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Seo tutorial


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This tutorial is about on page & off page optimization of website from SEOnotion Inc. you will get basic understanding of Google search criteria, seo, optimization o

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Seo tutorial

  1. 1. 27-AUG-2011 Avkash Kakadiya [email_address] 09/26/11
  2. 2. <ul><li>What is SEO?. </li></ul><ul><li>How Google Works? </li></ul><ul><li>How to make SEO friendly website </li></ul><ul><ul><li>On Page Optimization </li></ul></ul><ul><ul><li>Off Page Optimization </li></ul></ul><ul><li>How to Upload Site </li></ul><ul><li>Web Master Tools of Google, yahoo, bing </li></ul><ul><li>Google Analytics </li></ul><ul><li>How to check PageRank, Alexa Rank and backlink </li></ul>09/26/11
  3. 3. <ul><li>Search engine optimization ( SEO ) is the process of improving the visibility of a website or a web page in search engines via the &quot;natural&quot; or un-paid (&quot; organic &quot; or &quot;algorithmic&quot;) search results . </li></ul>09/26/11
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  5. 5. <ul><li>Google runs on a distributed network of thousands of low-cost computers and can therefore carry out fast parallel processing. Parallel processing is a method of computation in which many calculations can be performed simultaneously, significantly speeding up data processing. </li></ul><ul><li>Google has three distinct parts: </li></ul><ul><ul><li>Googlebot, a web crawler that finds and fetches web pages. </li></ul></ul><ul><ul><li>Indexer that sorts every word on every page and stores the resulting index of words in a huge database. </li></ul></ul><ul><ul><li>Query Processor , which compares your search query to the index and recommends the documents that it considers most relevant. </li></ul></ul>09/26/11
  6. 6. <ul><li>Googlebot is Google’s web crawling robot, which finds and retrieves pages on the web and hands them off to the Google indexer. </li></ul><ul><li>Googlebot consists of many computers requesting and fetching pages much more quickly than you can with your web browser. In fact, Googlebot can request thousands of different pages simultaneously </li></ul>09/26/11
  7. 7. <ul><li>Googlebot finds pages in two ways: </li></ul><ul><ul><li>through an add URL form, , </li></ul></ul><ul><ul><li>and through finding links by crawling the web. </li></ul></ul><ul><li>The web crawler collects information about the website and it's links. </li></ul><ul><ul><li>the website url </li></ul></ul><ul><ul><li>the web page title </li></ul></ul><ul><ul><li>the meta tag information </li></ul></ul><ul><ul><li>the web page content </li></ul></ul><ul><ul><li>the links on the page, and where they go to </li></ul></ul><ul><li>When the web crawler returns home the information is indexed by the search engine. </li></ul>09/26/11
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  9. 9. <ul><li>Googlebot gives the indexer the full text of the pages it finds. These pages are stored in Google’s index database </li></ul><ul><li>This index is sorted alphabetically by search term, with each index entry storing a list of documents in which the term appears and the location within the text where it occurs. This data structure allows rapid access to documents that contain user query terms. </li></ul>09/26/11
  10. 10. <ul><li>To improve search performance, Google ignores (doesn’t index) common words called stop words ( such as the, is, on, or, of, how, why, as well as certain single digits and single letters ). </li></ul><ul><li>Stop words are so common that they do little to narrow a search, and therefore they can safely be discarded. The indexer also ignores some punctuation and multiple spaces, as well as converting all letters to lowercase, to improve Google’s performance. </li></ul>09/26/11
  11. 11. <ul><li>The query processor will display most relevant results of your queries. </li></ul><ul><li>PageRank is Google’s system for ranking web pages. A page with a higher PageRank is deemed more important and is more likely to be listed above a page with a lower PageRank. </li></ul><ul><li>In short PageRank is a &quot;vote&quot;, by all the other pages on the Web, about how important a page is. A link to a page counts as a vote of support. If there's no link there's no support (but it's only an abstention from voting rather than a vote against the page). </li></ul><ul><li>Google gives more priority to pages that have search terms near each other and in the same order as the query. </li></ul>09/26/11
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  13. 13. 09/26/11 B=0.25 , C=0.25 , D=0.25 A = 0.25 + 0.25+ 0.25 = 0.75 A = 0.25/2 + 0.25/1 + 0.25/3 A = 0.12 + 0.25 + 0.083 = 0.45 Simple Page Rank Algorithm
  14. 14. <ul><li>Google </li></ul><ul><ul><li> </li></ul></ul><ul><li>Bing : </li></ul><ul><ul><li> </li></ul></ul><ul><li>Yahoo </li></ul><ul><ul><li> </li></ul></ul>09/26/11
