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The Top Backlink Profiles of 2017 & How They Were Built with Rowe Digital

Kevin Rowe, Founder & CEO of Rowe Digital, examines the link profiles for top ranking sites based on his analysis of more than 500 keywords and identifies strategies required to build similar profiles. This webinar presentation, produced in partnership with Rowe Digital, will help you prioritize opportunities and which strategies will win your links.

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The Top Backlink Profiles of 2017 & How They Were Built with Rowe Digital

  1. 1. Innovation in SEO SEO Intelligence Rowe Digital KEVIN ROWE Founder & CEO
  2. 2. www.rowedigital.com PAGE 2 #SEJThinkTank @_kevinrowe | @rowedigital About Rowe Digital SEO Intelligence • Reverse engineering Google + Bing’s Algorithm • Advanced auditing Modular SEO • Analytics • Technical SEO • Content SEO • Link Building Link Building • White hat • Advanced backlink profile analysis • Developing largest list of partner blogs
  3. 3. www.rowedigital.com PAGE 3 #SEJThinkTank @_kevinrowe | @rowedigital Client Work
  4. 4. www.rowedigital.com PAGE 4 #SEJThinkTank @_kevinrowe | @rowedigital In the Media
  5. 5. First Look at Backlink Profiles of 2017 & Strategies Used to Build Them We Will Discuss • The link profiles common on the top ranking sites and insights into what links were important • Which strategies will be most effective in building similar link profiles • The assets required to win these links
  6. 6. www.rowedigital.com PAGE 6 #SEJThinkTank @_kevinrowe | @rowedigital Study Overview Analysis: Data • 500 Keywords in 4 categories: • Sports-ENT • B2B • B2C/Shopping • Retail • Analyze links of all top 5 ranking sites for each keyword • Excluded major brands
  7. 7. www.rowedigital.com PAGE 7 #SEJThinkTank @_kevinrowe | @rowedigital Top Content Insights
  8. 8. www.rowedigital.com PAGE 8 #SEJThinkTank @_kevinrowe | @rowedigital Awesome Insights 72% of pages are specific URLs (not the homepage)
  9. 9. www.rowedigital.com PAGE 9 #SEJThinkTank @_kevinrowe | @rowedigital Awesome Insights 41% of pages were blogs 22% of pages were general 17% of pages shopping pages
  10. 10. www.rowedigital.com PAGE 10 #SEJThinkTank @_kevinrowe | @rowedigital Awesome Insights Pages that rank have more referring domains link to all pages on the site Homepages that rank have few referring domains Pages that rank have few links pointing to the actual URL
  11. 11. www.rowedigital.com PAGE 11 #SEJThinkTank @_kevinrowe | @rowedigital Awesome Insights Pages that rank have more a higher PA than root domains Homepages that rank have a lower DA
  12. 12. www.rowedigital.com PAGE 12 #SEJThinkTank @_kevinrowe | @rowedigital ✔ Articles/blogs are more likely to rank Articles/general/shop need a high DA/PA Links to many pages assist article rankings Specific domains can rank with lower DA/PA THE Big Takeaway ✔ ✔ ✔
  13. 13. www.rowedigital.com PAGE 13 #SEJThinkTank @_kevinrowe | @rowedigital Linking Strategies
  14. 14. www.rowedigital.com PAGE 14 #SEJThinkTank @_kevinrowe | @rowedigital Link Strategies of Top Sites influencer outreach + uniqueness Categorically relevant article feeds Giveaways In content links with engagement strategies
  15. 15. www.rowedigital.com PAGE 15 #SEJThinkTank @_kevinrowe | @rowedigital Influencer Outreach
  16. 16. www.rowedigital.com PAGE 16 #SEJThinkTank @_kevinrowe | @rowedigital Categorically Relevant Article Feeds
  17. 17. www.rowedigital.com PAGE 17 #SEJThinkTank @_kevinrowe | @rowedigital Giveaways
  18. 18. www.rowedigital.com PAGE 18 #SEJThinkTank @_kevinrowe | @rowedigital In-content engagement
  19. 19. www.rowedigital.com PAGE 19 #SEJThinkTank @_kevinrowe | @rowedigital Assets for Success
  20. 20. www.rowedigital.com PAGE 20 #SEJThinkTank @_kevinrowe | @rowedigital Assets & Resources Blog/Articles (even if ecommerce) Key conversion pages Products/service giveaways Relationship capital
  21. 21. www.rowedigital.com PAGE 21 #SEJThinkTank @_kevinrowe | @rowedigital Resources: Tools Outreach Analytics Research
  22. 22. KEVIN ROWE Founder & CEO ROWE DIGITAL 607.373.9351 @_kevinrowe krowe@rowedigital.com www.rowedigital.com
  23. 23. www.rowedigital.com PAGE 23 #SEJThinkTank @_kevinrowe | @rowedigital

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  • ArgadoSimarmata

    Feb. 3, 2017

Kevin Rowe, Founder & CEO of Rowe Digital, examines the link profiles for top ranking sites based on his analysis of more than 500 keywords and identifies strategies required to build similar profiles. This webinar presentation, produced in partnership with Rowe Digital, will help you prioritize opportunities and which strategies will win your links.

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