Understanding the value of programmatic and how it can impact your brand.
Presented at the National Ski Area Association Convention and Tradeshow in San Francisco May 2015.
Digital Marketing All Module Sunil Kumar.pptxDr. Sunil Kumar
Slide 1: Introduction
Welcome to the Digital Marketing Presentation
Overview of the power and potential of digital marketing
Slide 2: What is Digital Marketing?
Definition of digital marketing
Importance of digital marketing in today's business landscape
Slide 3: Key Components of Digital Marketing
Search Engine Optimization (SEO)
Pay-Per-Click Advertising (PPC)
Social Media Marketing
Email Marketing
Content Marketing
Influencer Marketing
Slide 4: Benefits of Digital Marketing
Increased brand visibility and recognition
Enhanced targeting and personalization
Improved customer engagement and interaction
Higher conversion rates and ROI
Real-time tracking and analytics
Slide 5: Digital Marketing Channels
Website and Landing Pages
Search Engines (Google, Bing, etc.)
Social Media Platforms (Facebook, Instagram, LinkedIn, Twitter)
Email Platforms (Mailchimp, Constant Contact, etc.)
Online Advertising Networks (Google Ads, Facebook Ads, etc.)
Slide 6: Developing a Digital Marketing Strategy
Identifying business objectives and goals
Understanding target audience and buyer personas
Selecting the right digital marketing channels
Creating compelling content and messaging
Implementing effective tracking and measurement
Slide 7: Digital Marketing Tools and Technologies
Analytics platforms (Google Analytics, Adobe Analytics)
Customer Relationship Management (CRM) software
Marketing Automation tools (HubSpot, Marketo, etc.)
Social media management and scheduling tools
Content management systems (CMS)
Slide 8: Best Practices for Digital Marketing Success
Consistent branding and messaging
Mobile optimization and responsive design
A/B testing and optimization
Data-driven decision making
Continuous learning and staying updated with industry trends
Understanding the value of programmatic and how it can impact your brand.
Presented at the National Ski Area Association Convention and Tradeshow in San Francisco May 2015.
Digital Marketing All Module Sunil Kumar.pptxDr. Sunil Kumar
Slide 1: Introduction
Welcome to the Digital Marketing Presentation
Overview of the power and potential of digital marketing
Slide 2: What is Digital Marketing?
Definition of digital marketing
Importance of digital marketing in today's business landscape
Slide 3: Key Components of Digital Marketing
Search Engine Optimization (SEO)
Pay-Per-Click Advertising (PPC)
Social Media Marketing
Email Marketing
Content Marketing
Influencer Marketing
Slide 4: Benefits of Digital Marketing
Increased brand visibility and recognition
Enhanced targeting and personalization
Improved customer engagement and interaction
Higher conversion rates and ROI
Real-time tracking and analytics
Slide 5: Digital Marketing Channels
Website and Landing Pages
Search Engines (Google, Bing, etc.)
Social Media Platforms (Facebook, Instagram, LinkedIn, Twitter)
Email Platforms (Mailchimp, Constant Contact, etc.)
Online Advertising Networks (Google Ads, Facebook Ads, etc.)
Slide 6: Developing a Digital Marketing Strategy
Identifying business objectives and goals
Understanding target audience and buyer personas
Selecting the right digital marketing channels
Creating compelling content and messaging
Implementing effective tracking and measurement
Slide 7: Digital Marketing Tools and Technologies
Analytics platforms (Google Analytics, Adobe Analytics)
Customer Relationship Management (CRM) software
Marketing Automation tools (HubSpot, Marketo, etc.)
Social media management and scheduling tools
Content management systems (CMS)
Slide 8: Best Practices for Digital Marketing Success
Consistent branding and messaging
Mobile optimization and responsive design
A/B testing and optimization
Data-driven decision making
Continuous learning and staying updated with industry trends
Here's the deck from my Performance Marketing Session at Upgrad Exchange in Bangalore. Please leave your queries /feedback below.
