This document discusses search engine optimization (SEO) from a developer's perspective. It begins by explaining how search engines work by crawling websites, indexing pages, and ranking results. It then debunks some common SEO myths and provides SEO guidelines for developers, including best practices for URLs, robots.txt files, XML sitemaps, schema markup, site speed optimization, responsive design, and image optimization. The document emphasizes that following webmaster guidelines and prioritizing users are most important for traffic and search engine rankings.

1. SEO IN DEVELOPER PERSPECTIVE
How Search Engines Work
SEO Myths
Developers And SEO

2. Rakesh
Anju
Sumi
Sujith
Safin
Binod
Ram
Pradeep

3. How do you navigate the web?

4. How do you navigate the web?

5. How Search Engines Work
1. Query
2. Categorization*
3. Matching documents
4. Results* *Relevancy

6. Categorizing Relevantly

7. Categorizing Relevantly

8. Results
Relevantly

9. Is that all?
It starts even before you type in Google
DISCOVER
ORGANIZE

10. Main Parts of a Search Engine
Crawler Discover
Index Organize
Algorithm Ranking

11. Crawling
Google Search Console (GSC)

12. Index
Also use Sitemaps in GSC

13. Why should I care?

14. SEO for Developers
URL
URL GUIDELINES
ROBOTS.TXT
XML SITEMAP
SCHEMA
SITE SPEED - WEBSITE OPTIMIZATION
RESPONSIVE DESIGN
IMAGES

15. URL
Which is better?
http://www.xyz.com/post?id=16
http://www.xyz.com/articleid=16
http://www.xyz.com/how-to-create-search-engine-friendly-url
http://www.xyz.com/how_to_create_search_engine_friendly_url

16. URL
Which is better?
http://www.xyz.com/post?id=16
http://www.xyz.com/articleid=16
http://www.xyz.com/how-to-create-search-engine-friendly-url
http://www.xyz.com/how_to_create_search_engine_friendly_url
/web-design: Google sees the words web, design, web design, design web
/web_design: Google sees webdesign, web design
Hyphens are preferred.

17. URL - Guidelines
Choose your hostname
http://example.com http://www.example.com
301
http://www.example.com/ABOUT-US
http://www.example.com/about-us
301
Set rules for the URL path
http://www.example.com/About-Us
301
301
http://www.example.com/About-us

18. /Robots.txt

19. XML Sitemaps

20. Schema / Structured Data
Schema.org - Sponsored by Google, Microsoft, Yahoo and Yandex

21. Schema
Logo schema
Site Search schema
Social profiles schema

22. Site Speed
Site speed is a ranking factor
Reduces bounce rate
Increases conversions

23. Responsive Design
“Mobilegeddon” - Priority to responsive websites - Doesn’t affect desktop or laptop.

24. Image Ranking Factors
Alt attribute
Image file name(seo-for-developers.jpg Instead of banner1.jpg)
Text surrounding the image
Importance of the Page where the image is placed

25. SEO Myths
What I thought: Google uses Google Analytics data in its algorithm
What I learnt: Google Doesn’t Use Google Analytics data in its algorithm
Data from SimilarTech.com

26. SEO Myths
What I thought: A lot of 404s can cause a Google penalty.
What I learnt: 404 Error Pages Do Not Cause a Google Penalty

27. SEO Myths
What I thought: Google cannot crawl and index Javascript.
Disallow: *.css
Disallow: *.js
Remove
What I learnt: Google CAN crawl and index Javascript.
Use Fetch and Render in Google Search Console

28. Questions ?

29. Love your users. Make a great website that is easier to
navigate, loads faster, has useful content. Follow the
webmaster guidelines from Google. Traffic and Rankings will
follow.
Thank You
Picture courtesy: Nikhil Raj R, https://www.facebook.com/nikhilrajr

30. Rakesh P S
Binod Manikalathil
Anju Varghese
Sumi S
Sujith K
Safin C
Pradeep P
Ram K Prakash
TEAM LANCERS