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  16. 16. <ul><li>Optimized Title, Meta, HTML tags </li></ul><ul><li>Avoid JavaScript, Jquery </li></ul><ul><li>Avoid use of Frame Tag and Flash </li></ul><ul><li>Minimizing Loading Time </li></ul><ul><ul><li>CSS before body </li></ul></ul><ul><ul><li>JS after body </li></ul></ul><ul><ul><li>Low size images </li></ul></ul><ul><li>Avoid Extensive use of Images </li></ul><ul><li>Organized Navigation </li></ul><ul><li>Avoid Scrolling </li></ul><ul><li>SEO friendly URL Structure. </li></ul>09/26/11
  17. 17. <ul><li>File Name </li></ul><ul><ul><li>Use Keyword in File Name </li></ul></ul><ul><ul><li>In dynamic page use mode_rewriter or url rewriter </li></ul></ul>09/26/11
  18. 18. <ul><li>Title Tag </li></ul><ul><ul><li>Google ,Bing, AOL Title Length: 69 Characters including space </li></ul></ul><ul><ul><li>Yahoo Title Length: 72 Characters including space </li></ul></ul><title> SEO Service, Directory Submission, Link Building, Article Submission  </title> 09/26/11
  19. 19. <ul><li>Metadata is information about data. </li></ul><ul><li>metadata about the HTML document </li></ul><ul><li>Not Displayed On Page </li></ul><ul><li>Machine parsable </li></ul><ul><li>Used to specify Keywords, Description, Author of Document, Last Modified and other Data </li></ul><ul><li>Always goes inside the head Element. </li></ul><ul><li>Used by browser, search engine, & web services </li></ul>09/26/11
  20. 20. <ul><li>Search engine display content of description meta tag in to search result. </li></ul><ul><li>Write short description about site </li></ul><ul><li>Size : Google 156, yahoo 161 and Bing 150 including space </li></ul><ul><li>Different for Every page </li></ul><meta name =&quot; description &quot; content =“ We offer full SEO services like Directory submission, Article Submission, Social Bookmarking, Content Writing, Press Release Distribution, SEO Web Designing &amp; Development. &quot; /> 09/26/11
  21. 21. <ul><li>Used by many search engines. </li></ul><ul><li>Keyword should not be repeat more than 3 times </li></ul><meta name =“ Keywords &quot; content =“ SEO services, Contextual Link Building services, Directory Submission, Article submission, search engine optimization, social bookmarking, Blog optimization, blog development, press release distribution, Web-Designing, &quot; /> 09/26/11
  22. 22. <ul><li>It guides to web spider whether follow all link in index page or not. </li></ul><meta name =“ Robots &quot; content =“NOINDEX, FOLLOW &quot; /> <meta name =“ Robots &quot; content =“INDEX, NOFOLLOW &quot; /> <meta name =“ Robots &quot; content =“NOINDEX, NOFOLLOW &quot; /> <meta name =“ Robots &quot; content =“INDEX, FOLLOW &quot; /> <meta name =“ Revisit-after &quot; content =“1 Day&quot; /> 09/26/11
  23. 23. <ul><li><meta name =&quot;author&quot; content =&quot;Avkash kakadiya&quot; /> </li></ul><ul><li><meta http-equiv =&quot;Content-Language&quot; content =&quot;en-us&quot;/> </li></ul><ul><li><meta http-equiv =&quot;Content-Type&quot; content =&quot;text/html;charset=ISO-8859-1&quot; /> </li></ul><ul><li><meta name =&quot;email&quot; content =&quot;; /> </li></ul><ul><li><meta name =&quot;Distribution&quot; content =&quot;Global&quot; /> </li></ul><ul><li><meta name =&quot;google-site-verification&quot; content =&quot;_5IV3gNMxLgvwQC4k5aIunugIzRt8fl51eI-aTtaWCw&quot; /> </li></ul><ul><li><meta name =&quot;y_key&quot; content =&quot;820b7e08c5bc77b4&quot; /> </li></ul><ul><li><meta name =&quot;msvalidate.01&quot; content =&quot;C8C69E0633F27593EE1AFF019B9EA9AB&quot; /> </li></ul>09/26/11
  24. 24. <ul><li>H1, H2…H6 </li></ul><ul><li>Right after your page title your  heading tags  are of most importance </li></ul><ul><li>Search engines use them to define the importance of your keywords </li></ul><ul><li>If you find your  heading tags  too big and use css to define how they look. </li></ul><ul><li>Use your Main keyword in H1 tag </li></ul><ul><li>Try to keep the “Keyword” at first. </li></ul><h1> Seo services </h1> 09/26/11
  25. 25. <ul><li>A bold or italic word has more weight for most search engines. </li></ul><ul><li>So try and use your main keyword in bold <b> and italic <i>. </li></ul><ul><li>Please note that the use of <strong> and <em> instead of <b> and <i> does not matter. Google has stated that they treat this code exactly the same. </li></ul><b > Seo services </b> or <strong> Seo services </strong> <i> Seo services </i> 09/26/11
  26. 26. <ul><li>Search engine do not look only in Text it also take images in accounts. </li></ul><ul><li>Try to Use Image  Alt tags  and name images using your main keyword. </li></ul><img src =“ images/onpage_optimization.jpg “ atl =“on page optimization” “ /> 09/26/11
