Local search marketing is a form of SEO aimed at helping local businesses appear in relevant searches, with 72% of local searchers visiting a store within five miles. To optimize for local search, businesses should provide consistent NAPU (name, address, phone number, URL) across various online directories and choose accurate categories. Regular audits of local search rankings and maintaining updated directory information are essential for improving visibility.

1. Local Search Marketing?
What is...

2. you need
You’ve probably heard that
a local marketing strategy.

3. of consumers who
perform a local
search visit a store
within five miles.72%72%

4. But, what exactly is
local search marketing?

5. Local search marketing is
a form of search engine
optimization that helps
local businesses show up
in relevant local searches.

6. more integrated approach
to marketing for local businesses.
Some marketers call it local SEO,
but we like to think of local search as a

7. It’s about
building a better
online presence.
It’s more than SEO.

8. Local search marketing is all about
putting your business on the map
in local searches when customers are
searching for a business like yours.
putting your business on the map

9. Local Search Marketing Work?
How does...

10. To build a local search presence, you’ll
need to optimize your online presence
so that search engines place your
business in the right searches.

11. HOWHOW
CAN
YOU
DO
THIS?

12. STEP Provide accurate,
consistent NAPU
(name, address, phone
number, URL) to the
most important
directories.

13. If your listings contain
inaccurate,
inconsistent information,
the search engine won’t
know if it can trust your
business.

14. This can hurt your local
search ranking, which
means consumers probably
won’t find you when they’re
searching for the products
and services you provide.

15. Create profiles
on the following
websites: Google My
Business, Bing Places
for Business, Yahoo!,
Yelp, Facebook.
STEP

16. These websites can all have a
on your local search ranking,
so make sure your information
is correct and consistent across
them all.
big impact

17. Already have those profiles set up?
You’ll need to claim/verify them
and then correct or complete the
information on the pages.

18. Clean up your
business’s
directory
information.
STEP

19. Search engines pull information
from four main sources:
Infogroup, Acxiom, Localeze and Factual.

20. To make it more complicated,
those four sources get their
information from hundreds of
online business directories.

21. If your business’s information
is different in many
directories, it’s going to
confuse the search engine.
?

22. STEPChoose the right
categories for
your business.

23. Your name, address and phone
number are only a piece of the
puzzle. Search engines also
need correct categories.

24. Be as specific as
possible when
choosing categories
for your business.

25. For instance, “restaurant” is too general
when adding categories to Google My
Business.
You want to specify what type of
restaurant you run.

26. Just don’t go overboard
with categories.
Google’s guidelines suggest you should use
as few categories as possible.

27. Audit Your Local Search Ranking.
How to...

28. A great way to get started is by
auditing your local search ranking.
CONTENT

29. clear your browser
history and cache.
First,

30. Then open an incognito
window and go to
Google.com or Bing.

31. Did your business show up in the
search results? If so, were you at
the top, or did you have to click
“view more” and scroll to the
bottom to find your business?
Search for your industry and city
(example: pizza Columbus Ohio).

32. Now search for your business name
and location or phone number.
(example: RevLocal Granville Ohio).
Search...

33. Sort through the directories.
Claim, complete and/or correct your NAPU. Some
directories are free while you have to pay for others.

34. For more information on local search
marketing, check out these resources:
• Why Does Local Search Marketing Take so Long?
• Why You Need to Care About Citation Building
• How to Conquer Local Search with Great Content

35. The leader in personalized digitial marketing.
www.revlocal.com