This document summarizes a study on the current status of digital marketing operations of top hospitals in Hyderabad, India. It finds that hospitals are active on platforms like Facebook, YouTube and websites but have opportunities to improve rankings and optimize content. It recommends hospitals focus on integrated digital marketing communication across online platforms to build their brand through public relations, microsites and social media engagement.

1. Health Care and Digital Marketing
(A study of current status of Digital Marketing Operations of
Top Hospitals in Hyderabad, India)

2. Agenda:
- What’s happening on internet
- The website route
- The Social media route
- Our Solutions
Disclaimer: This study is conducted for understanding the current trends in social
media and internet about Hospitals in Hyderabad. This is purely for Research and
learning purpose only. To reuse the same please take the written permission from
www.markupursite.com write at: info@markupursite.com

3. What’s happening on internet
No. of People Searching for Health care on Google (India Stats)
(Monthly Average)
Desktop
186469
Mobile
38051
Total
Searches
231370
Tablets
6850
Source: Google Adwords (Keyword Planner) Period: Nov 2013 to Oct 2014

4. What’s happening on internet
No. of People Searching for Hospital on Google (India)
(Monthly Average)
Desktop
409450
Mobile
151782
Total
Searches
578850
Tablets
17618
Source: Google Adwords (Keyword Planner) Period: Nov 2013 to Oct 2014

5. What’s happening on internet
No. of People Searching for Hospital on Google (Hyderabad)
(Monthly Average)
Desktop
34340
Mobile
8422
Total
Searches
44500
Tablets
1738
Source: Google Adwords (Keyword Planner) Period: Nov 2013 to Oct 2014

6. What’s happening on internet
Name Based Search Keyword Search Volume in
Hyderabad (Generic)
Apollo Hospitals Apollo Hospital 36,000
Yashoda Hospitals Yashoda Hospital 22,420
KIMS Hospital KIMS Hospital 17,610
Care Hospital Care Hospital 34,310
NIMS Hospital NIMS Hospital 15,410
Kamineni Hospital Kamineni Hospital 10,050
Global Hospital Global Hospital 13,900
Source: Google Adwords (Keyword Planner) : Monthly Average for Period: Nov
2013 to Oct 2014

7. What’s happening on Internet
Category & Location based
Search
Search Volume in
Hyderabad (Generic)
Search Volume in
Hyderabad (Exact Phrase)
Hospitals in Hyderabad 54,020 1300
Multi Speciality Hospitals in
Hyderabad
13,040 90
Children Hospitals in
Hyderabad
10,380 40
Best Hospitals in Hyderabad 27,680 260
Dental Hospitals in Hyderabad 26,910 590
Gynecology Hospitals in
Hyderabad
30,010 -
Eye Hospitals in Hyderabad 30,680 480
Source: Google Adwords (Keyword Planner) Monthly Average for Period: Nov
2013 to Oct 2014

8. What’s happening on Internet
Alexa Ranking for Hospital
Websites
Global Rank India Rank
www.apollohospitals.com 81,011 8,482
www.yashodahospitals.com
556,471 72,685
www.kaminenihospitals.com
456,886 47,253
www.kimshospital.com 310,479 30,740
www.carehospitals.com 519,307 55,898
www.nims.edu.in 744,643 105,980
www.globalhospitalsindia.com 433,027 35,836
Source: Alexa Ranking Report: Conducted on 22/11/2014 @ 17.00 hours

9. Finding:
• All the major hospitals in hyderabad are
having websites.
• The Search Volume for Health Care,
Hospitals, Hospitals in Hyderabad, and Best
Hospital in Hyderabad is very high in
hyderabad.
• Except Apollo Hospital, No Hospital in
Hyderabad is having Alexa Ranking Less than
1,00,000.
• The websites of Major Hospitals are having
further opportunity to optimize and to get
traffic and improve ranking.
Stop! & Review!!

10. What’s happening on Internet (Social
Media)
Facebook
Page
No. of Likes Last Activity Activity
Status
Activity Focus Subject Focus
Apollo
Hospitals
2,075,807 22/11/2014
16.30 hours
High Branding / Public
Relations
Generic
Yashoda
Hospitals
1,17,965 19/11/2014 High Advertising /
Branding / PR
Obesity / Bariatric
Surgery / Hud Hud
Cyclone Camp
Global
Hospitals
29,874 21/11/2014 High Sales Promotion /
Advertising /
Branding / PR
Diabetic / Heart / Bone /
other medical advices
Kamineni
Hospitals
2,549 17/11/2014 Mediu
m
Advertisement /
Branding / Sales
KIMS
Hospitals
28,860 15/11/2014 Mediu
m
Branding / PR Arthritis
Care
Hospitals
5,998 21/11/2014 High Branding / PR Generic
Source: Study conducted by www.markupursite.com on 22/11/2014

