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SEO Overview

  1. • What is a Search Engine? • Examples of popular Search Engines • What is a SEO • Why we need SEO • Types of SEO • SEO Techiniques • Common mistakes in SEO • Tools for SEO Topics to be covered
  2. Any Idea To More People Visit Your Website? Can Any one tell us what is the actual source of Traffic?
  3. Traffic Source Tell a Friend Send SMS Social Network Email Banners Advertisement
  4. Actual Source of Traffic Search Engine
  5. What is Search Engine
  6. Examples popular Search Engines
  7. What is a Search Engine? Definition: An internet-based tool that searches an index of documents for a particular term, phrase or text specified by the user. Commonly used to refer to large web-based search engines that search through billions of pages on the internet. Common Characteristics: Spider, Indexer, Database, Algorithm Find matching documents and display them according to relevance Frequent updates to documents searched and ranking algorithm Strive to produce “better”, more relevant results than competitors
  8. Search Engines statistics Google – 46.3% Yahoo – 23.4% MSN – 11.4% AOL – 6.9% Myway – 2.5% Ask – 2.3%
  9. Important?  80% of consumers find your website by first writing a query into a box on a search engine (Google, Yahoo, Bing)  90% choose a site listed on the first page  85% of all traffic on the internet is referred to by search engines  The top three organic positions receive 59% percent of user clicks.  Cost-effective advertising  Clear and measurable ROI  Operates under this assumption: More (relevant) traffic + Good Conversions Rate = More Sales/Leads
  10. How Do Search Engines Work? • Web crawling (Spider “crawls” the web to find New Documents (web pages, other documents) typically by following hyperlinks from websites already in their database) • Deep Crawling - Indexed – Body , Title , Alt, Hyperlinks , H1 • Searching Crawler-Based, Human-Powered Directories, Hybrid Or Mixed Results ( Manual submit + Google to Index)
  11. Keywords Any Query we write for get some result on search engine & it display automatically that query on below is called Keyword.
  12. Is website Display as your keyword?
  13. What is SEO?  Search Engine Optimization (SEO) is a strategy to get better ranking to our website. SEO is not a software, which covers up some tools or menus etc. SEO is considered as a necessity for getting top position on search engines.
  14. Why we need SEO There are three main reasons why you need search engine optimisation: 1. Increase rankings
  15. 2. Increase traffic With the increase in visibility comes and increase in visitors. Top positions on the search engine result pages receive a majority of the impressions and clicks, so ranking in these top positions can result in significant traffic increases for your website.
  16. Types of SEO  On the basis of industry usage SEO can be broadly classified as:  White Hat SEO  Black hat SEO  Grey hat SEO
  17. White Hat SEO  White Hat SEO is the most ethical form of SEO.  This form of SEO is use to increase the page rank of a website in organic search in SERP (Search Engine Result Page).  Each and every rules and policies of search engines get obeyed in this process. The main focus is on the uniqueness of the content.  SEO experts use some techniques like writing keyword rich content, link building, keyword analysis and backlink building.  This SEO technique is the safest way of doing SEO without any risk of getting ban by the search engines.
  18. Black Hat SEO  Black Hat SEO is the most unethical way of doing Search Engine Optimization.  It breaks all the rules ad policies of search engines.  This usually occurs when webmaster want to take their website into a new level, they use some techniques to increase their page rank in the search engine result.  It’s an easiest way to increase your page rank by doing stuffs like keyword stuffing, cloaking, invisible text doorway pages, spam pages, etc.  However it’s effects are temporary. The search engine can catch anytime that the website is using Black Hat SEO. Every time search engine find such things, it permanently bans that website for practicing unethical deeds.
  19. Grey Hat SEO  Most people take Grey Hat SEO as middle ground.  In this process, techniques are followed in such a way that few rules of search engine gets obeyed and some are broken.  It is mostly done in order to get more traffic.  It is not viewed as completely black hat SEO, rather it’s a perfect solution taken by the designers to avoid the situation of getting banned by the search engines.
  20. Techniques Of SEO ON Page SEO OFF Page SEO
  21. On Page SEO on-page optimization is a technique of seo in which we done on the pages of the website itself. In On Page seo design website seo friendly.
  22. On-page optimizationWhat is SEO? •Title Meta Optimization •Keyword density •Image Optimization •HTML/CSS Validation •Meta tags optimization •Content Optimization •Implementation of traffic analysis tool
  23. OFF Page SEO off-page optimization is a technique of seo in which we covers activity that takes place elsewhere (e.g. link- building) outside the website. In the off page seo we doesn’t change the website. We change back linking options.
