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Marie Haynes — How to Leverage E-A-T with Your Content Strategy

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These slides were presented at the SEMrush webinar "4 Hours of E-A-T | How to Leverage E-A-T with Your Content Strategy". Video replay and transcript are available at https://www.semrush.com/webinars/4-hours-of-e-a-t-or-how-to-leverage-e-a-t-with-your-content-strategy/

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Marie Haynes — How to Leverage E-A-T with Your Content Strategy

  1. 1. How to Leverage E-A-T with Your Content Strategy Dr. Marie Haynes@mhc_in c
  2. 2. Dr. Marie Haynes • 12 years of experience in SEO • Mentioned in Forbes, Inc, Entrepreneur, Moz, SERoundtable, SEL and more • Regular speaker at conferences like Pubcon, SMX, Mozcon, and more • Has helped hundreds of websites recover from Google penalties or algorithm updates • Weekly SNYCU Podcast listened to by thousands of people @mhc_inc
  3. 3. A team of incredibly smart SEOs Many success stories in helping businesses perform better on Google Grand prize winner of the 2019 Wix SEO competition Some of the staff are conference speakers and podcast guests Weekly newsletter read by over 7000 people each week @mhc_in c
  4. 4. Author E-A-T
  5. 5. Do I need to have experts as authors?
  6. 6. @mhc_in c
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  18. 18. @mhc_in c http://patft.uspto.gov/netacgi/nph- Parser?Sect1=PTO1&Sect2=HITOFF&d=PALL&p=1&u=%2Fnetahtm l%2FPTO%2Fsrchnum.htm&r=1&f=G&l=50&s1=10,599,770.PN.&O S=PN/10,599,770&RS=PN/10,599,770
  19. 19. @mhc_in c https://www.seroundtable.com/google-ymyl- expert-write-content-27934.html
  20. 20. @mhc_in c Does it even matter?
  21. 21. @mhc_in c What you need to know about author E- A-T: • Would your readers consider this content as being written by someone who is qualified?
  22. 22. https://webmasters.googleblog.com/2019/08/core- updates.html @mhc_in c
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  25. 25. But how does Google do that? @mhc_in c
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  28. 28. Is E-A-T a ranking factor? help@mariehaynes.com
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  30. 30. @mhc_in c https://static.googleuser content.com/media/guid elines.raterhub.com/en// searchqualityevaluatorgui delines.pdf
  31. 31. @mhc_in c https://courses.mariehaynes.com/quality-raters- guidelines/
  32. 32. Are your page titles descriptive? @mhc_in c
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  35. 35. Why does the purpose of a page matter? @mhc_in c
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  41. 41. Should I be taking vitamin D? @mhc_in c
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  43. 43. Can’t rank a product page? Consider making it an informational guide. @mhc_in c
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  52. 52. These essential oils will cure your cancer. @mhc_in c
  53. 53. @mhc_in c
  54. 54. What you need to know about essential oils and cancer. Which essential oils have been shown to help cancer patients? Can essential oils be used to treat cancer? @mhc_in c
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  58. 58. https://www.mariehaynes.com/scientific- consensus/ @mhc_in c
  59. 59. Is your content unique? @mhc_in c
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  66. 66. @mhc_in c Ok Content Amazing Content
  67. 67. Links@mhc_in c
  68. 68. https://www.mariehaynes.com/november-8-2019- google-update/ @mhc_in c
  69. 69. @mhc_in c
  70. 70. @mhc_in c Link Ok Content Amazing Content
  71. 71. @mhc_in c
  72. 72. Thank you! @mhc_inc help@mariehaynes.c om @marie_haynes mariehaynes.com/ newsletter

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