In this slide deck from my presentation at Interactivity Digital in South Beach, I cover some of the most important, yet most often misunderstood or overlooked problems I encounter while performing SEO audits

1. SEO Brass Tacks
Optimizing Your Site
#ID2013

2. #ID2013 @AlanBleiweiss

3. 50 Links On 1 Page Pointing To
1 Page = #MyopicSEO
#ID2013 @AlanBleiweiss

4. Footer Links To “All the
Things” Is #MyopicSEO
#ID2013 @AlanBleiweiss

5. Almost No Text Based Content
= #SEOFail
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6. Having No Text Based Content
= #SEOApocalypse
#ID2013 @AlanBleiweiss

7. Duplicate Content Kills SEO
#ID2013 @AlanBleiweiss

8. Generic “Everyone Uses Them”
Product Descriptions Kill SEO
#ID2013 @AlanBleiweiss

9. All Your Content In Images or
Scripts? #SEOFail
#ID2013 @AlanBleiweiss

10. Optimize High Value Phrases Only
If You Have The Resources To Win
#ID2013 @AlanBleiweiss

11. Some High Volume Keywords Are
Too Broad For Your Ideal Market
#ID2013 @AlanBleiweiss

12. Multiple Sites For The Same Phrases?
Sustainability Isn’t So Easy
#ID2013 @AlanBleiweiss

13. Blog Article Tag Overkill =
Topical Confusion
#ID2013 @AlanBleiweiss

14. Trying To Do Too Many Things
For Visitors Kills SEO
#ID2013
static.nrelate.com cdn.thumbscraper.prd.inpwrd.com
apis.google.com cm.g.doubleclick.net
ajax.googleapis.com ap.lijit.com
ad4.netshelter.com adxhm.d.chango.com
platform.twitter.com fw.adsafeprotected.com
static.polldaddy.com b.scorecardresearch.com
pagead2.googlesyndication.com view.atdmt.com
ad.doubleclick.net realtime.services.disqus.com
facebook.com d.agkn.com
fbcdn.net www.ligit.com
adnxs.com track.netshelter.net
api.twitter.com tags.bluekai.com
r.twimg.com apr.lijit.com
cdn.libraries.inpwrd.com p.twitter.com
cdn.ip.inpwrd.com cdn.api.twitter.com
bs.serving-sys.com juggler.services.disqus.com
mediacdn.disqus.com dnetshelter3.d.chango.com
track.prd.inpwrd.com vap6iad2.lijit.com
@AlanBleiweiss

15. Trying To Do Too Many Things
For Visitors Kills SEO
#ID2013 @AlanBleiweiss

16. Trying To Do Too Many Things
For Visitors Makes Me Rant On Twitter
#ID2013 @AlanBleiweiss

17. Responsive Design Without SEO
Considerations Kills Indexation
#ID2013 @AlanBleiweiss

18. Responsive Design without Real
UX Planning Kills Kittens
#ID2013 @AlanBleiweiss

19. Just Because You Rank For Local or
Organic Does Not Mean You’re Done
#ID2013 @AlanBleiweiss

20. Giving Visitors Sharing Buttons to
“All The Social Things” Kills Puppies
#ID2013 @AlanBleiweiss

21. Getting More Pages Indexed Does
Not Always Mean Your SEO Rocks
#ID2013
Indexed: 646,638 Actual Pages: 2500
@AlanBleiweiss

22. I Stab My Eyes Out Every Time A “Tweet
This” button Doesn’t Let Others RT Me
#ID2013 @AlanBleiweiss

23. SEO Brass Tacks Summary
#ID2013
Don’t Be Stupid
Use Critical Thinking
@AlanBleiweiss

24. SEO Brass Tacks
Optimizing Your Site
#ID2013 @AlanBleiweiss