Enterprise drupal seo

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Enterprise drupal seo

  1. 1. Enterprise Drupal SEO Josh Ward @joshdward [email_address]
  2. 2. Captain's Log <ul><li>Enterprise SEO
  3. 3. Drupal 7 SEO
  4. 4. Microformats and the Semantic Web
  5. 5. SEO Workflows and Modules
  6. 6. Non-Drupal SEO Tools
  7. 7. Link Building Tips </li></ul>
  8. 8. What is “Enterprise SEO?”
  9. 9. Enterprise SEO Goal #1 <ul><li>Cross the divide </li></ul>
  10. 10. Enterprise SEO Goal #2 <ul><li>Shorten the divide </li></ul>
  11. 11. Shortcuts?
  12. 12. More Shortcuts?
  13. 13. Drupal 7 SEO <ul><li>http://drupal.org/project/seo_checklist </li></ul>
  14. 14. Microformats and the Semantic Web <ul><li>Microformats.org - Designed for humans first and machines second.
  15. 15. Search engines can read and produce content like humans. </li></ul>
  16. 16. More Semantics <ul><li>How Does RDF Work in Drupal 7? </li><ul><li>Blog Post by Karen Stevenson @ Lullabot
  17. 17. http://goo.gl/jtdn4 </li></ul></ul>
  18. 18. Even More Semantics <ul><li>http://schema.org/ </li></ul>
  19. 19. One More <ul><li>Google Rich Snippet Tool </li><ul><li>http://www.google.com/webmasters/tools/richsnippets </li></ul></ul>
  20. 20. Why Use Microformats?
  21. 21. SEO Workflows and Modules <ul><li>http://drupal.org/project/seotools </li></ul>
  22. 22. Non-Drupal SEO Tools
  23. 23. More Tools
  24. 24. More Tools
  25. 25. More Tools
  26. 26. One Final Tool
  27. 27. Link Building <ul><li>Affiliate Marketers
  28. 28. Link Pyramids
  29. 29. Link Brokers
  30. 30. Link Wheels
  31. 31. Infographics
  32. 32. WordPress </li></ul>
  33. 33. Affiliate Marketers
  34. 34. Link Pyramids <ul><li>TheHoth.com </li></ul>
  35. 35. Link Brokers
  36. 36. Link Wheels
  37. 37. Infographics
  38. 38. WordPress

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