Download to read offline
Uploaded byRich Owings
SEO Goes Local
Local SEO involves optimizing a business's online presence to target customers searching for products and services within a specific geographic area. There are five key components to effective local SEO: online listings with Google, Apple, Facebook, and Bing; citations from other websites; positive reviews on sites like Yelp and Google; relevant links from local organizations; and an optimized website with location and contact details prominently displayed. Proper implementation of these local SEO tactics can help brick-and-mortar, service-based, and home-based businesses attract more customers from their local community.
More Related Content
SEO Goes Local
- 1.
- 2.
- 3. What is localsearch? When someone searches to find products or services in their area 20-50%
- 6. Who benefits fromlocal SEO? Brick and mortar Service area businesses Home-based businesses
- 7.
- 8.
- 9.
- 10.
- 11.
- 14. Tips Verify ownership Fill inyour profile Choose an appropriate category Don’t keyword stuff One Google business listing per location Hide your address
- 15.
- 16.
- 18.
- 19.
- 20.
- 21.
- 22.
- 24.
- 25.
- 26. On your website Name,address, phone number (NAP) in text Local area code City, State, business name and main service in title tag
- 28. On your website Name,address, phone number (NAP) in text 404 City, State, business name and main service in title tag Location page with Google Map embed
- 29.
- 30.
- 35.
- 36.
- 37.
- 38. Tips Consistency of NAP Claimthem Use @yourdomain.com email address Fill them out thoroughly Informal citations Local > Niche > National
- 39. On your website NAPin text on every page
- 40.
- 42.
- 44. Tips Ask for them! Fiveis the magic number Ten is even better
- 46. Tips Ask for them! Fiveis the magic number Ten is even better Negative reviews Yelp, Facebook and others
- 47. On your website MyWebsite.com/reviews GooglePlaces reviews plugin
- 48.
- 49.
- 50.
- 51. Tips Nonprofits Bloggers Partners / suppliers Alumniprofiles Industry directories COC / BBB MeetUp Discounts for seniors / veterans / students Sponsor events Sponsor youth athletics
- 52. On your website Greatcontent Blog
- 53.
- 54.
- 55. Website In addition toregular SEO (keywords, content, etc.) City, State, business name and main service in title tag NAP in text on every page
- 56. Website Prominent contact info Clickablephone number Hours of operation Useful info/FAQs Directions
- 57. Website Mobile Mobile optimized Mobile first >50%of all organic search
- 58.
- 59. Blogging Fresh content External links Latchonto stories in the news Great for feeding social Hyperlocal content
- 60.
- 61.
Editor's Notes
- #3 Up to 30-40% of all searches have local intent Up to 50% of all mobile searches
- #4 Up to 30-40% of all searches have local intent Up to 50% of all mobile searches
- #7 Up to 30-40% of all searches have local intent Up to 50% of all mobile searches
- #8 Up to 30-40% of all searches have local intent Up to 50% of all mobile searches
- #9 Up to 30-40% of all searches have local intent Up to 50% of all mobile searches
- #10 Up to 30-40% of all searches have local intent Up to 50% of all mobile searches
- #11 Up to 30-40% of all searches have local intent Up to 50% of all mobile searches
- #12 Up to 30-40% of all searches have local intent Up to 50% of all mobile searches
- #15 Up to 30-40% of all searches have local intent Up to 50% of all mobile searches
- #16 Up to 30-40% of all searches have local intent Up to 50% of all mobile searches
- #17 Up to 30-40% of all searches have local intent Up to 50% of all mobile searches
- #18 Uncheck the box Most citation sources will alow you to hide your address
- #22 NEWER: Star ratings NEW: 24% of local search is done on FB NEW: 2nd most commonly used mobile app for local search, after google maps
- #23 NEWER: Star ratings NEW: 24% of local search is done on FB NEW: 2nd most commonly used mobile app for local search, after google maps
- #24 NEWER: Star ratings NEW: 24% of local search is done on FB NEW: 2nd most commonly used mobile app for local search, after google maps
- #25 NEWER: Star ratings NEW: 24% of local search is done on FB NEW: 2nd most commonly used mobile app for local search, after google maps
- #26 NEWER: Star ratings NEW: 24% of local search is done on FB NEW: 2nd most commonly used mobile app for local search, after google maps
- #27 Up to 30-40% of all searches have local intent Up to 50% of all mobile searches
- #29 Up to 30-40% of all searches have local intent Up to 50% of all mobile searches
- #30 Google - mult pages if mult sites
- #31 Google - mult pages if mult sites
- #32 Google - mult pages if mult sites
- #33 Google - mult pages if mult sites
- #34 Google - mult pages if mult sites
- #35 Google - mult pages if mult sites
- #36 Up to 30-40% of all searches have local intent Up to 50% of all mobile searches
- #37 # 1 rule is follow the rules Most will try to upsell you quality guidelines
- #38 # 1 rule is follow the rules Most will try to upsell you quality guidelines
- #41 Up to 30-40% of all searches have local intent Up to 50% of all mobile searches
- #50 Up to 30-40% of all searches have local intent Up to 50% of all mobile searches
- #51 Up to 30-40% of all searches have local intent Up to 50% of all mobile searches
- #52 Up to 30-40% of all searches have local intent Up to 50% of all mobile searches
- #55 Up to 30-40% of all searches have local intent Up to 50% of all mobile searches
- #60 Tablet traffic is rising rapidly
- #61 Up to 30-40% of all searches have local intent Up to 50% of all mobile searches