(Link to plan in deck seems expired, here is the link - https://docs.google.com/spreadsheets/d/10c3ITcbOEWOUbFOyTuHlK1M5wJlMQBdZ2QfP3Fss1RU/edit#gid=752459564)
Well, Performance Marketing is quite a buzz word today. But for many marketers or entrepreneurs, it's easy to get lost in jargons and not catch the real essence. My goal was to simplify the concepts in performance marketing with examples everyone can relate to.
The deck also covers a performance mindset, and a spend management strategy that can help brands optimize their spends towards metrics that matter.
To deck covers
- The Marketing funnel & How most marketing teams are structured today.
- Performance marketing with a case-study, where I have detailed a spend strategy with channels & metrics
- Wrapping up, the deck talks about growth engines & growth hacks - with some inspiring examples.
This Search Engine Optimization SEO proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
Digital Trends for 2022 with specific focus on:
- The Evolution of Digital Marketing
- Digital Customer Experiences X Data Driven Strategies
- Strategic Content Marketing - PR, Thought Leadership and SEO
- Mixed Reality is the New Reality
- The Talent War is just beginning…
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
Pitching for Digital Marketing ProjectsVijay Sankar
A ready to use template with a sample case study. This can be used as a starting point for an external pitch or an internal audit of digital marketing tactics
How to Plan and Execute a Go-to-market Campaign for an Atlassian Add-onAtlassian
When it comes to releasing a new add-on to the fast-growing Atlassian Marketplace, building a great product is not the whole story. To have a successful launch and achieve sustainable early customer growth, you need to make a concerted effort both before and after release day to connect your product with those it offers value to. Davin Pukulis, Director of Marketing from marketplace vendor K15t Software will be sharing his insights on how to do just that. This practical guide will explore the strategy and tactics of a recently executed add-on go-to-market campaign, from initial concept on through the awareness, consideration, and decision phases of the buyer's journey funnel.
Davin Pukulis, Director of Marketing, K15t Software
Looking for new ways to update your content marketing and SEO strategy?
Finding it oddly challenging to uncover which marketing channels to prioritize for maximum performance and ROI this year?
If you’re feeling the pressure to increase output under decreased budgets, we’ve got you covered.
Watch this webinar and discover the SEO trends that help you stay ahead of the competition in 2023.
You'll learn:
- The major focus areas and anticipated obstacles by expert marketers for this year.
- Ways to incorporate AI in your SEO workflows.
- How to expand your search strategies beyond Google.
Tune in as Pat Reinhart and Allie Bhutani of Conductor explore the latest SEO and content marketing trends that are shaping the digital landscape in 2023.
Check it out now and get the valuable insights you need to step up your SEO and content marketing strategies!
The following presentation would cover –
Why Do We Need Keywords?
What is Keyword Research?
Advantages of Keyword Research
Keyword Research Tools
Top Tips for Effective Keyword Research
Where you must use keyword phrases
Learn how to build and leverage your current customers database in this digital age of disruption, where barriers to play and compete in the marketplace are low.
Data-driven marketing refers to strategies built on insights pulled from the analysis of big data, collected through consumer interactions and engagements, to form predictions about future behaviors.
Learn the following:
* Digital Marketing
* Facebook Ads
* Audience Management
* Events trackings through Pixels
* Digital Advertising
* Google Ads
* Google Analytics
* Google Merchant Center
* Google Tag Manager
* Google Search Console
* eCommerce Marketing
Do You Want More Traffic for More Sales for Your Start Up Business? Checkout Complete Digital Marketing Plan & Strategies for Start Ups.
We Can Take Care of Your StartUp Business Marketing Campaign. Our services include Search Engine Optimization, Content Marketing, Press Release Copy-writing & Submission, Social Media Marketing, Classified Ad Marketing, PPC, SEO, Email Marketing & Reputation Building & Management.
