Digital marketing involves promoting products or brands using electronic media like the internet. It allows analyzing campaign effectiveness in real time. India is emerging as an outsourcing hub for digital services like social media and website design, creating over 150,000 jobs in digital marketing. This course covers digital marketing fundamentals like SEO, social media marketing, content marketing, and analytics to make students successful digital marketing experts, with certifications and projects. The intended audience includes students, graduates, professionals and anyone wanting a career in digital marketing.