Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
C H R I STO PH C . C E M P E R
LINK ANALYSIS
IN A
PENGUIN & DISAVOW WORLD
Christoph C. Cemper
About
Christoph C. Cemper
SEO
Founder of
LinkResearchTools
Creator of Link Detox
@linkdetox @cemper @lnkresearchtool
ABOUT
• 20 SEO Tools in one suite
• Domain & Link Analysis
• Competitive Research
• Link Audits
• Penalty Recovery
• Websi...
ABOUT
• 4 SEO Tools
ONLY for Penalties
• Link Detox
• Link Detox Screener
• Competitive Link Detox
• Link Detox Boost
@lin...
THIS
A 99% DROP IN TRAFFIC HURTS
@linkdetox @cemper @lnkresearchtool
A 99% DROP IN TRAFFIC HURTS
@linkdetox @cemper @lnkresearchtool
IF GOOGLE CALLS YOU „PURE
SPAM“
@linkdetox @cemper @lnkresearchtool
EXPEDIA
@linkdetox @cemper @lnkresearchtool
ARE HAPPENING
The question is WHEN…
And WHO gets hit.
It‘s an automated Spam Fighter.
@linkdetox @cemper @lnkresearchtool
GOOGLE PENGUIN
 Low quality links
 Over optimized anchor text (money keys)
 Paid Links
 Bad Neighborhood
 Natural lin...
THOUSANDS OF VICTIMS…
 Penguin 1 on April 24, 2012 (impacting
around 3.1% of queries)
 Penguin 2 on May 26, 2012 (impact...
@linkdetox @cemper @lnkresearchtool
YES – with Bad
Buy Links
Free Directories
Forum/Blog Spam
Link Swaps
Guest blogging
Money Keyword Links in Widgets, ...
Bad
Disavow Everything
Don‘t look just disavow
Disavow without review
Disavow „ugly“ websites
Disavow „old“ links
Di...
You can tell Google a list of links you don‘t like.
BUT - THAT IS WRONG!
Like this great review on Hoboweb.co.uk
Or a link from Debra Mastaller
GREAT
LINKS
TOMORROW: Revisit your Disavow File in an Audit!
Re-Activate those great links
DISAVOW FILE AUDIT
@linkdetox @cemper @lnkresearchtool
You are the new SEO in the company.
The guy before you was like:
@linkdetox @cemper @lnkresearchtool
@linkdetox @cemper @lnkresearchtool
@linkdetox @cemper @lnkresearchtool
UNDISAVOW
UNDISAVOW
 BEFORE: The site you disavowed was de-
indexed due to a Google Penalty.
 NOW: The site has successfully
recov...
UNDISAVOW
 BEFORE: The site was listed as dangerous
with possible malware or a virus
 NOW: The site is clean and safe.
@...
UNDISAVOW
 BEFORE: The site had no external links or
it was a new site.
 NOW: The site has authority and lot of
backlink...
UNDISAVOW
 BEFORE: The site was listed as suspicious.  NOW: The site is safe again after
removing spammy backlinks.
@lin...
UNDISAVOW
 BEFORE: The site had massive number of
outgoing links.
 NOW: The site is under control or has a
new owner.
@l...
UNDISAVOW
 BEFORE: The site was part of a link
network
 NOW: The new owner, new server or IP
@linkdetox @cemper @lnkrese...
LINK DETOX
 Not indexed domains
 Dangerous domains (Malware, Malicious or Virus)
 Weak domains
 Link networks
 Article Directory...
How Penguin
PROBLEMS look like
@linkdetox @cemper @lnkresearchtool
or so
@linkdetox @cemper @lnkresearchtool
THIS MEANS...
…it is NOT
about
a single Risky Link
@linkdetox @cemper @lnkresearchtool
MEANS...
DTOXRISK™ > 1000
is a
PENGUIN FILTER
Because too many unnatural
= spammy links exist.
MANUAL ACTION can happen so...
past: price per LINK!
Price per Link Price per Link Price
per Link Price per Link Price per
Link Price per Link Price per ...
now: risk per LINK!
 How
 Might
 Your
 Links
 Harm
 YOU?
@linkdetox @cemper @lnkresearchtool
RECOVER
PROTECT
BUILD
RANKINGS.
RESULTS.
IMPLEMENT
ONGOING Link Audit, Outreach, Disavow and Boost
WEEKLY!
AUDIT outreach, disavow
BOOST
@linkdetox @cemper @lnkresearchtool
AUDIT OUTREACH,
DISAVOW BOOST
@linkdetox @cemper @lnkresearchtool
AUDIT OUTREACH,
DISAVOW BOOST
@linkdetox @cemper @lnkresearchtool
UNDISAVOW
IMPROVE RANKINGS.
IMPROVE RESULTS.
@linkdetox @cemper @lnkresearchtool
GOOD LUCK FINDING THOSE GEMS TO UNDISAVOW!
SEO is not a one-shot process!!!
 The search landscape changes daily, so expect to work on your optimization often.
@link...
EVERPENGUIN ALGO (3.0 on)
 Penguin 3.0 still running
 Maybe forever
 Faster to get a penalty
 Faster to get out again
...
Give me Your Business Card
and I will give you a
FREE MONTH ACCESS TO LRT
=
@linkdetox @cemper @lnkresearchtool
A LOT
QUESTIONS?
helpdesk@linkresearchtools.com
http://www.linkdetox.com
http://www.linkresearchtools.com
@linkdetox @cemp...
Link Analysis in a Penguin and Disavow World
Link Analysis in a Penguin and Disavow World
Link Analysis in a Penguin and Disavow World
Upcoming SlideShare
Loading in …5
×