Tags: adwords, content marketing, digital marketing, digital media, digital strategy, google adwords, internet marketing, lean startup, ppc, seo, seo services, social media marketing, startup, startup marketing, startups
This a a broad presentation that covers the main aspects of digital marketing the 2015
As the digital marketing landscape continues to grow at a rapid pace, businesses are faced with new challenges and opportunities within this digital age. Now more than ever, consumers are looking online for goods and services.
Discover how creating a power digital marketing strategy for your business can attract new customers and encourage revenue growth.
Learn the fundamentals of Digital Marketing:
Brand Awareness
Lead Generation
Customer Retention
Sample Topics Covered
Build your Online Marketing Plan
Lead generation
SEO (Search Engine Optimisation)
Adwords and paid advertising
Build Brand Awareness
Landing Pages
Email Marketing and Campaigns
Social Media Marketing
How to create your website and make it look good
This Presentation is all about Digital marketing and all modules of digital marketing. Modules of digital marketing are SEO, SEM, Email Marketing, Video Marketing, Content Marketing, Affiliate Marketing, Social Media Marketing.
Aaron Watkins, Senior Director of Internet Strategy and A. Jay Khanna, MD, Professor of Orthopedic Surgery presented this one hour session at the Healthcare Communicators Conference on online physician reputation management in an era of consumer-generated content on sites like Vitals, Healthgrades, Yelp, Google+, and others
Information specialist Jean Sack of Jhpiego describes information tools to help researchers find information in academic journals, WHO resources, and other sources, including information on funding opportunities.
Here's the deck from my Performance Marketing Session at Upgrad Exchange in Bangalore. Please leave your queries /feedback below.
(Link to plan in deck seems expired, here is the link - https://docs.google.com/spreadsheets/d/10c3ITcbOEWOUbFOyTuHlK1M5wJlMQBdZ2QfP3Fss1RU/edit#gid=752459564)
Well, Performance Marketing is quite a buzz word today. But for many marketers or entrepreneurs, it's easy to get lost in jargons and not catch the real essence. My goal was to simplify the concepts in performance marketing with examples everyone can relate to.
The deck also covers a performance mindset, and a spend management strategy that can help brands optimize their spends towards metrics that matter.
To deck covers
- The Marketing funnel & How most marketing teams are structured today.
- Performance marketing with a case-study, where I have detailed a spend strategy with channels & metrics
- Wrapping up, the deck talks about growth engines & growth hacks - with some inspiring examples.
This Search Engine Optimization SEO proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
Digital Trends for 2022 with specific focus on:
- The Evolution of Digital Marketing
- Digital Customer Experiences X Data Driven Strategies
- Strategic Content Marketing - PR, Thought Leadership and SEO
- Mixed Reality is the New Reality
- The Talent War is just beginning…
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
Pitching for Digital Marketing ProjectsVijay Sankar
A ready to use template with a sample case study. This can be used as a starting point for an external pitch or an internal audit of digital marketing tactics
How to Plan and Execute a Go-to-market Campaign for an Atlassian Add-onAtlassian
When it comes to releasing a new add-on to the fast-growing Atlassian Marketplace, building a great product is not the whole story. To have a successful launch and achieve sustainable early customer growth, you need to make a concerted effort both before and after release day to connect your product with those it offers value to. Davin Pukulis, Director of Marketing from marketplace vendor K15t Software will be sharing his insights on how to do just that. This practical guide will explore the strategy and tactics of a recently executed add-on go-to-market campaign, from initial concept on through the awareness, consideration, and decision phases of the buyer's journey funnel.
Davin Pukulis, Director of Marketing, K15t Software
Looking for new ways to update your content marketing and SEO strategy?
Finding it oddly challenging to uncover which marketing channels to prioritize for maximum performance and ROI this year?
If you’re feeling the pressure to increase output under decreased budgets, we’ve got you covered.
Watch this webinar and discover the SEO trends that help you stay ahead of the competition in 2023.
You'll learn:
- The major focus areas and anticipated obstacles by expert marketers for this year.
- Ways to incorporate AI in your SEO workflows.
- How to expand your search strategies beyond Google.
