A four step approach to a successful search strategy for new online retailers.
A presentation given at the Sheerluxe Conference 2009 by Stephen Pratley of Shine Marketing
Advanced Internet Marketing November 2010kevindean9737
Social media, search engine optimization, pay per click, what should small businesses use to succeed online? Actually these and many other options abound for business success with online marketing.
A four step approach to a successful search strategy for new online retailers.
A presentation given at the Sheerluxe Conference 2009 by Stephen Pratley of Shine Marketing
Advanced Internet Marketing November 2010kevindean9737
Social media, search engine optimization, pay per click, what should small businesses use to succeed online? Actually these and many other options abound for business success with online marketing.
Part 2 of Boostability's summer SEO webinar series where you learn:
How SEO enhances your website.
How SEO helps your website succeed.
And how SEO can help your business grow!
Slides from my presentation on how small businesses and non-profits can improve their search engine visibility and drive more qualified leads to their site.
Advanced SEO Workshop, OMS 2012 Santa ClaraJohn Thyfault
Advanced search engine optimization stratgies to improve your search engine rankings and drive well qualified traffic to your website. Presented by John Thyfault, VP of Search Engine and Social Media Marketing, Beasley Direct Marketing
Content Strategy: The Key to Effective Web Content (HighEdWeb 2010)Rick Allen
Content is why people visit your website. Period. So why is quality content so easily discounted? Why do we neglect this critical website element that we rely on to attract, inform, engage, and retain site visitors? Answer: content is massive, political, and time-consuming. A college website contains thousands of pages with limited content contributors, editors, and managers, all with different perspectives and priorities. Web content strategy is an essential discipline that author Kristina Halvorson defines as "the practice of planning for the creation, delivery, and governance of useful, usable content." In this session, learn how to implement and maintain effective content that drives marketing, engages users, and increases website conversions.
Studio 2055: Bring My Brand to Life, Dr. Frankenstein!Nanette Newbry
BRANDit Live! is a series of webinars hosted by Studio 2055 that includes lively discussions with our special guests who bring insight and knowledge to the subject of brand.
Advanced seo strategies for 2012 internet world - Tim Gricetimgrice
Tim Grice explores the recent changes to Googles algorithm and how we should all be future proofing our websites with an SEO strategy focussed on quality.
SEO experts from Oxiem Marketing Technology in Columbus, Ohio, presented this session on all the ways you can optimize your website for search engines, market your business in search engines, discover keywords and do pay per click (ppc) advertising.
Part 2 of Boostability's summer SEO webinar series where you learn:
How SEO enhances your website.
How SEO helps your website succeed.
And how SEO can help your business grow!
Slides from my presentation on how small businesses and non-profits can improve their search engine visibility and drive more qualified leads to their site.
Advanced SEO Workshop, OMS 2012 Santa ClaraJohn Thyfault
Advanced search engine optimization stratgies to improve your search engine rankings and drive well qualified traffic to your website. Presented by John Thyfault, VP of Search Engine and Social Media Marketing, Beasley Direct Marketing
Content Strategy: The Key to Effective Web Content (HighEdWeb 2010)Rick Allen
Content is why people visit your website. Period. So why is quality content so easily discounted? Why do we neglect this critical website element that we rely on to attract, inform, engage, and retain site visitors? Answer: content is massive, political, and time-consuming. A college website contains thousands of pages with limited content contributors, editors, and managers, all with different perspectives and priorities. Web content strategy is an essential discipline that author Kristina Halvorson defines as "the practice of planning for the creation, delivery, and governance of useful, usable content." In this session, learn how to implement and maintain effective content that drives marketing, engages users, and increases website conversions.
Studio 2055: Bring My Brand to Life, Dr. Frankenstein!Nanette Newbry
BRANDit Live! is a series of webinars hosted by Studio 2055 that includes lively discussions with our special guests who bring insight and knowledge to the subject of brand.
Advanced seo strategies for 2012 internet world - Tim Gricetimgrice
Tim Grice explores the recent changes to Googles algorithm and how we should all be future proofing our websites with an SEO strategy focussed on quality.
SEO experts from Oxiem Marketing Technology in Columbus, Ohio, presented this session on all the ways you can optimize your website for search engines, market your business in search engines, discover keywords and do pay per click (ppc) advertising.
Learn and understand the basics of Search Engine Optimization, why companies should opt for SEO strategy, and how it helps in the long run. This presentation is focused on those learners who have heard this term SEO for first time.
ICTT India 2019 - "Secrets of Search Engines Rankings" by David CarolloDavid Carollo
The presentation of my recent speech "Secrets of Search Engine Rankings! at International Conference on Tourism Technology India 2019 (26th September 2019 - Kochi, Kerala)
Inbound School Marketing: Is Your Website Helping The Bottom Line?Kyle James
The rules of the game have changed. Having a website is standard practice but your website is more than a branding piece for your institution. The majority of almost every school’s annual budget comes from tuition so helping increase enrollment has to be the site's top priority. Are you fully leveraging it for a marketing purpose? How is your social media, blogging, mobile efforts and search engine optimization coming together to help you meet these goals? In this presentation, you'll get a blue print for success. We will discuss the importance of your website in the marketing and recruitment funnel, how you can actually get a ROI on marketing and give you formulas and calculators to financially justify future projects.
http://2012.highedweb.org/EventDetail.aspx?guid=7ef9df82-b884-43ae-b5bd-b11066cb0ad4
Presentation by Tim Grice at ionSearch, Leeds. Explores recent link algorithm changes and how your link building strategy needs to change in line with it. Also looks at processes for developing and delivering natural links.
