SEO is not a one-shot process. The search landscape changes daily, so expect to work on your optimization often. You must constantly review your disavow file, since the Web changes every day and you surely have some very good links in there. Here are some very good reasons why you should check your disavow file again: http://www.linkresearchtools.com/case-studies/undisavow-backlinks/

1. C H R I STO PH C . C E M P E R
LINK ANALYSIS
IN A
PENGUIN & DISAVOW WORLD
Christoph C. Cemper

2. About
Christoph C. Cemper
SEO
Founder of
LinkResearchTools
Creator of Link Detox
@linkdetox @cemper @lnkresearchtool

4. ABOUT
• 20 SEO Tools in one suite
• Domain & Link Analysis
• Competitive Research
• Link Audits
• Penalty Recovery
• Website Relaunch Support
@linkdetox @cemper @lnkresearchtool

5. ABOUT
• 4 SEO Tools
ONLY for Penalties
• Link Detox
• Link Detox Screener
• Competitive Link Detox
• Link Detox Boost
@linkdetox @cemper @lnkresearchtool

6. THIS

7. A 99% DROP IN TRAFFIC HURTS
@linkdetox @cemper @lnkresearchtool

8. A 99% DROP IN TRAFFIC HURTS
@linkdetox @cemper @lnkresearchtool

9. IF GOOGLE CALLS YOU „PURE
SPAM“
@linkdetox @cemper @lnkresearchtool

10. EXPEDIA
@linkdetox @cemper @lnkresearchtool

11. ARE HAPPENING
The question is WHEN…
And WHO gets hit.

12. It‘s an automated Spam Fighter.

13. @linkdetox @cemper @lnkresearchtool

14. GOOGLE PENGUIN
 Low quality links
 Over optimized anchor text (money keys)
 Paid Links
 Bad Neighborhood
 Natural links
 On topic links
 Natural anchor text
Penguin hates Penguin likes
This is unacceptable

15. THOUSANDS OF VICTIMS…
 Penguin 1 on April 24, 2012 (impacting
around 3.1% of queries)
 Penguin 2 on May 26, 2012 (impacting
less than 0.1%)
 Penguin 3 on October 5, 2012 (impacting
around 0.3% of queries)
 Penguin 4 (AKA Penguin 2.0) on May 22,
2013 (impacting 2.3% of queries)
 Penguin 5 (AKA Penguin 2.1) on October
4, 2013 (impacting around 1% of queries)
 Penguin 6 (AKA Penguin 3.0) on October
17 (impacting around 1% of queries)
@linkdetox @cemper @lnkresearchtool

16. @linkdetox @cemper @lnkresearchtool

17. YES – with Bad
Buy Links
Free Directories
Forum/Blog Spam
Link Swaps
Guest blogging
Money Keyword Links in Widgets, Themes,
Infographics
@linkdetox @cemper @lnkresearchtool

18. Bad
Disavow Everything
Don‘t look just disavow
Disavow without review
Disavow „ugly“ websites
Disavow „old“ links
Disavow „foreign“ links
@linkdetox @cemper @lnkresearchtool

19. You can tell Google a list of links you don‘t like.

21. BUT - THAT IS WRONG!

22. Like this great review on Hoboweb.co.uk

23. Or a link from Debra Mastaller

24. GREAT
LINKS
TOMORROW: Revisit your Disavow File in an Audit!
Re-Activate those great links

25. DISAVOW FILE AUDIT
@linkdetox @cemper @lnkresearchtool
You are the new SEO in the company.

26. The guy before you was like:
@linkdetox @cemper @lnkresearchtool

27. @linkdetox @cemper @lnkresearchtool

28. @linkdetox @cemper @lnkresearchtool

29. UNDISAVOW

30. UNDISAVOW
 BEFORE: The site you disavowed was de-
indexed due to a Google Penalty.
 NOW: The site has successfully
recovered, all pages are indexed again.
@linkdetox @cemper @lnkresearchtool

31. UNDISAVOW
 BEFORE: The site was listed as dangerous
with possible malware or a virus
 NOW: The site is clean and safe.
@linkdetox @cemper @lnkresearchtool

32. UNDISAVOW
 BEFORE: The site had no external links or
it was a new site.
 NOW: The site has authority and lot of
backlinks.
@linkdetox @cemper @lnkresearchtool

33. UNDISAVOW
 BEFORE: The site was listed as suspicious.  NOW: The site is safe again after
removing spammy backlinks.
@linkdetox @cemper @lnkresearchtool

34. UNDISAVOW
 BEFORE: The site had massive number of
outgoing links.
 NOW: The site is under control or has a
new owner.
@linkdetox @cemper @lnkresearchtool

35. UNDISAVOW
 BEFORE: The site was part of a link
network
 NOW: The new owner, new server or IP
@linkdetox @cemper @lnkresearchtool

36. LINK DETOX

37.  Not indexed domains
 Dangerous domains (Malware, Malicious or Virus)
 Weak domains
 Link networks
 Article Directory Links
 Spammy forums
 Location problems
@linkdetox @cemper @lnkresearchtool

38. How Penguin
PROBLEMS look like
@linkdetox @cemper @lnkresearchtool

39. or so
@linkdetox @cemper @lnkresearchtool

40. THIS MEANS...
…it is NOT
about
a single Risky Link
@linkdetox @cemper @lnkresearchtool

41. MEANS...
DTOXRISK™ > 1000
is a
PENGUIN FILTER
Because too many unnatural
= spammy links exist.
MANUAL ACTION can happen sooner.
@linkdetox @cemper @lnkresearchtool

42. past: price per LINK!
Price per Link Price per Link Price
per Link Price per Link Price per
Link Price per Link Price per Link
per Link 11 Cent… COME ON!
@linkdetox @cemper @lnkresearchtool

43. now: risk per LINK!
 How
 Might
 Your
 Links
 Harm
 YOU?
@linkdetox @cemper @lnkresearchtool

45. RECOVER
PROTECT
BUILD
RANKINGS.
RESULTS.

46. IMPLEMENT
ONGOING Link Audit, Outreach, Disavow and Boost
WEEKLY!

47. AUDIT outreach, disavow
BOOST
@linkdetox @cemper @lnkresearchtool

48. AUDIT OUTREACH,
DISAVOW BOOST
@linkdetox @cemper @lnkresearchtool

49. AUDIT OUTREACH,
DISAVOW BOOST
@linkdetox @cemper @lnkresearchtool

50. UNDISAVOW
IMPROVE RANKINGS.
IMPROVE RESULTS.

51. @linkdetox @cemper @lnkresearchtool
GOOD LUCK FINDING THOSE GEMS TO UNDISAVOW!

52. SEO is not a one-shot process!!!
 The search landscape changes daily, so expect to work on your optimization often.
@linkdetox @cemper @lnkresearchtool

53. EVERPENGUIN ALGO (3.0 on)
 Penguin 3.0 still running
 Maybe forever
 Faster to get a penalty
 Faster to get out again
Protect your site
 Link Alerts
 Weekly Link Detox
 Weekly Disavows
 Weekly Link Detox Boost
@linkdetox @cemper @lnkresearchtool

54. Give me Your Business Card
and I will give you a
FREE MONTH ACCESS TO LRT
=
@linkdetox @cemper @lnkresearchtool

55. A LOT
QUESTIONS?
helpdesk@linkresearchtools.com
http://www.linkdetox.com
http://www.linkresearchtools.com
@linkdetox @cemper @lnkresearchtool