  27. 27. <ul><li>Keep it short – easy to remember </li></ul><ul><li>Use of keywords – make good impact on SE ranking </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Use –(hyphen) instead of _ (Underscore): </li></ul><ul><ul><li>seo-tips.htm l (Considered as combination of two different words “seo” and “tips”) </li></ul></ul><ul><ul><li>seo_tips.html  (Considered as a single word which doesn’t have any meaning or not making any sense to the search engines especially to Google) </li></ul></ul><ul><li>Avoid use of dynamic URL –Dynamic URL contains many parameters, attributes and id to send values to the next page or to the database to fetch content. These type of URL are very hard or to remember and many times found broken if the site is going through a lot of changes everyday </li></ul>09/26/11
  28. 28. <ul><li>In case of dynamic URL you can rewrite it by some techniques and make it SEO friendly </li></ul><ul><ul><li> (query string) </li></ul></ul><ul><ul><li> (URL rewrite). </li></ul></ul><ul><li>Use of plural words-  makes it easy to index for both the keywords containing Singular and the Plural word as well Like </li></ul><ul><ul><li>  will be ranked for both the keywords “ SEO article ” and “ SEO articles ” higher in the search results </li></ul></ul>09/26/11
  29. 29. <ul><li>One of the most important tags you must use for SEO. </li></ul><ul><ul><li>Spiders use these to crawl your site, so you must have links to pages throughout your site. </li></ul></ul><ul><ul><li>Other sites that link to yours will send spiders your way also. </li></ul></ul><ul><li>Google (and others) use anchor tags to rank your site in many ways: </li></ul><ul><ul><li>Firstly, text in anchor tags are given a lot of importance. </li></ul></ul><ul><ul><li>If other sites link to you, this must mean your site is popular, and so you increase in rankings. </li></ul></ul><a href =“ &quot; Links   ” “ /> 09/26/11
  30. 30. <ul><li>Links received by web page from another webpage </li></ul><ul><li>also known as Backlink, incoming links, inlinks, and inward links. </li></ul><ul><li>No. of backlink is one of the important factor to determine website’s SE Ranking. </li></ul><ul><li>Google interprets a link from page A to page B as a vote, by page A, for page B </li></ul>09/26/11
  31. 31. <ul><li>It is a link from your website to another website </li></ul><ul><li>Outbound links can add value to your site by providing useful information to users </li></ul>09/26/11
  32. 32. <ul><li>starting point and cornerstone of search marketing campaigns </li></ul><ul><li>Each page should target between two and four keywords directly related to the contents </li></ul><ul><li>Some keyword Analysis tool </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>09/26/11
  33. 33. <ul><li>Content of your website is more important. Google loves information. </li></ul><ul><li>Content of your website must be relevant to your website. </li></ul><ul><li>Your target keywords often repeate in content of your website. </li></ul>09/26/11
  34. 34. <ul><li>A Sitemap is an XML file that lists the URLs for a site </li></ul><ul><li>It inform search engines about URLs on a website that are accessible for crawling </li></ul><ul><li>Example - Google Sitemap </li></ul><?xml version=&quot;1.0&quot; encoding=&quot;UTF-8&quot;?> <urlset xmlns=&quot;; > <url> <loc> </loc> <lastmod> 2011-01-27T23:55:42+01:00 </lastmod> <changefreq> daily </changefreq> <priority> 0.5 </priority> </url> </urlset> 09/26/11
  35. 35. <ul><li>It restricts access to your site by search engine robots that crawl the web </li></ul><ul><li>These bots are automated, and before they access pages of a site, they check to see if a robots.txt file exists that prevents them from accessing certain pages. </li></ul>User-agent: *  Disallow: /folder1/  User-Agent: Googlebot  Disallow: /folder2/ 09/26/11
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  37. 37. <ul><li>Off Page Optimization is work that you undertake outside of your website to improve your seo rankings and visibility </li></ul><ul><li>It more focused on link building work and Social Media Marketing </li></ul><ul><li>These factors are off-site in that they are not controlled by you or the coding on your page </li></ul><ul><li>Website should have more and more backlinks from various quality website for seo ranking. </li></ul><ul><li>Similarly Social Media is very important tool to market website over the internet. </li></ul>09/26/11
  38. 38. <ul><ul><ul><li>Directory Submission </li></ul></ul></ul><ul><ul><ul><li>Article submission </li></ul></ul></ul><ul><ul><ul><li>Social Bookmarking </li></ul></ul></ul><ul><ul><ul><li>Press Release Distribution </li></ul></ul></ul><ul><ul><ul><li>Contextual Link Building </li></ul></ul></ul><ul><ul><ul><li>Blog Posting and optimization </li></ul></ul></ul><ul><ul><ul><li>Forum Posting </li></ul></ul></ul><ul><ul><ul><li>Comment Posting </li></ul></ul></ul><ul><ul><ul><li>Social Media Optimization </li></ul></ul></ul><ul><ul><ul><ul><li>Facebook, Twitter, Myspace, Hub Pages, Linked In </li></ul></ul></ul></ul>09/26/11
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