Tune in as Pat Reinhart and Allie Bhutani of Conductor explore the latest SEO and content marketing trends that are shaping the digital landscape in 2023.
Check it out now and get the valuable insights you need to step up your SEO and content marketing strategies!
The following presentation would cover –
Why Do We Need Keywords?
What is Keyword Research?
Advantages of Keyword Research
Keyword Research Tools
Top Tips for Effective Keyword Research
Where you must use keyword phrases
Learn how to build and leverage your current customers database in this digital age of disruption, where barriers to play and compete in the marketplace are low.
Data-driven marketing refers to strategies built on insights pulled from the analysis of big data, collected through consumer interactions and engagements, to form predictions about future behaviors.
Learn the following:
* Digital Marketing
* Facebook Ads
* Audience Management
* Events trackings through Pixels
* Digital Advertising
* Google Ads
* Google Analytics
* Google Merchant Center
* Google Tag Manager
* Google Search Console
* eCommerce Marketing
Do You Want More Traffic for More Sales for Your Start Up Business? Checkout Complete Digital Marketing Plan & Strategies for Start Ups.
We Can Take Care of Your StartUp Business Marketing Campaign. Our services include Search Engine Optimization, Content Marketing, Press Release Copy-writing & Submission, Social Media Marketing, Classified Ad Marketing, PPC, SEO, Email Marketing & Reputation Building & Management.
Tags: adwords, content marketing, digital marketing, digital media, digital strategy, google adwords, internet marketing, lean startup, ppc, seo, seo services, social media marketing, startup, startup marketing, startups
This a a broad presentation that covers the main aspects of digital marketing the 2015
As the digital marketing landscape continues to grow at a rapid pace, businesses are faced with new challenges and opportunities within this digital age. Now more than ever, consumers are looking online for goods and services.
Discover how creating a power digital marketing strategy for your business can attract new customers and encourage revenue growth.
Learn the fundamentals of Digital Marketing:
Brand Awareness
Lead Generation
Customer Retention
Sample Topics Covered
Build your Online Marketing Plan
Lead generation
SEO (Search Engine Optimisation)
Adwords and paid advertising
Build Brand Awareness
Landing Pages
Email Marketing and Campaigns
Social Media Marketing
How to create your website and make it look good
This Presentation is all about Digital marketing and all modules of digital marketing. Modules of digital marketing are SEO, SEM, Email Marketing, Video Marketing, Content Marketing, Affiliate Marketing, Social Media Marketing.
Aaron Watkins, Senior Director of Internet Strategy and A. Jay Khanna, MD, Professor of Orthopedic Surgery presented this one hour session at the Healthcare Communicators Conference on online physician reputation management in an era of consumer-generated content on sites like Vitals, Healthgrades, Yelp, Google+, and others
Information specialist Jean Sack of Jhpiego describes information tools to help researchers find information in academic journals, WHO resources, and other sources, including information on funding opportunities.
The McMaster Optimal Aging Portal: A one stop shop to find out what to do to ...Health Evidence™
Slides from an oral presentation given at the Canadian Association of Gerontology's 2014 conference: Landscapes of Aging, entitled: "The McMaster Optimal Aging Portal: A one stop shop to find out what to do age optimally".
Healthcare & Lead Generation: How to Target Health Consumers OnlineEarthbound Media Group
8 out of 10 internet users have searched for health information online. Now is the most opportune time to develop your strategy to engage these health information consumers. EMG and Google partner up for the second part in a series of webinars to show you how to reach health consumers online using Google AdWords. We will also share best practices for optimizing your landing page for lead generation. RSVP today for a chance to receive a free landing page evaluation during the webinar!
From this webinar you will gain a better understanding of:
1. The types of health information for which internet users are searching online
2. The key benefits of using Google AdWords to target and engage health consumers
3. Lead generation best practices to optimize your website for high conversions
This presentation was provided by Bert Carelli of TrendMD, during the NISO event "Researcher Behaviors and the Impact of Technology," held on March 25, 2020.
