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Seo - Search Engine Optimization seminar

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Seo seminar which I did in my class for my final year engineering. Everyone liked it.. Hope you will find it useful.

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Seo - Search Engine Optimization seminar

  1. 1. ALLWIN SAMUEL JEBA.C ( www.jeba.in )
  2. 2. <ul><li>What is a Search Engine ? </li></ul><ul><li>What is Search Engine Optimization ? </li></ul><ul><li>Types of Search Engine Optimization. </li></ul><ul><li>How to do SEO. </li></ul><ul><li>Onsite Optimization. </li></ul><ul><li>Getting Noticed. </li></ul><ul><li>Conclusion. </li></ul><ul><li>References. </li></ul>
  3. 3. “ Search Engine is a program that searches documents for specified keywords and returns a list of the documents where the keywords were found.”
  4. 7. <ul><li>A robots.txt file on a website will function as a request that specified robots ignore specified files or directories in their search. </li></ul><ul><li>Allow All Robots: </li></ul><ul><li>User-agent: * </li></ul><ul><li>Disallow: </li></ul><ul><li>Disallow All Robots: </li></ul><ul><li>User-agent: * </li></ul><ul><li>Disallow:/ </li></ul><ul><li>Disallow Robots to enter directories: </li></ul><ul><li>User-agent: * </li></ul><ul><li>Disallow: /cgi-bin/ </li></ul><ul><li>Disallow: /private/ </li></ul>Why Block me ? Ain’t I Cute ??
  5. 10. <ul><li>Spam Indexing. </li></ul><ul><li>Link Cloaking. </li></ul><ul><li>Keyword stuffing. </li></ul><ul><li>Link spam. </li></ul><ul><li>Hiding keywords. </li></ul><ul><li>Doorway pages. </li></ul><ul><li>Webpage High jacking. </li></ul>
  6. 11. <ul><li>Research your keyword. </li></ul><ul><li>Use keywords smartly. 3-4 Keywords maximum per paragraph. </li></ul><ul><li>Use Alt tags for Images. Hide your typo’s behind images. </li></ul><ul><li><IMG src=“image.gif” Alt=“Describe image here”> </li></ul><ul><li>More text, less Images. </li></ul><ul><li>Insert keywords and description in the <Meta> tag. </li></ul><ul><li><META name=&quot;KEYWORDS&quot; content=&quot;dog grooming, dog grooming tips, dog groomers, pet care, animal groomers&quot;> </li></ul><ul><li>Don’t forget your <Title> tag. Include most important keywords there. </li></ul><ul><li>Headings are important. <H1> to <H6> tags. </li></ul><ul><li>Use text to link, not images. </li></ul><ul><li>Reduce the usage of flash. 100% Flash websites are a strict no no! </li></ul>
  7. 17. <ul><li>Seo can bring good traffic to your website. </li></ul><ul><li>Seo is an on going process. </li></ul><ul><li>Search Engine keeps modifying it’s search algorithm. </li></ul>
  8. 18. <ul><li>http://www.seochat.com/ </li></ul><ul><li>http://www.webmasterworld.com/ </li></ul><ul><li>http://www.digitalpoint.com/ </li></ul><ul><li>http://www.sitepoint.com/ </li></ul>

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