Essential SEO + Link Building

Essential SEO + Link Building,[object Object],Martin Reed, SEO Strategist,[object Object]

It’s all about links!,[object Object]

Ranking Factors,[object Object],Relevance (context),[object Object],Search for cars brings car related websites,[object Object],Importance (links),[object Object],How to sort all 1,000,000,000 car websites?,[object Object]

Ranking Factors: Relevance,[object Object],Content,[object Object],How search engines “interpret” your site,[object Object],Writing language, use of phrases, industry jargon, common theme,[object Object],Technical Aspects,[object Object],How search engines “read” your site,[object Object]

Technical Aspects,[object Object],On-site signals:,[object Object],Page Titles <title>Page Title</title> ,[object Object],Headings <h1>Heading 1</h1>,[object Object],Content Keyword Usage, Context, Semantics,[object Object],URL domain.com/file.html,[object Object],Images alt=“Image Description”,[object Object],Links <a href=http://site.com>anchor</a>......,[object Object]

Ranking Factors: Importance,[object Object],Reputation & Trust,[object Object],Who links to your site?,[object Object],Context,[object Object],How others link to you?,[object Object],Content type, link type (anchor text), site topic and relevance,[object Object]

Voting System,[object Object],VOTE,[object Object],Linker,[object Object],Linked,[object Object],Every link is a vote from one site to another:,[object Object],When you link to others you vote for them.,[object Object],When others link to you they vote for you.,[object Object]

Link Quality,[object Object],Not all links are equal:,[object Object],SITE A,[object Object],YOU,[object Object],SITE C,[object Object]

Link Quality & Quantity,[object Object],Number of outgoing links on site that links to you affects the link value. Less is better.,[object Object],SITE B,[object Object],SITE C,[object Object],SITE A,[object Object],SITE D,[object Object],YOU,[object Object]

No Follow?,[object Object],<a rel=“nofollow” href=“http://example.com”>anchor text</a>,[object Object],Nofollow = No trust = No vote,[object Object],META, robots.txt, link,[object Object],Example: Blog comments, Forums, Social Media,[object Object],SITE A,[object Object],SITE B,[object Object]

Anchor Text,[object Object],<a href=“http://example.com”>????????</a>,[object Object],Target phrases: you want to be found for,[object Object],Relevant to the page you’re linking to,[object Object],Avoid: ‘click here’, ‘read more’,[object Object],This goes for internal linking too!,[object Object]

What to Target?,[object Object],Phrase Research,[object Object],Adwords Keyword Tool,[object Object],‘Exact’ match filter,[object Object],Competitors,[object Object],Google/Yahoo – site:domain.com,[object Object],Advanced Tools (example: seomoz.org),[object Object]

Let’s get some links!,[object Object]

Link Acquisition Methods,[object Object],Learn more about your existing links,[object Object],Google Webmaster Tools:,[object Object],Your website on the web,[object Object],Links to your site,[object Object],Analyse anchor text,[object Object],LINK: google.com/webmasters,[object Object]

How to get links?,[object Object]

Your Current Links,[object Object],Oh, nice!,[object Object]

Why did these people link to me?,[object Object],Analyse and understand your links,[object Object],Discover most linked content,[object Object],Find new link ideas,[object Object],Form new partnerships and alliances,[object Object],Fix unideal links,[object Object]

Self-Generating Links,[object Object],“Link to us” page:,[object Object],Encourage linking to your site.,[object Object],Take control of how people link to you.,[object Object],Make it easy for people to do so.,[object Object],Social media sharing within content,[object Object],Link Bait Material,[object Object],‘Viral’,[object Object],Useful Tools / Templates / Resources,[object Object]

Link Opportunities,[object Object],Business relationships,[object Object],Testimonials, reviews, media releases,[object Object],Design company, hosting company,[object Object],Industry associations & memberships,[object Object],Business directories,[object Object],Profile pages,[object Object],LinkedIn,[object Object],Media releases,[object Object],Competitor research,[object Object]

Link Opportunities,[object Object],Your clients,[object Object],Media release,[object Object],Footer ‘tag’,[object Object],Example: Friendly,[object Object]

Link Opportunities,[object Object],Events you sponsor,[object Object]

Link Opportunities,[object Object],Events you speak at,[object Object]

WordPress optimisation,[object Object]

Technical Aspects,[object Object],Page Titles <title>Page Title</title> ,[object Object],Key phrase for the page first,[object Object],Headings <h1>Heading 1</h1>,[object Object],Only structure your content, not the layout,[object Object],URL domain.com/file.html,[object Object],Enable Permalinks,[object Object],Images alt=“Image Description”,[object Object],Links <a href=http://site.com>anchor</a>,[object Object],Remove anchor text: ‘read more’,[object Object]

Meta Description,[object Object],Call to Action (CTA),[object Object],‘Sell’ the website to the visitor,[object Object]

Platinum SEO Pack,[object Object],[object Object]

Override page title & META descriptionEssential Plugins,[object Object]

Essential Plugins,[object Object],Google XML Sitemaps,[object Object],[object Object],[object Object]

Helps spread the link juice to your deep pages,[object Object]

Essential Plugins,[object Object],SEO Smart Links,[object Object],[object Object],[object Object]

Keyword rich URLFrom: /what-you-can-do-immediately-for-higher-rankings,[object Object],To: /immediately-higher-rankings,[object Object]

Essential Plugins,[object Object],Tynt.com For WordPress,[object Object],- Automatically credit source when text is copied from your website,[object Object]

Essential SEO + Link Building

Essential SEO + Link Building

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