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Innovation in SEO
SEO Intelligence
Rowe Digital
KEVIN ROWE
Founder & CEO
www.rowedigital.com PAGE 2
#SEJThinkTank
@_kevinrowe | @rowedigital
About Rowe Digital
SEO Intelligence
• Reverse engineering Google +
Bing’s Algorithm
• Advanced auditing
Modular SEO
• Analytics
• Technical SEO
• Content SEO
• Link Building
Link Building
• White hat
• Advanced backlink profile analysis
• Developing largest list of partner
blogs
www.rowedigital.com PAGE 3
#SEJThinkTank
@_kevinrowe | @rowedigital
Client Work
www.rowedigital.com PAGE 4
#SEJThinkTank
@_kevinrowe | @rowedigital
In the Media
First Look at Backlink
Profiles of 2017
&
Strategies Used to Build
Them
We Will Discuss
• The link profiles common on the top ranking
sites and insights into what links were important
• Which strategies will be most effective in
building similar link profiles
• The assets required to win these links
www.rowedigital.com PAGE 6
#SEJThinkTank
@_kevinrowe | @rowedigital
Study Overview
Analysis:
Data
• 500 Keywords in 4 categories:
• Sports-ENT
• B2B
• B2C/Shopping
• Retail
• Analyze links of all top 5 ranking sites for
each keyword
• Excluded major brands
www.rowedigital.com PAGE 7
#SEJThinkTank
@_kevinrowe | @rowedigital
Top Content Insights
www.rowedigital.com PAGE 8
#SEJThinkTank
@_kevinrowe | @rowedigital
Awesome Insights
72% of pages are specific
URLs (not the homepage)
www.rowedigital.com PAGE 9
#SEJThinkTank
@_kevinrowe | @rowedigital
Awesome Insights
41% of pages were blogs
22% of pages were general
17% of pages shopping pages
www.rowedigital.com PAGE 10
#SEJThinkTank
@_kevinrowe | @rowedigital
Awesome Insights
Pages that rank have more
referring domains link to all
pages on the site
Homepages that rank have
few referring domains
Pages that rank have few
links pointing to the actual
URL
www.rowedigital.com PAGE 11
#SEJThinkTank
@_kevinrowe | @rowedigital
Awesome Insights
Pages that rank have more a
higher PA than root domains
Homepages that rank have a
lower DA
www.rowedigital.com PAGE 12
#SEJThinkTank
@_kevinrowe | @rowedigital
✔ Articles/blogs are more likely to rank
Articles/general/shop need a high DA/PA
Links to many pages assist article rankings
Specific domains can rank with lower DA/PA
THE Big Takeaway
✔
✔
✔
www.rowedigital.com PAGE 13
#SEJThinkTank
@_kevinrowe | @rowedigital
Linking Strategies
www.rowedigital.com PAGE 14
#SEJThinkTank
@_kevinrowe | @rowedigital
Link Strategies of Top Sites
influencer outreach + uniqueness
Categorically relevant article feeds
Giveaways
In content links with engagement strategies
www.rowedigital.com PAGE 15
#SEJThinkTank
@_kevinrowe | @rowedigital
Influencer Outreach
www.rowedigital.com PAGE 16
#SEJThinkTank
@_kevinrowe | @rowedigital
Categorically Relevant Article Feeds
www.rowedigital.com PAGE 17
#SEJThinkTank
@_kevinrowe | @rowedigital
Giveaways
www.rowedigital.com PAGE 18
#SEJThinkTank
@_kevinrowe | @rowedigital
In-content engagement
www.rowedigital.com PAGE 19
#SEJThinkTank
@_kevinrowe | @rowedigital
Assets for Success
www.rowedigital.com PAGE 20
#SEJThinkTank
@_kevinrowe | @rowedigital
Assets & Resources
Blog/Articles (even if ecommerce)
Key conversion pages
Products/service giveaways
Relationship capital
www.rowedigital.com PAGE 21
#SEJThinkTank
@_kevinrowe | @rowedigital
Resources: Tools
Outreach
Analytics
Research
KEVIN ROWE
Founder & CEO
ROWE DIGITAL
607.373.9351
@_kevinrowe
krowe@rowedigital.com
www.rowedigital.com
www.rowedigital.com PAGE 23
#SEJThinkTank
@_kevinrowe | @rowedigital

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