Cannabis and Hemp Value Chain Management Overview for 2020Spectrum Arts LLC
2020 Marks the launch of the industry's 3 global Associations for Cannabis and Hemp (C+H) Value Chain Management standards and best practices. We serve both the Business-to-Business (B2B) and the Business-to-Consumer (B2C) market segments. We also serve our members with leading-edge Venture Capital internal audit guidance and playbooks along with our web-based Professionals' Networked Community (PNC) platform entitled, "Cannabis Connect" found at https://chchains.org
Healthcare & digital marketing - Today & FutureDeepali Thakur
With the evolution of internet, internet marketing or digital marketing is something used by the marketers to connect to their audience. This presentation shares the latest trends in healthcare marketing , what companies are presently doing in healthcare space. It also showcases how & Why an Heath care institutions can use online Media to increase Reach, Awareness , Likelihood, Bargaining power.
Results of the study are based on the primary, secondary & Real Time Market Research .
In late 2008, The American Diabetes Association set out to
accomplish more than just a redesign of its 9 million visitor-per year
flagship web site, www.diabetes.org: it set out to develop an
integrative, multichannel visitor experience designed to engage health
care consumers "where they were at" while thoughtfully and appropriately
moving them into deeper and more helpful engagement pathways. This
session will outline the research, process, and approach that brought
together a wide range of health care consumers, stakeholders, and
vendors to create a web site (and more) that can create a committed,
long-term health care web relationship with every visitor to the new
www.diabetes.org.
From the event "Specimen Science: Ethics and Policy Implications," held at Harvard Law School on November 16, 2015.
This event is a collaboration between The Center for Child Health and Policy at Case Western Reserve University and University Hospitals Rainbow Babies & Children’s Hospital; the Petrie-Flom Center for Health Law Policy, Biotechnology, and Bioethics at Harvard Law School; the Multi-Regional Clinical Trials Center of Harvard and Brigham and Women's Hospital; and Harvard Catalyst | The Harvard Clinical and Translational Science Center. It is supported by funding from the National Human Genome Research Institute and the Oswald DeN. Cammann Fund at Harvard University.
For more information, visit our website at http://petrieflom.law.harvard.edu/events/details/specimen-science-ethics-and-policy
Digital Marketing for Medical Technology Companies: Search Engine OptimizationGrey Matter Marketing
Whether we are looking for a new pair of running shoes or researching a disease, search engines are the focus of almost all our information-gathering.
Search engines scan the web and use proprietary algorithms to categorize information so they can serve their users the most relevant results. Search engine optimization, or SEO, is the process of affecting those results in an "organic," or natural, way.
Companies often pay experts or agencies to improve their SEO, but search engines themselves do not accept payment to improve your organic listing. Instead, they offer paid search results also called pay-per-click (PPC) advertisements.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Elevating Tactical DDD Patterns Through Object Calisthenics
Healthcare SEO
1. SEARCH ENGINE MARKETING IN
HEALTHCARE
CHRIS FINCH – SALES AND MARKETING DIRECTOR
ANTHONY MARSHALL – TECHNICAL DIRECTOR
This document is confidential and is intended only for the stated recipient(s)and access to it by any other person is unauthorised. Recipients must not disclose, copy, circulate or in any other way use ,or rely on,
the information contained in this e-mail without the prior consent of a representative of Earthware Limited. Earthware Limited is a company registered in England and Wales under registered number 06047986.
Its registered office is 11 Old School Walk, Arlesey, Beds. SG15 6YF. Any prices quoted within this document are exclusive of VAT and are valid for 30 days from sending unless specified otherwise.
2. About Us
• The Technology Studio:
– Web, mobile, exhibition and enterprise software
development
– Healthcare, Travel, Commercial Property, Professional
Services
• Chris Finch
– 10 years Pharmaceutical Experience
• Senior Brand Manager, Regional Business Manager, Digital
Marketing Manager
• Digital category Judge at 2010 Communiqué awards
• Anthony Marshall
– 15 years web development experience
• Travel, Commercial Property, Financial Services
2
3. Websites are easy really!
1. Get as many of your target audience as possible to visit your website
Attract
Engage
Convert
2. Get them to do what you want when they are there
4. Websites are easy really!
1. Get as many of your target audience as possible to visit your website
SEO
PPC
Other Marketing
Content
Usability
2. Get them to do what you want when they are there
6. Agenda
• Why is SEO important?