of

Link Analysis in a Penguin and Disavow World Slide 1 Link Analysis in a Penguin and Disavow World Slide 2 Link Analysis in a Penguin and Disavow World Slide 3 Link Analysis in a Penguin and Disavow World Slide 4 Link Analysis in a Penguin and Disavow World Slide 5 Link Analysis in a Penguin and Disavow World Slide 6 Link Analysis in a Penguin and Disavow World Slide 7 Link Analysis in a Penguin and Disavow World Slide 8 Link Analysis in a Penguin and Disavow World Slide 9 Link Analysis in a Penguin and Disavow World Slide 10 Link Analysis in a Penguin and Disavow World Slide 11 Link Analysis in a Penguin and Disavow World Slide 12 Link Analysis in a Penguin and Disavow World Slide 13 Link Analysis in a Penguin and Disavow World Slide 14 Link Analysis in a Penguin and Disavow World Slide 15 Link Analysis in a Penguin and Disavow World Slide 16 Link Analysis in a Penguin and Disavow World Slide 17 Link Analysis in a Penguin and Disavow World Slide 18 Link Analysis in a Penguin and Disavow World Slide 19 Link Analysis in a Penguin and Disavow World Slide 20 Link Analysis in a Penguin and Disavow World Slide 21 Link Analysis in a Penguin and Disavow World Slide 22 Link Analysis in a Penguin and Disavow World Slide 23 Link Analysis in a Penguin and Disavow World Slide 24 Link Analysis in a Penguin and Disavow World Slide 25 Link Analysis in a Penguin and Disavow World Slide 26 Link Analysis in a Penguin and Disavow World Slide 27 Link Analysis in a Penguin and Disavow World Slide 28 Link Analysis in a Penguin and Disavow World Slide 29 Link Analysis in a Penguin and Disavow World Slide 30 Link Analysis in a Penguin and Disavow World Slide 31 Link Analysis in a Penguin and Disavow World Slide 32 Link Analysis in a Penguin and Disavow World Slide 33 Link Analysis in a Penguin and Disavow World Slide 34 Link Analysis in a Penguin and Disavow World Slide 35 Link Analysis in a Penguin and Disavow World Slide 36 Link Analysis in a Penguin and Disavow World Slide 37 Link Analysis in a Penguin and Disavow World Slide 38 Link Analysis in a Penguin and Disavow World Slide 39 Link Analysis in a Penguin and Disavow World Slide 40 Link Analysis in a Penguin and Disavow World Slide 41 Link Analysis in a Penguin and Disavow World Slide 42 Link Analysis in a Penguin and Disavow World Slide 43 Link Analysis in a Penguin and Disavow World Slide 44 Link Analysis in a Penguin and Disavow World Slide 45 Link Analysis in a Penguin and Disavow World Slide 46 Link Analysis in a Penguin and Disavow World Slide 47 Link Analysis in a Penguin and Disavow World Slide 48 Link Analysis in a Penguin and Disavow World Slide 49 Link Analysis in a Penguin and Disavow World Slide 50 Link Analysis in a Penguin and Disavow World Slide 51 Link Analysis in a Penguin and Disavow World Slide 52 Link Analysis in a Penguin and Disavow World Slide 53 Link Analysis in a Penguin and Disavow World Slide 54 Link Analysis in a Penguin and Disavow World Slide 55
Upcoming SlideShare
Link Analysis of Life Sciences Linked Data
Next
Download to read offline and view in fullscreen.

