Search engines are an essential part of the online experience

1. Project 4: SEO Audit

2. Part 1
Plan your Audit

3. Marketing Objective & KPI
● Marketing Objective – to increase
the organic traffic search on the
website by 28% by the end of
december
● KPI – the percentage of the organic
traffic search by the end of
december

4. Target Persona
Needs
have a lot of money
and work as a
marketer for abig
company like google
or courser.
Learn more about
digital marketing.
Join webinars.
Target persona
name
Eman
Bachground and
demography
21 years old
Graduated
Shipin center
elqalubia
egypt
Barriers
Afraid of language and
spending a lot of
money.
Lack of experience.
Fear of faiture.
Goals
Wanna be
afreelancer.
Get another
career.
Start own
bussines
Hobbies
Read a lot about
digital websurfing.
Learning.
Watching tv

5. Part 2
On Site SEO
Audit

6. Keywords
Head Keywords Tail Keywords
1 Digital marketing Udacity digital
marketing nano-
degree scholarship
2 Udacity Digital marketing
online free courses
3 Digital marketing
career
digital marketing
certificates
4 Digital marketing
job
Digital marketing jobs
in the market
5 Digital marketing
courses
How to start
afreelancer career

7. Keyword with the Greatest Potential
Which Head Keyword has the greatest potential?
Digital marketing key word has the greatest potential due
to high priority and high monthly volume search

8. ● Which Tail Keyword has the greatest
potential?
● Digital marketing certificates has the greatest
potential due to high monthly search volume
and high organic CTR and priority.

9. Technical Audit: Metadata
URL:view-source:https://www.udacity.com/course/digital-
marketing-nanodegree--nd018
Current
Title Tag <title>Learn Digital Marketing Online |
Nanodegree</title>
Meta-
Description
<meta name="description" content="Become a digital marketer with
Udacity’s online nanodegree course. You will learn how to employ
SEO, SEM, Google Ads, Email Marketing and affiliate tactics to
maximize traffic and improve online visibility."/><meta
name="keywords"/>
Revision
Title Tag <title>Learn Digital Marketing Online courses |
Nanodegree</title>
Meta-
Description
<meta name="description" content="Be a marketer with Udacity’s
digital marketing courses. You will learn how to employ SEO, SEM,
and affiliate tactics to maximize organic traffic and improve online
visibility."/><meta name="keywords"/>

10. URL:view-source:https://www.udacity.com/course/digital-
marketing-nanodegree--nd018
Current
Alt-tag alt="Google" src="//www.udacity.com/www-
proxy/contentful/assets/2y9b3o528xhq/3w3LJ7wg3CyGCsSEKS0mCk/f7
29d46c32a7b2ce367e744958e8eee2/logo-color-google.svg"/>
Alt-tag alt="Hootsuite" src="//www.udacity.com/www-
proxy/contentful/assets/2y9b3o528xhq/6WoKBulpg46OGKSySQySI2/98
acb5f4dee25041b1934341f55d9df5/logo-color-hootsuite"/>
Alt-tag alt="MailChimp" src="//www.udacity.com/www-
proxy/contentful/assets/2y9b3o528xhq/eDJkn6t65q8YgUiuiIyOU/699390
2552cdbbda83d5367e0f92d714/logo-color-mailchimp"/>
Revision
Alt-tag alt=“the icon of Google website" src="//www.udacity.com/www-
proxy/contentful/assets/2y9b3o528xhq/3w3LJ7wg3CyGCsSEKS0mCk/f7
29d46c32a7b2ce367e744958e8eee2/logo-color-google.svg
Alt-tag alt=“the icon of Hootsuite website" src="//www.udacity.com/www-
proxy/contentful/assets/2y9b3o528xhq/6WoKBulpg46OGKSySQySI2/98
acb5f4dee25041b1934341f55d9df5/logo-color-hootsuite
Alt-tag alt=“the icon of MailChimp website"
src="//www.udacity.com/www-
proxy/contentful/assets/2y9b3o528xhq/eDJkn6t65q8YgUiuiIyO
U/6993902552cdbbda83d5367e0f92d714/logo-color-mailchimp

11. Suggested Blog Topics
Write three Blog topics that incorporate the highest
potential Keywords. Include a short summary (150 - 300
words max for each post) as to why you chose those
Keyword topics and what you might write about.
Note that you don't have to write these blog posts, just a
very brief summary (150 - 300 words max for each post)
and a motivation about why you think they would work.
Topic 1 – digital marketing
Topic 2 – udacity
Topic 3 – digital marketing certificates

12. ● Topic 1 digital marketing
● Marketing is as old as time, and it is an essential
element for the success of any business, regardless of
its size and the field to which it belongs. For decades,
marketing has been confined to magazines,
newspapers and television channels, and these were
the most advanced and effective marketing channels
until the emergence of the Internet and modern
technology and everything changed, and the era of A
new and new concept of marketing called Digital
Marketing. With digital marketing, many concepts
about marketing and the relationship of the
organization with the end user have been changed,
through which the target customer can be reached at
the right place and time
digital marketing as a keyword had relatively and
gradually increases in the monthly search volume which
gave it a high potential search engine of google. the digital
marketing keyword will drive organic traffic to our website
hence this keyword has a low difficulty