• Key principals of SEO
• Pay Per Click Advertising (PPC)
• Under the bonnet
• Case study
7. Why is SEO important?
Whenever you need to find out some
information at work or play, what is the
first thing you do?
8. Why is SEO important?
What is the meaning of life?
9. European online searching for
health Information
85% of Europeans online Most popular resources are
are searching for health & Wikipedia, followed by
prescription drug national news & health
information channels
YouTube is 4th most popular Google is the most popular
way to access health search engine for health in
information Europe
Sources: Manhattan Research and Google 2009/10
10. Health info is 3rd most popular
online activity
Source: 2010 pewinternet.org
10
11. Internet is 1st resource for HCPs
First resource used by Physicians to gather health information
Online resources 57%
Books 41%
Training 35%
Health-related organizations 33%
Peer-reviewed journals 32%
Colleagues 30%
0% 25% 50% 75%
Q515 Please rank the resources that you rely on in order from 1 to 3.
Base: Use Resource: Online resource (n=105); Books (n=32); Training (n=131); Health-related organizations (n=33); Peer-reviewed journals (n=129); Colleagues (n=88).
Source: Harris Interactive
12. Physicians start with Search
First online resource used by Physicians to gather health information
Search Engine 40% 77% Google
Medscape/Medline 10%
Website for a peer-reviewed journal 7%
Website for a health-related org or assoc 6%
Web MD 5%
PubMed 4%
Website for a pharmaceutical company 4%
Other Resource 24%
Q620 At which one online resource did you begin gathering information for your most recent health, medical, or prescription drug inquiry? Base: Use Online Resource (n=218)
Q622 You mentioned you used a search engine to begin gathering information for your most recent inquiry. Which one did you use? Base: Used Search Engine First (n=74)
Source: Harris Interactive
13. Why is SEO important?
When you use a search engine which
results do you click on?
14.
15. Agenda
• Why is SEO important?
• Key principals of SEO
• Pay Per Click Advertising (PPC)
• Under the bonnet
• Case study
16. The 3 SEO Layers
Improving Credibility
Optimising Content
Improving Accessibility
16
18. 2 different views of the world
• What we see: • What search engines see:
18
19. The 3 SEO Layers
Optimising Content
Improving Accessibility
19
20. Targeted content creation
The content gospel according to Google:
“Google goes far beyond the number of times a
term appears on a page and examines all
aspects of the page's content (and the content
of the pages linking to it) to determine if it's a
good match for your query”.
20
21. Targeted content creation
In other words:
• Relevant use of key-phrases within site copy
• Relevant use of key-phrases in site structure
• Inbound links from sites with relevant content
21
22. How do you create relevant
content?
• Know your business
– What are you selling
– Who are you selling it to?
• Know your targets search habits
– Key-phrase Analysis
• Use key-phrases in copy, links, titles,
descriptions, headers…
• Create extra “key-phrase rich” content pages
• Utilise the “long tail”…
22
23. The long tail
e.g. Cholesterol
Volume of traffic
e.g. LDL Cholesterol
e.g. LDL Cholesterol in Diabetics
e.g. LDL Cholesterol in Diabetics with statin
Search term
23
24. The 3 SEO Layers
Improving Credibility
Optimising Content
Improving Accessibility
24
26. SEO - Health care challenges
• Recency
– More frequently updated sites rank better
– Long approval processes. Not suited to websites, paper job bags!