2 Likes

Share

Download to read offline

Link Analysis in a Penguin and Disavow World

Download to read offline

SEO is not a one-shot process. The search landscape changes daily, so expect to work on your optimization often.

You must constantly review your disavow file, since the Web changes every day and you surely have some very good links in there.

Here are some very good reasons why you should check your disavow file again: http://www.linkresearchtools.com/case-studies/undisavow-backlinks/

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

Link Analysis in a Penguin and Disavow World

  1. 1. C H R I STO PH C . C E M P E R LINK ANALYSIS IN A PENGUIN & DISAVOW WORLD Christoph C. Cemper
  2. 2. About Christoph C. Cemper SEO Founder of LinkResearchTools Creator of Link Detox @linkdetox @cemper @lnkresearchtool
  3. 3. ABOUT • 20 SEO Tools in one suite • Domain & Link Analysis • Competitive Research • Link Audits • Penalty Recovery • Website Relaunch Support @linkdetox @cemper @lnkresearchtool
  4. 4. ABOUT • 4 SEO Tools ONLY for Penalties • Link Detox • Link Detox Screener • Competitive Link Detox • Link Detox Boost @linkdetox @cemper @lnkresearchtool
  5. 5. THIS
  6. 6. A 99% DROP IN TRAFFIC HURTS @linkdetox @cemper @lnkresearchtool
  7. 7. A 99% DROP IN TRAFFIC HURTS @linkdetox @cemper @lnkresearchtool
  8. 8. IF GOOGLE CALLS YOU „PURE SPAM“ @linkdetox @cemper @lnkresearchtool
  9. 9. EXPEDIA @linkdetox @cemper @lnkresearchtool
  10. 10. ARE HAPPENING The question is WHEN… And WHO gets hit.
  11. 11. It‘s an automated Spam Fighter.
  12. 12. @linkdetox @cemper @lnkresearchtool
  13. 13. GOOGLE PENGUIN  Low quality links  Over optimized anchor text (money keys)  Paid Links  Bad Neighborhood  Natural links  On topic links  Natural anchor text Penguin hates Penguin likes This is unacceptable
  14. 14. THOUSANDS OF VICTIMS…  Penguin 1 on April 24, 2012 (impacting around 3.1% of queries)  Penguin 2 on May 26, 2012 (impacting less than 0.1%)  Penguin 3 on October 5, 2012 (impacting around 0.3% of queries)  Penguin 4 (AKA Penguin 2.0) on May 22, 2013 (impacting 2.3% of queries)  Penguin 5 (AKA Penguin 2.1) on October 4, 2013 (impacting around 1% of queries)  Penguin 6 (AKA Penguin 3.0) on October 17 (impacting around 1% of queries) @linkdetox @cemper @lnkresearchtool
  15. 15. @linkdetox @cemper @lnkresearchtool
  16. 16. YES – with Bad Buy Links Free Directories Forum/Blog Spam Link Swaps Guest blogging Money Keyword Links in Widgets, Themes, Infographics @linkdetox @cemper @lnkresearchtool
  17. 17. Bad Disavow Everything Don‘t look just disavow Disavow without review Disavow „ugly“ websites Disavow „old“ links Disavow „foreign“ links @linkdetox @cemper @lnkresearchtool
  18. 18. You can tell Google a list of links you don‘t like.
  19. 19. BUT - THAT IS WRONG!
  20. 20. Like this great review on Hoboweb.co.uk
  21. 21. Or a link from Debra Mastaller
  22. 22. GREAT LINKS TOMORROW: Revisit your Disavow File in an Audit! Re-Activate those great links
  23. 23. DISAVOW FILE AUDIT @linkdetox @cemper @lnkresearchtool You are the new SEO in the company.
  24. 24. The guy before you was like: @linkdetox @cemper @lnkresearchtool
  25. 25. @linkdetox @cemper @lnkresearchtool
  26. 26. @linkdetox @cemper @lnkresearchtool
  27. 27. UNDISAVOW
  28. 28. UNDISAVOW  BEFORE: The site you disavowed was de- indexed due to a Google Penalty.  NOW: The site has successfully recovered, all pages are indexed again. @linkdetox @cemper @lnkresearchtool
