Managing Reviews and Local SEO
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Managing local SEO requires focusing on five key components: your business listing on search engines like Google, reviews from customers, citations that link to your business, backlinks from other relevant local sites, and optimizing your website. Reviews are especially important, making up 60% of Google's local ranking factors. Business owners should regularly ask for reviews from customers on Google and other sites and promptly respond to any negative reviews. Maintaining accurate business information across citations helps with findability as well.
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Managing Reviews and Local SEO
- 1. Managing Reviews and Local SEO Rich Owings https://localiswhereitsat.com https://localiswhereitsat.com/presentations/
- 2. Local SEO Search Engine Optimization
- 3. What is local search? When someone searches to find something in a specific area — Lodging — Restaurants — Activities and events — Shopping and services 30-46%
- 7. Who benefits from local SEO? — Brick and mortar — Businesses without an address — Service area businesses (wedding photographer) — Home-based businesses (tour companies) — Hiding your address
- 9. 60% The percentage of mobile searches that don’t result in a click thru to a website
- 10. …for your business Google… the new home page
- 11. Claim it — Verify ownership — Post card — Phone — Google.com/business — Google My Business (GMB)
- 12. Home address
- 13. Home address
- 14. GMB — Fill in completely — Get engagement — Categories — Link to home page — Map pin
- 15. — Hours — Phone
- 20. — Highlights — Reviews from the Web — Q&A
- 21. — Highlights — Reviews from the Web — Q&A
- 23. — Reviews — People also search for — Website results
- 24. — Google Posts — Messaging
- 25. — Reserve with Google
- 28. Managing your GMB listing
- 29. Managing your GMB listing
- 30. — Fill in everything — Keep it up to date
- 31. — Watch your listing — Amenities & attributes
- 32. 60% Source: https://sparktoro.com/blog/the-future-of-seo-has-never-been-clearer-nor-more-ignored/
- 33. Resource links — Google Posts: https://www.brightlocal.com/ 2018/02/20/create-google-business- post-will-win-customers/ — Google Q&A: — https://gatherup.com/blog/google-q- get-know-googles-latest-local-feature/
- 34. Resource links — Google My Business support — https://twitter.com/GoogleMyBiz — https://www.facebook.com/ GoogleMyBusiness/
- 35. Google, etc.
- 37. Apple
- 38. Facebook
- 39. Facebook
- 45. Major listings — Fill in as much information as possible — Add photos
- 46. Google, etc.
- 48. Reviews
- 49. Reviews
- 50. Reviews • Ask for them • Ask everyone • Increase overall number, average rating & frequency • Business feedback • Use a feedback solicitation system
- 52. Reviews • Verbal • Printed card • Email • Text
- 53. Reviews • When to ask • Don’t just ask for Google reviews
- 54. Reviews
- 55. Negative Reviews
- 56. Negative Reviews • Who will leave a review? • Don’t be perfect • Don’t argue • Handle negative reviews with care • 3C’s - Compassion, Context, Correction
- 57. Other review tips • Don’t post or pay for fake reviews • Don’t ask employees to leave reviews • Don’t incentivize • Do reply
- 58. Yelp reviews
- 59. Yelp reviews Image via http://consumerlawmagazine.com/yelp-extortion-and-strong-arming-business-practice/
- 60. Yelp reviews
- 61. • Aggressive filtering • Don’t ask rule • Easy to have bad ratings • Hard to overcome Yelp reviews
- 62. • Drive traffic to your Yelp page • Email signature • Door stickers • Website badges Yelp reviews https://blog.yelp.com/2015/04/want-a-find-us- on-yelp-sticker-request-one-here
- 63. Yelp check-ins
- 65. • Find friends • Ask to leave photos Yelp reviews https://whitespark.ca/blog/how-to-get-yelp-reviews- that-wont-get-filtered-and-improve-your-rating/
- 66. Reviews • Influence rankings in Google • Influence rankings within Yelp • Influence rankings within TripAdvisor • Overall number, frequency & recency
- 67. Reviews on your website — Include testimonials — Better on home page
- 68. Reviews on your website
- 69. The secret to reviews • “Ask more and suck less”
- 71. On your website — Data source — Name, address, phone number (NAP) in text — Use keywords on your homepage — Location page with Google Map embed
- 72. Location pages
- 73. Location pages
- 78. Website — Prominent contact info — Optimize for conversions — Multiple ways to contact — Hours of operation — Offerings and Services — Home page text
- 79. Change happens — User experience — Expertise, authority and trust (EAT) signals
- 80. Website — User experience — How people use your site — Can they find the info they are looking for? — Menus, text, images
- 81. Website — User experience — Mobile optimized — >50% of all organic search — Tappable phone number — Make it fast!
- 83. Website
- 84. Change happens — Expertise, authority and trust (EAT) signals — YMYL
- 86. Website — Trust signals — HTTPS — Privacy policy — About page — Contact info — Memberships, certifications, licenses, etc. — Reviews and testimonials
- 87. Five components Google, etc. Reviews Backlinks Website
- 90. Backlinks — Local links are critical! — Mentions
- 91. Backlinks — Nonprofits — Bloggers — Referrals — COC / BBB — Discounts for seniors / veterans / students — Sponsor events, MeetUps — Sponsor youth athletics
- 93. Backlinks — Well functioning, attractive website — Great content
- 95. Citations
- 96. Citations • Address and phone number consistency • Can they drive traffic?
- 97. Citations • Claim them • Correct them • Fill them out thoroughly
- 99. One more thing Google Analytics (Acquisition > Overview)
- 100. One more thing
- 101. Defensible traffic
- 102. Defensible traffic — Review platforms — Referrals & partnerships — Paid ads — Email marketing