• Content challenges
– Pharma uses industry/medical text
– Real people use other words
– People don’t read, they scan websites – therefore need different
writing style
• Tagging challenges
– Meta tags show in search results
• No consistency on how these should be approved
• Discomfort with social media
– Start simple and develop as comfort increases
26
27. SEO Summary
• As many relevant, inbound links from quality
sources as possible
• Recent, key-phrase rich, relevant content
– On and off page
– Utilise long tail
• Drive links on social sites
– E.g. Janssen-Cilag ADHD YouTube channel, Levitra In-
Bed videos on YouTube
• Easy on-site navigation
• Clear call to action to increase on site clicks
27
28. Agenda
• Why is SEO important?
• Key principals of SEO
• Pay Per Click Advertising (PPC)
• Under the bonnet
• Case study
29. When to implement PPC
If you can’t compete here… …you can advertise here
29
31. It’s not just about Google…
Source: Alexa Global Traffic as of 21/2/20111
31
32. Benefits of PPC
• Control
– When you advertise
– Bid price and spend
– Keywords for which your advert appears
– Message the user sees
– Immediate results
• Low Risk
– “Pay-per-click” pricing model: you pay only when
a user clicks and NOT per impression
32
33. Health care challenges of PPC
• Google don’t allow PPC for prescription brand
sites
– Use Google for disease awareness campaigns
– Consider alternatives e.g. Bing, Facebook
• Keyword challenges
– Understand your audience
– Use human not medical terminology
33
34. Agenda
• Why is SEO important?
• Key principals of SEO
• Pay Per Click Advertising (PPC)
• Under the bonnet
• Case study
35. Under the bonnet
• Some free tools:
– Google PageRank
– Website Grader
• Meta tags
• Heading “h” tags
• Anchor “a” links
• Image “Alt” tags
• Javascript/jQuery
• Flash
36. Google PageRank
• Measures relative importance of site
• Extension available in Chrome:
• In Google toolbar in IE and Firefox:
36
37. Website Grader
• Measures the effectiveness of a website’s
marketing
• Go to www.websitegrader.com and enter the
url of the site you want to measure
37
38. Agenda
• Why is SEO important?
• Key principals of SEO
• Pay Per Click Advertising (PPC)
• Under the bonnet
• Case study
39. Bad SEO – ?.co.uk
Only 1 header on
page and no
keywords in it
Limited copy and
few keywords
Password
protection means
Google can’t index
site and users won’t
enter
Google can’t go
through submit
buttons
40. Bad SEO – ?.co.uk
Content is entirely in
Flash – no content as
far as Google can see
Navigation is very
unintuitive
40
41. Bad SEO – ?.co.uk
• How iPhones and iPads “see” Flash websites
41
43. The result?
• Website Grade 0
• Only 4 pages
indexed
• Doesn’t appear
in first 10 pages
of Google results
43
44. Good SEO – Novaloca.com
• Novaloca is a small independent commercial
property portal
• Unable to compete with big multi-national
competitors
• Focus on natural search and usability
– Long tail terms
– Relevant content and linking
44
45. Blog to maintain fresh
content and drive
backlinks
Relevant page titles
and simple navigation
Key-phrase rich copy -
14 mentions of
“commercial
property”
Clear call to action
ensures high click
through volumes
No wasted screen real
estate
Key phrased links for keywords and also
easy access for Google to spider 45
46. Key-phrase rich
header and meta tags
Source ordered
content
Key-phrase rich h1
tags
Key-phrase rich
image alt tags
Secondary “h” tags
46
47. The result?
• Website grade
of 96
• Over 299,000
indexed pages
• 1st place
ranking for
many long tail
terms
47
48. Measuring success of SEO and
PPC
• Basic Stats:
– Visitors
– Time on site
– Page views
– Bounce rate
• Unique Stats:
– E.g. downloads of information leaflet
– Requests for rep visits
• Comparator stats
– Alexa, Hitwise
48
49. Summary
• Your target audience behave like every consumer
– Start with search
• Focus on attraction (SEO) and conversion
(usability)
• Key elements of SEO
– High quality relevant backlinks
– Key-phrase rich relevant content
• PPC can help in the short term
– Utilise the long tail
49