Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The Art & Science of SEO Audits

3,775 views

Published on

The core higher level concepts, principles and scientific aspects of how to perform an SEO site audit, with links to deeper dive resources.

Published in: Marketing
  • Be the first to comment

The Art & Science of SEO Audits

  1. 1. #pubcon The Art & Science Of SEO Audits Presented by: Alan Bleiweiss @AlanBleiweiss
  2. 2. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss Dedicated to the memory of Dana Lookadoo Please consider contributing to the Dana Lookadoo Memorial Scholarship Fund http://www.DanasFund.org
  3. 3. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss
  4. 4. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss “Just Write Good Content” “Content is King, Links are the Queen”
  5. 5. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss
  6. 6. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss
  7. 7. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss
  8. 8. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss
  9. 9. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss QUART Graphic based on my “5 Super-Signals of SEO” Principle. Visual rendering courtesy Avalaunch Media The 5 Super-Signals of SEO Quality Uniqueness Authority Relevance Trust
  10. 10. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss
  11. 11. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss Core Areas from my own SEO Scoring System
  12. 12. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss Core Areas from my own SEO Scoring System
  13. 13. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss Core Areas from my own SEO Scoring System
  14. 14. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss
  15. 15. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss
  16. 16. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss Only Focus On Data That Matters Most To Your Needs
  17. 17. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss Failing to gather enough of the CORRECT data leaves you missing critical issues
  18. 18. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss bit.ly/Top40SEOResources FREE RESOURCE! My Top 40 Tools & Resources List
  19. 19. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss Decide at what point Enough data has been gathered
  20. 20. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss
  21. 21. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss Don’t Over-Analyze! Analyze enough to understand Signal relationships! Analyze enough to see the Bigger picture holistically!
  22. 22. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss
  23. 23. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss How Do You Figure Out The Best Way To Resolve Complex Issues?
  24. 24. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss
  25. 25. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss
  26. 26. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss
  27. 27. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss
  28. 28. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss Learn Who The Real Experts Are & Listen To Them
  29. 29. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss Participate In The Community Where All The Cool Kids Hang Out
  30. 30. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss bit.ly/AuditScoringSystem FREE RESOURCE! My SEO Audit Checklist & Scoring System
  31. 31. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss bit.ly/sitehealth FREE RESOURCE! My Site Managers Guide To Analytics & Site Health
  32. 32. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss bit.ly/1PRzwsQ Annie Cushing’s Self Guided Audit Template Not Free! Worth Every Penny!
  33. 33. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss
  34. 34. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss
  35. 35. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss
  36. 36. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss
  37. 37. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss Dedicated to the memory of Dana Lookadoo Please consider contributing to the Dana Lookadoo Memorial Scholarship Fund http://www.DanasFund.org

×