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Mastering SEO Site Audits

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Core concepts necessary in order to properly perform and generate high value web site audits for SEO.

Published in: Internet
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Mastering SEO Site Audits

  1. 1. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss By Alan Bleiweiss Forensic SEO Consultant http://AlanBleiweiss.com @AlanBlewieiss
  2. 2. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss My Background: 20 Years Internet Consulting 15 Years SEO
  3. 3. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss Pre-Audit •Set Expectations •Avoid Distractions
  4. 4. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss Audit Process •Pull Initial Data •Evaluate Signals / Relationships •Step Away From The Keyboard •Final Conclusions •Recommendations
  5. 5. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss Set Expectations - Client / Site Owner •What does the client expect? •What are their goals? •Do they think you’re their savior? •Were they burned in the past?
  6. 6. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss
  7. 7. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss
  8. 8. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss • Avoid Shiny Object Distractions
  9. 9. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss • Avoid Distractions
  10. 10. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss • Avoid Distractions
  11. 11. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss Audit Process •Pull Initial Data •Evaluate Signals / Relationships •Step Away From The Keyboard •Final Conclusions •Recommendations
  12. 12. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss • Pull Initial Data
  13. 13. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss • Pull Initial Data
  14. 14. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss
  15. 15. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss
  16. 16. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss
  17. 17. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss
  18. 18. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss Check Page Processing Times Most Visited Pages
  19. 19. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss Compare to URIValet.com 1.5mbps & WebPageTest.org DSL Emulators
  20. 20. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss Don’t Just Check “Most Visited” Pages Remember to sort by average time to look for slowest pages
  21. 21. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss Gather any other data you think relevant or important for your situation or goals
  22. 22. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss
  23. 23. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss
  24. 24. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss
  25. 25. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss
  26. 26. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss
  27. 27. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss
  28. 28. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss
  29. 29. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss Internal Redirects Internal Dead-Ends External Redirects External Dead-Ends Page Titles Meta Descriptions H1 & H2 Headline tags URL Structure Oversized (Bloated) Images / HTML / Files Robots Directives Canonical Tags Much more!
  30. 30. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss
  31. 31. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss • Evaluate Signals / Relationships Site:domain.com / GWT pages indexed First Byte Time / Time to Download / Total Page Process Time Page Title / URL / breadcrumb / H1 Headline / Content main focus / anchors of links to that page
  32. 32. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss • Evaluate Signals / Relationships robots.txt / meta robots / canonical tags / OG:URLs Page topical focus / section topical focus / Site topical focus Primary topic / shiny objects on page / words at source level
  33. 33. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss • Step Away From The Keyboard
  34. 34. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss • Final Conclusions
  35. 35. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss • Recommendations Be Clear Don’t Confuse!
  36. 36. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss Avoid Overwhelming Decision Makers
  37. 37. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss
  38. 38. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss Unless YOU are the site owner… Somebody ELSE will ultimately decide… What gets worked on And what doesn’t!
  39. 39. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss If only SOME of your recommendations are Implemented…
  40. 40. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss If EVERYTHING goes well implementing audit recommendations…
  41. 41. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss By Alan Bleiweiss Forensic SEO Consultant http://AlanBleiweiss.com @AlanBlewieiss

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