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Using Google Analytics 
and Webmaster Tools to 
improve your website
Since last month 
WordPress 4.0
Since last month 
Authorship has gone away
Since last month 
I picked up a Chromebox
Since last month 
We moved to Teamwork
Since last month 
Gonna get an Apple Watch?
Next month on October 16 
Backing up, updating and restoring your 
WordPress site
On November 20 
Cindy Miller: Writing for the web
What we’ll cover today 
• High-level overview of Google/SEO 
• Google Analytics 
• Google Webmaster Tools 
• Tracking down...
What we won’t cover today 
• Keyword research 
Visit JennyMunn.com and sign up to get 
her “Free Keyword Research Guide”
High-level overview of SEO
How Google was born
Links are votes
Google doesn’t search the internet
Indexing
nofollow attribute
nofollow attribute
nofollow attribute
SEO is like...
SEO is like...
The rules aren’t changing
SEO lag
Google Analytics
www.google.com/analytics
Google Analytics by Yoast
Choose your date range
Compare dates
Custom Dashboards
Real Time → Overview
Audience → Overview for the past 30 days
Monthly overview for past 12 mo
Compare to previous year
Audience → Geo → Location
Audience → Mobile → Overview
Acquisition → Overview
Acquisition → All Referrals
Acquisition → Keywords → Organic
Filtering out branded keywords
Filtering out branded keywords
Filtering out branded keywords
Acquisition → Social → Network Referrals
Acquisition → Search Engine → Queries
Setting up segments
Add Segment
New Segment
Hide semalt sourced traffic
Now you can compare them
Google Webmaster Tools
www.google.com/webmasters/tools
Confirm your site: Five options 
1. HTML file upload 
2. HTML tag 
3. Domain name provider 
4. Google Analytics 
5. Google...
Google Webmaster Tools
Search Traffic → Search Queries
Search Traffic → Links to Your Site
Search Traffic → Links → More
Google Index → Index Status
Crawl → Crawl Stats
Crawl → Sitemaps
Tracking down a traffic spike
Big spike on July 3
Acquisition → Overview
So what happened?
So what happened?
Make note of that
Make note of that
Technical SEO
Speed 
tools.pingdom.com
1597 lines • 1.6 MB 
423 lines • 0.5 MB
Optimize images
Optimize images
Mobile 
ami.responsivedesign.is
Mobile 
2012 2013 2014
Canonicalization and redirects 
GreenMellenMedia.com 
GreenMellen.com 
GreenMellenMedia.org 
GreenMellonMedia.com 
GreenMe...
EMDs and URL Structure
Next month on October 16 
Backing up, updating and restoring your 
WordPress site
Using Google Analytics and Google Webmaster Tools to improve your site
Using Google Analytics and Google Webmaster Tools to improve your site
Using Google Analytics and Google Webmaster Tools to improve your site
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Using Google Analytics and Google Webmaster Tools to improve your site

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From our Meetup on 9/11/14: http://www.meetup.com/all-things-wordpress/events/202355702/

Talking about Google Analytics and Google Webmaster Tools, and how you can use those tools to improve your site. If you haven't set those up on your site yet, we can help you get them going. In addition, we'll look at other aspects of search engine optimization to help move your site higher in the rankings.

Published in: Education
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Using Google Analytics and Google Webmaster Tools to improve your site

  1. 1. Using Google Analytics and Webmaster Tools to improve your website
  2. 2. Since last month WordPress 4.0
  3. 3. Since last month Authorship has gone away
  4. 4. Since last month I picked up a Chromebox
  5. 5. Since last month We moved to Teamwork
  6. 6. Since last month Gonna get an Apple Watch?
  7. 7. Next month on October 16 Backing up, updating and restoring your WordPress site
  8. 8. On November 20 Cindy Miller: Writing for the web
  9. 9. What we’ll cover today • High-level overview of Google/SEO • Google Analytics • Google Webmaster Tools • Tracking down a traffic spike • Technical SEO
  10. 10. What we won’t cover today • Keyword research Visit JennyMunn.com and sign up to get her “Free Keyword Research Guide”
  11. 11. High-level overview of SEO
  12. 12. How Google was born
  13. 13. Links are votes
  14. 14. Google doesn’t search the internet
  15. 15. Indexing
  16. 16. nofollow attribute
  17. 17. nofollow attribute
  18. 18. nofollow attribute
  19. 19. SEO is like...
  20. 20. SEO is like...
  21. 21. The rules aren’t changing
  22. 22. SEO lag
  23. 23. Google Analytics
  24. 24. www.google.com/analytics
  25. 25. Google Analytics by Yoast
  26. 26. Choose your date range
  27. 27. Compare dates
  28. 28. Custom Dashboards
  29. 29. Real Time → Overview
  30. 30. Audience → Overview for the past 30 days
  31. 31. Monthly overview for past 12 mo
  32. 32. Compare to previous year
  33. 33. Audience → Geo → Location
  34. 34. Audience → Mobile → Overview
  35. 35. Acquisition → Overview
  36. 36. Acquisition → All Referrals
  37. 37. Acquisition → Keywords → Organic
  38. 38. Filtering out branded keywords
  39. 39. Filtering out branded keywords
  40. 40. Filtering out branded keywords
  41. 41. Acquisition → Social → Network Referrals
  42. 42. Acquisition → Search Engine → Queries
  43. 43. Setting up segments
  44. 44. Add Segment
  45. 45. New Segment
  46. 46. Hide semalt sourced traffic
  47. 47. Now you can compare them
  48. 48. Google Webmaster Tools
  49. 49. www.google.com/webmasters/tools
  50. 50. Confirm your site: Five options 1. HTML file upload 2. HTML tag 3. Domain name provider 4. Google Analytics 5. Google Tag Manager
  51. 51. Google Webmaster Tools
  52. 52. Search Traffic → Search Queries
  53. 53. Search Traffic → Links to Your Site
  54. 54. Search Traffic → Links → More
  55. 55. Google Index → Index Status
  56. 56. Crawl → Crawl Stats
  57. 57. Crawl → Sitemaps
  58. 58. Tracking down a traffic spike
  59. 59. Big spike on July 3
  60. 60. Acquisition → Overview
  61. 61. So what happened?
  62. 62. So what happened?
  63. 63. Make note of that
  64. 64. Make note of that
  65. 65. Technical SEO
  66. 66. Speed tools.pingdom.com
  67. 67. 1597 lines • 1.6 MB 423 lines • 0.5 MB
  68. 68. Optimize images
  69. 69. Optimize images
  70. 70. Mobile ami.responsivedesign.is
  71. 71. Mobile 2012 2013 2014
  72. 72. Canonicalization and redirects GreenMellenMedia.com GreenMellen.com GreenMellenMedia.org GreenMellonMedia.com GreenMelonMedia.com → www.GreenMellenMedia.com
  73. 73. EMDs and URL Structure
  74. 74. Next month on October 16 Backing up, updating and restoring your WordPress site

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