Search engine optimization is the practice of optimizing a website for increased organic placement by improving internal (on-page) and external (off-page) elements. Get back to basics by reviewing the fundamentals of SEO. Your sales pitch, clients, and your own website will thank you.

1. SEO Training [Basic]

2. Objective
To understand the fundamental
elements and best practices involved in
search engine optimization.
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3. What is SEO?
Search Engine Optimization (SEO) is the practice of
optimizing a website for increased organic placement
by improving internal (on-page) and external (off-page)
elements.
The best metric to determine the success of a SEO
campaign is increased organic traffic.
[BONUS] How to explain SEO to your parents?
I improve the volume and quality of traffic that a website gets by making it
easier for the right people to find a website when they do an online search.
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4. Why is SEO Necessary?
Long-term
"Free"
Search Traffic
Valuable branding
Improved website usability
Forces maintenance
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5. Dissecting a SERP
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6. What are the Key Signals?
Content Backlinks
unique, fresh, quality, relevant quality, relevant, natural
Architecture Usability
proper coding, URL structure load time, navigation, performance
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7. Where to Focus Your SEO?
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8. What's Involved in SEO?
Website Audit Keyword Research
Content Development On-Page Optimization
Off-Page Optimization Tracking & Reporting
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9. What's Included in....?
Website Audits
• Search engine friendliness
• Website / URL structure
• Website usability
• Website performance
• Link popularity
• Brand engagement
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10. What's Included in....?
Keyword Research
• Keyword discovery
• Keyword analysis
• Keyword competition
• Keyword selection
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11. What's Included in....?
Content Development
• Articles
• Blog Posts
• Press Releases
• White Papers
• Videos
• Images
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12. What's Included in....?
On-Page Optimization
• Custom title, meta, header and image tags
• Internal linking
• URL naming / structure
• URL mapping / redirects
• Sitemap
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13. What's Included in....?
Off-Page Optimization
• Link Building
• Social Media
• Guest Blogging
• Web Directories
• Press Release Syndication
• Forums
• Article Syndication
• Social Bookmarking
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14. What's Included in....?
Tracking & Reporting
• Traffic Analytics
• Usability Analytics
• Engagement Analytics
• Organic Rank Tracking
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15. What's in the Future for SEO?
• Website performance is a very important factor
• Content will continue being pushed as the most
important factor
• Over-optimized websites will be penalized
• Search engines will continue getting smarter
• Local and social will contribute more to SEO
• Media (videos, images) will become even more
valuable
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16. Stay Connected
Where to find imFORZA Online:
Blog - http://www.imforza.com/blog
Facebook - http://www.facebook.com/imforza
Twitter - http://www.twitter.com/imforza
LinkedIn - http://www.linkedin.com/company/imforza
Google+ - http://gplus.to/imforza
Pinterest - http://www.pinterest.com/imforza
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