  29. 29. UNDISAVOW  BEFORE: The site was listed as dangerous with possible malware or a virus  NOW: The site is clean and safe. @linkdetox @cemper @lnkresearchtool
  30. 30. UNDISAVOW  BEFORE: The site had no external links or it was a new site.  NOW: The site has authority and lot of backlinks. @linkdetox @cemper @lnkresearchtool
  31. 31. UNDISAVOW  BEFORE: The site was listed as suspicious.  NOW: The site is safe again after removing spammy backlinks. @linkdetox @cemper @lnkresearchtool
  32. 32. UNDISAVOW  BEFORE: The site had massive number of outgoing links.  NOW: The site is under control or has a new owner. @linkdetox @cemper @lnkresearchtool
  33. 33. UNDISAVOW  BEFORE: The site was part of a link network  NOW: The new owner, new server or IP @linkdetox @cemper @lnkresearchtool
  34. 34. LINK DETOX
  35. 35.  Not indexed domains  Dangerous domains (Malware, Malicious or Virus)  Weak domains  Link networks  Article Directory Links  Spammy forums  Location problems @linkdetox @cemper @lnkresearchtool
  36. 36. How Penguin PROBLEMS look like @linkdetox @cemper @lnkresearchtool
  37. 37. or so @linkdetox @cemper @lnkresearchtool
  38. 38. THIS MEANS... …it is NOT about a single Risky Link @linkdetox @cemper @lnkresearchtool
  39. 39. MEANS... DTOXRISK™ > 1000 is a PENGUIN FILTER Because too many unnatural = spammy links exist. MANUAL ACTION can happen sooner. @linkdetox @cemper @lnkresearchtool
  40. 40. past: price per LINK! Price per Link Price per Link Price per Link Price per Link Price per Link Price per Link Price per Link per Link 11 Cent… COME ON! @linkdetox @cemper @lnkresearchtool
  41. 41. now: risk per LINK!  How  Might  Your  Links  Harm  YOU? @linkdetox @cemper @lnkresearchtool
  42. 42. RECOVER PROTECT BUILD RANKINGS. RESULTS.
  43. 43. IMPLEMENT ONGOING Link Audit, Outreach, Disavow and Boost WEEKLY!
  44. 44. AUDIT outreach, disavow BOOST @linkdetox @cemper @lnkresearchtool
  45. 45. AUDIT OUTREACH, DISAVOW BOOST @linkdetox @cemper @lnkresearchtool
  46. 46. AUDIT OUTREACH, DISAVOW BOOST @linkdetox @cemper @lnkresearchtool
  47. 47. UNDISAVOW IMPROVE RANKINGS. IMPROVE RESULTS.
  48. 48. @linkdetox @cemper @lnkresearchtool GOOD LUCK FINDING THOSE GEMS TO UNDISAVOW!
  49. 49. SEO is not a one-shot process!!!  The search landscape changes daily, so expect to work on your optimization often. @linkdetox @cemper @lnkresearchtool
  50. 50. EVERPENGUIN ALGO (3.0 on)  Penguin 3.0 still running  Maybe forever  Faster to get a penalty  Faster to get out again Protect your site  Link Alerts  Weekly Link Detox  Weekly Disavows  Weekly Link Detox Boost @linkdetox @cemper @lnkresearchtool
  51. 51. Give me Your Business Card and I will give you a FREE MONTH ACCESS TO LRT = @linkdetox @cemper @lnkresearchtool
  52. 52. A LOT QUESTIONS? helpdesk@linkresearchtools.com http://www.linkdetox.com http://www.linkresearchtools.com @linkdetox @cemper @lnkresearchtool
  • RhomaineThomas

    Nov. 3, 2015
  • bennos

    Feb. 20, 2015

SEO is not a one-shot process. The search landscape changes daily, so expect to work on your optimization often. You must constantly review your disavow file, since the Web changes every day and you surely have some very good links in there. Here are some very good reasons why you should check your disavow file again: http://www.linkresearchtools.com/case-studies/undisavow-backlinks/

Views

Total views

4,002

On Slideshare

0

From embeds

0

Number of embeds

485

Actions

Downloads

13

Shares

0

Comments

0

Likes

2

×