  24. OFF Page SEO Search Engine Submission Link Building Directory Submission Blog Submission Article Submission Press Release Social Book marking Video Optimization Photo Sharing Forum Postings
  25. On- Page SEO Page Name Domain Name Keyword Density Image Optimization Heading Tags Meta Tags Link Tags Content Robot Meta Tag Title - Points to be Remembered
  26. 1. Domain Name  The Domain name is very important. There are two main factors for the domain name.  Keyword in domain (actionscriptinstitute, graphic-design-institute etc.…)  Brand name in domain (ADMEC, Google, Yahoo etc…)  First thing if you are targeting any particular keyword, then that keyword can be use in the domain. For example- Before using ActionScript institute is not a brand just a keyword, after use this keyword in the domain, finally you get a brand name with keyword. So you can optimize this keyword easily, because this keyword use in the domain name.  If you are planning a brand name like (ADMEC), ADMEC is not a keyword just a name. So you can do it. Using brand name in domain it is not harmful for SEO because search engines like brand because most users like a brand.
  27. 2. Page Name  Page name is really an important factor to take into consideration by the majority of SEO experts.  Most web designers create pages like: index.html, about.html, services.html and contact.html and this is absolutely wrong according to SEO.  By convention default page must have its name as "index" but other pages we can change to get maximum SEO benefits.  We target very important keywords in the page name or URL name for example: about- multimedia-institute.html. Here "about" indicates that this page contains information about a brand while "multimedia institute" is a keyword.
  28. 3. Image Optimization  In reality search engines do not like images, video or flash. So its is big question that why do you do image optimization in SEO? Ok when we use image in a HTML page with {img src="" / tag (img src="abc-folder/web-image.jpg" alt="web image samples" /)} always remember don't forget alt attribute. Alt attribute is an important tag. Some web designers have a question, why we do use alt? If the image will not display in a browser, that time alt attribute text display given by you.  First you should give proper and relevant name to an image. For example if you are giving image name (web header 02.jpg, png or gif) and (web_header_02.jpg, png or gif) this is terrible for SEO, the right way is (web-header.jpg, png or gif).  And when any user will search images in search engines (Google, Yahoo, MSN etc…), if the keyword has matched your alt attribute than search engines will display your image that time. So as a final point we don't leave blank any alt.
  29. 4. Title  Officially title tag is not a part of the Meta tag but its use is really very important. All HTML pages have requirement for this tag. This tag is very important and use in the majority as essential keywords inside the tag. You can define 60 to 70 characters with space. The title tag markup looks like: The Title tag provides two benefits, 1st it displays on user's browser and 2nd in search engines results pages.
  30. 5. Meta Tags  Meta Tags are not a supernatural solution but its help make sure your website. This tag is hidden and presented inside the section.  Meta tags can be classified into:  Meta Description Meta description tag is main tag according to SEO. It provides a short description of the page in search engines. It is possible if your description matches from that page. Description is a summary of page content, so don't use unnecessary text inside the description. Description length is 120 to 140 characters with space.  Keyword Meta Tag This is very useful but usually the major search engines do not use meta keyword for evaluator the text of the page. So you can target best keywords from the page content and use inside the meta keyword. We can use 4 to 6 keywords in this tag.
  31.  Robot Meta Tag Robot meta tag an important part of SEO. It consists of two main parts. 1. Robot Meta Tag 2. Robot.txt 1. Robot Meta Tag The Robot meta tag is available inside the session. Robot meta tags of are 4 types. • Index, follow()- This is a common robot meta tag widely used by web designers. The basic purpose of this tag is that the spider will index the whole website. The spider will not only index your first web page excluding also other web pages. • No index, follow()- We use this meta tag for the spider will not look at this page but crawl through the take a break of pages on your website. • Index, no follow()- This means you are telling the spider, that he will not give the impression of being at this page and stop there. • No index, no follow()- This robot meta tag will help you if you want to your web page or website, the spider is not look at this page or nighters crawl throughout the rest of pages on your website.
  32. 2. Robot.txt We can say about robot.txt is a part of On-Page SEO. This is very helpful, because we want to stop particular some html pages, images and image folder also. That time Robot.txt will help you. This is a very easy way to stop images or html pages. The major search engines (google, yahoo, msn etc…) read robot.txt file. A robot would like to visit the website url for example: It will confirm first, and get: User-agent: * Disallow: / "User-agent: *" this section applies all robots and the Disallow: / inform the robot that should visit any pages of the website.
  33. 6. Heading Tag  Heading tags are very helpful measurements in SEO. There are six heading tags in HTML (H1, H2, H3, H4, H5, and H6). The use of heading tags are heading or subheading according to order of headings. Mostly we use only tree tags (H1, H2 or H3). H1 tag is big tag an HTML. According to HTML and search engines the H1 tag is a very valuable tag. We use H1 tag only one time in an HTML page. Always try to use a keyword inside the H1 tag. If you are using keyword inside the H1 tag, this means you are telling the visitors or search engine spider that text is very important.  H2 tag comes on second number position, so we use H2 tag for subheading. H2 tag we can use three to four times in a page.  H3 heading tag is use for sub-section of secondary heading. If you are using H3 heading tag, this means represent different subdivisions of content.
  34. 7. Link Tags  Link title is the most important part of On-Page SEO. It gives following benefits.  User Friendly – User friendly means 100% web sites have links. When users come at links, the link title display and link title also help the user what kind of information in this link?  Search Engines Friendly – According to SEO link title is compulsory. We use best keyword in the link title. This way is get better keyword density, helpful for optimization time. For Example:{a href="online-training-institute.html" title="best online institutes"} Online Training In this example we have a link like Online Training and create a link or giving link title also. So the benefit is best online institutes this is a keyword who put on the link title tag, search engines like this and defiantly improve your ranking. Finally we will not left any link without the title tag. Every links are important.
