Search engine optimization is the most important factor to rank your business or web content and improve its visibility to your potential customers. Here I have tried to give the very basic concept of SEO using this slide. This slide is just pointing to some major parts. SEO is vast. You can just google each of the terms I used on the slide to know details about the topic.

1. What is SEO
(Search Engine Optimization)

2. Types of SEOTypes of SEO
Onpage
OffPage Local
Global
WhiteHat
BlackHat
Grey hat
Negative SEO

3. Onpage SEO
• Competitor Analysis
• Keyword Research
• Site Issue Fixing

4. Keyword Research
• Keywords Everywhere
• Google Search Suggestions
• Related searches
• Keyword Planner

5. Site Issue Fixing
• Meta Tags
• H1/H2 tags
• Focus Keyword
• Broken URL
• SEO Friendly URL
• Image Optimization
• Content Optimization
• Keyword Density
• Internal linking

6. Offpage SEO
• Local Business Listing
• Guest Posting
• Forum posting
• Relevant blog commenting
• Promotional Video Sharing
• Infographics
• Web 2.0
• Social media activities
• Social Bookmarking
& more

7. ?