SEO Goes Local
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Local SEO involves optimizing a business's online presence to target customers searching for products and services within a specific geographic area. There are five key components to effective local SEO: online listings with Google, Apple, Facebook, and Bing; citations from other websites; positive reviews on sites like Yelp and Google; relevant links from local organizations; and an optimized website with location and contact details prominently displayed. Proper implementation of these local SEO tactics can help brick-and-mortar, service-based, and home-based businesses attract more customers from their local community.
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SEO Goes Local
- 3. What is local search? When someone searches to find products or services in their area 20-50%
- 6. Who benefits from local SEO? Brick and mortar Service area businesses Home-based businesses
- 14. Tips Verify ownership Fill in your profile Choose an appropriate category Don’t keyword stuff One Google business listing per location Hide your address
- 15. Tips
- 16. Tips
- 18. Google, etc.
- 20. Apple
- 21. Facebook
- 22. Facebook
- 24. Bing
- 25. Bing
- 26. On your website Name, address, phone number (NAP) in text Local area code City, State, business name and main service in title tag
- 28. On your website Name, address, phone number (NAP) in text 404 City, State, business name and main service in title tag Location page with Google Map embed
- 29. Location pages
- 30. Location pages
- 36. Citations
- 37. Citations
- 38. Tips Consistency of NAP Claim them Use @yourdomain.com email address Fill them out thoroughly Informal citations Local > Niche > National
- 39. On your website NAP in text on every page
- 44. Tips Ask for them! Five is the magic number Ten is even better
- 46. Tips Ask for them! Five is the magic number Ten is even better Negative reviews Yelp, Facebook and others
- 47. On your website MyWebsite.com/reviews Google Places reviews plugin
- 48. On your website
- 50. Links
- 51. Tips Nonprofits Bloggers Partners / suppliers Alumni profiles Industry directories COC / BBB MeetUp Discounts for seniors / veterans / students Sponsor events Sponsor youth athletics
- 52. On your website Great content Blog
- 53. On your website
- 55. Website In addition to regular SEO (keywords, content, etc.) City, State, business name and main service in title tag NAP in text on every page
- 56. Website Prominent contact info Clickable phone number Hours of operation Useful info/FAQs Directions
- 57. Website Mobile Mobile optimized Mobile first >50% of all organic search
- 58. Website Mobile
- 59. Blogging Fresh content External links Latch onto stories in the news Great for feeding social Hyperlocal content
Editor's Notes
- Up to 30-40% of all searches have local intent Up to 50% of all mobile searches
- Up to 30-40% of all searches have local intent Up to 50% of all mobile searches
- Up to 30-40% of all searches have local intent Up to 50% of all mobile searches
- Up to 30-40% of all searches have local intent Up to 50% of all mobile searches
- Up to 30-40% of all searches have local intent Up to 50% of all mobile searches
- Up to 30-40% of all searches have local intent Up to 50% of all mobile searches
- Up to 30-40% of all searches have local intent Up to 50% of all mobile searches
- Up to 30-40% of all searches have local intent Up to 50% of all mobile searches
- Up to 30-40% of all searches have local intent Up to 50% of all mobile searches
- Up to 30-40% of all searches have local intent Up to 50% of all mobile searches
- Up to 30-40% of all searches have local intent Up to 50% of all mobile searches
- Uncheck the box Most citation sources will alow you to hide your address
- NEWER: Star ratings NEW: 24% of local search is done on FB NEW: 2nd most commonly used mobile app for local search, after google maps
- NEWER: Star ratings NEW: 24% of local search is done on FB NEW: 2nd most commonly used mobile app for local search, after google maps
- NEWER: Star ratings NEW: 24% of local search is done on FB NEW: 2nd most commonly used mobile app for local search, after google maps
- NEWER: Star ratings NEW: 24% of local search is done on FB NEW: 2nd most commonly used mobile app for local search, after google maps
- NEWER: Star ratings NEW: 24% of local search is done on FB NEW: 2nd most commonly used mobile app for local search, after google maps
- Up to 30-40% of all searches have local intent Up to 50% of all mobile searches
- Up to 30-40% of all searches have local intent Up to 50% of all mobile searches
- Google - mult pages if mult sites
- Google - mult pages if mult sites
- Google - mult pages if mult sites
- Google - mult pages if mult sites
- Google - mult pages if mult sites
- Google - mult pages if mult sites
- Up to 30-40% of all searches have local intent Up to 50% of all mobile searches
- # 1 rule is follow the rules Most will try to upsell you quality guidelines
- # 1 rule is follow the rules Most will try to upsell you quality guidelines
- Up to 30-40% of all searches have local intent Up to 50% of all mobile searches
- Up to 30-40% of all searches have local intent Up to 50% of all mobile searches
- Up to 30-40% of all searches have local intent Up to 50% of all mobile searches
- Up to 30-40% of all searches have local intent Up to 50% of all mobile searches
- Up to 30-40% of all searches have local intent Up to 50% of all mobile searches
- Tablet traffic is rising rapidly
- Up to 30-40% of all searches have local intent Up to 50% of all mobile searches