SEO Workshop - St. Edward's University Instructional TechnologyMegan Ura
This is the slide deck for the SEO workshop taught at St. Edward's University by Megan Ura (@Megan_Ura), Computer Training Coordinator. Sponsored by Instructional Technology. This material was developed from past work experience and from Google's Search Engine Optimization Started Guide and SEOMoz's Beginner's Guide to SEO.
UPDATED: Jan 18, 2012 - Added slide on Google's SPYW.
I'm also aware there might be some formatting issues. It seems that SlideShare shifts some slide elements around, resulting in content not being exactly positioned where I want it. Even so, this shouldn't impact your ability to view the content. If there's formatting issues, let me know!
Entry-level presentation as part of a range of CPD seminars for Northern Irish solicitors, aimed at providing the delegates with a baseline understanding of good online practices and digital marketing.
Similar to SEO Foundation Principles @ Strategic Entrepreneur Sydney - March 2012 (20)
Delivering Micro-Credentials in Technical and Vocational Education and TrainingAG2 Design
Explore how micro-credentials are transforming Technical and Vocational Education and Training (TVET) with this comprehensive slide deck. Discover what micro-credentials are, their importance in TVET, the advantages they offer, and the insights from industry experts. Additionally, learn about the top software applications available for creating and managing micro-credentials. This presentation also includes valuable resources and a discussion on the future of these specialised certifications.
For more detailed information on delivering micro-credentials in TVET, visit this https://tvettrainer.com/delivering-micro-credentials-in-tvet/
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
2. Introduction Content Links Age Pages Conclusion
What is Search Engine
Optimisation (SEO)?
3. Introduction Content Links Age Pages Conclusion
The process of improving the visibility of a
website or page in search engines in a natural,
algorithmic way with the goal of increasing
rankings, traffic and sales of a website.
4. Introduction Content Links Age Pages Conclusion
Rankings
=
Traffic
x
Conversion Rate
=
Leads/Sales/Conversions
5. Introduction Content Links Age Pages Conclusion
How Do Search Engines Work?
6. Introduction Content Links Age Pages Conclusion
How Search Engines Work
Crawl
Webpages
Rank Pages Analyse Pages
Store & Index
Pages
7. Introduction Content Links Age Pages Conclusion
How Do Google Improve Their
Results?
8. Introduction Content Links Age Pages Conclusion
C.L.A.P
4 Key Principles of SEO
9. Introduction Content Links Age Pages Conclusion
Content
Links
Age
Pages
10.
11. Introduction Content Links Age Pages Conclusion
Content Types
12. Introduction Content Links Age Pages Conclusion
Content Structure
• Headings & Sub-Headings
• Author Info
• Time/Date Stamp
• Text Formatting
• Media Elements
• Relative Links (Internal and
External)
• Easy Navigation
13. Introduction Content Links Age Pages Conclusion
Ongoing Discussion
14. Introduction Content Links Age Pages Conclusion
Ongoing Discussion
• Allow for comments to be added to your
content
• Allow for users to interact socially with
your page via social media
15. Introduction Content Links Age Pages Conclusion
Social Media Discussion
16.
17. Introduction Content Links Age Pages Conclusion
Content Strategy: Hire a Writer
27. Introduction Content Links Age Pages Conclusion
Page Strategy: Be a Resource!
VS
28. Introduction Content Links Age Pages Conclusion
Page Strategy: Install a BLOG
29. Introduction Content Links Age Pages Conclusion
Ongoing
google.com/analytics
30. Introduction Content Links Age Pages Conclusion
With Google Analytics, You Can
Measure
• Visits
• Page Views
• Pages per Visit
• Average Time on Site
• Bounce Rate
• New Visitors
google.com/analytics • Returning Visitors
• Best Performing Keywords
• Where People are Coming From
• + much, much (ridiculously) much
more!
31. Introduction Content Links Age Pages Conclusion
Summary
• Build quality, diverse, rich content relevant to your
industry that will benefit your users and is easily
shareable!
• Capitilise on link opportunities from
relative, authoritative websites in your industry!
• Work hard on your website to continually improve it!
Age can be trumped by the other factors!
• Using the method of creating structured, quality
content, repeat this process and increase the amount of
pages your website has!
32. Introduction Content Links Age Pages Conclusion
Conclusion
33. Introduction Content Links Age Pages Questions?
Questions?
34. Introduction Content Links Age Pages Questions?
Resources
• Beginners Guide to SEO: seomoz.org/beginners-guide-to-seo
• Google Analytics: google.com/analytics/
• oDesk (Outsource Anything!): odesk.com
• Ezine Articles: ezinearticles.com
• Find me on Twitter!: @MatthewForzan
35. Introduction Content Links Age Pages Conclusion
Thank You!