.
● Tag your video with popular keywords that
relate to your topic.
● Categorize your video
● Upload custom thumbnail image for your
videos result link .
● Use an SRT FILE to add subtitles & closed
captions .
● Add cards and end screens to increase your
you tube channel’s viewership .

14. THANKS
BY
SEO ANALIST
Contact Us :-
www.gashwatechnologies.com
Sanjauli, Shimla, Himachal Pradesh-171006.
91-9459234219
https://www.facebook.com/GashwaTechnologies/
https://twitter.com/Gashwa_Tech/
https://www.instagram.com/gashwatechnologies/
https://www.linkedin.com/company/gashwa-technologies-
pvt-ltd
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