13. ● Topic 2 udacity
● Because of the recent conditions and the pandemic that
swept the countries of the world and the Corona virus,
which spread very quickly and caused many problems.
This virus has caused many strong economic problems in
the countries of the world, despite this bad situation we
are going through. We can turn him into a better
situation and try to make the most of that time and learn
important skills and learn different areas. All eyes turn to
free or paid online courses, as Udasty is the leader in
most areas related to self-employment, so many people
are searching for that word.
udacity as a keyword help us to reach our objective as it has
a high monthly search volume with a high potential level,
and has a low difficulty level on the site search engines

14. ● Topic 3 digital marketing certificates
● The digital marketing sector requires experts who have
digital marketing certificates and are up to date with
the latest developments and trends. Digital marketing
is an ever-changing field with talented and inspiring
experts allowing businesses to stay ahead of the
competition.
● Digital marketing is getting more and more elaborate.
This is the reason for the jobs of digital marketing,
Arabic, Arabic, Arabic, Arabic, digital marketing, digital
marketing. Online marketing certifications are not only
precious for showing your skills and practical too. Do
you have a chance to get job opportunities in the field
of digital marketing.
● so digital marketing certificates has a high potential,
high volume of search and the high priority source with
a low difficulty level which automatically will help us to
drive organic traffic.

15. Part 3
Off-Site SEO

16. Technical Audit: Backlink Audit
Using the Moz OpenSite Explorer tool, perform a backlink
audit on the webpage you have chosen. These 3 backlinks
need to have a DA score of 97-100.
Note: If you are doing the DMND challenge, perform this
exercise on Udacity.com.
Backlink
Domain
Authority
(DA)
1 azure.microsoft.com/en-us/blog/announcing-
advanced-azure-machine-learning-nanodegree-
program-with-udacity/
99
2 developer.mozilla.org/en-
US/docs/Web/JavaScript/Reference/Global_Objects/
Promise
98
3 www.cloudflare.com/es-es/case-studies/udacity/
98

17. Link-Building
Using the SEMRush or SE Ranking tool and research, strategize a link-
building campaign.
Identify three websites that you think would be relevant, high traffic
sites that you would like to gain backlinks from to help drive traffic to
Udacity’s or your company’s page.
Site Name Business inseder
Site URL www.businessinsider.com
Organic Search Traffic 85.2 M
Site Name Bitdegree
Site URL www.bitdegree.com
Organic Search Traffic 424.1 K
Site Name Course Talk
Site URL www.coursetalk.com
Organic Search Traffic 120.3 K

18. Part 4
Performance
Testing

19. Site Performance Audit: Performance
Tests
For each of the submissions, please take a screenshot of
your results and post your screenshot on your submission
presentation.
1. Using the Northcutt or any other tool, research how
many of Udacity’s website or your company’s pages are
indexed by Google.
2. Using the Google Page Speed Insights tool, perform a
speed test of udacity.com’s or your company’s mobile
presence.
3. Using the Think with Google tool, assess the mobile-
friendliness of the udacity.com site or your company’s
website.

20. ● Page index
● Using the Northcutt or any other tool, research how
many of Udacity’s website or your company’s pages are
indexed by Google
● https//www.udacity.com/ has 3.830 pages index in
google.
For the search engine to drive traffic
to your website, it must be indexed
So by measuring the indexation of
your site you can start measure the
state of your site

21. Page speed
● Using the Google Page Speed Insights tool, perform a speed
test of udacity.com’s or your company’s mobile presence.
1st it improves the ranking potential of the
search engine
2nd the user will leave the page quickly in
case the page didn`t open fast

22. Mobil- friendly evalution
● Using the Think with Google tool, assess the mobile-
friendliness of the udacity.com site or your company’s
website.
The speed is very good, if it takes
longer than that, the user will ignore
it and look for something else

23. Part 5
Recommendations

24. Recommendations
There are many ways you can improve both your search engine
algorithms and your users.
Give priority to external and internal links Internal links give you
the key to showing Google how your content relates to your site
and the larger digital ecosystem. External links are links to other
websites
URL optimization The URL structure of your web page may also
help with search engine optimization. Specifically, when you
create a URL that includes important keywords, it becomes clear
what topic that site will be covering.
Add and improve photos Consumers love visuals and tend to have
higher levels of interaction with them. Slow files downloaded
quickly.
To improve readability, use clear headings that highlight the
theme of each part of your article. To make it easier to scan
material, use bullets and lists including video in your material.
Create appropriate calls to action (CTAs) that prompt consumers
to click and access closed information

25. ● Improve your page loading speed
● Create useful content
● mobile optimization
● Make the URL short
● Make browsing the site simple
● Add a descriptive image alternative
● Use the coding scheme
● Increase readability of content
● Write good descriptive tags