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@lorenbaker
Link Building for
“BORING” Industries
Loren Baker, Founder of SEJ
#SEJThinkTank
15 Years of SEO, Social Strategy, Media Buying (and
Selling), WordPress & Content / Marketing
Publishing Experience.
• Fou...
Cut My Teeth in “Boring” Industries
• Personal & Business Checks
• Plastics Fabrication
• Beauty Schools
• Vinyl Siding
• ...
My Gutter Story / Gutter Revelation
#sejthinktank @lorenbaker
Industries That YOU Need Help With
• Plumbing
• HVAC / Air Conditioning
• Legal
• Carpets / Home Repair
• Finance
• Real E...
Poll 1
What’s your biggest
linking challenge?
1. Bloggers say NO or ignore me
2. There are no places to get links
for my c...
Plumbing!
• Most Requested
“Boring” Industry
• Everyone needs a
Plumber
• 99% of Houses have
Toilets
• Very Localized
#sej...
Local Links & Citations
#sejthinktank @lorenbaker
Guest Blogging / Blogging
#sejthinktank @lorenbaker
Guest Blogging / Blogging
#sejthinktank @lorenbaker
Funny / Viral / Resourceful Content
#sejthinktank @lorenbaker
Infographics & Outreach
#sejthinktank @lorenbaker
Don’t Forget to Promote Them
Sites where other blogs and resources find content.
• InfographicJournal.com - Blog that publ...
Press / Public Relations
#sejthinktank @lorenbaker
@lorenbaker
PR - Use Proprietary Data – Be The Source
Podcast Tours
#sejthinktank @lorenbaker
Pest Control
#sejthinktank @lorenbaker
Pest Control
#sejthinktank @lorenbaker
Air Conditioning Repair
#sejthinktank @lorenbaker
Air Conditioning Repair
#sejthinktank @lorenbaker
• How Long It Takes Mold & Bacteria to Grow After AirCon Turns
Off (Flor...
Carpet Cleaning / Carpets
#sejthinktank @lorenbaker
Carpet Cleaning / Carpets
• A lot of same sites reviewed with plumbing but much
more design opportunities
• Target Real Es...
Law Firms / Personal Injury
#sejthinktank @lorenbaker
Law Firms / Personal Injury
#sejthinktank @lorenbaker
Real Estate Agents
#sejthinktank @lorenbaker
Need Linking Help?
• Real Estate
• SAAS
• B2B
• Law
• Finance
• Local
• House & Home
• ETC….
#sejthinktank @lorenbaker
Ema...
Loren Baker
Founder, Search Engine Journal
@lorenbaker
#sejthinktank @lorenbaker
#SEJThinkTank: Link Building for 'Boring' Industries with Loren Baker
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#SEJThinkTank: Link Building for 'Boring' Industries with Loren Baker

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Do you feel that your industry is too boring or uninteresting to acquire links successfully?

SEJ’s Founder, Loren Baker shares how to do effective link building using relatable examples for less-than exciting industries.

Published in: Marketing

#SEJThinkTank: Link Building for 'Boring' Industries with Loren Baker

  1. 1. @lorenbaker Link Building for “BORING” Industries Loren Baker, Founder of SEJ #SEJThinkTank
  2. 2. 15 Years of SEO, Social Strategy, Media Buying (and Selling), WordPress & Content / Marketing Publishing Experience. • Foundation Digital • Search Engine Journal • Client Focus on Integrated Content Solutions for Cross Channel Growth @lorenbaker
  3. 3. Cut My Teeth in “Boring” Industries • Personal & Business Checks • Plastics Fabrication • Beauty Schools • Vinyl Siding • Fish Oil • Gutters #sejthinktank @lorenbaker
  4. 4. My Gutter Story / Gutter Revelation #sejthinktank @lorenbaker
  5. 5. Industries That YOU Need Help With • Plumbing • HVAC / Air Conditioning • Legal • Carpets / Home Repair • Finance • Real Estate • PS. Most of these are localized businesses #sejthinktank @lorenbaker
  6. 6. Poll 1 What’s your biggest linking challenge? 1. Bloggers say NO or ignore me 2. There are no places to get links for my clients 3. Sites charge big $$$ to links to me 4. I have ZERO experience in Link Building and need help.
  7. 7. Plumbing! • Most Requested “Boring” Industry • Everyone needs a Plumber • 99% of Houses have Toilets • Very Localized #sejthinktank @lorenbaker
  8. 8. Local Links & Citations #sejthinktank @lorenbaker
  9. 9. Guest Blogging / Blogging #sejthinktank @lorenbaker
  10. 10. Guest Blogging / Blogging #sejthinktank @lorenbaker
  11. 11. Funny / Viral / Resourceful Content #sejthinktank @lorenbaker
  12. 12. Infographics & Outreach #sejthinktank @lorenbaker
  13. 13. Don’t Forget to Promote Them Sites where other blogs and resources find content. • InfographicJournal.com - Blog that publishes the best infographics daily. Gets own traffic and direct links, posts do go viral. • DesignTAXI - Design site that highlights best design stories and pieces of content online. Very infographic friendly and bloggers will embed and share from DesignTAXI. #sejthinktank @lorenbaker
  14. 14. Press / Public Relations #sejthinktank @lorenbaker
  15. 15. @lorenbaker PR - Use Proprietary Data – Be The Source
  16. 16. Podcast Tours #sejthinktank @lorenbaker
  17. 17. Pest Control #sejthinktank @lorenbaker
  18. 18. Pest Control #sejthinktank @lorenbaker
  19. 19. Air Conditioning Repair #sejthinktank @lorenbaker
  20. 20. Air Conditioning Repair #sejthinktank @lorenbaker • How Long It Takes Mold & Bacteria to Grow After AirCon Turns Off (Florida) • What Happens To Ventilation System If You Don’t Replace Air Filters • Energy Savings of New Air Con vs. 1990’s Air Con • Sleeping in Room Temperature vs Hot Summer Air • Average Delivery and Repair Response Times (Pizza, AirCon, Uber…)
  21. 21. Carpet Cleaning / Carpets #sejthinktank @lorenbaker
  22. 22. Carpet Cleaning / Carpets • A lot of same sites reviewed with plumbing but much more design opportunities • Target Real Estate blogs / agents with content about carpets, homes, design. • Carpets & Noise Pollution … Second Floor Condos • Empire Today & Luna have some of the strongest TV & Radio marketing, what can we learn from them? #sejthinktank @lorenbaker
  23. 23. Law Firms / Personal Injury #sejthinktank @lorenbaker
  24. 24. Law Firms / Personal Injury #sejthinktank @lorenbaker
  25. 25. Real Estate Agents #sejthinktank @lorenbaker
  26. 26. Need Linking Help? • Real Estate • SAAS • B2B • Law • Finance • Local • House & Home • ETC…. #sejthinktank @lorenbaker Email Me: loren@searchenginejournal.com or loren@fdgtl.co Or ping me at @lorenbaker
  27. 27. Loren Baker Founder, Search Engine Journal @lorenbaker #sejthinktank @lorenbaker

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