11. What’s happening on Internet (Social
Media)
Twitter Official Twitter No. of
Followers
No. of
Following
DOJ No. of Tweets
Apollo
Hospitals
@HospitalsApollo 5,38,000 48 October
2010
2,19,000
Yashoda
Hospitals
@BrandYashoda 81 84 July 2011 322
Global
Hospitals
@global_hospital 930 1809 Sept 2010 714
Kamineni
Hospitals
@KamineniH Join on approval basis 2
KIMS
Hospitals
@kimshospitals 65 40 November
2010
452
Source: Study conducted by www.markupursite.com on 22/11/2014

12. What’s happening on Internet (Social
Media)
YouTube
Channel
Official Channel Name No. of
Videos
Posted
Catagories of Videos
Apollo Hospitals apollohospitalsindia 212 Patient Testimonials / First Aid /
Chairman Speak / Corporate
Initiatives
Yashoda
Hospitals
Yashoda Hospitals 5 Patient Testimonials / Triple F TVC
Global
Hospitals
Globalhospitalsindia 15 Success stories / Awards
Kamineni
Hospitals
Kamineni Hospitals 4 Patient Testimonials / Success stories
/ Campaigns
Care Hospital CARE Hospitals, India 91 Patient Testimonials
Source: Study conducted by www.markupursite.com on 22/11/2014

13. What’s happening on Internet (Social
Media)
Linkedin Official Linkedin Page No. of
Followers
Recent Updates
Apollo Hospitals Apollo Hospitals 18,951 High
Yashoda
Yashoda Hospitals 3,123 NIL
Hospitals
Global
Hospitals
Global Hospital
3,456 NIL
Kamineni
Hospitals
Kamineni Hospitals 433 NIL
Care Hospital CARE Hospitals,
Quality CARE India
Limited
881 High
KIMS Hospital Individual Profile - -
Source: Study conducted by www.markupursite.com on 22/11/2014

14. Finding:
Apollo Hospitals are utilizing the opportunities
exisit in all social media platforms. There
presence is in every media is high.
Care Hospitals are utilizing the underlying
opportunity in YouTube and Facebook.
All the Hospitals are highly active on Facebook
and Loosing the big opporunty underlined in
YouTube, Linkedin & Twitter.
All the hospitals have ignored the POWER OF
Professional Networking site, LinkedIn.. Where
money earners live.
Stop! & Review!!

15. The Website Route

16. Web Health Study
Hospital Name Web Health Score
Apollo Hospitals 68
Yashoda Hospitals 59
Care Hospitals 55
Kamineni Hopsitals 56
Kims Hospital 51
Source: www.seositecheckup.com conducted by www.markupursite.com (For
conducting web health study visit www.markupursite.com

17. The Website route
Implement Dynamic Optimization
Techniques for your Website
Improve Alexa Ranking and gain domain
authority
Engage Audience through
Microsite on Health & Wellness

18. The Social media Route
Effectively integrate social media to
utilized the opportunities well
Focus on increasing fan based for page &
posts
Ensure your fans subscribe for “Get
Notified” and subscribe for interest list.

19. Who we are
We are Passionate Digital Marketers operating from
Hyderabad Provides services in:
- Digital marketing Strategy
- Bringing Digital Marketing Closer to your Business needs
- Implement Social Media, Content Management &
Optimization Techniques to achieve your business goals.
- Improve your website and social media performance & results.
www.markupursite.com

20. What we recommend for Ho spitals in
Hyderabad:
Hospitals in Hyderabad should focus on
Brand Building / Public Relations via
Website
Microsite
Social Media

21. Focus on:
Integrated Digital Marketing Communication
What is Integrated Digital Marketing
Communication?

22. Integrated Digital Marketing
Communication (IDMC):
Integrated Digital Marketing Communication is the
application of consistent brand messaging across all
digital media platforms and reinforce again and again.

23. Our approach to IDMC

24. Visit us at:
www.markupursite.com
www.facebook.com/mark
UPursite
Twitter: @Markupursite
Contact Us:
9948034359
info@markupursite.com
eashwar3947@gmail.com
Winners do not do different
things; they do things
differently..

25. Thank You
Disclaimer: This study is conducted for understanding the current trends in social media and internet about Hospitals in Hyde rabad. This
is purely for Research and learning purpose only. To reuse the same please take the written permission from www.markupursite.com
write at: info@markupursite.com