  35. 8. Content  Content is soul of SEO.  The role of content is most important because the major search engines love those websites who have best unique content.  Content is so essential, as it improves the keyword density.  If you add a content using keyword density, the search engines give better response.  While writing the content, don't forget using the main keywords or keyword phrase.
  36. 9. Keyword Density  Keywords plays an important role in SEO.  Keyword are the elements which are match against the search strings in search engine result.  Keyword selection is an important point to remember, because it helps in the optimization of your webpage.  There are many ways which you can use to select an appropriate keyword for your webpage.  First do an analysis of keyword which are searched by the users the most in search engine, then go through the keywords your competitors have taken and finally select a keyword which you think describes your website the best.
  37. OFF- Page SEO Blogging Social Networking Sites Directory Submission Blog Marketing Search Engine Submission Forum Marketing Article Submission Social Bookmarking Pdf Submission Video Marketing - Points to be Remembered OFF Page Optimization
  38. 1. Search Engine Submission Search engines will eventually find your site online, but that can take a while. To speed everything up, you should submit your website to the most popular search engines like Google, Yahoo, Bing, etc.
  39. 2. Link Building Link building is the SEO practice of obtaining links from external web sites to your own to improve both direct referrals ie. people clicking on the links and search engine ranking. Link building is all about increasing your site link popularity
  40. 3. Directory Submission Directory Submissions is a process of submitting your Website URL to theme related Directory like if your site is Health Related you should Submit your site URL to Health related directories sites for getting Back link from them.
  41. 4. Blog Submission Blogging is one of the best ways to promote your website online! By writing a blog for your website, you give a reason for visitors to keep returning to your site and keep up to date with your latest posts. It also helps search engines to crawl your site more frequently, as they have to update your latest blog post entries, which ultimately helps you rank higher in search engine results pages (SERPs).
  42. 5. Article Submission Among all the SEO techniques, article submission can be one of the most successful. Article submission generally refers to the writing of articles that are relevant to your online business and then getting them added to the popular article submission directories.
  43. 6. Press Release If you are a business/service provider then go for PR submission in popular PR websites like 1888pressrelease, Open PR, PR Leap, etc. This will help you to publish your site in Google News.
  44. 7. Social Bookmarking Social Bookmarking is another great way of promoting your website. Submit your latest blog posts and pages to the most popular bookmarking sites, like StumbleUpon, Digg, Delicious, Reddit, etc. Search engines really like these types of sites because the content on these sites is updated very frequently.
  45. 8. Video Optimization Like with photo sharing, you can publish/share your product videos, expert opinions, and reviews of your product and make them public in YouTube, Metacafe, Dailymotion, etc.
  46. 9. Photo Sharing Publish/share your website product pictures and make them public. Let your friends see them and comment on them too, which will help drive traffic towards your website. Do this in major photo sharing websites like Flickr, Picasa, Photo Bucket, Picli, etc.
  47. 10. Forum Posting Create a forum/online discussion board of your own and start a discussion or share topics with your friends. You can also post/reply to a thread in other service- related pre-existing forums that allow links in your signature which can be crawled by the search engines (aka "Do-Follow Forums").
  48., SEO Mistakes 1. Poor or Duplicate Content 2. Targeting the Wrong Keywords 3. Keyword Stuffing 4.Broken links 5.Links from non-credible sources
  49. Popular Tools For On-Page SEO Popular Tools For On-Page SEO
  50. Question ?

Editor's Notes

  1. My agenda for today will encompass the following high level topics and I have allocated 4-8 minutes for Q&A session. I will also email list of resources if you are interested in exploring SEO and other internet marketing techniques such as email marketing, PPC ads, in-line text, etc.
  2. Today the undisputed leader in search engine usage is Google. Yahoo Claims to have the largest index of all search engines ranking over 5 Billion pages. MSN is the leading third, they have done a tremendous job at catching up to Google and yahoo but they still have a long time to catch up…. This a true example of the first mover advantage  I don’t usually talk about Ask Jeeves but I have been seeing an increased level of traffic from and according to recent statistics, Ask is now representative of approximately 7-8% of all searches. Every search engine has a different algorithm and ranking…. Our main focus today will be to look at the common and basic elements that every search engine company uses to rank and index pages.
  3. If you were not take anything away from this session today… and only understand how Spider or crawlers work you would have understood 40% of Search engines.
  4. Of course we need to know your company. What do you sell? Is it a product? What kind of product? A service perhaps? Or maybe an idea? Then we do keyword research. We try to look for the search trends. What do people type in to look for what you’re selling? That’s keyword research. It’s a mind game. You need to think like a customer. Like an average person looking for something over the net. Then we move over to keyword density. Keyword density is the percentage of your target keywords in the body of your content. For example… Won’t be going over all of this since it’s too long and some of it might get technical…